McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Manager, US Technology Deployment Communications

• Develop a comprehensive deployment communication and change impact strategy for
Google’s Edge Computing in the U.S. market.
• Own 10+ E2E program communication plans for various technology initiatives including McDonald’s global mobile app and point-of-sale system software updates.
• Drive strategic communication resources for McDonald’s Field partners and Owner/Operators including monthly technology momentum decks and quarterly newsletters.
• Own McDonald’s SVP & US CIO social media strategy and content creation generating 100,000+ impressions annually.

Supervisor, US Technology Strategy Alignment & Communications

Rotation 3: Global Technology Strategy & Planning
- Develop 10+ E2E strategic communications plans for various Global Technology initiatives including McDonald’s Mobile App releases.
- Lead social media strategy for Global Technology officers increasing total engagement over 150% .
- Build an interactive PowerBi dashboard to communicative social media analytics to stakeholders.
- Strategize and develop content for McDonald’s Technical Blog generating 40,000+ views per month.

Rotation 2: Global Technology Product Engineering
- Manage market strategy and planning materials to effectively communicate drive thru technology products to McDonald’s segments.
- Track development of 150+ requirements for the Global Digital Menu Board CMS solution to ensure the project meets sprint milestones on time. 
- Lead the intake process for the Automated Order Taker product reviewing 80+ Jira tickets prior to development. 

Rotation 1: US Technology Strategic Alignment & Communications
- Create social media strategy for McDonald's US CIO increasing her engagement over 300% and her follower count over 50%. 
- Produce article content and lead the work plan for US Technology's Quarterly Newsletter sharing critical information on McDonald’s technology initiatives with Owner/Operators.
- Develop 10+ strategic communications plans for US Technology initiatives covering customer facing and employee engagement technology products.

Analyst, Global Technology Rotational Program

Lead the design and implementation of Global Technology’s Vendor Management Office (VMO) website within McDonald’s intranet.
Design training materials for VMO’s governance software including SupplyHive and ISG GovernX.
Develop social media strategy for Global Technology Sr. Director to efficiently build following & profile engagement while furthering McDonald's technology narrative and attracting future tech talent.

Intern, Vendor Management Office

Yelp

Managed and created content for Yelp Columbus’s Instagram and Facebook platforms with 16,000+ followers. 
Planned and advertised marketing events for 100+ members on the Yelp Elite Squad connecting them with dozens of local businesses across the greater Columbus area.

Marketing Intern

Hi LinkedIn! My name is Dani Habegger and I'm currently a Manager on McDonald's US Technology Restaurant Platform team driving deployment communications for some of our biggest tech initiatives in 2025! I’m based out of the corporate HQ office in Chicago, IL & joined the McFamily nearly 4 years ago. Prior to my current role, I sat on our Strategy & Alignment team driving communications for various large scale tech projects across the US. 

I'm a proud #Buckeye and graduated from the Ohio State University with a Bachelor of Science in Business Administration specializing in Marketing. O-H! Outside of work, I love to travel (recently went to Thailand and Italy in 2024) and post about my restaurant experiences on my food blog.

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Guillaume Huin

Danielle Habegger

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