McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Alfred Smart

• Redacción de textos para página web
• Desarrollo de materiales de comunicación en diferentes canales y formatos (landing
pages, newsletters, guiones, notas de prensa o case studies)

Copywriter

Flatwhite studio: Design & Communications

• Conceptualización, creación y gestión del contenido de RRSS
• Ghostwriting para LinkedIn 
• Redacción de artículos de prensa y de blog optimizados para SEO
• Localización de contenidos de inglés a español y catalán
• Redacción de contenido para email marketing, RRSS y páginas web

Junior Communications Specialist

Glovo

• Creación de contenido (namings, USP, storytelling, menús) y conceptualización de ideas para
diferentes marcas de Glovo Concepts

Content Creator

Badi

• Redacción de artículos en español y contenido optimizado para SEO para el blog corporativo

taplio

The Battle

Guillaume Huin

Patricia Cuevas

Followers

Posts

Engagements

Likes

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