LiquidSMARTS℠

As Global Practice General Manager, I lead a consulting and training practice area, and head the Sales-as-a-Service team. I co-manage the Executive In Residence practice with my partners.
As founder, I am responsible for overall firm top-line revenue generation, talent acquisition, strategic partner development, and general services administration.

We help the world’s leading healthcare organizations achieve:
- 50% faster deal progression
- 40% YOY increase in pipeline size
- 25% more upselling opportunities
- 20% increase in closing rates
- 15% increase in depth of clinical discussions
- 10% reduction in time to first meaningful customer engagement

Founder & CEO

Health Innovation Capital

General Partner in Fund 1 and Venture Partner for Digital Health and Healthcare Services portfolio development

Venture Partner, Digital Health & Technology Enabled Services

syd™

Develop and deploy a sustainable go-to-market to scale at 3 digit growth rates. Recruit and support market-developing pilots with the Fortune 500, and strategic alliances. Support the product team in customer engagement, and develop academic and industry thought leadership opportunities.

Global Chief Revenue Officer

SimulConsult, INC.

CRO in Residence

EtherMed AI

Commercial Operations Head - in Residence

Vastmindz

Generate Sales, partnerships and operational support and consultation.

Commercialization Head in Residence

Total Innovation Group, Inc. (TIGI)

Senior Partner, Global Healthcare Practice Principal

TIGI is a commercial operations consulting and training firm serving private sector clients in the health care, defense, information technology, and services industries.

Partner, Global Healthcare Practice Principal

GFW Limited

Consultancy with clients develop and accelerate selling capital equipment, as well as consumables and durable medical equipment into hospitals and health systems. These projects leveraged expertise and direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics.

Principal

Roche Diagnostics

Manage Sales Territory Development for Molecular Diagnostics Product Portfolio in CA, NV, and UT.

Sr. Molecular Accounts Manager

Manage Sales Territory for IVD Product Portfolio in CA and HI

Sr. Account Manager

Advantage Medical

Manage and develop independent medical supply and capital distribution business.

Independent Contractor

We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels, PhD, MBA

FranConnect

-> Engaging with, initiating, and managing new enterprise franchise brand accounts; maintaining strong relationships with clients.

-> Developing and implementing strategic plans to meet client objectives and drive business growth.

-> Conducting market research and analysis to identify opportunities for franchise brands.

-> Collaborating with internal teams to ensure timely delivery of projects and services.

-> Tracking and analyzing performance metrics, providing insights and recommendations for optimization.

-> Staying updated on industry trends and best practices to provide innovative solutions to franchise brands.

-> Participating in client meetings and presentations, showcasing capabilities and solutions.

Enterprise Account Executive

-> Conducting comprehensive data analysis for multiple clients across various industries, leveraging advanced statistical techniques and programming languages such as Python and SQL to extract actionable insights.

-> Developing custom data visualization dashboards using tools like Tableau and Power BI, effectively communicating key findings and trends to stakeholders, resulting in improved decision-making processes.

-> Implementing data cleaning and preprocessing workflows to ensure data integrity and accuracy, leading to a 20% increase in data quality and reliability for client projects.

-> Collaborating closely with clients to understand their business objectives and translate them into analytical solutions

-> Successfully completing robust projects within established timelines and budget constraints, consistently exceeding client expectations and generating positive referrals for future engagements.

Freelance Data Analyst

Creative Compliance | 3H Corporate Services

-> Implemented analytical strategies resulting in a 28% increase in win rates within 5 months.

-> Driving revenue growth and ensuring the overall success of the company by working closely with the marketing team, collaborating to create a growth strategy that aligns with revenue goals, and setting a clear path for success. 

-> Representing the company at conferences and client meetings, showcasing our value proposition, and forging valuable connections to bring in more business and expand our reach. Networking at various levels, fostering new opportunities and growing our customer base.

-> Recruiting and hiring top-notch sales staff to build a high-performing sales team. Managing sales teams and maintaining sales operations, ensuring smooth and efficient processes. Developing effective methodologies and processes for the sales organization, creating structure and increasing win rates. 

-> Outlining and managing sales budgets, setting ambitious quarterly and annual sales targets, and providing detailed sales forecasting to empower stakeholders to make informed decisions.

-> Committing to customer satisfaction through reviewing customer activity, anticipating consumer needs, and implementing improvements that increase customer buy-in.

Vice President of Sales

LegalZoom

-> Led creative strategies, increasing sales win rates from 38% to 64%, using the MEDDIC methodology and integrated HubSpot processes for enhanced sales efficiency. 

-> Employing a combination of KPIs (Key Performance Indicators) and OKRs (Objectives and Key Results) as performance metric frameworks that allow me to set, track, and achieve goals while measuring ongoing performance. Ensuring that our sales efforts are aligned with our revenue objectives.

-> Focusing on developing key growth sales strategies and action plans that aim to expand our customer base and drive revenue growth. 

-> Thoroughly analyzing market trends and leveraging data analytics to make informed decisions that maximize sales potential and capitalize on emerging opportunities. Prioritizing actionable insights derived from data. 

-> Through leadership strategy meetings, collaborating with cross-functional teams to glean valuable insights and develop effective strategies, ensuring that sales efforts are proactive and responsive to cross-functional dynamics.

-> Successfully achieving sales division revenue targets while driving sustainable growth for the company.

Senior Manager of Sales

-> Achieving the annual sales team targets by overseeing and leading the sales team. Providing guidance, support, and motivation, to
ensure that the team is equipped with the necessary tools and resources to meet their goals.

-> Assisting the sales team in achieving their goals through individualized coaching plans. By understanding each team member's strengths, weaknesses, and development areas, tailoring coaching strategies to maximize their potential and drive performance.

-> Optimizing sales processes by rolling out a sales methodology called MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion). By implementing MEDDIC across the team, creating a standardized approach that aligns with our sales goals and improves overall efficiency. Additionally, building a sales process that aligns with MEDDIC, ensuring a seamless workflow from lead generation to deal closure.

-> Focusing on building out our CRM system, specifically utilizing HubSpot. Customizing HubSpot to align with our sales process, streamlining data management, enhancing collaboration, and improving reporting capabilities to enable the team to effectively track and manage leads, opportunities, and customer relationships.

Manager of Enterprise Sales

-> Playing a vital role in helping identify strengths and improve weaknesses among teams of Account Executives and Sales Professionals by conducting assessments, providing feedback, and offering targeted coaching. 

-> Empowering individuals to leverage their strengths effectively and address areas for improvement to enhance overall team performance and foster professional growth.

-> Organizing tailored training programs, ensuring Account Executives possess the necessary industry knowledge, skills, and expertise to excel in their roles. This specialized training equips them to navigate complex challenges and engage with clients at a high level.

-> Striving to drive revenue, growth, and pipeline closures through my own individual contributions by actively engaging in sales activities, building relationships with key clients, and leveraging market expertise. By contributing directly to the success of the organization, reinforcing my understanding of the challenges faced by the team and enabling me to lead by example.

-> Creating a collaborative environment that maximizes the potential of both individuals and the team as a whole.

Senior Account Executive, Sales Team Lead

-> Providing tailored solutions based on client needs. Solution selling to address requirements and drive ideal business outcomes for clients seeking Registered Agent services, entity management, SAAS platforms, and other corporate legal solutions.

-> Expanding our client base by engaging in outbound prospecting and hunting for new logos through targeted outreach efforts and identifying potential clients to initiate conversations and explore collaboration opportunities. 

-> Conducting account reviews for upselling opportunities and delivering presentations via phone, web, and in person meetings with key decision makers, as well as hosting trade show booths and driving sales through strategic approaches.

-> Building strong client relationships at enterprise corporations, producing sales documents, finalizing deals/contracts, making insightful recommendations, and helping clients streamline their corporate legal responsibilities.

Senior Account Executive

Wolters Kluwer

->  Consistently achieved top revenue, surpassing targets for 5 consecutive years with exceptional sales performance.

-> Working directly with clients, assisting them with their Registered Agent and corporate legal service needs. 

-> Providing comprehensive support and guidance to clients in areas such as Registered Agent services, corporate filings, entity management, and facilitating their growth and expansion initiatives. 

-> Leveraging my expertise and knowledge to ensure that clients receive the necessary assistance and solutions to meet their legal requirements and foster their business development.

National Corporate Compliance Sales Account Rep - Wolters Kluwer

Corporate Management Group LLC

-> Working as the Sales and Service Representative for CMG, on behalf of our client Wolters Kluwer.

-> Managing the sales and service process of various products offered by CCH and Aspen through CMG. 

-> Working closely with clients to understand their needs and provide expert solutions that combine deep domain knowledge with advanced technology and services. 

-> Leveraging the extensive portfolio of Wolters Kluwer products and helping legal professionals and businesses in making critical decisions across practice areas such as law, tax, accounting, finance, audit, risk, compliance, and healthcare. 

-> Through effective sales strategies and exceptional customer service, ensuring that clients receive the best value from our offerings.

Account Service Manager & Sales Rep

Experienced Sales Leader -> Data Analyst | Skilled In Thought Leadership & Developing High-Performing Teams | Strong Focus On Data Visualization, Analysis, & Modeling | Travel Enthusiast | Mommy First

📊 Currently serving as an Enterprise Account Executive for FranConnect, where I engage with diverse franchise brands to showcase FranConnect's tailored solutions and its extensive track record in serving similar brands. Through insightful discussions, I help franchise brands leverage FranConnect's expertise to address their unique challenges and drive operational excellence.

🔍 Proficient in problem-solving, data-driven decision-making, and developing intuitive data analysis solutions. Specializing in SAAS sales and strategy, I excel in optimizing business outcomes through revenue growth, increased profitability, and innovative sales plans. My expertise extends to coaching and mentoring high-performing teams, fostering growth, resilience, and persistence.

💼 Career Highlights:

- FranConnect: Spearheading discussions with franchise brands, highlighting FranConnect's solutions tailored to their needs and showcasing our successful track record in serving similar brands.
- 3H Corporate Services: Implemented analytical strategies resulting in a 28% increase in win rates within 5 months.
- LegalZoom: Led creative strategies, increasing sales win rates from 38% to 64%. Introduced MEDDIC methodology and integrated HubSpot for enhanced sales processes.
- Wolters Kluwer: Consistently achieved top revenue, surpassing targets for 5 consecutive years with exceptional sales performance.

💡 Skills & Expertise:

- Sales: MEDDIC Methodology, Persuasive Communication, Relationship Building, Resilience, and Persistence.
- Leadership: Effective Communication, Visionary Thinking, Emotional Intelligence, Coaching/Mentoring.
- Technical Frameworks/Languages: Python Data Ecosystem (NumPy, pandas, Matplotlib, Seaborn, Plotly), R, Tableau, SQL.
- Tools/DevOps: Git, Visual Studio Code, Jupyter Notebook, AWS, Azure.
- Tools/SalesOps: HubSpot, Salesforce, Microsoft & Google Suites (Word/Docs, PowerPoint/Slides, Excel/Sheets, etc.).

📞 Contact Information:

- Phone: 518.860.5133
- Email: amandajo514@gmail.com
- Website/Portfolio: https://amandajo514.github.io/

With a proven track record of driving revenue growth and profitability through data-informed decision-making, I'm excited to collaborate and contribute. Let's connect and explore how we can achieve results together!

taplio

The Battle

Gunter Wessels, PhD, MBA

Amanda Jo Griffin (Aj)

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