McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Manager, Global Social & Brand

Social Lead and Brand Manager

McDonald’s Canada Social Lead (Hybrid role across Marketing and Communications)
BIPOC Network Steering Committee - Communications Lead (Nov - Present)

2021 McDonald's Canada Awards Recipient: 
- Shining Light Award for Inclusion (1/200; global system award)
- Canada Leadership Award (1/20)
- OneTeam Award (Contributions to the Employee Business Network BIPOC team and MyMcDonald’s Rewards Loyalty Launch team)

Social Consultant, Digital

Weber Shandwick

Manager, Integrated Media

Client: McDonald’s Canada
Recipient: Nicola Moore Courageous Creativity Prize

Senior Associate, Integrated Media

Clients: McDonald’s Canada, General Motors of Canada Ltd., Royal Bank Of Canada, WOWair!

Associate, Integrated Media

Clients: McDonald's Canada, Novartis, Transitions

Intern, Integrated Media

Alfan

• Spearheaded internal and external company communications for start up digital MCN
• Collaborated with the creative team to curate content for brand social pages and company website

Communications Specialist

I started my career as an intern in 2016 - and have since developed a “thing” for all things integrated media: social, brand, influencer, strategy, crisis communications, media, partnerships, community management, non-profit marketing and everything in between. 

I always enjoyed storytelling in all of its forms - I just didn’t realize there was the perfect combination of it in a job until I landed here.

taplio

The Battle

Guillaume Huin

Fatma Othman

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?