McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


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My natural sense of curiosity has turned me into a professional creative problem solver. I love figuring things out and getting satisfaction from seeing what I've done out in the world. Over the last 15+ years, I have led packaging and global visual identity design for McDonald's, Coca-Cola, Subway, Maker's Mark, Tillamook, and Beam-Suntory, among other high-profile companies. 

As an inclusive leader, I keep an open-door policy where team members can come to me with feelings and questions. I believe that questions and constructive criticism are best delivered verbally as it invites a 2-way conversation. Whether I am working with internal teams or external stakeholders, my goal is to create a sense of trust and drive opportunities for personal and organizational growth.

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Guillaume Huin

Wyeth Whiting

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