GUILLAUME LARRONDE

Extra Mile

Extra Mile helps B2B SaaS businesses and leaders drive brand awareness, revenue and business growth through buyer centric Sales & Linkedin Strategies that are innovative, measurable and actionable.

Few Brands and teams we have worked with: 
Unilever, Emrill, Air France KLM, Radisson Red, Nasco Insurance, Cigna, Voted Product of the Year, Gulf Capital, CXG, Dubai Golf, Infomineo, Chamber of Commerce France in UAE, Nanosun, POC Pharma, Dilitrust, Centre for Creative Leadership and the British Chamber of Commerce of Dubai.

- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗔𝗹𝗹 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀: mindset, branding, networking & content best practices
- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗦𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀: social selling, sales navigator, outbound & inbound
- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Linkedin Pages, Linkedin Ads, ABM, retargeting, content strategy
- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀: & C-Suite: Personal Branding, Etiquette & Best practices, Thought Leadership

Learn more & get in touch
https://extramile.me/

Fractional Sales Director | B2B & SaaS Sales Strategy Consultant

Nanosun is a global distributor of solar energy solutions, providing high-quality solar panels, inverters, and components to businesses across Europe, the Middle East, and the United States. Nanosun has 100 employees (majority sales) and is a direct and strategic distributor of Tier1 brands such as Longi, Sungrow, TrinaSolar, Canadian Solar, JAsolar, BYD.

Implemented strategies to enhance Nanosun’s marketing, sales, and operational performance. Key highlights:

• Social Selling Program: Trained the sales team in LinkedIn best practices and social selling, doubling profile views across Europe and the Middle East within two weeks.

• CRM Optimization: Cleaned and reorganized CRM data, improving segmentation by 40% and enabling better analytics for marketing and sales.

• HubSpot Adoption: Rolled out HubSpot for the MEA region to streamline trade show lead management, ensuring 100% lead capture and reporting within 24 hours.

• Email Marketing Overhaul: Revamped email templates and processes, boosting click-through rates by 25% and enhancing lead follow-up.

• U.S. Market Launch Support: Partnered with the American COO to launch Nanosun in the U.S., leveraging LinkedIn Ads and Google Ads to secure appointments and drive trade show success.

• E-Commerce Development: Directed an audit and roadmap for a new e-commerce platform and launched a Shopify proof of concept.

• Google Ads Optimization: Reduced cost per lead by 30% through targeted campaigns and dedicated landing pages.

• Basecamp Relaunch: Relaunched Basecamp to replace 80+ WhatsApp groups, improving collaboration for 100 employees over three months.

• Interim Marketing Director: Promoted to lead a $2M marketing budget for 2025, managing the marketing team and coordinating supplier brand initiatives to achieve shared objectives while aligning with sales goals.

Extra Mile Consulting: Sales & Marketing Consultant → Interim Marketing Director

Developed and executed strategies to expand POC Pharma’s reach into the SMB pharmaceutical market across Asia and Africa after their Series A.

Key achievements included:

• Enhanced Recruitment Strategies: Due to my Linkedin for recruitment expertise, I saw that recruitment was a big challenge and pain point so I pitched to the CEO and got the responsibility to revamp the talent acquisition process by integrating LinkedIn Recruiter and implementing the Workable platform and training hiring managers, reducing time-to-hire by 15% and increasing the quality of tech and sales team hires.

• Conducted Social Selling Workshops: Organized workshops to enhance employees’ LinkedIn profiles, especially for leaders and business development teams, with consistent branding and featured calls to action to educate ideal buyers. Trained employees on LinkedIn best practices, leading to a 30% increase in profile views within one month.

• Launched Targeted Marketing Campaigns: Set up LinkedIn Ads and email marketing initiatives, leading to a 10% increase in inbound inquiries and contributing to the closure of new deals during pilot phases.

• Established Scalable Sales Processes: Designed and implemented a comprehensive sales framework, incorporating LinkedIn data analytics to identify and prioritize target accounts, persona email templates and sequences resulting in a 20% increase in qualified leads within three months.

More about POC Pharma:
POC Pharma is a Series A startup specializing in digital go-to-market solutions for the pharmaceutical industry. It offers a SaaS platform that provides data-driven insights collected at PoS and pharmacies, enabling pharmaceutical companies, distributors, and wholesalers to learn from real insights and analytics to drive sales and marketing strategies and business growth. The company operates across emerging markets in Southeast Asia, South Asia, the Middle East, and Africa

Extra Mile Consulting: Interim Digital Sales Leader - POC Pharma SaaS Solutions

Merkle MENA

Your Social was a creative and strategic social media agency operating in Dubai and Breda (NL) before its acquisition by Merkle (part of Dentsu).
Your Social Middle East, provided full-service solutions specialised in social media (insights & social listening, strategy, content, community management, ads planning and management, reporting) and managed a portfolio of Tier 1 accounts like Damman, Bateel, Sony, Pioneer, ADIB. 

Key achievements included:

• Team Leadership: Managed and coached the account team, fostering development and ensuring alignment with revenue, service and business development goals.

• Generated Revenue Growth: Closed 1M AED in new business and add-on projects, including securing the agency’s first client in Saudi Arabia.

• Business Development: Created 44 new opportunities within a year, representing a potential pipeline value of 7.5M AED.

• Sales Process Optimization: Designed and implemented new sales processes, including pipeline management, performance reviews, and operational workflows.

• Marketing Strategy: Developed a comprehensive marketing plan, leading initiatives such as the Social Breakfast series, weekly blogs, and a monthly newsletter to drive brand visibility and engagement.

Head of Sales & Marketing | Your Social

LinkedIn

Linkedin was a transformative experience: 3 countries, hyper growth, IPO, EMEA Clubs, lots of amazing colleagues, customers and experiences. I started as one of their first employees in London to develop business in France and ended up in Dubai leading a team of superstars. Few highlights:

• First employee in France to launch Linkedin in France (directly competing with Viadeo) in 2010

• Part of the kick off team (3 persons) to launch Linkedin in the Middle East (Dubai) in 2012

• Closed over $7M in total revenue, $1M global deal, and qualified 3 years in a row for EMEA Top performer Club

• Spoke at La Sorbonne and multiple events including Linkedin Sales Kick off (2000+ employees)

• Worked with thought leaders and innovative companies like AXA, Societe Generale, Orange, Twenga, Louis Vuitton, Dassault Systems, Emirates, Etisalat, Alshaya, Qatar Airways, Qatar Foundation, Saudi Aramco, across many industries and countries

• Hired and managed the best-performing team in MENA in my first year as a sales leader.

• Using Social selling and social recruiting best practices day in and day out

Head of Enterprise Sales - Linkedin Middle East - Talent Solutions (Qatar, Kuwait, Oman Bahrain)

Key Accounts Director MENA and team leader - Linkedin Middle East

Enterprise Relationship Manager - Linkedin France

I was the first representative of Linkedin in France.

Account Executive - First Sales Representative for Linkedin Corporate Solutions in France

OneSource Information Services

OneSource was a recognized UK leader in B2B SaaS information services and delivered company, executive and industry intelligence (acquired by D&B)

My very first workshop on Linkedin for lead generation and sales was when one of the sales director invited a friend working at Oracle who literally opened our eyes on the potential of Linkedin for social selling before it was called social selling

Sales Consultant - UK

Artefact designs

Co-founded Artefact designs, a greeting card publisher distributed in Canada, France and England in 2007. The business was put dormant and closed after I joined Linkedin

Co-founder and Director

Mintel

Mintel is a leading market research publisher specialized in consumer, product and media intelligence. My daily role involved developing business in France, South Africa & the Middle East by selling off the shelf reports and subscriptions

I started using professional social network Viadeo and Linkedin to reach out to prospects and sell (my first social selling initiative)
Received Sales training on inside sales prospecting techniques

Business Development & Account Manager - France, South Africa & MENA

AdUX (previously Hi-Media)

Hi-media was an internet advertising agency in 2003 and is now one of the top Internet publishers and Ad agency in Europe. My role in the Direct Marketing team was to support them with campaigns or any other marketing related projects

Intern, Direct Marketing Team

With over 20 years of SaaS and international sales experience, I consult with leaders and b2b teams of organisations from enterprise to high-growth startups, on commercial strategies based on buyer centric process aligned with marketing, sales and customer success. I am strategic and results-driven, with a passion for leveraging linkedin, data insights, optimizing processes, mentoring teams, and building meaningful client relationships.

CEO - Helping B2B sales teams and leaders WIN more businesses with social selling

This is a bittersweet post to write.

After a lot of reflection, I’ve decided to close Extra Mile early next year.

Building it has been one of the most meaningful chapters of my career and life.
It taught me what it really feels like to build without a brand behind you. 
To sell, deliver, educate, and stand on your own — especially in a market as diverse and demanding as the UAE.

There were proud moments.
There were challenges I didn’t see coming.

And there were lessons I’ll carry for a very long time:
• That credibility is earned one conversation at a time  
• That not every client is the right client  
• And that entrepreneurship forces a level of clarity you can’t get anywhere else

But over the last months, something shifted.
I realised this chapter had done its job.
I had reached the limit of what Extra Mile was meant to teach me — and a new path was quietly taking shape.

So yes, I’m closing Extra Mile.
Not because it didn’t work.
But because my next step requires all of me.

I won’t reveal the details yet.
But it’s a move that blends everything I’ve built so far — sales, marketing, operations — into a role with more impact, more responsibility, and more growth than I’ve had in years.

For now, I simply want to say thank you... 
🙏 
Thank you to the clients who trusted me.  
Thank you to the people who supported me.  
And yes, even to those who doubted me — you pushed me more than you know.
Merci.

Closing a business isn’t the end of something.
Sometimes, it’s the beginning of what you were meant to do next.

More soon.

#ExtraMile #Linkedin #NewBeginnings

Head of Marketing @ Astruc & Co. 🔹 Founder @ Extra Mile 🔹 Linkedin Alum

If you don’t plan your time, someone else will own it.

A coach from CCL once told me the only conference that consistently filled rooms with C-suites was about… getting things done.

Not strategy.  
Not leadership.  
Not innovation.

Time.

Because without control of your time, you can’t control anything else.

The mistake?  
We treat planning like overhead.  
We treat action like progress.  
But without a map, “action” is just movement.

Try these 5 shifts:

1) Track your time for one week — the truth is eye-opening.  
      → Clockify was amazing for me and it is free

2) Block calendar slots for what actually matters.  

3) Protect daily and weekly review rituals.  

4) Rebuild your to-do workflow with GTM methodology instead of carrying yesterday forward.  

5) Prioritise using the Eisenhower matrix — no excuses.

If you want to think long-term, start managing short-term with intent.

Agree or disagree?

SeerSolutionz

Talent Acquisition: 
• Source, identify, and recruit qualified professionals to meet the company's staffing needs.
• Bossing hiring efficiency by implementing ATS.
• Utilize various recruiting methods, including online job boards, networking events, and social media platforms.
• Building a pipeline of potential candidates and maintaining a talent database. Handling all end-to-end recruitment for the positions in UAE and Offshore Development Centres. 
Screening and Interviewing:
• Conducting initial screenings to assess candidates' suitability. 
• Coordinate and conduct interviews, both in-person and virtually.
• Evaluating candidates' skills, experience, and cultural fit within the organization.
• Assist with other HR tasks and projects as needed.
Collaboration with Hiring Managers:
• Work closely with hiring managers to understand their recruitment needs and objectives.
• Provide guidance on market trends, salary benchmarks, and recruitment best practices.
Candidate Experience:
• Ensuring a positive candidate experience throughout the recruitment process.
• Keeping candidates informed about their application status and provide constructive feedback.
Documentation and Compliance:
• Maintaining accurate and up-to-date candidate records in the recruitment system.
• Ensuring compliance with all relevant labor laws and regulations.
Employee Onboarding and Relations:
•Facilitate new hire onboarding, including visa processing and orientation sessions.
•Serve as a point of contact for employee inquiries and guide HR policies and benefits.

Hr Specialist-Recruiter - IT, Fintech, & BankTech 

Tayseer Innovations

Hr Specialist- Recruiter 

Jadeer Real Estate

• Maintain and develop pipeline of eligible candidates for future open positions
• Conduct interviews via phone or in-person
• Qualify or reject candidates based on interview feedback and resume reviews
• Serve as contact person for questions from candidates
• Design and implement overall recruiting strategy
• Develop and update job descriptions and job specifications
• Conduct interviews using various reliable recruiting and selection tools/methods to filter candidates within schedule
• Provide analytic and well-documented recruiting reports to the rest of the team

Recruitment Consultant

HRsource

End-to-end recruitment - Delivered a tailored, multi-dimensional approach to recruitment and human resource consulting from global markets for agencies and brands predominantly serving the UAE MENA and EU region. Provided the highest quality of consultancy, utilizing specialist industry strengths to offer an outstanding, knowledgeable service to clients and candidates.


Sectors at HR source represent some of the most exciting areas of growth around the world: 

-Digital, Marketing, Data, AI and E-commerce
- IT and Telecoms
- FinTech
- Luxury Retail
- FMCG
- HR & Business Support
 
Responsibilities:- 
 * Partnering exclusively with global companies to source top talent, while meeting the demands of clients and providing an exceptional candidate experience.
* Developed and executed comprehensive search strategies for talent acquisition, utilizing online platforms, networking, and cold-calling techniques.
* Proactively identified and recruited passive candidates, cultivating a continuous pipeline of potential candidates.
* Proactively source to build a robust pipeline with qualified candidates through a variety of search methods (social media, internal database, employee referrals, Linkedln etc)
* Managed the candidate screening process, including resume evaluation, conducting interviews, and ensuring a diverse pool of candidates.
* Conducted effective phone screenings, interviews, and reference checks, and provided interview feedback and recommendations to the HR/Staffing Manager for selection.
* Gathered crucial candidate information, including experience, salary expectations, motivations, and alignment with the position.
* Regularly reviewed recruitment metrics on a weekly and quarterly basis to ensure the achievement of targets.
* Prepared and posted job advertisements on platforms such as LinkedIn, and various job portals.
* Assisted the HR Manager during the negotiation phase of the recruitment process.

Recruitment Consultant- Digital & Tech

Eduville Malaysia

A "one-stop solution" for educational path, presenting international students based on institution and helping with all viewpoints of admission processes and enrollments students all over the world. As an educational consultant based in Kuala Lumpur, I helped provide advice and full assistance to both international and local students with the partner institutions with accordance in both the Malaysian education system and the latest Malaysian student visa regulation. Virtually worked from United Arab Emirates, Abu Dhabi. For verification, kindly contact HQ in Malaysia.

Responsibilities:
• Spearheaded international student recruitment efforts and managed a global network of overseas recruitment agents.
• Advised prospective students on suitable study options, including courses and institutions.
• Conducted phone discussions and meetings to provide detailed course and program information while addressing individual student needs.
• Offered a wide range of services, including career counseling, country selection for higher education, visa assessment, admissions assistance, and accommodation arrangements, visa application support, airport pickup services, preparatory courses, and complimentary basic computer training.
• Delivered outstanding service, increasing the conversion rate of students to the next stage of the application process.
• Identified and leveraged opportunities to generate leads, fostering relationships with schools, universities, companies, and scholarship bodies.
• Collaborated with the Business Unit Manager to identify new business opportunities.
• Attended client briefings, workshops, and institution visits to develop knowledge of institutions and key contacts.
• Supported promotional events and marketing efforts to increase student numbers.
• Utilized various communication channels, including email, phone, and CRM
features, to stay connected with stakeholders.
• Provided regular progress updates to the Managing Director/Founder.

Educational Consultant/Student Advisor

RENG College of Technology and Design

Responsibilities
• Create awareness and develop the brand for RENG college.
• Communicating with the target audiences to build and develop customer relationship.
• Helping with the marketing plans, advertising using social media, and creating
campaigns.

Sales Assistant

Wordsworth language Center 

Responsibilities:
• Using digital marketing to promote the institute to achieve enough number of
admissions on each intake
Service Offered:
1. Carrier counseling.
2. Guide to selection country for higher education
3. Guide to selecting a course.
4. Admission & Accommodation.
5. Pre – Visa assessment.
6. Collecting visa.
7. Airport Pickup.
8. Free Preparatory Language Course.
9. Free Basic computer course.

Student Advisor

Banking Solutions | Fintech & Emerging Tech | AI & Smart Innovations | Driving Financial Transformation
As an HR Specialist & Recruiter, I bring a blend of expertise in talent acquisition and HR management. My expertise spans from managing the end-to-end recruitment cycle for Seer Solutionz and two sister entities, crafting effective recruitment strategies to fostering employee engagement, admin, onboarding, and HR best practices. I thrive on the challenge of finding the perfect fit between candidates and organization, ensuring mutual success.

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Armaan Hossain

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}GUILLAUME LARRONDE's LinkedIn Performance

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