Transforming businesses through strategic technology leadership and data-driven innovation. As a CIO, CDO and Technology Executive with over 15 years of global experience, I partner with CEOs, General Managers and boards to unlock growth, drive operational excellence, and build sustainable competitive advantage in the digital economy. My approach combines technical expertise with a strategic business mindset, enabling organizations to navigate complex transformations while delivering measurable outcomes. 

What I Bring to the Table: Throughout my career, I have led large-scale digital transformation initiatives that have generated over $200+ million in revenue impact and driven significant operational efficiencies across multinational organizations. At Agthia Group PJSC, I spearheaded the development of a comprehensive digital ecosystem that transformed how the company engages with over 150,000 customers annually, resulting in 2M AED in incremental retention value and a 4.5 out of 5.0 user satisfaction score (up from 1.8). At Reckitt, I led a global digital transformation program with a 7M+ GBP budget, creating 56 new positions across 8 digital hubs and driving a 30% improvement in media ROI through data-driven optimization.

My Leadership Philosophy: I believe that technology is not an end in itself, but a powerful enabler of business strategy. My leadership style is collaborative and empowering, focused on building high-performing teams that combine technical excellence with customer-first thinking. I am passionate about creating a culture of innovation where data drives decisions, experimentation is encouraged, and continuous improvement is embedded in the organizational DNA.

Commitment to the Middle East: Having lived and worked in the UAE for years, I have developed a deep appreciation for the unique opportunities and challenges of the Middle Eastern market. The region's ambition to become a global hub for AI, digital innovation, and sustainable growth aligns perfectly with my own vision for the future of technology leadership. I am committed to contributing to this transformation and building long-term value for organizations that are shaping the future of the region.

Core Competencies: Digital Transformation Strategy | AI & Machine Learning | Data Analytics & Business Intelligence | Ecommerce & D2C Growth | Performance Marketing | Change Management | Stakeholder Engagement | P&L Management | Team Building & Leadership

As a strategic technology leader who can translate vision into execution, I always welcome the opportunity to connect.

Guilherme Altieri do Amaral

A few weeks ago, Mr. Adnan Nassar invited me to participate in an open forum about ecommerce, digital marketing and technology for entrepreneurship for the Emirati community in Al Ain at MZN Hub.

It was not only an enournous pleasure to be accompanied by Adnan himself, the Super Youssef Salem and Ahmed Zaater. 

Thank you ALL who attended for your patience with my evolving Arabic skills! - Maggasart / Maggasarti!

I look forward to contibuting further to the community - maybe one day mostly/fully in Arabic, Insh-Allah!

Technology Executive | Chief Digital & Technology Officer | Building Competitive Advantage Through AI, Data & Innovation | Middle East Digital and Technology Leader

Integer Consulting

During my tenure as a Senior .NET Developer at Integer, I was involved in a significant project for a telecommunications company based in Denver. My primary responsibilities included:

• Development and Maintenance: Developed and maintained RESTful APIs that served as the backend for a React front end, ensuring efficient and reliable data exchange between the client and server.
• Migration to Microservices: collaborated with the migration of a monolithic web application built with WebForms to a modern, microservices architecture using .NET Core 6. This involved:
     - Architectural Design: Redesigning the application architecture to break down the monolithic system into independent, scalable microservices.
     - Implementation: Developing new microservices and refactoring existing code to fit the microservices model.
     - Integration: Ensuring seamless integration of the new microservices with the existing systems and the React front end.
• AWS Utilization: Extensively used Amazon Web Services (AWS) to enhance the application infrastructure. Key services included:
    - Leveraged DynamoDB for its high-performance, low-latency data storage capabilities, ensuring fast and reliable access to data across the microservices.
    - Utilized additional AWS services for deployment, monitoring, and scaling of the application, ensuring robust and scalable infrastructure.
• Optimization: Continuously optimized the APIs and microservices for performance, scalability, and security.
• Collaboration: Worked closely with front-end developers, architects, and other stakeholders to ensure the successful delivery of the project.

This role allowed me to leverage my expertise in .NET, modern software architecture, and cloud services to deliver scalable and efficient solutions, significantly enhancing the performance and maintainability of the telecommunications company's systems.

Senior .Net Backend Developer 

Altudo

During my tenure as a Sitecore Developer at Altudo, I was responsible for the development and maintenance of systems within the Sitecore CMS platform. My key responsibilities included:

• Specialized in Sitecore 9.3 and 10.x, .Net Framework, ASP .Net MVC, C#, SQL Server, JavaScript, jQuery, Ajax.
• Developed custom components and renderings, layouts, custom rules, scheduled tasks, dialogs, and button ribbons.
• Basic knowledge of SXA and JSS.

Sitecore Developer

C&A Brasil

Senior Software Engineer

During my tenure as a Senior .NET Developer at C&A Brazil, I was instrumental in the development of a crucial module for the marketplace platform. My key responsibilities included:

• Order Reconciliation Module Development: Creation of the order reconciliation module for the marketplace platform, ensuring accurate integration and processing of orders.
• Inventory Integration: Implemented integrations with inventory management systems to provide real-time, accurate stock information, ensuring product availability for customers.
• Product Catalog Integration: Developed and maintained robust integrations for the product catalog, ensuring that all product information was current and easily accessible within the marketplace.
• Order Management Integration: Built and maintained systems for efficient order processing, tracking, and management, ensuring smooth and reliable operations from order placement to delivery.

This role allowed me to leverage my .NET development expertise to enhance C&A Brazil's marketplace platform, significantly improving the efficiency and accuracy of order reconciliation processes.

Hubsell

During my tenure as a Senior .NET Developer at Hubsell, I was integral in the development and maintenance of the hub marketplace platform. My key responsibilities included:

• Hub Marketplace Development and Maintenance: Led the development and ongoing maintenance of the hub marketplace platform, ensuring it remained robust, scalable, and user-friendly.
Integration of Major Players: Implemented integrations with prominent retailers and e-commerce platforms, including:
    - Centauro: Integrated inventory, product catalog, and order management systems to provide 
   seamless data flow and operations.
    - Fast Shop: Developed and maintained connections for real-time stock updates, product information, 
   and efficient order processing.
    - VTEX: Enabled comprehensive integration with VTEX’s e-commerce solutions to support inventory, 
   catalog, and order functionalities.
    - Amazon: Facilitated integration with Amazon's marketplace, ensuring accurate and up-to-date 
    product listings, inventory levels, and order management.
• Collaboration: Worked closely with cross-functional teams, including product managers, designers, and other developers, to deliver a marketplace that met business objectives and exceeded customer expectations.

This role allowed me to leverage my expertise in .NET development to create a high-performing hub marketplace platform, significantly enhancing Hubsell's e-commerce capabilities and fostering strong partnerships with major retailers.

Senior .NET Developer

Lojas Marabraz

During my tenure as a Senior .NET Developer at Marabraz, I was instrumental in the development and launch of a comprehensive marketplace platform. My key responsibilities included:

• Marketplace Creation: Spearheaded the development of a marketplace platform, which included:
   - Inventory Integration: Developed and implemented integrations with inventory management systems 
   to ensure real-time, accurate stock information, enhancing product availability for customers.
   - Product Catalog Integration: Built robust integrations for the product catalog, guaranteeing that all 
   product information was current and easily accessible within the marketplace.
   - Order Management Integration: Created and maintained systems for efficient order processing, 
   tracking, and management, ensuring smooth and reliable operations from order placement to delivery.
• Optimization and Maintenance: Continuously optimized the marketplace platform for performance, scalability, and reliability, promptly addressing any issues to maintain a high-quality user experience.
• Collaboration: Worked closely with cross-functional teams, including product managers, designers, and other developers, to deliver a marketplace that met business goals and provided an exceptional customer experience.

This role enabled me to leverage my .NET development expertise to build a scalable and efficient marketplace platform, significantly enhancing Marabraz's e-commerce capabilities and contributing to the company's growth.

.Net Backend developer SR

Saraive

•	Responsibilities: Development of Integration Api’s
o	Projects:
Project Marketplace Marabraz (ASP.NET Core + MVC 5 + C# + MongoDB + SCRUM + Angular 4)
Development and maintenance of Integrations (API’s Restful)  to Marketplace OUT and Marketplace IN.

Bebê Store

•	Responsibilities: Development of Integration Api’s
o	Projects:
Project New Site 2017 (ASP.NET Core + ElasticSearch + MVC 5 + C# + SQL SERVER 2012 + SCRUM)

.Net developer SR

Grupo LTM

•	Responsibilities: : Development Shell Portal
o	Projects:
Project Shell (ASP.NET 4 + MVC 4 + C# + SQL SERVER 2012 + SCRUM)

.NET Developer

Cnova - GPA

•	Responsibilities: Development of web and desktop systems for a platform that serves all B2B and B2C at Grupo Pão de Açúcar.
o	Projects:
Plataforma.Comercio (ASP.NET 4 + MVC 4 + C# + SQLSERVER 2008 + WCF)

.Net Developer PL

T4W Soluções Empresariais e Web

During my tenure as an Entry Level Developer at T4W, I was involved in several key development projects and gained substantial experience in various programming and technology areas.

Air Company Project:

• Developed an automated flight generation system for flight bookings.
• Focused on enhancing the efficiency and accuracy of the flight booking process by automating the creation of flight schedules.
• Worked on ensuring seamless integration and functionality within the existing booking system.

Cangooroo Product:

• Contributed to the development of a comprehensive booking platform for travel packages, including hotels, flights, and car rentals.
• Ensured the platform provided a user-friendly experience for managing and booking complete travel packages.
• Collaborated with the team to implement features that enhanced the overall functionality and reliability of the platform.

These projects allowed me to apply my technical skills in a real-world setting, improve my proficiency in VB.NET and .NET, and gain experience in developing robust, scalable solutions for the travel industry.

Developer Jr

•	Overall 10+ years’ experience in software development.
•	Delivered banking, tourism, e-commerce systems for some of the biggest Brazilian companies.
•	Experience in analyzing problems, understanding, refining and turning them into executable tasks.
•	Hands on experience in developing features, creating automated tests, delivering and supporting them in production.
•	Interested in systems architecture, microservices, scalability, cloud, data and agility.

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