Automated Support and Marketing for your eCommerce | Co-Founder @Hoola

I’ve spent the last 6 years in the DTC space.

→ Built an eCommerce store
→ Started an online undergrad academy
→ Helped enterprises act more like digital native brands at McKinsey
→ Lead expansion for a MarTech startup

1 thing I’ve learned in this process: the DTC world is shifting. 

Acquisition is becoming more expensive and retargeting is less effective. The ( CAC : LTV ) conversation needs to shift accordingly. 

The only way to keep a healthy growth as you pour money into CAC is to increase LTV.

The best way to increase LTV is direct marketing.

Email + WhatsApp = $$$

Now I share everything I’m learning to help brands grow their revenue the smart way.

→ Taking control of their distribution.
→ Owning their audience.
→ Making money.

If you want to learn everything I know about growing your DTC Brand:

FOLLOW ME ON LINKEDIN
I share everything I’ve learned in daily actionable tips.

Guillem Oliva de Fuenmayor

Desvelamos 2o ponente en Konversations.

Clara Llanas, CEO y cofundadora de MIND TRAVELER.

Clara y Oriol no empezaron con un business plan. Empezaron con una idea emocional: usar la ropa para expresar cómo te sientes. 

Pero lo que arrancó como un proyecto entre amigos se ha convertido en una marca de moda con mucha personalidad que no para de crecer.

Y crecen con principios muy claros:

1️⃣ Cada interacción con el cliente debe reforzar su crecimiento
2️⃣ En moda el obstáculo no es el precio, es la confianza
3️⃣ La clave en la retención es la experiencia del cliente

Y sobre su experiencia y sus principios es exactamente de lo que hablaremos.

→ Nada de teoría. 
→ Nada de suposiciones. 
→ Mucha experiencia de la real.

Ya son 2 perfiles confirmados. En los próximos días revelaremos el resto...

📍 WOW Concept Store – Serrano
📆 Jueves 26 de febrero | 18:00 – 20:30
👉 Solicita tu plaza y no te lo pierdas: https://luma.com/4dgggea0

Conversational AI for eCommerce | Co-Founder @Konvo

Michel Brok 🎯

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

You’re scaling your ads,  but you don’t trust the numbers you’re seeing.

And here's the real problem: 

- If your tracking is wrong, your signals are wrong.
- If your signals are wrong, the algorithm learns the wrong buyers.
- And if the algorithm learns the wrong buyers…

scaling becomes impossible.

Most people think it's just a 'tracking' issue. It's not.
It's an 'algorithm' training issue. 

What I do:

I train your ad algorithms to find your best buyers by fixing the data they learn from and upgrading the signals they receive.

When signals are complete, consistent and accurate, your ads stop guessing and start learning.

What this looks like:

- Accurate conversion tracking across Meta, Google, TikTok & Pinterest
- Smarter buying signals (customer data, click IDs, first-party events)
- Server-side setups (Stape Top Partner)
- Better matching, higher Event Quality, cleaner attribution
- Eliminating signal loss caused by browsers, consent mode & plugins

What clients typically see:

- 20-50% more Meta sales
- 13–21% more Google Ads sales
- Lower CAC
- More stable scaling
- Decisions you can actually trust
- ROAS that finally makes sense

If this sounds familiar:

- Your dashboards don't add up
- You feel like you're scaling blind
- Meta says one thing, Shopify says another
- Results swing for reasons you can't explain

Send me a message.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

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The Battle

Guillem Oliva de Fuenmayor

Michel Brok 🎯

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The Battle

Guillem Oliva de Fuenmayor

Michel Brok 🎯

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Guillem Oliva de Fuenmayor's LinkedIn Performance

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