Transforming businesses through strategic technology leadership and data-driven innovation. As a CIO, CDO and Technology Executive with over 15 years of global experience, I partner with CEOs, General Managers and boards to unlock growth, drive operational excellence, and build sustainable competitive advantage in the digital economy. My approach combines technical expertise with a strategic business mindset, enabling organizations to navigate complex transformations while delivering measurable outcomes. 

What I Bring to the Table: Throughout my career, I have led large-scale digital transformation initiatives that have generated over $200+ million in revenue impact and driven significant operational efficiencies across multinational organizations. At Agthia Group PJSC, I spearheaded the development of a comprehensive digital ecosystem that transformed how the company engages with over 150,000 customers annually, resulting in 2M AED in incremental retention value and a 4.5 out of 5.0 user satisfaction score (up from 1.8). At Reckitt, I led a global digital transformation program with a 7M+ GBP budget, creating 56 new positions across 8 digital hubs and driving a 30% improvement in media ROI through data-driven optimization.

My Leadership Philosophy: I believe that technology is not an end in itself, but a powerful enabler of business strategy. My leadership style is collaborative and empowering, focused on building high-performing teams that combine technical excellence with customer-first thinking. I am passionate about creating a culture of innovation where data drives decisions, experimentation is encouraged, and continuous improvement is embedded in the organizational DNA.

Commitment to the Middle East: Having lived and worked in the UAE for years, I have developed a deep appreciation for the unique opportunities and challenges of the Middle Eastern market. The region's ambition to become a global hub for AI, digital innovation, and sustainable growth aligns perfectly with my own vision for the future of technology leadership. I am committed to contributing to this transformation and building long-term value for organizations that are shaping the future of the region.

Core Competencies: Digital Transformation Strategy | AI & Machine Learning | Data Analytics & Business Intelligence | Ecommerce & D2C Growth | Performance Marketing | Change Management | Stakeholder Engagement | P&L Management | Team Building & Leadership

As a strategic technology leader who can translate vision into execution, I always welcome the opportunity to connect.

Guilherme Altieri do Amaral

A few weeks ago, Mr. Adnan Nassar invited me to participate in an open forum about ecommerce, digital marketing and technology for entrepreneurship for the Emirati community in Al Ain at MZN Hub.

It was not only an enournous pleasure to be accompanied by Adnan himself, the Super Youssef Salem and Ahmed Zaater. 

Thank you ALL who attended for your patience with my evolving Arabic skills! - Maggasart / Maggasarti!

I look forward to contibuting further to the community - maybe one day mostly/fully in Arabic, Insh-Allah!

Technology Executive | Chief Digital & Technology Officer | Building Competitive Advantage Through AI, Data & Innovation | Middle East Digital and Technology Leader

Abu Dhabi SME Hub

Abu Dhabi SME Hub is a dynamic Public-Private partnership backed by Abu Dhabi's Department of Economic Development to nurture the UAE's entrepreneurial ecosystem.

As business consultant and mentor, I provide entrepreneurs and SMEs with advise and guidance on how to diagnose a business, plan for success, overcome challenges, and identify opportunities for growth.

Mentor & Consultant

Independent Consultant

www.ashia.ae

Ashia's vision goes beyond its current borders, channels and line of business. Ashia aspires to become a recognised player in the art of customisation and embroidery for unique corporate gifting and the go-to-partner for bringing concepts to life.

I have been steering Ashia into a new era, expanding beyond geographies and channels, whilst continuing to support the communities it serves. Thus, orchestrating the establishment of Ashia as a robust B2B and B2C business, overseeing every aspect from: Branding, Sourcing, Production, Business Development, Website & e-commerce set-up, Social media presence, Supply chain logistics, Performance automation, etc

Advising Partner

Saba IP

Director of Strategy, Business Development & Marketing

Solico Group

Market Expansion and GTM Strategy
Portfolio, marketing, Brand Strategy & Planning 
Research and Insights
Revenue Growth
Project Management

Group Strategy and Planning Director

Self Employed

* Management & Marketing Consultant
* Transforming Businesses to become more Consumer Centric while Embracing the Power of Data across old and new touch points
* Entry, Targeting & Marketing Strategies
* Insights & Foresights
* Revenue Growth
* Data Analytics & Modeling
* Business & Operating Models
* Planning & Evaluations
* Process & Governance

Imperial Tobacco

Led the development and establishment of the department focused on strategy, intelligence, consumer centricity and planning. Drove business development, investment prioritization, marketing/brand, and pricing strategies based on market research , insights and data analytics. Developed a holistic decision-making model, creating an effective platform for future growth. Created a new assessment process to measure key business initiatives.
Key achievements:
- Utilized consumer-centric insights to create product/brand solutions and build a stronger brand portfolio
- Shaped the company's growth strategy, reversing decline into marked growth

Strategy , Intelligence and Insights Director - Middle East, Egypt & Turkey

British American Tobacco

Advanced through progressively responsible leadership positions covering a wider geography. Developed effective insights to drive portfolio strategies. Revised portfolios, pricing, and product strategies for multiple global locations. Contributed to the development of effective brand positioning and communication. Established planning processes and reporting requirements.
Key achievements:
- Developed new success frameworks and Global segmentation, identifying key opportunities above market level and validation of product innovations 
- Recuperated wrongly positioned branding in some countries, re-engineered the portfolio strategy in others and participated in the development of brand architectures guided by consumer feedback and insights 
- Authored the guidelines for new product launches and developed testing/evaluation methodologies that have become the global standard

Regional Head of Strategic Insights & Emerging Markets Planning- Asia Pacific

Head of Strategy , Planning and Insights - North Africa Area

Head of Strategy, Planning and Insights - Egypt

Strategy , Planning & Insights Manager - Levant & Yemen

Kent & Vogue Brand Manager - Levant

Marketing Research & Insights Manager - Levant & Yement

Information International - الدولية للمعلومات

Consumer and Media Research & Insights Manager

InfoPro sal

Banking and Insurance Research & Insights Project Manager

I deliver growth and create higher value for consumer and client centric businesses by enabling companies to unlock the “Why”, “What”, and “How” targeting identification of opportunities and achievement of business objectives and strategy.

My 20+ years career -in transforming data to insights, to strategies delivering growth & value-has shaped my experience:
•	Multi Geography: Middle East, North Africa, Asia & Australia
•	Multi scope: Operational and leadership executive roles across
•	Multi functional: Strategy, planning, business development, marketing, research, data analytics, insights & intelligence, revenue growth, Supply chain
•	Multi company Profile: Multinationals & regional businesses across multiple sectors
•	Multi lingual: English, Arabic and basic French

I find pride in my ability to develop high performing and resilient teams in multi-cultural environments. I believe in continuous coaching and empowerment. 

I am known to be self-motivated and passionate in everything I do. Driven and result oriented. Whilst I think differently, I do not lose sight of the commercial aspect of the business. Never settle and seek continuous learning and evolvement.   

Skills and Specialties:
Leadership | Strategy | Planning | Marketing | Transformation | Efficiency | Processes | Innovation | Growth | Portfolio Strategy | Portfolio & Brand Planning | Insights & Foresights | Research | Data Analytics | Investment Prioritization | Consumer and Market Segmentation | Market Intelligence | Competitive Intelligence | Brand Positioning and strategy | Brand Health Intelligence | Business Processes | Pricing Strategy | Digital Marketing Strategy | Business Planning | Revenue Management | Market Modelling | Financial modelling| Performance Management | ROI and assessments | Business Development | Project Management | Change Management | Commercial acumen | entrepreneurial Mindset | Learning Mindset

taplio

The Battle

Guilherme Altieri do Amaral

Amal Sweidan

Followers

Posts

Engagements

Likes

Performance ScoreGuilherme Altieri do Amaral's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Guilherme Altieri do Amaral

Amal Sweidan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Guilherme Altieri do Amaral's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGuilherme Altieri do Amaral's LinkedIn Performance