McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Thelma's Treats

Chief Marketing Officer

Denim Social

-Refreshed and redefined brand identity including mission, vision, and target customer segments
-Led Product, Marketing and Customer Success teams
-Defined strategy to expand into insurance industry vertical
-Speaker, panelist, and moderator at multiple industry conferences and events

Chief Strategy Officer

Vice President Strategy

Sprinklr

Managed two of Sprinklr’s largest global strategic accounts representing over $3M in ARR. Provided strategic thought leadership across the hospitality and financial services verticals. Led a cross-functional team that helped clients build brand loyalty, mitigate risk, and scale revenue across modern channels including voice, chat, text, and social.

Senior Customer Success Manager, Global Strategic Accounts

Nationwide

Led strategy, communications and competitive intelligence for P&C telematics product team.

Strategy and Communications Leader Personal Lines Product Development

Led cultural and operational initiatives for Digital Center of Excellence through team effectiveness planning, digital thought leadership, and communication planning.

Senior Consultant, Digital Communication & Culture

Led digital strategy for Nationwide digital ecosystem including web, mobile, social, voice, and chat.

Senior Consultant, Digital Strategy

Co-managed Enterprise Brand social media channels including Facebook, Instagram,
Twitter, Pinterest, and LinkedIn. Led P&C social selling program including agent social
media program for more than 2,000 P&C agents.

Social Media Consultant

Learning & Performance Specialist

Trainer & Technical Content Developer

Customer Care Representative

Led brand strategy for national cookie company including social media, creative direction. brand ambassador program, and new product launches.

Director Brand Strategy

Social Media Club

Social Media Club Des Moines, Executive Board Member

Gap Inc.

Customer Experience Manager

Aeropostale, Inc.

Led technical design for women’s knits.

Technical Designer

37th Apparel Group, LLC

Co-designed branded social occasion dress line.

Associate Designer

The journey is real and I wouldn’t trade mine for anything. What you can’t see in a chronological list on LinkedIn is the tie that binds each part of a career story. Building authentic relationships to power through uncharted territory can take you to places you’d never imagine. It’s the common thread connecting every single part of my story and what drives my passion for keeping human relationships at the forefront of the digital world.

taplio

The Battle

Guillaume Huin

Nola Morris

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?