I architect software systems end-to-end: from service boundaries, APIs, and data flows to cloud infrastructure, delivery pipelines, and day‑2 operations. AWS is the platform I use most, but my core value is software architecture under real constraints: reliability, cost, security, latency, maintainability, and teams that need to ship. Lately that is mostly applied to Generative AI applications.

I’m a Sr Innovation Architect (Office of the CTO) at Caylent. I also write Simple AWS, a weekly newsletter read by 45k+ engineers, architects and team leads who want clear explanations and practical patterns, not copy‑pasted architectures.

Advisory & consulting (where I’m most useful)
- Architecture reviews and “what should we build next?” roadmaps (software + cloud, GenAI)
- High-stakes tradeoffs: build vs buy, serverless vs containers, async vs sync, data modeling and boundaries
- GenAI solution architecture: production patterns, evaluations, model selection, production deployments and best practices, cost/latency tradeoffs, and integration into existing products
- Cloud-native architectures on AWS (serverless, event-driven, containers where it fits, networking and security)
- Delivery practices for code (Python, JavaScript/TypeScript) and Infrastructure as Code (CDK, Terraform, CloudFormation)
- Enablement: workshops, presales support, and technical talks for teams and leadership

Credibility (high level)
- 11+ years building software professionally; 25+ projects across startups, enterprises and SMBs
- AWS Solutions Architect Professional; AWS Community Builder and Builder of the Year award winner; former AWS Authorized Instructor
- International speaker (Argentina, US, Mexico, Colombia, and looking to expand this list)

I’m not actively job-hunting, but I’m open to selective advisory/consulting engagements (reviews, workshops, short-term roadmap work, or fractional architecture and technology support). If you think I can help, DM me.

Start reading here: simpleaws.dev
Sponsorships for Simple AWS: https://www.passionfroot.me/guilleojeda

Guille Ojeda

I help authors build their brands and grow their online presence through clear offers, stunning websites, and effective LinkedIn management.

You’re struggling to get your book and profile noticed.
Selling and promoting yourself feels overwhelming, and you have too many things to focus on.

Most authors, speakers, and experts hit the same wall: They write the book but don’t know how to turn it into real opportunities.
Without the right strategy, your message gets lost in the noise.

If you're facing:

A lack of visibility and struggling to reach your audience

Uncertainty about how to market yourself effectively

Difficulty turning your book into speaking or consulting work

You’re not alone. And you don’t have to figure it out alone either.

I Offer Two Author Marketing Packages
Built to help you grow your audience, build authority, and turn your book into a lead magnet, not a dead end.

Marketing Power Pack PRO
A proven system to clarify your offer, upgrade your brand, and turn your book into a business.

What’s Included:

#7 Newsletter Strategy – Start and grow an audience through consistent email marketing.
#8 Content Strategy – Regular guidance on content themes, hooks, and publishing rhythm.
#9 YouTube Brand Building – Develop a presence on YouTube with strategic content, optimization, and positioning.
#10 LinkedIn Content & Profile Management – We fully manage your profile, post content, and grow your reach.
#11 Website Management – We keep your site updated, optimized, and aligned with your goals.
#12 Lead Capture + Email Automation – Build funnels that attract, engage, and convert.

Proven Success
I've helped over 150 authors transform their brands, land paid speaking gigs, grow consulting income, and finally turn their books into assets. My process is shaped by lessons learned working with names like Tucker Max, Charlie Hoehn, and Miles Rote. It’s built to get you seen, booked, and paid.

How to Get Started
We begin with a conversation. No pressure. Just clarity. Message me. Let’s talk.

https://www.rising-authors.com

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Hussein Al-Baiaty — Founder of Rising Authors, a platform that helps nonfiction authors build their brand, websites, and media systems.

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