Transforming businesses through strategic technology leadership and data-driven innovation. As a CIO, CDO and Technology Executive with over 15 years of global experience, I partner with CEOs, General Managers and boards to unlock growth, drive operational excellence, and build sustainable competitive advantage in the digital economy. My approach combines technical expertise with a strategic business mindset, enabling organizations to navigate complex transformations while delivering measurable outcomes. 

What I Bring to the Table: Throughout my career, I have led large-scale digital transformation initiatives that have generated over $200+ million in revenue impact and driven significant operational efficiencies across multinational organizations. At Agthia Group PJSC, I spearheaded the development of a comprehensive digital ecosystem that transformed how the company engages with over 150,000 customers annually, resulting in 2M AED in incremental retention value and a 4.5 out of 5.0 user satisfaction score (up from 1.8). At Reckitt, I led a global digital transformation program with a 7M+ GBP budget, creating 56 new positions across 8 digital hubs and driving a 30% improvement in media ROI through data-driven optimization.

My Leadership Philosophy: I believe that technology is not an end in itself, but a powerful enabler of business strategy. My leadership style is collaborative and empowering, focused on building high-performing teams that combine technical excellence with customer-first thinking. I am passionate about creating a culture of innovation where data drives decisions, experimentation is encouraged, and continuous improvement is embedded in the organizational DNA.

Commitment to the Middle East: Having lived and worked in the UAE for years, I have developed a deep appreciation for the unique opportunities and challenges of the Middle Eastern market. The region's ambition to become a global hub for AI, digital innovation, and sustainable growth aligns perfectly with my own vision for the future of technology leadership. I am committed to contributing to this transformation and building long-term value for organizations that are shaping the future of the region.

Core Competencies: Digital Transformation Strategy | AI & Machine Learning | Data Analytics & Business Intelligence | Ecommerce & D2C Growth | Performance Marketing | Change Management | Stakeholder Engagement | P&L Management | Team Building & Leadership

As a strategic technology leader who can translate vision into execution, I always welcome the opportunity to connect.

Guilherme Altieri do Amaral

Procter & Gamble

Currently working with 2 different hats:
1)LA Warehousing digitalization leader, actively engaging with regional business leaders and P&G DC's/Plants to understand business needs, align portfolio and deliver existing or create new global solutions to support P&G Warehousing operations in the region
2)NA/LA senior project manager in the warehousing space across both regions

Previous roles in this assignment:
-Led voice technology implementation for Southeast Mixing Center in USA
-Led first global MES/WMS integration pilot in Brazil
-Designed and implemented first LA regional internal cross-docking implementation in Brazil
-Led a team of 10 technical and business resources for key WMS upgrades in 2 P&G Brazil sites
-Automation leader for new WMS implementation in Louveira, migrating all automation systems at the site
-Designed and implemented a process to deliver SAP requirements in Brazil with 5+ different projects to enable improvements in supply chain OM processes
-Organizational: Led an organization team of 8 managers/interns for the 2017 Brazil IT offsite event which had 40+ people participation and 4.6 out of 5 survey score

IT Senior Manager - LA Warehousing digitalization leader and NALA project manager

- Led first implementation in P&G of new e-Invoice SAP solution @ Argentina, simplifying and reducing costs with government compliance.
- Designed and implemented IT infrastructure for new e-invoice solution for Argentina
- Coordinated internal audit for B2G applications
- Organizational: Global Rewards & Recognition pillar leader for ITS area

IT Senior Manager - Project Manager for e-Invoice SAP solutions

- IT Business partner for sales/finance/logistic within multifunctional team for indirect channel
- Brazil IT owner for P&G data acquisition platform
- Designed and implemented a strategy to improve 50+ direct/indirect customers data quality, implement sustainable internal processes and improve vendor service level for point of sales data.
- Brazil owner for P&G indirect channel data sharing platform
- Organizational: Member of team responsible to improve visibility/networking of P&G Brazil managers.

IT Senior Manager - Business Partner & Project Manager for Sales

- IT Business partner for sales/finance/logistic within multifunctional team for indirect channel. Improve internal processes and enable new IT capabilities with distributors.
- Project manager (LA) for distributor sales rep performance tracking solution. E2E responsible + LA adoption. Interaction with LA + Europe + India project team.
- Project manager (LA+ASIA) for improvements in existing BI solution.
- Project manager (Brazil) for pilot of external expansion to distributors of sales rep performance tracking solution.
- Organizational: Member of team responsible to improve visibility/networking of P&G Brazil managers.

IT Manager - Project Manager for Sales

- Transactional data acquisition operations owner for 30 distributors/wholesalers.
- Project Manager (Brazil) for migrating local data acquisition interface to global standard.
- Trainer for Brazil sales organization on existing sell-out/inventory BI solution.
- Owner of top management report with local KPI's for Brazil. Manage change request from business, ensure delivery on time and with quality.

IDS Distributor Team System Manager Intern

Comgas

Support for sales team in housing, commercial and water heater segments, from prospection phase to contract closure. (Prospection, customer visit, estimates, commercial proposal presentation, demonstration of water heaters and commercial negotiations). Tracking of contracts closed and connected buildings/apartments in the city for follow-up with sales team.

Sales Intern

Scheme Telecom

- Responsible for overall IT support such as computers, LAN and user technical support.
- Manage incoming cash, input in financial system and generate management report
- Develop websites in HTML

IT Technician

IT professional with 11+ years experience in FMCG industry leading implementations of regional and global projects through multiple IT sub-areas such as Sales, SAP B2G, product supply, machine automation, systems integration and warehousing digitalization. Always focused on results, leveraging IT and business skills to deliver value and transform the business. 
Ability to operate in global and digital environment across all function levels.

taplio

The Battle

Guilherme Altieri do Amaral

Douglas Baba Mendes

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