LiquidSMARTS℠

As Global Practice General Manager, I lead a consulting and training practice area, and head the Sales-as-a-Service team. I co-manage the Executive In Residence practice with my partners.
As founder, I am responsible for overall firm top-line revenue generation, talent acquisition, strategic partner development, and general services administration.

We help the world’s leading healthcare organizations achieve:
- 50% faster deal progression
- 40% YOY increase in pipeline size
- 25% more upselling opportunities
- 20% increase in closing rates
- 15% increase in depth of clinical discussions
- 10% reduction in time to first meaningful customer engagement

Founder & CEO

Health Innovation Capital

General Partner in Fund 1 and Venture Partner for Digital Health and Healthcare Services portfolio development

Venture Partner, Digital Health & Technology Enabled Services

syd™

Develop and deploy a sustainable go-to-market to scale at 3 digit growth rates. Recruit and support market-developing pilots with the Fortune 500, and strategic alliances. Support the product team in customer engagement, and develop academic and industry thought leadership opportunities.

Global Chief Revenue Officer

SimulConsult, INC.

CRO in Residence

EtherMed AI

Commercial Operations Head - in Residence

Vastmindz

Generate Sales, partnerships and operational support and consultation.

Commercialization Head in Residence

Total Innovation Group, Inc. (TIGI)

Senior Partner, Global Healthcare Practice Principal

TIGI is a commercial operations consulting and training firm serving private sector clients in the health care, defense, information technology, and services industries.

Partner, Global Healthcare Practice Principal

GFW Limited

Consultancy with clients develop and accelerate selling capital equipment, as well as consumables and durable medical equipment into hospitals and health systems. These projects leveraged expertise and direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics.

Principal

Roche Diagnostics

Manage Sales Territory Development for Molecular Diagnostics Product Portfolio in CA, NV, and UT.

Sr. Molecular Accounts Manager

Manage Sales Territory for IVD Product Portfolio in CA and HI

Sr. Account Manager

Advantage Medical

Manage and develop independent medical supply and capital distribution business.

Independent Contractor

We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels, PhD, MBA

Complete HEOR Solutions (CHEORS)

Complete Health Economics Outcomes Research Solutions (CHEORS) is a leading provider of HEOR and market access services for the pharmaceutical, biotech and medical device industry. We are a global contract research organization (CRO) providing evidence-based solutions to generate a greater understanding of the clinical and economic value of your products for payers, regulators and prescribers.

Our Senior Leadership team has a combined 100+ years of in-house pharmaceutical and consulting experience and are key thought leaders in the field of HEOR and market access. We provide a consultative approach to every engagement to gain a better understanding of your unique challenges in order to optimize the market access and commercial potential of your products.

Senior Vice President Business Development and Client Services

Noble Alliance

Providing Go To Market and Business Development Strategies for technology based products looking to break into brand new markets. Focus is DOD, IC and Healthcare.

Business Development Consultant

TrialCard

Driving radical innovation for all aspects of the Commercial Organization from Marketing, Strategy, B2B Partnerships, M&A and Sales to grow Market Cap by 20% YoY Growth

• Led the company's first Government Contract worth $100 MM over 5 years
• Won largest copay card transition in company's history, established a West Coast client services and sales office and established first ever business with 2 top 10 pharma companies
• Spearheaded the West Coast expansion to California and relocated
• Expert on Digital Health and the Consumerism of Healthcare.  Lead driver of companies Digital Health Strategy which drives partnerships and M&A strategy.
• Visionary lead for companies rebranding exercise.

Senior Vice President Strategic Business Development ◆ Radical Innovation and "Moon Shot" Strategies

The Goyak Group, Inc.

• Led company's pivot from 1 business line to 5 new lines, growing to $20M
• Won Boeing contract over 6 major competitors for unmanned aerial vehicles
• Led accomplished account executives in attacking adjacent verticals within major A&D Companies and pushing the envelope outside traditional company focus areas: Rapid DNA Forensics, Cyber Strategies, ISR, Linguistics, Unmanned Systems and Training/Simulation
• Focused on large A&D and IC companies technology roadmaps and business strategies
• Worked directly with consultants who formerly led multi-billion dollar lines of business in the Defense and IC communities
• Efforts led to year over year sustained growth and record revenues

Vice President Business Development ◆ Grew from 1 Business Line (Satellites) to Multiple Disciplines

Visual Training Solutions Group

True Start-Up providing Virtual Reality Training Software. Did everything from sales, marketing, project management, QA, product delivery, functional design, etc.
• Provided high-end Virtual Reality Software to the US Navy and Air Force. 
• Sold to the European Air Forces (EPAF) for the F-16 MLU software releases.  
• Successfully negotiated multi-million dollar exit.

Vice President

US Navy

Naval Aviator, F-14 Tomcat
•United States Navy Fighter Weapons School (TOPGUN) graduate
•Strike Fighter Tactics Instructor (SFTI) / Strike Lead

Recognized by both enlisted and officers, in every squadron, for operational excellence and leadership:
• VF-211 "Checkmates" Captain Rockland "Rocky" Deal Leadership Award
• VF-101 "Grim Reapers" Instructor of the Year Leadership Award
• VF-143 "Puking Dogs" Admiral William H Lawrence Leadership Award

U.S. Naval Officer ◆ F-14 Naval Aviator

I drive radical innovation for all aspects of any Commercial Organization from Strategy, Sales & Marketing Product Development and Sales.  I've touched and done it all.   At TrialCard, I led the company's first Government Contract worth $40 MM over 5 years & won largest copay card transition in company's history.

SOME RECENT CAREER HIGHLIGHTS
• Spearhead of California Expansion.  Resulted in first ever West Coast Client Services presence. 
• Penetration of the largest Pharma Companies in CA. Worth $3 MM dollars in revenue.
• Largest copay card transition ($10 MM) in Companies history. 

I have been described as one of the most unique and cutting-edge thinkers in the Business Development profession. My secret sauce has been 1) mastering the art of creating true and lasting relationships and 2) creating stories and engaging conversations that uncover the crux of any underlying business issue.

My favorite business book is YOU ARE A MESSAGE by Guillaume Wolf aka “Prof. G”.  

These quotes, from the book, are good guideposts for my approach and beliefs:

•	“To be an effective communicator, kill your ego…It’s not easy.  Remember, it’s not about you (creator/designer); It’s about them. (Your audience)”
•	“You can be a merchant of cool, but always be honest: Don’t you dare lie.”
•	“Today, we’re all interconnected and information travels fast.  If your brand is evil, you will be singled out and excluded, sooner or later.”
•	“Live by inspiration.  It’s better than living by desperation.  Make sure your brand is always inspired, and inspiring.”
•	“Make sure you understand your weak spots and hire a team to help you with whatever task you can’t do well. This will save you time and your sanity.”

Fun Facts / Hobbies:
•	Received MIT Sloan Kettering Business Certificate - Strategic Implications of AI/ML for Business.
•	Blog about sacred geometry, music and the markets: www.bartscharts.com.  Over 35,000 followers on StockTwits
•	As a hobby, became a Commodity Trading Advisor (CTA) and Chartered Market Technician (CMT)
•	Started a non-profit to teach Stand Up Paddleboard (SUP) Surfing to Veterans and Active Duty: www.thesupvets.org 
•	During COVID-19 SHIP, created “TC-TED Talks” which was a once a week discussion on topics passionate to my coworkers – music theory, aliens, how to bake a great apple pie, the greatest year in music, etc.  An amazing way to pass the time and get to know our people.
•	Certified Universal Life Church Minister – performed numerous weddings for families and friends.

Enjoy working with teams and creating cutting edge organizations.

taplio

The Battle

Gunter Wessels, PhD, MBA

James "Bart" Bartelloni

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