McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

DDB Paris

Strategy Director

Clients : McDonald’s, Lactel, UNESCO, Amnesty, Ubisoft et Center Parcs 

I design global strategies, brand campaigns, social media activations and digital experiences with one idea: to make converge and better collaborate the different expertise of the agency, from qualitative research to data mining and UX.

Cannes Lions - Bronze - Marie Claire - Thank you
CPS 2019 - Pépite de bronze - Marie Claire - Merci à Tous
CPS 2021 - Pépite d'or - UNESCO - The Next Normal

Senior Strategic Planner

RAPP

Design and deploy CRM & PRM systems to support brand growth.
Main accounts: Air France KLM, Sony, Tena and RATP.
From 2012, I also took over the management of the agency's social media team: 1 strategic planner, 2 project managers, 5 community managers.
Main accounts: the French Red Cross, Nicolas (first wine retailer) and Nivea.

Strategic Planner

Je cherche de beaux problèmes et parfois, même, je les résous. 
16 années à travailler sur les nombreuses facettes (plateformes, campagnes, UX, social media, perf digitale) de nombreuses marques (McDonald's, Ubisoft, Skoda, Lactel, la Croix Rouge). 
Actuellement Strategy Director pour McDonald's, l'Unesco et Amnesty International. 
Passionné par la politique, la littérature de genre, les discriminations systémiques et le jeu sous toutes ses formes.

taplio

The Battle

Guillaume Huin

Cedric Ledoux

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