GUILLAUME LARRONDE

With over 20 years of global B2B and SaaS sales experience, I specialize in designing and delivering sales enablement strategies that drive performance across enterprise and high-growth environments. My career has spanned launching new markets, establishing onboarding programs, and leading cross-functional collaboration among sales, marketing, and customer success teams.

I’m particularly passionate about digital and social selling—from leveraging data-driven insights to integrating platforms like LinkedIn into a company’s overall go-to-market approach. Throughout my journey, I’ve had the privilege of mentoring and upskilling sales professionals at all levels, honing their skills in prospecting, relationship-building, and closing complex enterprise deals.

CEO - Helping B2B sales teams and leaders WIN more businesses with social selling

We hadn’t spoken for almost 10 years.

And yet, it felt completely natural to catch up.

Philippe Sauvan was my client at Alshaya.
I was working at LinkedIn.
He was one of the first to truly understand the potential of LinkedIn for executive recruitment.
Client.
Then champion.
Then mentor/friend.

What I appreciate about him?

The competence, of course.
The experience, naturally.
But above all, the kindness.

That rare quality in leaders:
Wanting you to succeed, with no hidden agenda.

Our conversation reminded me of two essential things.

First.
Your personal brand matters more than the logo on your business card.
At some point, the company’s brand equity is no longer enough.
What remains is your reputation.

Second.
LinkedIn isn’t just a business tool.
It’s a relationship continuity tool.
We hadn’t truly lost touch.
We had followed each other. Read each other. Encouraged each other.

Real relationships don’t disappear.
They simply wait to be reactivated.

Have you ever reconnected with someone after years… and felt as if nothing had changed?

#RelationshipMatters #Linkedin #Reputation

Head of Marketing @ Astruc & Co | Ex-LinkedIn | 15+ Years B2B Enterprise Sales & GTM Leadership

✨ Ramadan Kareem to all who are observing.

Living and working in Dubai for over a decade has taught me something important.

Ramadan is not only about fasting.
It’s about intention.

A reset.
A pause.
A reminder to be more disciplined, more patient, more generous.

In business, we often move fast.
Targets. Deadlines. Execution.

Ramadan quietly invites a different rhythm.
Less noise.
More reflection.

And for leaders, that matters.

Clarity improves when we slow down.
Relationships deepen when we listen.
Perspective sharpens when we step back.

Whatever this month represents for you, I hope it brings calm, focus, and meaningful moments with the people who matter.

#RamadanKareem2026

Les grandes fortunes bougent. Et ce n’est plus marginal.

Le Billionaire Ambitions Report 2025 d’UBS met des chiffres sur une tendance qui s’accélère.

36% des milliardaires interrogés ont déjà déménagé au moins une fois.
9% envisagent de le faire.

Ce qui frappe surtout : les plus jeunes bougent davantage.

Les 3 moteurs principaux sont très clairs :
1. Meilleure qualité de vie (36%)
2. Préoccupations géopolitiques (36%)
3. Organisation fiscale plus efficace (35%)

UBS observe aussi une attraction croissante de richesse dans certains hubs internationaux :

Émirats arabes unis.
Singapour.
Suisse.
Royaume-Uni.
États-Unis.

Autre signal fort : la “grande transmission” s’accélère.
UBS estime qu’au moins 5,9 trillions USD seront hérités dans les 15 prochaines années.
Et la France figure parmi les marchés clés en Europe.

Côté Émirats 🇦🇪 :
UBS observe une hausse de la richesse des milliardaires aux UAE à 168,7 milliards USD (+21,6%).

La vraie question n’est pas seulement “où s’installer ?”
C’est : comment structurer famille, gouvernance et patrimoine dans un monde multi-juridictionnel.

J’ai joint le rapport UBS complet en PDF à ce post pour ceux qui veulent aller au-delà des titres.

UBS - Billionaire Migration / Ambition Report 2025

Grand Cosmopolitan Hotel - Dubai

Assistant Director of Sales

Sofitel Dubai Downtown

Senior Sales Manager

Sales Manager

RODA Hotels & Resorts

Corporate Cluster Sales Manager - Roda Al Bustan Hotel, Roda Al Murooj Hotel, Roda Amwaj Suites, Roda Beach Resort and Roda Metha Suites

Cluster Sales Manager

The Oberoi, Dubai

Responsible as the local, on property sales contact for clients. Proactively solicit and handle all revenue-related opportunities in a sales segment (Groups, Caterings and FIT),

Assistant Sales Manager - Corporate (Group, Catering, FIT)

First Filipina to join the Pre-opening Sales Team of The Oberoi in Dubai in United Arab Emirates

Assistant Events Sales Manager

InterContinental Hotels Group

Pre-opening Sales Team during the re-branding from Renaissance Hotel (Marriott Group) to Crowne Plaza Dubai Deira (InterContinental Hotels Group)
 	Negotiate and close business inquiries for groups of 10 rooms and above for MICE, Corporate and Leisure’s accounts. 
 	Closes the best opportunities for the property based on market conditions and individual property needs for social events and outdoor caterings
 	Analyse accurate timely reports that meet the needs of the senior management such as budget and forecast.
 	Number One of the Top Three for receiving “One Step Ahead Card” (IHG Global employee recognition programme) for Crowne Plaza Dubai Deira year 2013
 	IHG Mission Possible Top Seven Converter and Generator (IHG Global Promotion for employees)
 	Top producer of Events team of 6 persons, ensure to maximize revenue per space of meeting or conference facilities by achieving and exceeding average check and covers per month. 
 	Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them
 	Trained and coached trainees in handling telephone enquiries, OPERA PMS, Sales & Catering, preparing proposals, contracts and Banquet Event Orders
 	Actively participate in performing market intelligence by physical visit to competition and gathering timely feedback from customers to provide information on upcoming market trends, competition rates and promotions.
 	Builds and strengthens relationships with existing and new customers to enable future bookings
 	Effectively manages and develops relationships with key internal and external stakeholders
 	Solicits events parameter business for the property, including repeat, lost and turned down business of the represented events colleague as required based on market conditions or needs.
 	Conduct meetings, entertainments, site inspections, networking events to grow the hotels business.

Events Sales Executive

Starwood Hotels & Resorts Worldwide, Inc.

Acting Food and Beverage Administrative Assistant while she was on vacation leave annually.
 	Conducting Site Inspection and Entertains potential and current customers based on business priorities in the absence of Events Sales Managers or Event Sales Executive.
 	Collaborated with Events manager to establish Yearly and Monthly forecasts and budgets.
 	Actively participate in the development and maintenance of all policies, procedures and quality standards within the department, utilizing a continuous improvement approach to ensure a high quality, cost effective and customer focused operation.
 	Coordinates the activities of the events team with other departments such as banquets operations, F&B, Front Office, Housekeeping, etc in order to ensure smooth day to day operations
 	Ensures that all meeting, groups and conferences specifications are communicated and properly executed by the hotel operating departments to ensure a smooth flow of operation and thus creating a highly successful event experience for the meeting planners and participants.
 	Controlled all banquet operations by working closely with the Banquet Operations Manager for the planning of resources including control of staff cost, approving schedules, conducting weekly meetings, trainings, performance appraisals and defining objectives.

Events Administrative Assistant

Sheraton Dubai Creek Hotel and Towers Employee of the Month (March 2007)
 	Consistent Cross training at the different administrative department such as Purchasing Department, Engineering Department, Food and Beverage Department to widen my knowledge in the different department of the hotels
 	Ensured efficient and frameless operations, including simultaneous oversight of service sequence while maintaining service standards for the restaurant that operates from 0630h – 2330h with 30 staff in operations.
 	Assisted Restaurant Manager in the planning of the operation, training, scheduling and evaluating staff.  Supervised and trained restaurant team of 25 head count. 
 	Developed and maintained guest relations and ensure that they have been provided a high standard service.

Waitress to Restaurant Captain

Hilton Hotels Worldwide

•Worked in all outlets including Steak Restaurant, Bar, Banquets and pool side.
•In-charge of cashiering and other restaurant reports

Waitress

With over six years of dedication at Sofitel Dubai Downtown, my journey from Sales Manager to Senior Sales Manager has been marked by a steadfast commitment to customer satisfaction. Harnessing emotional intelligence and servant leadership principles, our team has consistently driven revenue growth and forged strong industry relationships.

Specializing in the hospitality sector, I thrive on creating memorable experiences for guests, bolstering resort and banquet sales, and leading by example to empower my colleagues. At the heart of my mission lies the pursuit of excellence and a passion for elevating the service standards within the luxury accommodation landscape.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}GUILLAUME LARRONDE's LinkedIn Performance

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