Agthia Group PJSC

Digital & Technology Business Partner for all BU Presidents and Head of D&T Commercial for Agthia (ADQ).

In my first year, I have established a strong partnership with the Water, Snacks and Agri business units, enabling brands such as Al Ain Water and Zadina to set up and execute their digital transformation strategy.

Main achievements include:
- Recruitment of new teams, including 7+ new roles from scratch, to enable Digital Marketing and Ecommerce (Direct to Consumer (D2C/DTC), Bricks & Clicks, Quick-Commerce etc.) technical and business delivery to work cross business units
- Launch of a new operating model for the Al Ain Water delivery business in the UAE, positively impacting more than 80,000 users yearly, enabling new KPIs (e.g. via Google Analytics, Microsoft Clarity) to measured and discussed, cross-functionally for the first time ever. As a result, we have enabled pre-emptive customer compensation policies across call center agents, better process for handling whatsapp messages reducing waiting time from average 45+ min to <10 min, tracking water delivery "on time" and action plans to improve these and other leading and lagging KPIs
- Improvements and launch of a new omni-channel app and website, with multiple enhancements including live wallet balance updates (vs. up to 3 days before), new live subscription confirmation (vs. up to 3 days before), product detail pages loading time reduced from 9 seconds to 1 second, launch of Apple Pay (now accounts for 60% of payments via apple devices), completely re-designed user interface focused on customer experience and conversion optimization (resulting in +4% checkout success rate, and more
- Launch of ecommerce operating model for Agrivita App, giving the BU the data needed to start optimizing the app, used by thousands of Emirati farmers
- Zadina.ae D2C ecommerce operating model, driving +32% organic traffic, +11% search ranking and +22% sales
- Launch of Zadina brand on Amazon, Instashop, Deliveroo and Careem

Sr. Director Digital & Technology - Commercial Head

Clube Bora Fazer

Embaixador do Clube Bora Fazer em Dubai. Uma plataforma dedicada ao compartilhamento de conhecimento, de brasileiros para brasileiros, sem fins lucrativos, encabeçada pelo fantástico Fernando Seabra. Saiba mais em www.clubeborafazer.com.br

Embaixador / Ambassador Clube Bora Fazer

AIR (Advanced Inhalation Rituals) / Al Fakher

• Created an ecommerce channel from zero, worth 2MM USD+ within 9 months
• Launched social media account for OOKA and acquired 35,000 followers in 6 weeks, 60,000 in 4 months organically on Instagram, making it the main source of traffic and conversion for OOKA.com
• Defined Digital Marketing and Ecommerce strategy including organic and paid Social Media, Influencer and Affiliate Marketing programs and CRM Email Marketing automated journeys for Al Fakher and other 2 brands to enable B2C and B2B businesses worth 150MMUSD+ / year
• Created team from scratch: Social Media, Ecommerce, Customer Service and more.
• Outlined SEO and Consumer Journey optimization strategy and operating model
to launch OOKA D2C website in Mar’23

Head of Digital Marketing & Ecommerce AMEA

Worked directly for the General Manager Ecommerce, on a 50MMUSD business.
• Established a new operating model across warehousing, picking and packing, customer service, sales, digital marketing and more areas.
• Implemented and operationalized a completely new technology stack (Magento, Plytix, Hubspot, Klaviyo, Yotpo and more).
• Delivered a smooth transition, with ZERO losses in sales due to the program, SEO rankings back to top 10 within 2 weeks and 40% of conversion going through automated CRM email program.

Head of Ecommerce Digital Transformation USA

Reckitt

• Led Global Digital Transformation program for Media, Marketing and Ecommerce, controlling a budget of 7+ MMGBP / year
• Led the creation, operationalization and governance of the program’s 4 pillars: Category Levers, Hygiene Levers, Organization Enablers, Digital & Data Enablers with Global CMO Hygiene, Chief Digital Officer Hygiene and CIO Hygiene, as well as 24+ Country General Managers, Marketing and IT Directors
• Insourced / Created 56 FTE positions across 8 digital media hubs we created in USA, UK, Brazil, Mexico, India, Poland, Malaysia and UAE
• Partnered with the Boston Consulting Group (BCG), Google, Mighty Hive, Publicis, Omnicom and Artefact and other top firms to deliver the program
• Executed 100+ digital media tests, which positive results were scaled up geographically, driving media ROI up by 30%
• Leveraged machine learning to create scalable audience segmentation (Auto-ML such as H2O / DataRobot). Custom audiences are pushed to Facebook, DV360 and Amazon, delivering up to 200% incremental sales.
• Used machine learning to deliver a fit-for-purpose solution to measure media performance, with less dependancy on external measurement (e.g. Nielsen MMX / MMM, BCG Marketing Catalyst).

Global Head Digital Transformation

• Accountable for E2E IT services in the Hygiene business unit, including offices, plants and distribution center sites
• Started a partnership that launched a pioneer data & analytics program in the region, sponsored by myself, Marketing and Sales directors.
Achievements Summary:
- Positioned Mexico as a global innovator with data & analytics: Used Machine Learning to increase Vanish’s and Lysol’s gross margin by 2%+ and analyzed supply chain, trade spend and net sales data to propose an indirect channel transformation that reduced logistic costs by 5%+;
- Re-designed the IT and business organizations and strategy to stabilize operations with a newly implemented SAP ERP (ECC);
- Strengthened IT participation and equity across business areas (Business relevance of IT grew from 3.2 to 4.5, out of 5.0 as per other areas' directors);
- Created a talent pipeline and exported 2 key IT talents to Brazil – biggest LATAM market at Reckitt, and eventually Europe.

IT Head / CIO Mexico and Central America (CAMEX) - Hygiene and Home

Created Data & Analytics team’s capability and operating model from scratch, managing 5 people in the team
• Drove team’s priorities to be in line with Sales Directors and LATAM CEO
• Delivered 50MMGBP in actionable insights to Hygiene and Health business units using Knime, Power BI, POS data and down the trade sell-through data
• Received “Gamechangers” Award in the category “Partnership”

Head of Data & Analytics LATAM

Procter & Gamble

• Defined and executed service strategy with Data Availability of 99%+ and Data Quality of 98%+
• Strengthened sales reporting services by creating service automations on Knime and training different functions to do the same, saving 3+ FTE worth of time across IT, supply chain and sales

LATAM POS Data Service Delivery Manager

• Promoted from Intern to Coordinator and then manager within 2.5 years
• Chosen to lead a 1MMUSD outsourcing project in Cincinnati for 6 months at P&G Headquarters and then manage its service delivery delivering 450K+ USD savings.
• Awarded “Power of You” Gold Award for top performance 
• Acquired P&G certifications: Project Manager, Vendor Manager and others

North & Latin America EDI Service Delivery Manager

Windsor Idiomas

English teacher for advanced level students.

English Teacher

Foursys

First experience working with IT, programming COBOL for bank institutions.

Programmer

WIZARD IDIOMAS

English teacher for students of all levels.

I enable CEOs and General Managers to deliver their objectives while modernizing their teams and operations via Digital Transformation, with a positive and relationship-oriented approach.

I am a Digital Transformation, Digital Marketing and Ecommerce professional with technology and engineering background, a born leader and communicator, lover of people development and enthusiast of customer-centered attitude.

I have worked as project, program and service manager for IT, digital media, supply, sales, marketing and other area-related deliverables. I loved my time working as a CIO and how we transformed the IT team's perception in Mexico and Central America with delightful service experience to employees leveraging basic IT services so we could drive an innovation agenda focused on data analytics and how insights can transform decision making.

I bring experience leading grand scale global digital transformation programs and I can make technology teams speak "business" for I have been in sales and digital marketing jobs myself.

Guilherme Altieri do Amaral

Dr Reji Kurien Thomas

Forbes Technology Council

Forbes Technology Council - Invite-Only Member

As an invite-only member of the Forbes Technology Council, this role involves engaging with a global community of top-tier technology executives and thought leaders. Membership provides exclusive access to a platform where innovative ideas and strategies are exchanged to drive technological advancements across industries. The role includes contributing to high-impact discussions, sharing insights on emerging technologies, and collaborating on initiatives that shape the future of the tech landscape.

Key Responsibilities:

   - Participating in expert panels and roundtable discussions on critical technology trends.
    - Publishing thought leadership articles that influence the global tech community.
    - Networking with fellow members to foster collaboration on innovative projects.
    - Using a unique platform to influence and inspire technology-driven change in various sectors.
    - Engaging in ongoing professional development through exclusive events and content provided by Forbes.

This prestigious membership is dedicated to contributing to the advancement of technology while gaining insights from some of the brightest minds in the industry.

Forbes Councils Member

Tree of Life Biotech

https://www.tol-biotech.com/pages/our-team

Tree of Life (TOL) Biotechnology USA, is a leader in sustainable agriculture, advanced carbon sequestration, and blockchain-powered transparency. At the core of its partnered innovation is Premium Engineered Biochar, a patented nano-carbon material that rejuvenates soil health, enhances crop yields, and locks away carbon for centuries.

Beyond soil regeneration, TOL Biotech is revolutionising carbon credit markets through its Biochar Now initiative. The Premium Engineered Biochar is the ONLY one in the world to date who's BioChar quality and the Carbon Credits it produces are verified, certified, and insured by one of the largest financial institutions in the world. This allows customers to actually cash in on the Carbon Credits in an easy and straight forward manner, thus eliminating all the potential fraud encountered in this industry.
The Company also heralds its Waste to Energy state-of-the-art MagneGas & HyperFusion technologies, and Qortal which is a unique blockchain-based infrastructure platform, with an established framework for a worldwide economic system. This pioneering approach ensures transparency in environmental impact claims, positioning TOL Biotech as a key player in climate resilience, sustainable agriculture, and fintech-driven carbon solutions.

By combining biotechnology, blockchain, and carbon finance, TOL Biotech is setting new global standards for climate-positive innovation.

Our Partner BioChar Now Wins the 2022 THRIVE Global Impact Award. Biochar Now LLC is honored to have won the People's Choice Award from The Global Impact Challenge! It is an honor to be recognized as a top 10 clean tech technology in the world out of over 500 other technologies.

We expect that engineered premium Biochar will eventually become as ubiquitous as aluminum, steel, plastic, and concrete, but safer and more environmentally friendly

Chief Executive Officer

VIRENXIA

Developed new products & technologies using futuristic Technological Sciences, Project Management and Six Sigma Methods

Spearheaded Projects in Development of Agri Input Products and path to Regenerative-Organic Agri, Low cost durable Roads, AgriTech including development of Worlds 1st portable Soil & Water Test kit, Systemic large-scale Land remediation – reclamation, Atmospheric Water Generation quantum based technology, Enzyme development including for Composting in 7 to 12 days, Nanotechnology, Quantum Technologies for sustainable agriculture, AI based Weather prediction and comprehensive SDK development, Digital Agriculture, IIoT , Waste to Energy Projects, and other frontier technologies

Diligently managed the entire product portfolio resulting in creating road to profits and first financial recovery since inception and expanded product ecosystem using Cloud Services, SaaS, Mobile, and Social Media

Awarded “Emerging Technology Initiative” at FINNOVEX PwC PricewaterhouseCoopers – The Banking Summit for Global Innovation & Excellence March 2019, Dubai for superlative performance in current role.

Awarded “Top 50 Technology Visionaries & Innovators” at Intercon Oct 2019, Dubai for worldwide excellence in radical technology development over three decades

ISO Internal Auditor – ISO 9001, ISO 14001, ISO 45001, Quality Registrar Systems

Group Chief Technology Officer

TechnoPilot®

Pioneered & championed the establishment of a start-up with an aim to provide best-in-class IT security services and consulting including for Financial fabric, along with business management coaching, and health program frontier technologies. Steered problem-solving, technological analyses, identified vulnerabilities, and enhanced risk management, thereby assisting clients with business planning

Leverage proven expertise in IT Security, Networking and Networked Storage Technologies in delivery of comprehensive IT consulting services and solutions to diverse financial, biotechnology, general business and government organizations. Provide additional leadership to client base in contract CIO, CTO and CISO roles. Implemented an automated process to manage change management for all security related infrastructure and architecture changes. Established metrics and analytic reporting including Monitoring, Incident Response, and Log Management.

Conceptualized & initiated Corporate Social Responsibility Program to benefit global sustainability efforts

Covered in magazine articles for Best in Country Media Survey Awards. Sphere-headed firm, within 5 years of inception, to feature in list of “50 Fastest Growing CEOs in India - 2017”, “25 most Valuable CEOs in India” in 2018, “10 Best Security Companies 2018”, Winner of “Company of the Year – Energy – 2017”, Annual Roll of Honour in 20 most promising “Cyber Security Solution Providers” in leading globally published prominent magazines.

Conceived & invented several technologies now being patented to enable cost savings in the agricultural and manufacturing industries, and improve health and wellness

Grew the revenue by 220% and improved employee satisfaction for clients

Awarded “Excellence in Encryption” at FINSEC – The Banking Security Summit at Dubai , UAE , March 2018

Founder

Indian Navy 

Commanded & directed men and machines; maintained & improved various technologies used on modern platforms. Strategized highly sophisticated and technologically advanced information systems, security and enterprise.

Retired as Commander (Aviation Arm) in 2012 on approval for premature retirement.  The professional journey has been exemplary as had the privilege to develop expertise in diversified segments of management.  

Spearheaded operations in aviation, aircraft, ships and other equipment. Designed and implemented logical solutions for over 50 projects including core design development & implementation of TRINETRA Operating System. as one man team; design & development execution of UAVs, design & Development of secure communication eqpmt & conception, design, coding & implementation of wargaming solution for Forces. Worked in various streams of Aviation, Mechanical, Marine, Aerospace and Computer Science Engineering and have adept understanding of BS / IS / ISO specifications, financial procedures, technical requirements and QAPs. 

Implemented policies for HR, personnel, welfare, strategies and ensured development of human capital of the organisation. Have profound knowledge on implementation of specifications for technical documentation & publications. Provided training to varied Armed Forces activities including on ways to improve network security, including work & recommendations to the Prime Minister / NSA / DRDO/MARCOS  for security related issues at the highest National level.

Conceptualised, designed , implemented & pioneered the concept of Intranets in the Indian Navy in 1999, e-learning in 2004, Inhouse anti-malware development in 2008 besides other challenging projects. 
 
Awarded with commendations from the Indian Govt for Devotion for Duty, Chief of Naval Staff, Flag Officer Commanding-in-Chief and Commander-in-Chief SFC, Commended at the highest echelons for Devotion for Duty from Government of India for my outstanding service and performance.

Commander

Independent Director – Indian Institute of Corporate Affairs. Accredited Laureate in IT & Global Ambassador – Sustainability. Visionary technologist, metaphysicist & STEM leader with cross-sectoral boardroom impact, Chartered Marketer committed to responsible innovation & UN SDG-aligned governance. Stephen Hawking (2024) awardee for scientific excellence. Recognised as “World’s Best & Emerging Leader” at House of Lords, UK(22). Harvard-certified Leader of Excellence & Fellow Royal Society of Arts

Commended by Chief of Naval Staff, FOCinC & Commander-in-Chief, Strategic Forces, Govt of India for national contributions incl. data intelligence–based DSS setup for Tri-services/NSA under PMO. Trusted advisor to Accenture & aviation firms

215x LinkedIn Top Voice. Recognised across multiple industries for introducing ethical innovation at scale. Practised in boardroom scenarios involving ESG metrics, public accountability, stakeholder equity & resilience frameworks. Routinely engaged by CxO teams for mission-critical audits, strategy & regulatory transitions. Known for building consensus across politically sensitive, high-compliance environments

Invented & implemented board-relevant innovations:-
(a) Public-sector data monetisation (95% rise in e-learning retention 55% grade boost)
(b) Quasi-quantum photosynthesis – air-to-water at 1cent/L, world’s lowest
(c) Land remediation yielding $75,000+/acre/year
(d) Biostimulants cutting fertiliser use by 50%, increasing yield >30%; liquid organic fertilisers needing only 7% nutrient loading; soil rejuvenator reducing water use >40%; Bioponics– 1st global organic tech for vertical farming & Space
(e) Waste to Energy,CO₂–Green Hydrogen & blockchain-based carbon credit frameworks
(f) AI-ML engines for drones & predictive weather for UNICEF
(g) Defence e-learning & cyber-sec platform saving USD 12M in 2004
(h) Enterprise-wide IT-GRC policy orchestration across sectors with sustained stakeholder buy-in

Strengths include audit committee preparedness, regulatory oversight (SEBI, MCA, ISO, IT Act), fiduciary accountability & sustainability-linked growth. Offers 34+ years of governance experience across public-private ecosystems, with reporting to sovereign, multilateral & board-level entities. Actively guides organisations through innovation diligence, cybersecurity audits, risk-informed scaling & climate-resilient policy transformation, especially in sectors navigating green transitions & digital shifts

Reach me: founder@technopilot.in

Ph:+16504193237 (USA) |+33970739940 (France) |+971506588160 (UAE) | +919400965000

https://www.tol-biotech.com/about

DEVELOPING AND PROMOTING INNOVATIVE GREEN TECHNOLOGIES & PRODUCT SOLUTIONS FOR A HEALTHIER SUSTAINABLE FUTURE, AND FOOD SECURITY; WHILE POSITIVELY IMPACTING CLIMATE CHANGE!

Our Partner BioChar Now Wins the 2022 THRIVE Global Impact Award

"Biochar Now LLC is honored to have won the People's Choice Award from The Global Impact Challenge! It is an honor to be recognized as a top 10 clean tech technology in the world out of over 500 other technologies. It is especially humbling to be favored by the public in what we do compared to all the other technologies. 

Tree of Life Biotechnology - "changing the future in the field of regenerative agriculture and the environment while having a positive effect on climate change"

These achievements include 17 issued patents, and certifications including ISO, US-EPA, USDA Bio-preferred, CEPA (Canada), OMRI (Organic Certification), and Israeli Ministry of Agriculture. We also have the ability to offer and sell Carbon Credits. For this reason its the ONLY company in the world whose BioChar and Carbon Credits are insured by a major US crop insurance company.

By being focused on the manufacturing of premium Engineered Biochar, we are able to move far beyond just the agricultural market which is only a 1 time sale/application, and be able to penetrate many other repeat sale vertical markets which include:-

    -Animal food supplement for Farm Animals (Cows, Chickens, etc...).
    -Environmental Cleanup of Contaminated Soil & Water (Brown Field Projects)
    -As an Additive to Concrete, Asphalt, Plastics, & Cardboard
    -Carbon Credits (for every 1 ton of Biochar produced, 3 tons of CO2 offsets are created
   - Medical and healthcare industry
    - High Capacity Energy Storage Industry (Low Cost Green Batteries & Hydrogen Fuel Cells).

We expect that engineered premium Biochar will eventually become as ubiquitous as aluminum, steel, plastic, and concrete, but safer and more environmentally friendly

taplio

The Battle

Guilherme Altieri do Amaral

Cmdr (Dr.⁹) Reji Kurien Thomas , FRSA, FIE, MLE℠

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