GUILLAUME LARRONDE

Extra Mile

Extra Mile helps B2B SaaS businesses and leaders drive brand awareness, revenue and business growth through buyer centric Sales & Linkedin Strategies that are innovative, measurable and actionable.

Few Brands and teams we have worked with: 
Unilever, Emrill, Air France KLM, Radisson Red, Nasco Insurance, Cigna, Voted Product of the Year, Gulf Capital, CXG, Dubai Golf, Infomineo, Chamber of Commerce France in UAE, Nanosun, POC Pharma, Dilitrust, Centre for Creative Leadership and the British Chamber of Commerce of Dubai.

- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗔𝗹𝗹 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀: mindset, branding, networking & content best practices
- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗦𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀: social selling, sales navigator, outbound & inbound
- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Linkedin Pages, Linkedin Ads, ABM, retargeting, content strategy
- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀: & C-Suite: Personal Branding, Etiquette & Best practices, Thought Leadership

Learn more & get in touch
https://extramile.me/

Fractional Sales Director | B2B & SaaS Sales Strategy Consultant

Nanosun is a global distributor of solar energy solutions, providing high-quality solar panels, inverters, and components to businesses across Europe, the Middle East, and the United States. Nanosun has 100 employees (majority sales) and is a direct and strategic distributor of Tier1 brands such as Longi, Sungrow, TrinaSolar, Canadian Solar, JAsolar, BYD.

Implemented strategies to enhance Nanosun’s marketing, sales, and operational performance. Key highlights:

• Social Selling Program: Trained the sales team in LinkedIn best practices and social selling, doubling profile views across Europe and the Middle East within two weeks.

• CRM Optimization: Cleaned and reorganized CRM data, improving segmentation by 40% and enabling better analytics for marketing and sales.

• HubSpot Adoption: Rolled out HubSpot for the MEA region to streamline trade show lead management, ensuring 100% lead capture and reporting within 24 hours.

• Email Marketing Overhaul: Revamped email templates and processes, boosting click-through rates by 25% and enhancing lead follow-up.

• U.S. Market Launch Support: Partnered with the American COO to launch Nanosun in the U.S., leveraging LinkedIn Ads and Google Ads to secure appointments and drive trade show success.

• E-Commerce Development: Directed an audit and roadmap for a new e-commerce platform and launched a Shopify proof of concept.

• Google Ads Optimization: Reduced cost per lead by 30% through targeted campaigns and dedicated landing pages.

• Basecamp Relaunch: Relaunched Basecamp to replace 80+ WhatsApp groups, improving collaboration for 100 employees over three months.

• Interim Marketing Director: Promoted to lead a $2M marketing budget for 2025, managing the marketing team and coordinating supplier brand initiatives to achieve shared objectives while aligning with sales goals.

Extra Mile Consulting: Sales & Marketing Consultant → Interim Marketing Director

Developed and executed strategies to expand POC Pharma’s reach into the SMB pharmaceutical market across Asia and Africa after their Series A.

Key achievements included:

• Enhanced Recruitment Strategies: Due to my Linkedin for recruitment expertise, I saw that recruitment was a big challenge and pain point so I pitched to the CEO and got the responsibility to revamp the talent acquisition process by integrating LinkedIn Recruiter and implementing the Workable platform and training hiring managers, reducing time-to-hire by 15% and increasing the quality of tech and sales team hires.

• Conducted Social Selling Workshops: Organized workshops to enhance employees’ LinkedIn profiles, especially for leaders and business development teams, with consistent branding and featured calls to action to educate ideal buyers. Trained employees on LinkedIn best practices, leading to a 30% increase in profile views within one month.

• Launched Targeted Marketing Campaigns: Set up LinkedIn Ads and email marketing initiatives, leading to a 10% increase in inbound inquiries and contributing to the closure of new deals during pilot phases.

• Established Scalable Sales Processes: Designed and implemented a comprehensive sales framework, incorporating LinkedIn data analytics to identify and prioritize target accounts, persona email templates and sequences resulting in a 20% increase in qualified leads within three months.

More about POC Pharma:
POC Pharma is a Series A startup specializing in digital go-to-market solutions for the pharmaceutical industry. It offers a SaaS platform that provides data-driven insights collected at PoS and pharmacies, enabling pharmaceutical companies, distributors, and wholesalers to learn from real insights and analytics to drive sales and marketing strategies and business growth. The company operates across emerging markets in Southeast Asia, South Asia, the Middle East, and Africa

Extra Mile Consulting: Interim Digital Sales Leader - POC Pharma SaaS Solutions

Merkle MENA

Your Social was a creative and strategic social media agency operating in Dubai and Breda (NL) before its acquisition by Merkle (part of Dentsu).
Your Social Middle East, provided full-service solutions specialised in social media (insights & social listening, strategy, content, community management, ads planning and management, reporting) and managed a portfolio of Tier 1 accounts like Damman, Bateel, Sony, Pioneer, ADIB. 

Key achievements included:

• Team Leadership: Managed and coached the account team, fostering development and ensuring alignment with revenue, service and business development goals.

• Generated Revenue Growth: Closed 1M AED in new business and add-on projects, including securing the agency’s first client in Saudi Arabia.

• Business Development: Created 44 new opportunities within a year, representing a potential pipeline value of 7.5M AED.

• Sales Process Optimization: Designed and implemented new sales processes, including pipeline management, performance reviews, and operational workflows.

• Marketing Strategy: Developed a comprehensive marketing plan, leading initiatives such as the Social Breakfast series, weekly blogs, and a monthly newsletter to drive brand visibility and engagement.

Head of Sales & Marketing | Your Social

LinkedIn

Linkedin was a transformative experience: 3 countries, hyper growth, IPO, EMEA Clubs, lots of amazing colleagues, customers and experiences. I started as one of their first employees in London to develop business in France and ended up in Dubai leading a team of superstars. Few highlights:

• First employee in France to launch Linkedin in France (directly competing with Viadeo) in 2010

• Part of the kick off team (3 persons) to launch Linkedin in the Middle East (Dubai) in 2012

• Closed over $7M in total revenue, $1M global deal, and qualified 3 years in a row for EMEA Top performer Club

• Spoke at La Sorbonne and multiple events including Linkedin Sales Kick off (2000+ employees)

• Worked with thought leaders and innovative companies like AXA, Societe Generale, Orange, Twenga, Louis Vuitton, Dassault Systems, Emirates, Etisalat, Alshaya, Qatar Airways, Qatar Foundation, Saudi Aramco, across many industries and countries

• Hired and managed the best-performing team in MENA in my first year as a sales leader.

• Using Social selling and social recruiting best practices day in and day out

Head of Enterprise Sales - Linkedin Middle East - Talent Solutions (Qatar, Kuwait, Oman Bahrain)

Key Accounts Director MENA and team leader - Linkedin Middle East

Enterprise Relationship Manager - Linkedin France

I was the first representative of Linkedin in France.

Account Executive - First Sales Representative for Linkedin Corporate Solutions in France

OneSource Information Services

OneSource was a recognized UK leader in B2B SaaS information services and delivered company, executive and industry intelligence (acquired by D&B)

My very first workshop on Linkedin for lead generation and sales was when one of the sales director invited a friend working at Oracle who literally opened our eyes on the potential of Linkedin for social selling before it was called social selling

Sales Consultant - UK

Artefact designs

Co-founded Artefact designs, a greeting card publisher distributed in Canada, France and England in 2007. The business was put dormant and closed after I joined Linkedin

Co-founder and Director

Mintel

Mintel is a leading market research publisher specialized in consumer, product and media intelligence. My daily role involved developing business in France, South Africa & the Middle East by selling off the shelf reports and subscriptions

I started using professional social network Viadeo and Linkedin to reach out to prospects and sell (my first social selling initiative)
Received Sales training on inside sales prospecting techniques

Business Development & Account Manager - France, South Africa & MENA

AdUX (previously Hi-Media)

Hi-media was an internet advertising agency in 2003 and is now one of the top Internet publishers and Ad agency in Europe. My role in the Direct Marketing team was to support them with campaigns or any other marketing related projects

Intern, Direct Marketing Team

With over 20 years of SaaS and international sales experience, I consult with leaders and b2b teams of organisations from enterprise to high-growth startups, on commercial strategies based on buyer centric process aligned with marketing, sales and customer success. I am strategic and results-driven, with a passion for leveraging linkedin, data insights, optimizing processes, mentoring teams, and building meaningful client relationships.

CEO - Helping B2B sales teams and leaders WIN more businesses with social selling

This is a bittersweet post to write.

After a lot of reflection, I’ve decided to close Extra Mile early next year.

Building it has been one of the most meaningful chapters of my career and life.
It taught me what it really feels like to build without a brand behind you. 
To sell, deliver, educate, and stand on your own — especially in a market as diverse and demanding as the UAE.

There were proud moments.
There were challenges I didn’t see coming.

And there were lessons I’ll carry for a very long time:
• That credibility is earned one conversation at a time  
• That not every client is the right client  
• And that entrepreneurship forces a level of clarity you can’t get anywhere else

But over the last months, something shifted.
I realised this chapter had done its job.
I had reached the limit of what Extra Mile was meant to teach me — and a new path was quietly taking shape.

So yes, I’m closing Extra Mile.
Not because it didn’t work.
But because my next step requires all of me.

I won’t reveal the details yet.
But it’s a move that blends everything I’ve built so far — sales, marketing, operations — into a role with more impact, more responsibility, and more growth than I’ve had in years.

For now, I simply want to say thank you... 
🙏 
Thank you to the clients who trusted me.  
Thank you to the people who supported me.  
And yes, even to those who doubted me — you pushed me more than you know.
Merci.

Closing a business isn’t the end of something.
Sometimes, it’s the beginning of what you were meant to do next.

More soon.

#ExtraMile #Linkedin #NewBeginnings

Head of Marketing @ Astruc & Co. 🔹 Founder @ Extra Mile 🔹 Linkedin Alum

If you don’t plan your time, someone else will own it.

A coach from CCL once told me the only conference that consistently filled rooms with C-suites was about… getting things done.

Not strategy.  
Not leadership.  
Not innovation.

Time.

Because without control of your time, you can’t control anything else.

The mistake?  
We treat planning like overhead.  
We treat action like progress.  
But without a map, “action” is just movement.

Try these 5 shifts:

1) Track your time for one week — the truth is eye-opening.  
      → Clockify was amazing for me and it is free

2) Block calendar slots for what actually matters.  

3) Protect daily and weekly review rituals.  

4) Rebuild your to-do workflow with GTM methodology instead of carrying yesterday forward.  

5) Prioritise using the Eisenhower matrix — no excuses.

If you want to think long-term, start managing short-term with intent.

Agree or disagree?

Bellamy Alden AI Consulting

If you’re responsible for digital transformation, AI has multiplied your pressure to perform.

The need for AI maturity has never been more pressing and your company’s future depends on you.

But at the same time…

→ Your colleagues are unenthusiastic about AI.
→ AI literacy at your company is zero.
→ Your legal team keeps getting in your way.
→ Your AI initiatives are underfunded.

It doesn’t make sense to go at it alone when you could have Bellamy Alden on your journey.

It doesn’t make sense to reinvent the wheel when Bellamy Alden has wheels you can use.

We’re not here to convince you about AI.

We’re here to help you build your AI capabilities.

Visit www.bellamyalden.com to learn more about our expertise, services and solutions. 

Or contact Izaan at info@bellamyalden.com to start the conversation.

Founder & Managing Director

Fahed Bizzari

Are you struggling to find the perfect AI speaker for your next event?

You're not alone. 

You need…

→ A speaker whose AI expertise will be relevant to your audience. 
→ A speaker who can engage your audience, keeping them hooked from beginning to end.
→ A speaker who can educate, entertain and empower all in one.

But how do you know if a speaker is right for you?

Get it wrong and…

→ Your audience will be disappointed.
→ Your clients will dissatisfied.
→ Your reputation will take a hit.

Don’t make that mistake.

As a pioneer in AI education, I've made it my mission to bridge the gap between AI and practical, real-world applications. 

Through interactive workshops, engaging keynotes and thought-provoking panel discussions, I transform complex AI concepts into accessible, actionable insights.

Here's how:

1. I bring AI to life with hands-on examples that showcase its real-world impact.
2. I craft each presentation to align with your event's goals and audience needs.
3. I weave compelling narratives to make AI relatable.
4. I give your audience practical tips they can implement immediately.

Audience members and clients often tell me that my presentations and workshops were the highlight of the event. 

I'd love for one to be the highlight of your event too.

Ready to give your audience a memorable experience? 

Contact Vidhi on team@fahedbizzari.com to start the conversation.

Keynote Speaker

AI Academy for Business Owners

An exclusive training community that aims to transform business success through human-AI collaboration, equipping forward-thinking entrepreneurs with the skills to leverage AI for greater efficiency, creativity and profitability.

www.aiacademyforbusinessowners.com

Founder

Various Organisations

I achieved the 4-hour work week by Tim Ferris before there was a 4-hour work week by Tim Ferris.

I set out to achieve it in 2003, despite everyone telling me it could not be done. 

And there I was, a 23-year-old enjoying the entrepreneurial genes I had inherited from my serial entrepreneur father, building out what I'd later learn was a CPaaS ("communication platform as a service").

For most entrepreneurs, the first 9 businesses fail and the 10th succeeds. But for me, it was that first one which succeeded (and ran strong for 21 years)!

It was through those babies that I learned about...
✔ search engine marketing
✔ website/app UX, design & development
✔ the CEO mindset 
✔ hiring and firing
✔ customer service
✔ financial management
✔ marketing
✔ delegation, automation & outsourcing
✔ scaling

Alongside that, I also co-founded several smaller service-based agencies as well as a non-profit. 

Today, I use this entrepreneurial skillset serves me in two ways:
✔ Being able to serve business owners and business leaders.
✔ Growing my AI and AI-first companies.

Various Clients

I got into advisory for 2 reasons:

1 - Because my 4-hour work week freed me to pursue other things.
2 - Because I loved guiding and advising other people on the strategies and tactics that helped my business succeed.

It started as digital consulting. 

But after immersing myself in the E-Myth framework and mastering it, I became a management consultant, public speaker and workshop facilitator.

I joined companies as a trusted advisor and/or Non-Executive Director, helping businesses of varying sizes and complexities to overcome their challenges and maximize their potential. 

These included businesses in hospitality, IT, human development and more.

Over the years, consulting has given me massive amounts of exposure to...
✔ market research for growth opportunities
✔ strategic planning
✔ project and team management
✔ financial data analysis
✔ workflow optimisation 
✔ HRM, recruitment, training etc.
✔ franchising
✔ risk management 
✔ technology adoption
✔ social media marketing

It was also during this time that I mastered marketing automation as a Certified Infusionsoft Consultant and thought-leadership as a professionally trained writer.

It was my ability to bring order to the chaos of my clients' companies that earned me the "Chaos Wrangler" moniker. 

And it is because of that experience that I can now give corporate leaders practical insights and strategies for successfully incorporating AI technology into their operations.

As of January 2024, I no longer do any advisory outside of Bellamy Alden.

Strategic Advisor

Chaos Wrangler

I help business leaders embrace AI as an "impact multiplier" that drives innovation, efficiency and growth.

My signature expertise lies in the converge of AI, business and people.

𝐀𝐈
+ Over 3 years / 4,000 hours of hands-on experience with AI Large Language Models
+ Recognized as one of the top 0.1% most active ChatGPT users in 2023
+ 17 years of knowledge engineering

𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒
+ 22 years of small business experience
+ 18 years of software development
+ 10 years of management consulting

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐭𝐨𝐰𝐚𝐫𝐝 𝐀𝐈 𝐦𝐚𝐭𝐮𝐫𝐢𝐭𝐲? 
✅ Read more under "Bellamy Alden" or contact Izaan at info@bellamyalden.com

𝐍𝐞𝐞𝐝 𝐚𝐧 𝐀𝐈 𝐬𝐩𝐞𝐚𝐤𝐞𝐫 𝐰𝐡𝐨 𝐢𝐬 𝐛𝐨𝐭𝐡 𝐞𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞?
✅ Read more under "Fahed Bizzari" or contact Vidhi at team@fahedbizzari.com

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The Battle

GUILLAUME LARRONDE

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}GUILLAUME LARRONDE's LinkedIn Performance

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