McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Salesforce

Product Marketing Manager

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Enterprise Customer Development

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In addition to traditional business development activities in this role, I:
• Workshopped app feature prototypes in collaboration with the leadership team to align on product direction 
• Designed negotiating strategies and positions, cultivated partnerships, maintained sales pipeline
• Developed, produced, hosted, edited, and marketed 2 episodes of a lead-generating podcast

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In this role, I:
•Conducted high-volume prospecting for lead generation and outbound sales using Salesforce and Salesloft
•Produced 18 SQLs and 2 SQOs in the first quarter and awarded #1 SDR on a team of 20 for Jan 2020

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Outside the Box at UCLA is a student innovators club whose goal is to foster mission-driven innovation among students to create the next wave of change-makers.
• Identifying social issues and assembling student groups to use inventive deep-thinking techniques for innovating creative mission-driven entrepreneurial solutions; pitching startups to a panel of professional angel investors at Startup UCLA
• Leading weekly board meetings, member meetings, managing club finances, recruiting members, and coordinating with ASUCLA policies

President

Petersen Automotive Museum

• Leading tours of the “Vault” Which houses over 300 rare cars for groups of 3-40 people in either 90 or 120-minute tours
• Utilizing public speaking skills to clearly and creatively communicate the history and prices of high-end exotic and classic cars with guests

Vault Tour Guide, School Visits Educator, Archival Intern

Business and Economics Student Association

• Elected Vice President in Fall 2015 and President in Spring 2016
• Booked guest speakers, coordinated field trip events to Drucker School of Management and “The Start Up Conference” to help Pierce College students gain experience in economics and business

I take software products to market, turning customers from “What’s this?” to “I NEED TO HAVE THIS.”

taplio

The Battle

Guillaume Huin

Ben Marullo

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