McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Reach Agency

CEO Ad Age Small Agency of the Year // Digital Content Innovator

Chief Executive Officer

VidCon

Advisor

Doing Things Media

REGGIE AWARDS (Association of National Advertisers)

Judge

The Webby Awards

Member of the Academy of Digital Arts & Sciences and judge for the Webbys.

Digiday Content Marketing Awards

The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing.

Shorty Awards

Real Time Academy Member

Brand Storytelling

Advisory board member for Brand Storytelling and Elevate.

Buffer Festival

PepsiCo

Content Strategist

15 years of global experience in content marketing building creative, integrated solutions for world-class brands such as General Motors, The NFL, Nestle, Walmart and PepsiCo.
 
Prior to forming Reach, Gabe worked with PepsiCo as lead strategist on their partnership of The X Factor on Fox.

Prior to joining Pepsico in 2010, Gabe spent 10 years at the William Morris Agency and William Morris Endeavor Entertainment.
 
Gabe contributed to GM’s overall entertainment strategy and operations between 2004 and 2009 working on franchise partnerships with films such as Paramount Picture’s blockbuster, Transformers.

From 2008-2011 Gabe managed all entertainment operations for the NFL.  For Super Bowl XLV, Gabe was responsible for executing one of the industry’s largest content licensing deals for The NFL’s American Family commercial spot, which was consistently ranked in the top 5 in industry and fan Super Bowl XLV ad polls alike.

Before joining William Morris in 2002, Gabe held various marketing positions in the music industry including Interscope, Geffen, A&M and Sony Music.

Specialties: Content Strategy, Digital Media, Entertainment, Integrated Marketing

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The Battle

Guillaume Huin

Gabe Gordon

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