LiquidSMARTS℠

As Global Practice General Manager, I lead a consulting and training practice area, and head the Sales-as-a-Service team. I co-manage the Executive In Residence practice with my partners.
As founder, I am responsible for overall firm top-line revenue generation, talent acquisition, strategic partner development, and general services administration.

We help the world’s leading healthcare organizations achieve:
- 50% faster deal progression
- 40% YOY increase in pipeline size
- 25% more upselling opportunities
- 20% increase in closing rates
- 15% increase in depth of clinical discussions
- 10% reduction in time to first meaningful customer engagement

Founder & CEO

Health Innovation Capital

General Partner in Fund 1 and Venture Partner for Digital Health and Healthcare Services portfolio development

Venture Partner, Digital Health & Technology Enabled Services

syd™

Develop and deploy a sustainable go-to-market to scale at 3 digit growth rates. Recruit and support market-developing pilots with the Fortune 500, and strategic alliances. Support the product team in customer engagement, and develop academic and industry thought leadership opportunities.

Global Chief Revenue Officer

SimulConsult, INC.

CRO in Residence

EtherMed AI

Commercial Operations Head - in Residence

Vastmindz

Generate Sales, partnerships and operational support and consultation.

Commercialization Head in Residence

Total Innovation Group, Inc. (TIGI)

Senior Partner, Global Healthcare Practice Principal

TIGI is a commercial operations consulting and training firm serving private sector clients in the health care, defense, information technology, and services industries.

Partner, Global Healthcare Practice Principal

GFW Limited

Consultancy with clients develop and accelerate selling capital equipment, as well as consumables and durable medical equipment into hospitals and health systems. These projects leveraged expertise and direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics.

Principal

Roche Diagnostics

Manage Sales Territory Development for Molecular Diagnostics Product Portfolio in CA, NV, and UT.

Sr. Molecular Accounts Manager

Manage Sales Territory for IVD Product Portfolio in CA and HI

Sr. Account Manager

Advantage Medical

Manage and develop independent medical supply and capital distribution business.

Independent Contractor

We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels, PhD, MBA

Alex Kudelka

OutDo

Founder

Glassfy

Glassfy's SDK and Tools enable you to easily build and manage in-app purchases, create paywalls, and trigger monetization events from user behaviors maximizing revenue from apps.

Co-Founder & CRO

Bitrise

Continuous integration and delivery built for mobile: Automate iOS and Android builds, testing and deployment from your first install to the one millionth.

Vice President of Sales

Doodle AG

Vice president of Revenue 

Algolia

Director of Global Business Development

VirtualWorks

Regional Sales Manager

RunMobile

Business Development Manager

BeeSocial

BeeSocial is a multi-platform "Living" Social Network. We utilise a combination of interested (likes and dislikes) from multiple users social resources to create a recommendation engine for events/activities for the user to enjoy! 

Have no idea what to do this Friday night? Our logic matches from a specific user for example... "Like = Thai food" + "Dislikes = Midtown Atlanta" + "Favorite = Red curry", along with custom logic like coupons available to recommend the best matches for you!

Corus360

Sales And Marketing Associate

I’ve spent over a decade helping SaaS companies go from $0 to $20M+ in ARR — first as an early employee at places like Algolia and Bitrise, and now as Co-Founder at OutDo.

Today, I help solopreneurs become true founders — giving them the strategy, structure, and support to scale their business past the $1M mark and beyond without burning out on endless tactics and lack of a pathway to get there. 

We’ve helped dozens of solopreneurs build a predictable market engine that generates leads and revenue every month - while they get to focus on what they do well - their craft. 

If you’re stuck in the “more content, more calls, more tactics” loop or simply just "stuck"... reach out.

Also, one day I received feedback from a cheeky person to say in my profile that I live part-time in the UK so that I am more genuine. So here it is! :)

We don't talk about hard things much (some do for engagement bait, yes.) What the OutDo team does is very hard - for the coaching and consulting space - with the service we provide.

We are going after a market (large, yes) that is very (very) immature in building a growth engine for a scalable business. 

Why do we do it? Because someone has to freaking do it, that isn't the typical predatory "buy 1,000 leads now" or "make a podcast, it will make you tons of money." 

Because solopreneurs in the coaching, consulting, and creator space simply do not know how to build a scalable growth engine that builds an audience of followers, builds trust, and gets buyers. 

They are stuck for years, spinning their wheels. Posting random things. Trying the next vitamin. Switching their offer. Buying a new website. Hiring a random upworker every few months. 

Going to Bali to find themselves. 

Disclaimer: You can do it on your own. It is possible. It is for a very rare breed of founder who can go at it and be diligent and committed to the process - and learn everything you have to learn. 

At OutDo, we have found an intersection in this space of offering both brand strategy and funnel strategy to take over the meat of building a scalable business for this market. 

And all while doing it at a competitive price. (For now.) 

You can pay us a premium and shorten the distance between testing your business model and cracking growth OR you can go at it alone. 

BOTH are doable. 

If you go alone, be sure to lean into proven individuals systems like FounderOS and the series of tools from Justin Welsh. It’s a long road but doable. I don’t advise endless YouTube nights, clicking ads to $5 PDFs, etc. you’ll just find endless loops. 

But it is hard, that is for sure. Our team works so hard to build strong brands around quality funnels that sell strong offers that our clients have. 

And that is just not easy. And it's awesome when it works, and it is tough when it doesn't.

But seeing our clients turn overnight into little mini-influencers in their niche, become publicly recognized, hit their biggest years of revenue, and so on... that's awesome. 

Honestly, the biggest win this year was watching multiple clients take full months off from their business. 

Anyway. We are about to be full for 2025. Looking forward to seeing what the future holds for this space that we are trying to lead in. 

Our team is awesome. Not perfect. Nobody is. But everyone sure as heck is figuring it out. 

And, we enjoy figuring it out together - like in this call today.

Happy building!

Helping Solopreneurs Scale Their Business | From Offer Strategy To Predictable Lead Funnel

Last month we did some non-profit work. They were working on improving reach and engagement of their cause. This week, the team messaged us...

Honestly, this is pretty much better than any client success case study. 

Not to mention, this is a dear friend from childhood.

I highly recommend that any of you in a position to do so, go help out organizations that could use it. 

There is good out there; there could be more of it.

Who said you cannot sell $97 and $7,500? Here is some advice on pricing out your services...

First - Ask yourself, can you provide a lot of value on either end of the spectrum? What would you sell to someone for $97/month or $100 one-time?

Most of your audience, b2b or b2c, will be willing to risk $50-100 to "test" your service to see if you provide enough value. 

One thing to consider, most of the time, someone who is buying something for $50, won't be someone who is buying something for $7,500. 

It doesn't mean you shouldn't sell to them... especially if you can make the unit economics work. 

E.g. $2 Cost Per Click -> $200 for 100 visitors -> 2 purchases for $100 each gives you a net ROAS, but it means you have covered your ad spend and now know that you have a serious buyer in your lead list who can easily upsell to something worth $500 or even $1,000.

Second - Consider the "value ladder" or Acession model when making this pricing up. Take a look at what we just walked through. That is a good example of not caring if your ROAS is 0 (net) because you will easily sell 1 in 5 or 10 buyers your $1,000 program. If you can seamlessly make the offer make sense after the first purchase... why / how do they easily see the value in the next step?

Third - Price your high-ticket item accordingly to who you want to work with and its value. This is where a lot of you (including even me) price incorrectly. It is so easy to talk yourself down in price or add more value. When in reality, focus on explaining and showing how your service for $5,000 is impacting a $50,000 outcome. That is what they will care about. 

This is just a quick cheat sheet to think about your pricing - there are many more variables and structures you can use. 

If you are working on tackling this problem, reach out. Happy to help.

Our clients diversify their offers; some with software. The first one we piloted this with has now hit $10k MRR in ±4 months... Here is how:

First things first: THEY BUILT AN AUDIENCE.

Louder for the people in the back. You will not compete in the long run without a deliberate and high investment in quality content on a regular basis. 

We have spent almost 2 years building a strong audience and brand. 

Second: We took everyone off of social by driving them to high value content in their email list. You don't own LinkedIn or your followers on it, you do in your email list. 

Ensure your content and funnel give away enough content to build your REAL asset, which is the following behind the brand. 

Third: We crafted an irresistible lead magnet that leads to the purchase of the software. We give away a high-value free coaching session on how to use financial data - we then show them the tool that will help them accelerate that muscle. They buy. 

This client, who is a solopreneur, is now just a few thousand away from $1m/yr across their offers. 

Remember. This is a marathon - your own race - no matter what business influencer tells you to believe otherwise.

Here is the big problem with all those "ChatGPT Prompt to build your marketing plan" that our clients and others are falling for...

Not all, but most founders are going to fail with this approach to building or running their business.

Is the "information" in claude, chatgpt, etc. to help you? Yes. 

The problem is, because you're so misaligned on what YOU do, because you lack the experience and inputs that are critical for that prompt to work - just means you're most probably going to go on a rat race.

I have had not one, two, or three clients send me their "GTM Strategy" built by AI... but dozens. 

Every single time it a 10-50 page combination of hallucinations, misunderstood strategy, and 10% objectively relevant information. 

To build a go-to-market strategy is both enormously simple and equally frustrating of a slippery slope because it takes critical thinking, TESTING to get inputs, and the right personal prompting before feeding into any system. 

So if you haven't actually done the work to get the inputs... example being, 10 customer calls on the same exact persona and documented those calls (recorded) and asked the same set of questions. Then you lack input. 

Additionally, and often 50% of the time, you simply are lacking a sounding board to help you control the conversation to build a strategy so you spiral and build a lot of unnecessary slop. Example being, you prompt it with 7 offer ideas, 4 ICP's and keep saying "well and what about I add XYZ" and it spirals. 

Most founders at this stage need 5 paying clients... then 10, then 50, then 100...

To get 5, you don't need a 50-page 10-page GTM plan. I promise. 

You need alignment on ICP, Offer, and your Lead Gen channel(s), and then you need to get to work making contnet, having calls, and selling.

taplio

The Battle

Gunter Wessels, PhD, MBA

Alex Kudelka

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taplio

The Battle

Gunter Wessels, PhD, MBA

Alex Kudelka

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Kudelka's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlex Kudelka's LinkedIn Performance