Transforming businesses through strategic technology leadership and data-driven innovation. As a CIO, CDO and Technology Executive with over 15 years of global experience, I partner with CEOs, General Managers and boards to unlock growth, drive operational excellence, and build sustainable competitive advantage in the digital economy. My approach combines technical expertise with a strategic business mindset, enabling organizations to navigate complex transformations while delivering measurable outcomes. 

What I Bring to the Table: Throughout my career, I have led large-scale digital transformation initiatives that have generated over $200+ million in revenue impact and driven significant operational efficiencies across multinational organizations. At Agthia Group PJSC, I spearheaded the development of a comprehensive digital ecosystem that transformed how the company engages with over 150,000 customers annually, resulting in 2M AED in incremental retention value and a 4.5 out of 5.0 user satisfaction score (up from 1.8). At Reckitt, I led a global digital transformation program with a 7M+ GBP budget, creating 56 new positions across 8 digital hubs and driving a 30% improvement in media ROI through data-driven optimization.

My Leadership Philosophy: I believe that technology is not an end in itself, but a powerful enabler of business strategy. My leadership style is collaborative and empowering, focused on building high-performing teams that combine technical excellence with customer-first thinking. I am passionate about creating a culture of innovation where data drives decisions, experimentation is encouraged, and continuous improvement is embedded in the organizational DNA.

Commitment to the Middle East: Having lived and worked in the UAE for years, I have developed a deep appreciation for the unique opportunities and challenges of the Middle Eastern market. The region's ambition to become a global hub for AI, digital innovation, and sustainable growth aligns perfectly with my own vision for the future of technology leadership. I am committed to contributing to this transformation and building long-term value for organizations that are shaping the future of the region.

Core Competencies: Digital Transformation Strategy | AI & Machine Learning | Data Analytics & Business Intelligence | Ecommerce & D2C Growth | Performance Marketing | Change Management | Stakeholder Engagement | P&L Management | Team Building & Leadership

As a strategic technology leader who can translate vision into execution, I always welcome the opportunity to connect.

Guilherme Altieri do Amaral

A few weeks ago, Mr. Adnan Nassar invited me to participate in an open forum about ecommerce, digital marketing and technology for entrepreneurship for the Emirati community in Al Ain at MZN Hub.

It was not only an enournous pleasure to be accompanied by Adnan himself, the Super Youssef Salem and Ahmed Zaater. 

Thank you ALL who attended for your patience with my evolving Arabic skills! - Maggasart / Maggasarti!

I look forward to contibuting further to the community - maybe one day mostly/fully in Arabic, Insh-Allah!

Technology Executive | Chief Digital & Technology Officer | Building Competitive Advantage Through AI, Data & Innovation | Middle East Digital and Technology Leader

Ao longo da minha jornada, percebi que o maior desafio da Liderança não é a estratégia, mas a Cultura. É por isso que dedico meu trabalho a ajudar Líderes e suas Organizações a inspirarem confiança, alinharem propósito com execução e transformarem conhecimento em impacto real.
Porque relações organizacionais de alta performance são, sim, possíveis com resultados humanizados ao invés de resultados a qualquer custo.

Utilizo de minha paixão em contribuir com pessoas, aliada a técnicas e ferramentas modernas de Neurobusiness & Inteligência Emocional, para apoiar e elevar o desenvolvimento de executivos e negócios - o que promove ritmos mais saudáveis de vida e trabalho, potencializando felicidade, sentido e resultados duradouros. Minha missão é simples: desbloquear líderes para criarem equipes mais fortes, culturas vivas e organizações sustentáveis.

Meus clientes costumam destacar minha comunicação assertiva e focada, com capacidade de levá-los a gerar estratégias que consolidam uma melhor organização pessoal e profissional com mudanças efetivas de atitudes e comportamentos.

MIT Neuroscience for Business. Certified Business, Executive & Leadership Coach. 
Consultor, Coach, Trainer e Educador com mais de 20 anos de experiência nas áreas de Liderança, Cultura Organizacional, Comunicação e Aprendizagem Acelerada. 
Conto com mais de 1.000 horas de formação teórica, cerca de 10.000 horas de prática em Gestão de Equipes e mais de 9.000 horas desenvolvendo líderes e empresários para resultados superiores. Carreira sólida em Liderança de Equipes e desenvolvimento de novos líderes, formando equipes de alto desempenho, profissionalização de empresas familiares e otimização de processos organizacionais.
Mais de 2.000 pessoas participaram de minhas palestras sobre temas como Neurociências, Liderança e Comunicação. Colunista da seção CARREIRA na Revista BemMais e autor de 2 livros: "Como melhorar sua Comunicação Pessoal e Profissional" (2010), e "Reflexões sobre Carreira e Liderança" (2016).

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