McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Game Seven Agency [Excel Sports Management Company]

Social Media Manager

Billionaire Boys Club & Ice Cream LLC

• Manage all aspects of social distribution from day-to-day posting, editing, community management, and optimizing posts for engagement and search on digital channels, including but not limited to Instagram, TikTok, Facebook, X (formerly known as Twitter), YouTube, and LinkedIn

• Successfully increased KPIs across the board: impressions at 17m (+59%), engagements at 794k (+99.2%), video views at 5.15m (+198%), reactions at 581k (+75%), shares at 19k (+14%), total audience of 1.2m (+5.9%), and saves at 33k (+61%)

• Conducting market research and social trends for the brand to show up on social media and digital community-focused spaces that are relevant to maintaining the company’s marketing goals

• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a number of impressions and articulate how those KPIs can contribute to strengthening the brand’s relationship with its audience

• Partner closely with the Design and Creative team to bring social-centric ideas to life

POPSUGAR

• Managed and executed POPSUGAR's social growth strategy across all brand channels. Successfully increased traffic to the site YoY by over 55% on Facebook, 12% on Instagram, 134% on Google Stories, and 62% on LinkedIn driving a total of over 22.7 million UPVs to the site. Also implemented successful strategies across other brand accounts including Pinterest, YouTube, and Twitter

• Mastered POPSUGAR’s editorial voice by writing exciting copy and assisted in community management across POPSUGAR's social media channels. Monitored and moderated audience conversations with the aim to increase follower engagement. This included monitoring and creating conversations during special events, award shows, and premieres

• Kept a pulse on emerging trends and platforms. Used platforms including CrowdTangle, Buzzsumo, TikTok, and Tweetdeck to stay informed and forecast trends. Adapted trending content and sounds to sit on brand channels

• Compiled data for monthly traffic reports, plus attended brainstorming meetings with the publishing and editorial teams

Social Strategy Coordinator

Maison MRKT

• Brainstormed new ideas and planned rollout strategies for designing with the creative team

• Stayed abreast of new media formats and learned how to incorporate them into campaigns along with working with senior designers to establish new skills

• Worked with the art directors and account managers to establish appropriate creative direction for each client

Digital Creative Strategist

• Designed creative visuals including email templates and paid social ads

• Collaborated and assisted art directors to adhere to brand guidelines and meeting design deadlines

• Participated in design brainstorming meetings for upcoming projects and coordinated upcoming client research

Digital Creative Intern

Simonett

• Created editorial calendars to promote SIMONETT on various social media platforms including Facebook, Instagram, Twitter, and Snapchat

• Implemented strategic tactics for increasing engagement with SIMONETT’s target audience. Along with brainstorming and researching ideas for original content

• Coordinated logistics for SIMONETT’S Miami Swim Week 2018 fashion show and pop-up influencer events

Social Media Intern

Hey there!

I’m Indira, a widely creative social media-obsessed digital native, driven by an insatiable curiosity and a passion for storytelling. As an experienced, culture-connected, insight-driven, and well-versed social strategist, I’m equipped with media + brand experience (including POPSUGAR, Billionaire Boys Club by Pharrell Williams, and more), thriving in a collaborative environment where I can tackle multiple, creative challenges.  

I’m always hungry to explore the mighty world of social media and connect with fellow creatives.

Let’s talk → indira1105@hotmail.com

taplio

The Battle

Guillaume Huin

Indira Diaz

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