McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Newbridge Marketing Group

• Develop client brand strategy and business development initiatives for experiential and collegiate marketing.
• Utilize Power BI, Meta Ads Manager, Mailchimp, and Excel to analyze data and optimize marketing and sales operations.
• Implemented innovative strategies to drive revenue growth and enhance customer engagement.
• Skilled in: Microsoft Excel, SurveySparrow, Qualtrics, ChatGPT, Airtable, Monday.com, Trello

Manager, Strategy, Data, & Analytics

• Identified and pursued new business opportunities with key clients and partners
• Developed and maintained relationships with key decision-makers at target organizations
• Conducted market research to stay up to date on industry trends and competition
• Collaborated with cross-functional teams to create and present compelling proposals to potential clients
• Tracked and reported on key metrics to measure the success of business development efforts and informed strategy adjustments as needed.

Business Development Specialist

• Executed sales outreach & lead generation for various marketing programs
• Led sales calls and software demos
• Nurtured cold leads from email outreach and perform relationship management

Account Coordinator

Bfisch1

• Specialized in product, portrait, and aerial photography, creating captivating marketing content for businesses to enhance their online presence.
• Collaborated closely with brand managers to ensure content aligned with brand message and target market, showcasing exceptional communication skills.
• Conducted weekly shoots, experimenting with innovative ideas to deliver high-quality visuals for clients.

Freelance Photographer

COPY PILOT, LLC

Office Assistant

On the Bluff Studios

• Filmed, edited, and created academic tutorials for online classes using Premiere Pro and After Effects
• Designed content with Photoshop, Lightroom, and InVision to enhance student learning experience
• Achieved high engagement rates with visually appealing multimedia content for On the Bluff Studios in Portland, Oregon Area

Multimedia Designer

University of Portland

• Executed design thinking to create an innovative solution for student distraction in ADHD
• Developed a business model canvas, coded app, business plan, and pitch deck for startup
• Won a 24-hour innovation challenge, participated in elevator pitch competition, and 100K Venture Competition
• Conducted business meetings in Portland, New York (virtually), and New Zealand

Entrepreneur Scholars Program

The Living Room Entertainment LLC

• Created and designed a brand ambassador program with 10 college students nationwide to increase brand awareness and engagement
• Produced engaging content for social media platforms to drive user interaction and brand visibility
• Organized live Q&A sessions and giveaways to boost audience engagement and loyalty

Social Media Marketing Intern

Nike Valiant Labs

• Conducted consumer insights and applied lean innovation methodology to explore new travel opportunity area.
• Created and tested a viable product/service at Nike Valiant Labs.

Nike Valiant Labs Special Project

University FOR Portland Social Impact Initiative

• Founded People FOR Portland initiative to raise awareness about homelessness crisis
• Participated in multiple immersions into the homeless community outside of class hours
• Dedicated over 300 hours to the project
• Developed strong empathy, communication, and community engagement skills

Member

The Container Store

Part Time Sales Associate

• Performed daily department tasks including helping customers, stocking shelves, and processing transactions
• Built relationships with customers by asking engaging questions
• Collaborated with team members and managers to meet the daily goals

I am a Manager, Strategy, Data, and Analytics at Newbridge Marketing Group, a leading experiential and collegiate marketing agency. I have a Bachelor's degree in Marketing and a minor in Entrepreneurship and Innovation Management from University of Portland Pamplin School of Business, where I participated in the Entrepreneur Scholars Program and studied abroad in London. I have core competencies in client brand strategy, business development, data and analytics, marketing, and sales operations.

In my current role, I work with cross-functional teams to identify and pursue new business opportunities with key clients and partners, develop and maintain relationships with key decision-makers, conduct market research, and create and present compelling proposals. I also leverage my skills in inbound sales, CRM, and attention to detail to track and report on key metrics and inform strategy adjustments as needed. I am passionate about creating marketing content that aligns with the brand message and target market, and I have been a freelance photographer since 2015, specializing in product photography, portraits, and aerial photography. I value collaboration, innovation, and diversity, and I am eager to bring my unique perspectives and experiences to all projects and teams.

taplio

The Battle

Guillaume Huin

Bradley Fischer

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