Senior Partner Manager at Hootsuite | Enterprise Alliances with MarTech SaaS | Head of Sales & Marketing at MyRisk | Board Director | Author of "Connect & Act - Systematic Social Selling"

I spend my days working with boutique marketing agencies across Australia, New Zealand and Asia Pacific helping them build businesses that feel lighter, clearer and more scalable.

Agencies don’t struggle because of a lack of talent; they struggle because they’re carrying too much alone. That’s where I fit.

ActiveCampaign gives them the tooling. I help them build the engine, the rhythm and the confidence to grow.

After moving to Australia nearly a decade ago, I found myself drawn to the agency world — the conversations, the creativity, the honesty, the challenge of wearing ten hats at once.

One thread that runs through everything I do is the belief that business moves at the speed of human connection. It’s why I’ve created my #42coffees series: slowing down enough to hear people’s stories, understand their direction and find the right doors to open for them.

The same energy shows up in the in-person events I run across Asia Pacific. When people meet in real rooms, things shift: ideas get clearer, partnerships form faster and growth feels more human.

Since then I’ve supported partners at ActiveCampaign and beforehand at Hootsuite, GoTo, Noggin, KeepItSafe and across the broader MSP and MarTech landscape. The work is always a mix of:
→ partnerships (finding the right doors)
→ automation & lifecycle systems (removing friction)
→ Social Selling (building visibility without becoming someone you’re not)
→ productised services (so the business stops feeling heavy)

What I enjoy most is watching agency founders realise they don’t need to grow through burnout — they can grow through structure.

Moving to Australia was not a straight line. A layoff opened a moment of pause which became an inflection point. I studied leadership using the time to understand the emerging SaaS ecosystem. That allowed me to transfer my experience into a new market, build a partnership-focused identity from the ground up, and develop the human-connection mindset that defines how I work today.

I’m also a long-time writer with 28 books from travel guides to Social Selling and personal development. Writing helps me make sense of things and help others do the same.

Outside work, I serve as a Board Director of Sydney’s historic Castlereagh Boutique Hotel. It’s a role rooted in community, heritage and looking after something that matters — values I try to bring into my work with agencies as well.

If you’re a boutique marketing agency founder trying to shape the next stage of your business, I’d love to hear your story. Every agency journey starts differently and no one builds it alone.

Gunnar Habitz

Collaboration rarely starts with a contract but with showing up, sharing the space, and building something together, one small step at a time.

Collaborating is one of the best #habits to develop - and the core of true #partnership.

Successful collaboration rarely starts with a big announcement or a formal partnership.
Most of the meaningful collaborations in my corporate work and my writing business didn’t begin with strategy decks or contracts.

Instead they started with curiosity, generosity, and a simple willingness to build something together before knowing exactly where it would lead.

Over time, I noticed something important: People who collaborate well don’t wait for the perfect opportunity, they practice collaboration as a habit in small and repeatable ways.

Here are some of my recent examples:

1. LinkedIn Power Lab: Since I added a co-facilitator into my webinar series with Natalie Tran (she is on the photo above) it opened broader opportunities for my network.

2. Company Events: Why should I talk during the whole event when I can introduce a fireside chat with a fellow expert as in my next event with Deanna Notice in Brisbane.

3. #42coffees: My networking series is running in its third season to showcase interesting people and their passions with my network on LinkedIn nearly every Friday.

Find more stories alongside mini-insights and actions in my latest 4-2-1 Habit blog here: https://lnkd.in/gU3hxJsh

What's your secret in winning collaborators for doing something together?

Helping boutique marketing agencies scale through human connection, automation & AI-powered workflows | Agency Ecosystem Lead @ ActiveCampaign (APAC) | Ghostwriting educational email courses for authority & conversion

🇦🇺 Agency Leaders: Join us in Brisbane for our Partner Event on Tuesday 10 February.

The marketing agency landscape is evolving fast. Are you keeping pace?

From Denver to London to Brisbane: the #EvolvingAgency Series consists of collaborative workshops designed for agency leaders who want practical strategies for scaling, retaining clients, and leveraging #AI without burning out.

What you'll gain by attending:
→ Learn how to productise your services for scalable, recurring revenue
→ Discover AI workflows to implement immediately (not just as theory)
→ Explore the agency partnership opportunities with ActiveCampaign
→ Connect with peers tackling quitesimilar growth challenges you face
→ Listen to the practitioner view in my fireside chat with Deanna Notice

Honoured to run this event in the HQ of the Institute of Managers and Leaders Australia and New Zealand which was my first professional organisation in Australia to be part of (nearly 10 years!).

The Details:
📍 Level 29/10 Eagle Street, Brisbane QLD 4000
🕙 10:00am – 3:00pm incl. lunch
💰 Free (limited to 2 attendees per agency)

🚀 Secure your spot: https://lnkd.in/gBWBMqRh

See you in Brisbane ☀️

#MarketingAutomation #AIAgents #MarTech #Marketing

Can you post the same content across multiple platforms? And can you simply repurpose the same by using email marketing?

You might think the simple answer is "no". But there is a better way.

Yes, you can be active on more than one platform if you position them well.

Like Facebook and Instagram have similarities so you know what to post one the one and how to tweak on the other side.

You can also position yourself on Substack from a personal side while keeping LinkedIn your professional self as the only serious reference checkpoint.

Preparing my webinar with public speaking expert Veronica Llorca-Smith🎤 next Monday about the LinkedIn Substack flywheel, here are my tips in this 373rd episode of #socialsellingmonday.

1. Position yourself with clarity on LinkedIn and on Substack, ideally in a different while congruent way attracting different audiences.

2. Define which types of content works best on which platform, sometimes it can be a different take of the same topic.

3. Engage with your audience in direct messaging on both platforms instead of just subscribing them to the other side.

4. Learn #emailmarketing on the Substack side by building your email list - your business or corporate role will thank you.

Want to learn more? Veronica and I are running a webinar "From LinkedIn Content to Substack Flywheel".
📅 Monday, 19 January 2026
🕖 7:00 PM Sydney/Melbourne time
🕖 4:00 PM Hong Kong/Singapore time

Please register here: https://lnkd.in/g8yej9QS

See you there!

Main advantage of the more silent days during the festive season? We have time to reflect and reassess.

I took that time to create the Habit Reflection Assistant. It was the missing piece where technology can help us to... slow down.

As you might have experienced as well, you don’t perform reflection on command because someone or even yourself told you so.

Reflection rather shows up when there’s enough space and time, otherwise it disappears when things are forced.

While writing my book Happy Habits last year, I realised something: Most available habit tools are designed to push people forward. Think about productivity or efficiency gains.

Very few are instead designed to help people pause without pressure, reflect without results and just stop without push to continue.

The Habit Reflection Assistant is a guided reflection space, inspired by the ideas in Happy Habits being designed for short, honest check-ins.

Maybe the only custom GPT you can imagine that suggests you to be less productive...

Read more about it in my latest Sunday Habit article: https://lnkd.in/gF_GTTqW

What's your tip about reflecting?

Next week I’m restarting my #42coffees ☕️ - the series that connected people.

Before I do that, I looked back at what the previous 88 conversations have actually taught me (and my network).

Here are my top 8 learnings with patterns that keep repeating, no matter the industry:

1️⃣ Relationships compound: One coffee today becomes an open door two years from now.

2️⃣ Offline–Online–Offline works: Meet once, stay in touch online, meet again with trust already built.

3️⃣ Great connectors listen first: The superpower isn’t talking, rather remembering, noticing, and connecting dots.

4️⃣ Content should sound human: AI can help, but heart and story are still the differentiator.

5️⃣ Data without intent is noise: If you don’t know why you collect it, you can’t improve anything with it.

6️⃣ Change is the real job now: Whether it’s cybersecurity, hybrid work, or growth—strategy means choices + change.

7️⃣ Clarity beats hustle: The best operators turn chaos into simple systems people can actually run.

8️⃣ Trust is the real growth engine: Partnerships, referrals, community are all about that with different words but the same truth.

I’m bringing the series back because these learnings matter more than ever in a noisy world.

If you’ve ever met someone over coffee and thought “this conversation might change something”… you know exactly what I mean.

What’s the best thing a coffee conversation has taught you?

Do you also observe that many professionals post consistently on LinkedIn, yet everything disappears in the feed within hours?

At the same time, many of them heard that Substack could be the right place to build a real audience… but they struggle to connect the two together.

Are you on both platforms as well but never connected the dots?

This is where my new webinar episode comes in - delivered together with Veronica Llorca-Smith🎤, one of my favourite authors and public speaking experts.

📅 Monday, 19 January 2026
🕖 7:00 PM Sydney/Melbourne time
🕖 4:00 PM Hong Kong/Singapore time

This is what we will cover in this episode:
1️⃣ LinkedIn: How to write content to spark curiosity
2️⃣ Substack: How to turn curiosity into a community
3️⃣ The Flywheel: How to leverage both to your advantage

Please register here to receive the Zoom link and the recording afterwards.

See you on Monday 19th!

Veronica & Gunnar

View event: From LinkedIn Content to Substack Flywheel

From LinkedIn Content to Substack Flywheel

What can #marketing agency leaders expect from our #EvolvingAgency Series event in Brisbane on 10 February?

Yesterday I announced my upcoming ActiveCampaign event calling for marketers from Byron Bay and Gold Coast up to the Sunshine Coast.

Already hosted in multiple cities on the globe, I will cover what matters to our existing and protective partners for wining clients in the age of AI such as:
- Scaling and sustaining agencies
- Productising tools & services
- AI for agencies

One of the highlights will be my fireside chat with our regional specialist Deanna Notice.

We will take our initial discussion from Sydney to the next level for 2026. Deanna works closely with clients and fellow partners to ensure everyone can make the best out of the technology we all use.

Now to forget: the best software won't help achieve anything when it is not implemented properly. She and her team optimise #marketingautomation success at every step to ensure clients improve their business.

The Details:
📍 Level 29/10 Eagle Street, Brisbane QLD 4000
🕙 10:00am – 3:00pm incl. lunch
💰 Free (limited to 2 attendees per agency)

🚀 Secure your spot: https://lnkd.in/gBWBMqRh

See you in Brisbane ☀️

Who do we want to have in our networks? Only selecting clients means missing out.

A LinkedIn guru told me last year he only connects with existing or prospective customers from his target geography - not with anyone else.

He is totally missing the mark and ignores that my network is full of his targets, just I moved down under and don't qualify for his criteria anymore.

In my view (and proven over years) it's much better to define who we attract AND also add those surrounded by that. Think about suppliers, partners, customers of our customers and fellow experts in the industry.

That mentioned guru totally overlooked that people are moving within their industry.

Here are my tips in this 372nd episode of #socialsellingmonday - the series that taught me all about consistency.

1. Rewrite your profile's About section being clear about your value for your target audience. Rewrite it based on your anchored identity, not just role or activity based.

2. Define your ICP = Ideal Customer Persona, the ideal person you serve (some also call it ICA for Avatar). Then describe who belongs to their network.

3. Build a list of important players in that market and bookmark their profiles activity by adding "/recent-activity/all" to their profile URL and saving those to your browser for easy access.

4. Engage with the content of your direct ICPs and some of their frequent networkers to enhance your visibility in the target market.

Your business will be thankful if you do that consistently for the next four weeks when business is not yet fully back to speed.

What's your tip to define the target network for outreach and engagement?

Starting the year with a bit of fun...

Most people connect AI with unlocking creativity or efficiency.

But there is more to it - at least when it comes to Active Intelligence.

What ActiveCampaign built over last year is a stunning example that AI can be a true, proactive companion - a really good mate!

I use it regularly for activities as described in the bingo card below, such as:
- setup a 5-day welcome sequence
- figure out how I can connect a certain app
- find out if my 56% open rate is actually good or not

Gone are the days where I would go to Unsplash for selecting a base image, then to ChatGPT for crafting some copy and finally to Canva for merging that together.

It's all there - within one platform.

That's why I love working with marketing agencies - doing by myself helps to understand their challenges.

How do you use #AI in #marketing?

Known globally as The Savvy Navigator 🧭🌐, I am the Founder of Key Directions ---》Navigating the Future.

Having been involved in the International Trade and Transport Industry since 1968 and being affected by the various disruptions caused by Covid-19 Pandemic, I decided to 🔲 re-frame my business and consequentially my lifestyle.

At present, I am focusing on 3️⃣ areas of business services that I am providing with 🤲 Care, 🛡 Protection & 🧭 Guidance, for my clients, as detailed below 👇

1️⃣ NAVIGATING THE FUTURE - 🔲RE-FRAME YOUR BUSINESS and Lifestyle:
with my 5-step process as in my FEATURED section above 👆
A Visual Overview
I can take you through a business change process to enable your business to better navigate the future.

2️⃣   I am an 📙 Amazon Author and Amazon Influencer and regularly promote 📚 Amazon authors and their business, personal/professional development books and the occasional novel. If you are an Amazon Author, lets talk.

3️⃣   🌎🌍🌏🚢✈️🚛🚉📮 IMPORTING AND EXPORTING AN OVERVIEW OF THE BASICS 
My signature course designed for people with little or no knowledge of the complex processes, procedures and systems involved.

I help you to better understand the players, rules, processes, documents, costs and RISKS, and show you how to mitigate those risks.

I have been involved in International Trade & Transport since 1968 including these roles:
- Worked for 2 Multinational Companies: 3M Australia & Baxter International Inc.
- Freight Forwarder & Licensed Customs Broker (1975 - 2015) 
- Austrade Export Adviser (2007-2009)
- Tutor at a number of Universities & Community Colleges 1991- 2016 
- Online Coach & Educator (current)

My ability to share my extensive knowledge, experience and insights in a clear, simple and understandable style will propel you forward, toward your success in Importing, Exporting, Global Trading and transport.

AREAS INCLUDE (but not limited to):
💎 7️⃣ ESSENTIAL FACETS for SUCCESSFUL IMPORTING, EXPORTING AND GLOBAL TRADING 
🎲 6️⃣ MAJOR AREAS OF RISK TO AVOID IN INTERNATIONAL TRADE USING MY ACRONYM:

CASTLE 
- Credit 
- Assignment 
- Supply 
- Transport 
- Legal 
- Exchange 

THE 6️⃣ SECTORS OF INTERNATIONAL TRADE
THE 4️⃣ FACTS SYSTEM 

Incoterms® Rules 2020 - INternational COmmercial TERMS

Negotiation
Terminology
Jargon 
Acronyms
Documentation
Processes
Systems 
Teams

********
Contact me:
Lance Scoular
The Savvy Navigator 🧭🌐
Key Directions
34 Pinehurst Avenue
Rouse Hill (Sydney) NSW 2155 Australia 🇦🇺
📱 +61 419 944 033
📧: lancelot@eftel.com.au

Lance Scoular

📕 Is 'Good Enough' Good Enough: 
Mindsets and Behaviors for Sales Excellence 
Author: David Brock Foundr/CEO Partners In EXCELLENCE
Category: Sales & Selling Management
 
When did "good enough" become your ceiling instead of your floor?
 
Look around any sales organization and you'll see it: talented people going through the motions, hitting adequate numbers, attending required meetings—and wondering why their careers have stalled. 
 
They're not lazy. 
They're not incompetent. 
They're just trapped in the most seductive lie in professional life: that mediocrity is safe.
 
It isn't. 
It's exhausting. 
And it's costing you more than you realize.
 
Is 'Good Enough' Good Enough exposes an uncomfortable truth: the difference between struggling sales professionals and top performers isn't talent, territory, or training. 
 
It's the daily choice between excellence and settling. 
Between genuine curiosity and going through the motions.
 Between owning your results and making excuses for them.
 
Drawing on decades of experience transforming sales organizations, Dave Brock dismantles the mindsets that keep capable people stuck—and reveals the seven behaviors that separate the exceptional from the average:
 
✅ Purpose over process—why "busy" is the enemy of effective
✅ Deep curiosity—the one capability that drives everything else
✅ Continuous learning—in a world where standing still means falling behind
✅ Radical accountability—no excuses, just results
✅ True customer-centricity—not the platitude, the practice
✅ Embracing complexity—turning uncertainty into competitive advantage
✅ Daily discipline—because excellence is a habit, not an event
 
This isn't another sales tactics book. 
There are no magic scripts, no silver bullets, no shortcuts. 
Instead, you'll find the honest, sometimes uncomfortable examination of what's really holding you back—and a clear path forward.
 
What makes this book different:
 
Written in unprecedented collaboration with Claude (Anthropic's AI), this book practices what it preaches about excellence in the age of AI. 
It includes reflection exercises for each chapter, specific guidance for sales leaders building high-performance teams, and access to AI-powered coaching tools that personalize the content to your specific situation.
 
The question isn't whether you're capable of excellence. 
You are.
 
The question is whether you'll keep choosing "good enough"—or finally demand more from yourself.
 
Your competition isn't settling. 
Why are you?
 
From the author of the bestselling Sales Manager Survival Guide and the blog that has shaped how thousands of sales professionals think about their craft.
  
📚📔📕📙📓📒📗📘
Lance Scoular 🔹️ The Savvy Navigator 🧭🌐
#amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #Is #Good #Enough'#Good #Enough #Mindsets #Behaviors #Sales #Excellence
 
https://lnkd.in/gAKtD6ax

The Savvy Navigator🧭🌐Helping You🧭Navigate the Future🔮Importing,Exporting,Global-Trading Made Easy🌍Courses & Resources🌏Coach|Mentor📙Amazon Author|Speaker|Educator🎬🎙🎧#amazoninfluencer, Marketing Amazon Authors📚

📔 Harm By Design: 
Psychosocial Risk Management at Work 
Author: Jamie Mallinder
Category: #1 Best Seller in Industrial Health & Safety
 
Work is a human system—and it can harm people long before anyone calls it “risk.”
 
This book gives leaders, safety professionals and organisations a practical way to see how psychosocial harm is produced—and how to stop outsourcing it to individuals.
 
Using the 4D Human Work System—Design, Demands, Dynamics and Defences—you’ll learn how to move beyond wellbeing theatre and build controls that actually reduce exposure. 
 
It shows why two teams can face the same workload and still have wildly different outcomes, how leadership behaviour under pressure becomes a primary hazard, and why support programs alone cannot compensate for broken work.
 
You’ll get a clear, credible approach to assessment, control design, monitoring and governance, plus guidance for emerging realities like remote work, algorithmic management, precarious employment, climate stress and crisis-facing roles.
 
If you’re ready to design work people can live with—year after year—this is your playbook.
 
📚📔📕📙📓📒📗📘
Lance Scoular 🔹️ The Savvy Navigator 🧭🌐
#amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth
#Harm #By #Design #Psychosocial #Risk #Management #at #Work 
 
https://lnkd.in/gENec53V

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The Battle

Gunnar Habitz

Lance Scoular

Followers

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Performance ScoreGunnar Habitz's LinkedIn Performance

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taplio

The Battle

Gunnar Habitz

Lance Scoular

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gunnar Habitz's LinkedIn Performance

Performance ScoreLance Scoular's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGunnar Habitz's LinkedIn Performance