LiquidSMARTS℠

As Global Practice General Manager, I lead a consulting and training practice area, and head the Sales-as-a-Service team. I co-manage the Executive In Residence practice with my partners.
As founder, I am responsible for overall firm top-line revenue generation, talent acquisition, strategic partner development, and general services administration.

We help the world’s leading healthcare organizations achieve:
- 50% faster deal progression
- 40% YOY increase in pipeline size
- 25% more upselling opportunities
- 20% increase in closing rates
- 15% increase in depth of clinical discussions
- 10% reduction in time to first meaningful customer engagement

Founder & CEO

Health Innovation Capital

General Partner in Fund 1 and Venture Partner for Digital Health and Healthcare Services portfolio development

Venture Partner, Digital Health & Technology Enabled Services

syd™

Develop and deploy a sustainable go-to-market to scale at 3 digit growth rates. Recruit and support market-developing pilots with the Fortune 500, and strategic alliances. Support the product team in customer engagement, and develop academic and industry thought leadership opportunities.

Global Chief Revenue Officer

SimulConsult, INC.

CRO in Residence

EtherMed AI

Commercial Operations Head - in Residence

Vastmindz

Generate Sales, partnerships and operational support and consultation.

Commercialization Head in Residence

Total Innovation Group, Inc. (TIGI)

Senior Partner, Global Healthcare Practice Principal

TIGI is a commercial operations consulting and training firm serving private sector clients in the health care, defense, information technology, and services industries.

Partner, Global Healthcare Practice Principal

GFW Limited

Consultancy with clients develop and accelerate selling capital equipment, as well as consumables and durable medical equipment into hospitals and health systems. These projects leveraged expertise and direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics.

Principal

Roche Diagnostics

Manage Sales Territory Development for Molecular Diagnostics Product Portfolio in CA, NV, and UT.

Sr. Molecular Accounts Manager

Manage Sales Territory for IVD Product Portfolio in CA and HI

Sr. Account Manager

Advantage Medical

Manage and develop independent medical supply and capital distribution business.

Independent Contractor

We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels, PhD, MBA

Illumina

Sr Director, AMR Clinical Strategy and Partnerships 

Sr Director, AMR Clinical Sales 

Director, AMR Clinical Sales 

Regional Sales Director-AMR South

District Sales Manager-Texas

Satish & Yasmin Gupta College of Business, The University of Dallas

Adjunct Professor

Cepheid

Vice President, US Sales

Alere, Inc.

Vice President, US Sales 

Area Sales Director, Eastern US

Regional Sales Director, Southeast

Inverness Medical Innovations, formally Biosite, Inc

National Account Director

Biosite,Inc.

Account Executive

Quinton Cardiology

Cholestech

Regional sales Director

Currently working hard to integrate clinical genomics into the every day care of patients, leading an elite team of sales professionals who wake up every day helping partners unlock the power of the genome and saying no to mediocrity. Being a grandpa, loving life, having loads of fun and breaking stuff. 

Mike Kreitzinger

taplio

The Battle

Gunter Wessels, PhD, MBA

Mike Kreitzinger

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