Tropee

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Co-founder @Tropee, @Leeto, @Meero

Guillaume Lestrade

The Trade Desk

- Structure and develop trading operations for the IPG book of business - portfolio allocation, growth strategy per pod/account, process creation and implementation, trading excellence standards definition across pods 
- Partner with cross functional teams (BD, AM, TAM, Custom solutions, etc.) to grow the portfolio revenue, by strategically addressing business opportunities and building a strong internal network 
- Develop durable collaboration with key client stakeholders, building relationships with leadership to reduce friction and drive operational efficiency
- Manage a team of traders and senior traders, empowering individuals by supporting them to grow (IDPs, performance reviews, etc.) and identify direct and creative business opportunities

Lead Associate Trading Director

Accenture

- Amazon Partnership Lead for Accenture Interactive (deal structure, team enablement, pipeline management, go-to-market strategy, communication plan, etc.)
- Data & media monetisation strategy for a retailer in Europe (assessment, business case, roadmap)
- Global media dashboard for a luxury brand to monitor media investments and performances worldwide (consolidated data for 70+ markets with various data streams & platforms)
- Global Media & Data Hub Lead for a top-level luxury group: brands support towards maturity with a hub of media, data & adtech services (definition and packaging of the suite of services, structure and operations, scaling of the team across brands and markets)
- Management of teams & projects, P&L and profitability optimisation

Associate Manager, Data & Digital Media

Verizon Media

- Manage and organize an international team according to measurable customer success KPIs
- Responsible for the compensation and evolution of team members (career conversations, annual reviews, development plans, hiring, change management…)
- Maximize growth and retention of the Verizon Media customer portfolio by providing QBRs, workshops, participating to conferences…
- Manage customer relationship at the senior management/decision-making level
- Structure optimisation and trading operations on Native platform and DSP, and provide visibility to top management in FR and EMEA 
- Partner with other teams (Sales, Product, Engineering, Account Management...) to align operations within the larger organisation
- Technical lead by providing internal trainings to team members and consulting for clients
- Transition out a full team while delivering 100% revenue goals

Head of Account Strategy France

Continue the responsibilities of Senior Creative & Optimisation Strategist at Yahoo! (Yahoo! was acquired by Verizon).

Account Strategy Lead

Yahoo

- Translate business objectives into campaign strategy, proposing campaign structures and implementing measurement solution (derive actionable insights, synthesize results into recommendations)
- Identify business opportunities and data activations to pitch for incremental revenue
- Manage and optimize campaigns to reach clients’ goals (viewability, video views, CPL, CPA…)
- Troubleshoot tracking/technical issues on campaigns, assist with APIs integrations
- Provide technical and strategic workshops to clients
- Train all the local teams on Native (platform, best practices, certification…)

Yahoo! Senior Creative & Optimisation Strategist

Atnetplanet

- Strategic digital media planning and definition of the best media levers depending on the objectives
- Cross-channel campaign creation, optimisation, analysis, reporting and strategic recommendations
- Campaign trafficking, tracking plans creation and implementation
- A/B Testing to optimise the performances of every advertising campaign
- Data Visualization dashboards creation
- Client account management

Account Manager & Media buyer

Terre d'Energies Lighting (TELIGHTING)

- Website revision (new design, customer oriented, with new services)
- SEM: SEO on every tool used / SEA on BtoB & BtoC Adwords campaigns
- Emailing campaigns, email retargeting
- Display campaigns
- Web analytics & insights
- Community Management on BtoB networks (Company page building on Linkedin, Showcase pages by product category, ...)
- International B2B marketplaces optimization
- Online product management

Digital Marketing Manager

Selectivemotors.fr

- Project management (company building and management)
- Online & offline marketing (creation and management of the website, of selling tools)
- Community management (Facebook, Twitter...)
- SEO/SEA
- Accountancy
- CRM
- After-sales service

Founder 

With over 10 years of experience in media & advertising, I thrive in fast-paced environments working with international teams to drive revenue and bring technical projects to success. 

In the past, I worked for an advertiser, an agency, a media and advertising solutions provider and a consulting company. 
I led and managed international teams, cross-functional partnerships (sales, account management, engineers, etc.), C-level customer relationships and campaign trading operations.

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Guillaume Lestrade

Maxime Fulconis

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