Transforming businesses through strategic technology leadership and data-driven innovation. As a CIO, CDO and Technology Executive with over 15 years of global experience, I partner with CEOs, General Managers and boards to unlock growth, drive operational excellence, and build sustainable competitive advantage in the digital economy. My approach combines technical expertise with a strategic business mindset, enabling organizations to navigate complex transformations while delivering measurable outcomes. 

What I Bring to the Table: Throughout my career, I have led large-scale digital transformation initiatives that have generated over $200+ million in revenue impact and driven significant operational efficiencies across multinational organizations. At Agthia Group PJSC, I spearheaded the development of a comprehensive digital ecosystem that transformed how the company engages with over 150,000 customers annually, resulting in 2M AED in incremental retention value and a 4.5 out of 5.0 user satisfaction score (up from 1.8). At Reckitt, I led a global digital transformation program with a 7M+ GBP budget, creating 56 new positions across 8 digital hubs and driving a 30% improvement in media ROI through data-driven optimization.

My Leadership Philosophy: I believe that technology is not an end in itself, but a powerful enabler of business strategy. My leadership style is collaborative and empowering, focused on building high-performing teams that combine technical excellence with customer-first thinking. I am passionate about creating a culture of innovation where data drives decisions, experimentation is encouraged, and continuous improvement is embedded in the organizational DNA.

Commitment to the Middle East: Having lived and worked in the UAE for years, I have developed a deep appreciation for the unique opportunities and challenges of the Middle Eastern market. The region's ambition to become a global hub for AI, digital innovation, and sustainable growth aligns perfectly with my own vision for the future of technology leadership. I am committed to contributing to this transformation and building long-term value for organizations that are shaping the future of the region.

Core Competencies: Digital Transformation Strategy | AI & Machine Learning | Data Analytics & Business Intelligence | Ecommerce & D2C Growth | Performance Marketing | Change Management | Stakeholder Engagement | P&L Management | Team Building & Leadership

As a strategic technology leader who can translate vision into execution, I always welcome the opportunity to connect.

Guilherme Altieri do Amaral

A few weeks ago, Mr. Adnan Nassar invited me to participate in an open forum about ecommerce, digital marketing and technology for entrepreneurship for the Emirati community in Al Ain at MZN Hub.

It was not only an enournous pleasure to be accompanied by Adnan himself, the Super Youssef Salem and Ahmed Zaater. 

Thank you ALL who attended for your patience with my evolving Arabic skills! - Maggasart / Maggasarti!

I look forward to contibuting further to the community - maybe one day mostly/fully in Arabic, Insh-Allah!

Technology Executive | Chief Digital & Technology Officer | Building Competitive Advantage Through AI, Data & Innovation | Middle East Digital and Technology Leader

Enabling Consumer Execs to secure Interim Transformation Leaders who ensure the delivery of their initiatives | Change & Transformation - Consumer / Retail | Contract Recruitment Leader |

I advise brand’s and their people on senior technology, product, data, and transformation leadership hires.

Since 2019, I have partnered with retail organisations across the UK, Europe, and the US to appoint leaders who deliver material change — modernising platforms, enabling digital growth, strengthening operating models, and building resilient leadership teams.

My approach to executive search is relationship-led and insight-driven. I work closely with brand’s and their people to understand strategy, risk, and value creation priorities, and to align leadership capability accordingly. Beyond individual appointments, I focus on long-term succession, team composition, and leadership effectiveness.

Through The WeComm Group, we have built a specialist retail leadership platform combining executive search with industry connectivity. Our ecosystem enables access to high-calibre, market-proven leaders, informed by continuous engagement with the retail digital, technology and transformation landscape.

My search expertise covers:
• C-suite, Director, and Head Of level Technology, Transformation & Product
• Digital Product
• Engineering & Architecture
• Data, Analytics & AI
• Transformation, Change & Delivery
• Infrastructure, Security & IT Operations

In parallel, our Future of Retail community platform connects senior leaders through curated forums, mentoring, and thought leadership focused in-person events. We’re proud to have curated the strongest of leadership networks across the industry.

We do not want to just transact with the retail industry.
We want to impact the retail industry.

E: ben@wecomm.co.uk
M: 07926 894034
T: 020 4526 8526

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