LiquidSMARTS℠

As Global Practice General Manager, I lead a consulting and training practice area, and head the Sales-as-a-Service team. I co-manage the Executive In Residence practice with my partners.
As founder, I am responsible for overall firm top-line revenue generation, talent acquisition, strategic partner development, and general services administration.

We help the world’s leading healthcare organizations achieve:
- 50% faster deal progression
- 40% YOY increase in pipeline size
- 25% more upselling opportunities
- 20% increase in closing rates
- 15% increase in depth of clinical discussions
- 10% reduction in time to first meaningful customer engagement

Founder & CEO

Health Innovation Capital

General Partner in Fund 1 and Venture Partner for Digital Health and Healthcare Services portfolio development

Venture Partner, Digital Health & Technology Enabled Services

syd™

Develop and deploy a sustainable go-to-market to scale at 3 digit growth rates. Recruit and support market-developing pilots with the Fortune 500, and strategic alliances. Support the product team in customer engagement, and develop academic and industry thought leadership opportunities.

Global Chief Revenue Officer

SimulConsult, INC.

CRO in Residence

EtherMed AI

Commercial Operations Head - in Residence

Vastmindz

Generate Sales, partnerships and operational support and consultation.

Commercialization Head in Residence

Total Innovation Group, Inc. (TIGI)

Senior Partner, Global Healthcare Practice Principal

TIGI is a commercial operations consulting and training firm serving private sector clients in the health care, defense, information technology, and services industries.

Partner, Global Healthcare Practice Principal

GFW Limited

Consultancy with clients develop and accelerate selling capital equipment, as well as consumables and durable medical equipment into hospitals and health systems. These projects leveraged expertise and direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics.

Principal

Roche Diagnostics

Manage Sales Territory Development for Molecular Diagnostics Product Portfolio in CA, NV, and UT.

Sr. Molecular Accounts Manager

Manage Sales Territory for IVD Product Portfolio in CA and HI

Sr. Account Manager

Advantage Medical

Manage and develop independent medical supply and capital distribution business.

Independent Contractor

We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels, PhD, MBA

The Growth Amplifier

Our mission is simple: to empower small businesses with affordable, AI-driven automation that amplifies growth and efficiency.

Co-Founder

Rockstarr and Moon

Increase Revenue, Accelerate Growth and Rock Your Business

At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing and sales teams to help them get back to business. From strategy through execution, we are an extension of your business, and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.

Our Rockstarr marketing services packages are designed to get your business moving in the right direction immediately. We start with just the right amount of strategy and then jump right into building infrastructure and executing the plan.

Zero Bull Agency

Zero Bull Agency is a boutique creative and strategic agency. We believe in a Zero Bull Approach to business that focuses on delivering value to our clients so they can increase revenue faster than ever before. 

THE ZERO BULL ACTION PLAN
We deliver a Zero Bull Analysis done by HUMAN EXPERTS that break down your current site, analyze the performance, give you the inside track to connect with your visitors.

When we’re done, you’ll have a fully-customized proven path to a more profitable website (without investing in a redesign). We give you the step-by-step guide of improvements you can make today to drive more impact, increase conversion and connect with your audience IMMEDIATELY.

THE PROFIT-A-BULL PITCH 
If you’re looking to close more deals and boost your sales, you need a strong pitch that connects with your ideal client. And that’s where we come in. At Zero Bull Agency, we specialize in crafting custom Profit-A-Bull pitches guaranteed to get results. Whether you’re selling to businesses or consumers, we’ll help you find the right words to close the deal.

So what are you waiting for? Tell us your ideal client and value proposition, and let us create a pitch that will have them saying yes in no time.

Beyond Basic Needs

At Beyond Basic Needs, we provide hope to those in need.

We are a nonprofit that meets people where they are today on their cancer journey. Our Chemo Care Kit program is designed to provide support to those who need it most.

For Cancer Warriors undergoing chemotherapy, we provide Chemo Care Kits. We believe these kits inspire, uplift, and help our community thrive during this challenging time. 100% of all donations to Beyond Basic Needs go to fulfilling these kits at no cost to the recipient.

A Chemo Care Kit is designed for cancer warriors undergoing chemotherapy. Each kit contains a port pillow, comfy socks, lip balm, and a variety of goodies that these warriors deserve. A Port Pillow protects the port from the seat belt.

Help us create a better today for cancer warriors.

InnerWorkings

•	Responsibilities include: 1) define and implement comprehensive product roadmap and governance model, 2) re-engineer and manage entire software product operations methodology and organization, 3) simplify, integrate and automate the company’s systems, and 4) grow profit through new products, expansion of existing products and protection of product maintenance
•	Led a team of 10 product managers to execute vision, systems design, user journey, evangelism, sales and operational support for the entire product portfolio
•	Slashed training time 80% and increased user adoption by creating a new user experience
•	Increased the dev team’s goal achievement 100% by cutting release cycle from 6-8 weeks to weekly through an organization-wide transformation to scrum
•	Partnered with operations leadership to implement and measure governance model
•	Grew development capacity 300% by building a team while living abroad in Prague
•	Other titles include: Director – Product Management and VP – Development Services

VP, Product Management and Innovation

• Owned product vision, proposed creative/cost effective solutions to feature requests and evaluated workflow proposals with end-users and internal team members
• Hiked speed to market by 200% for major releases and over 325% for patch releases
• Developed roadmap and specifications to communicate vision of EFI Pace, tracked status of development, training internal teams and tested to verify accuracy
• Brought in $400,000 per year in new customization revenue, growing by over 40%

Manager, Product Management, EFI Pace

• Organized and directed the Integration Task Force, a cross-functional team focused on building integration components and influencing product leadership to include integration enhancements
• Tripled integration implementations for EFI Pace among its customer base
• Established a partnership program for other software vendors to build integrations to EFI products
• Developed, maintained, communicated and owned the JDF (industry standard integration methodology: CIP4.org) and product partner vision for EFI

JDF Management & Systems Integration Manager

• Crushed a goal of 90% of all MIS and eCommerce product releases within EFI included integration enhancements, leading to the first JDF certification for EFI Monarch
• Developed and enhanced relationships across partner organizations to foster JDF integration activities
• Managed four products that each integrate to two or more MIS systems

Product Manager - Computer Integrated Manufacturing

Suttle-Straus

• Expanded the information technology department by 25%
• Owned information technology strategy with direct reports by communicating job expectations; planning, monitoring and appraising job results; coaching, counseling and disciplining employees; initiating, coordinating and enforcing systems, policies and procedures. Maintained staffing levels by recruiting, selecting, orienting and training employees; maintaining a safe and secure work environment; developing personal growth opportunities
• Accomplished financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective action

Director of Technology

Sigler Companies

• Expanded the IT department by 100% to meet the needs of a growing user base and integrated 4 new offices to the corporate network
• Led IT Department operational and strategic planning, including fostering innovation, planning projects and organizing and negotiating the allocation of resources
• Developed and implemented all IT policies and procedures, including those for architecture, security, disaster recovery, standards, purchasing, and service provision

IT Manager

Picture this: you're no longer held back by lackluster strategies or feeling like a one-hit wonder. With our expert team in your corner, you'll rock the stage like a superstar. 

I believe that when a business truly chooses to focus on their customers first and then their product, they win.

Just like you, I’m tired of bad Linkedin pitches. 
Just like you, I want to know how X company’s product is going to benefit ME! I don’t really care how.
Just like you, I want to feel like I’m more than just an invoice. Support me after the sale.

I’ve spent the last decade committed to eradicating these bad habits businesses have built by partnering with them to break through the monotony and pave a new road to impact their customers' lives. 

At Rockstarr & Moon, our proven methodologies empower you to overcome challenges, build a strong brand identity, and attract profitable clients. We've got 20+ years of experience under our belts, and we're here to help you unleash your brand's inner rockstarr. Get ready for mind-blowing results like +500% conversions, +200% sales achieved, and shattering your goals by a mind-boggling 171% (or more!) growth.  

Want to see if we can help your business? Let's chat: https://backstage.rockstarr.io/widget/bookings/rockstarr

taplio

The Battle

Gunter Wessels, PhD, MBA

Jon Minion

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