Transforming businesses through strategic technology leadership and data-driven innovation. As a CIO, CDO and Technology Executive with over 15 years of global experience, I partner with CEOs, General Managers and boards to unlock growth, drive operational excellence, and build sustainable competitive advantage in the digital economy. My approach combines technical expertise with a strategic business mindset, enabling organizations to navigate complex transformations while delivering measurable outcomes. 

What I Bring to the Table: Throughout my career, I have led large-scale digital transformation initiatives that have generated over $200+ million in revenue impact and driven significant operational efficiencies across multinational organizations. At Agthia Group PJSC, I spearheaded the development of a comprehensive digital ecosystem that transformed how the company engages with over 150,000 customers annually, resulting in 2M AED in incremental retention value and a 4.5 out of 5.0 user satisfaction score (up from 1.8). At Reckitt, I led a global digital transformation program with a 7M+ GBP budget, creating 56 new positions across 8 digital hubs and driving a 30% improvement in media ROI through data-driven optimization.

My Leadership Philosophy: I believe that technology is not an end in itself, but a powerful enabler of business strategy. My leadership style is collaborative and empowering, focused on building high-performing teams that combine technical excellence with customer-first thinking. I am passionate about creating a culture of innovation where data drives decisions, experimentation is encouraged, and continuous improvement is embedded in the organizational DNA.

Commitment to the Middle East: Having lived and worked in the UAE for years, I have developed a deep appreciation for the unique opportunities and challenges of the Middle Eastern market. The region's ambition to become a global hub for AI, digital innovation, and sustainable growth aligns perfectly with my own vision for the future of technology leadership. I am committed to contributing to this transformation and building long-term value for organizations that are shaping the future of the region.

Core Competencies: Digital Transformation Strategy | AI & Machine Learning | Data Analytics & Business Intelligence | Ecommerce & D2C Growth | Performance Marketing | Change Management | Stakeholder Engagement | P&L Management | Team Building & Leadership

As a strategic technology leader who can translate vision into execution, I always welcome the opportunity to connect.

Guilherme Altieri do Amaral

A few weeks ago, Mr. Adnan Nassar invited me to participate in an open forum about ecommerce, digital marketing and technology for entrepreneurship for the Emirati community in Al Ain at MZN Hub.

It was not only an enournous pleasure to be accompanied by Adnan himself, the Super Youssef Salem and Ahmed Zaater. 

Thank you ALL who attended for your patience with my evolving Arabic skills! - Maggasart / Maggasarti!

I look forward to contibuting further to the community - maybe one day mostly/fully in Arabic, Insh-Allah!

Technology Executive | Chief Digital & Technology Officer | Building Competitive Advantage Through AI, Data & Innovation | Middle East Digital and Technology Leader

Coca-Cola FEMSA

Chief Data Officer

Procter & Gamble

We seek preventing and timely reacting to opportunities across domains. Multi-billion USD$ businesses empowered by pertinent, accurate and trustable data centralized by a group of 50+ talented P&Gers and strategic partners, all managed under agile and DevOps frameworks to maximize speed to value and minimize rework.

Global Data Management Group Director for InfoSec, Customer and Consumer Solutions

Finding the hidden value behind strategy and operations improvement through our multi-market and multi-category supply chains. 

Working across demand planning, order management, procurement services, manufacturing, transportation, warehousing and customer logistics to disrupt value creation for our consumers and stakeholders . 

Digitizing our product supply to ensure the right product gets close to each consumer at the right time to be purchased. Passionate about our relentless plan to minimize our footprint, revert previous effects and improve the lives of consumers and every community we operate in - and beyond! -.

Director, Supply Chain Data & Analytics Latin America

Responsible for data acquisition, integration, analyses and modeling practices across LA markets. Serving insights to brand directors and their teams regarding opportunities across offline and online media, paving roads to grow our performance marketing and e-commerce footprint.

Latin America Media Analytics Leader - IT Director

Synchronizing markets, business units and functional requirements into an executable yet challenging BI program. Our vision is providing the company and our partners with the best information possible at the right time to accelerate decisions-making and minimize variance during execution via clear and data-driven guidelines on what matters for shoppers and consumers.

Latin America Business Intelligence Leader - IT Director

Experienced consultant to a new branch of our Global Business Services organization with focus on scaling analytics for Consumer and Market Knowledge domains, working across the Business Intelligence pillars to enable rapid reporting and human insights efficient delivery.

Enabled Latin America business to deliver multi-millionaire topline building blocks through our embedded BI analysts organization. Developed regional service leaders for operations planning.

Global BI Service Manager - Consumer and Market Knowledge & Latin America Scaled Solutions Director

Co-leading a group of 20+ global multi-functional partners to design and deliver business intelligence solutions to our network of embedded Business Analysts and related parties. Our end goal is accelerating data-based insights and knowledge generation and retention, using best in class delivery mechanisms and multi-skilled analysts as consultants to the highest levels of corporate management.

Global Solutions Manager - Business Sufficiency - IT Director

Responsible for generating and communicating unbiased recommendations to General Managers, Marketing Directors and Associates on areas needing attention in their areas of control. Current work focuses on developing predictive techniques that help the company avoid using sub-optimal vehicles to drive better results, based on previous performance at customers, regions and channels.

Business Analyst, Beauty and Grooming Latin America

My role explodes the value of data to determine the price points where our products maximize their revenue while at the same time, we maintain the price aligned to the value our products really deliver to the customer. In addition to this, I pursue the root cause of each driver impacting the ideal performance of our key initiatives in the region, and provide systematic recommendations to top management on how to improve the ROI of our portfolio.

LA Pricing and Beauty Care Business Analysis Sr. Manager

In charge of the overall operations inside Business Information Services group, with close responsibilities for master planning and business processes transformation leadership among the different Latin America countries. Ensured seamless integration of Gillette + P&G reporting solutions, with responsibilities over 9 countries. Currently handling the LA SAP migration to mySAP version and some restructure projects to extend the reporting capabilities from the regional hub back to local markets.

Strategic Planning for Business Information Solutions - IT Sr. Manager

Managed the commercial relation with customers of these information systems. Built business cases with them, delivering multi-million savings to the company behind inventory reductions, customer service improvements and sharper shipments planning. Developed a service improvement strategy based on lessons learnt from several of these cases and deployed major parts of it globally, negotiating the priority and aligning the importance of the changes with the rest of the regions. 
Managed the global integration of data after The Gillette Company acquisition by P&G in October 2005, on time and with 100% accuracy for 16 LA markets.

LA Shipments and Supply Chain Reporting Sr. Manager

This role is intended to consolidate, staff, prepare and deliver the visibility portfolio among supply networks accross different geographies and business units in P&G Worldwide.

LA Supply Chain Reporting Manager

In this role, I was in charge of realigning the Supply Chain Financials with the official corporate's cost accounting statements. Intense work with foreign team members located in Costa Rica, Warsaw, Manila and Cincinnati, specially to drive the organization reframing that split my roles between F&A and SC reporting. These results were achieved in 5 months -more than half a year ahead of any other region in the world-.

LA Finance and Supply Chain Reporting Systems Manager

In this position, I assisted the LA MDO Finance Director in the areas of Supply Chain, Marketing Support Activities and Customer Business Development, specially in Trade Funds Management, a linking element between Marketing and Sales functions in P&G.

Sales, Marketing and Supply Chain Finance intern

Universidad Metropolitana (VE)

During two years and a half, I took and actively participate in 21 technical and management-oriented courses covering statistics, human and financial resources management, accounting, organizational and strategies design, project management, IT/IS, Decision Support methods, Managerial Consultancy, Business Transformation through technology and Systems Audits. The entire program was designed to highlight the importance of the perfect integration between organization, processes and technologies to deliver breakthroughs in any modernly-conceived company or association, and to program and execute an efficient adaptation process in less prepared enterprises.

M. Sc. in Systems Management - Grad Student

Universidad Simón Bolívar

Electronic Engineer

Experienced IT professional with 22 years of business transformation through data, analytical and decision science services design and delivery, with a proven track of value contribution to P&G. Have led multi-skilled regional and global teams across development, operations, go to market, R&D and finance to help analyzing business strategies leveraging scaled analytic solutions. 

Specialties: Business transformation, Initiatives, Projects, IT Service and Operations Management, Business Intelligence, Product Management, Customer Service, Financial & IT Stewardship, Mergers and Acquisition, People Management, Vendor Management, Consumer and Market Knowledge, Media procurement and performance management.

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