Agthia Group PJSC

Digital & Technology Business Partner for all BU Presidents and Head of D&T Commercial for Agthia (ADQ).

In my first year, I have established a strong partnership with the Water, Snacks and Agri business units, enabling brands such as Al Ain Water and Zadina to set up and execute their digital transformation strategy.

Main achievements include:
- Recruitment of new teams, including 7+ new roles from scratch, to enable Digital Marketing and Ecommerce (Direct to Consumer (D2C/DTC), Bricks & Clicks, Quick-Commerce etc.) technical and business delivery to work cross business units
- Launch of a new operating model for the Al Ain Water delivery business in the UAE, positively impacting more than 80,000 users yearly, enabling new KPIs (e.g. via Google Analytics, Microsoft Clarity) to measured and discussed, cross-functionally for the first time ever. As a result, we have enabled pre-emptive customer compensation policies across call center agents, better process for handling whatsapp messages reducing waiting time from average 45+ min to <10 min, tracking water delivery "on time" and action plans to improve these and other leading and lagging KPIs
- Improvements and launch of a new omni-channel app and website, with multiple enhancements including live wallet balance updates (vs. up to 3 days before), new live subscription confirmation (vs. up to 3 days before), product detail pages loading time reduced from 9 seconds to 1 second, launch of Apple Pay (now accounts for 60% of payments via apple devices), completely re-designed user interface focused on customer experience and conversion optimization (resulting in +4% checkout success rate, and more
- Launch of ecommerce operating model for Agrivita App, giving the BU the data needed to start optimizing the app, used by thousands of Emirati farmers
- Zadina.ae D2C ecommerce operating model, driving +32% organic traffic, +11% search ranking and +22% sales
- Launch of Zadina brand on Amazon, Instashop, Deliveroo and Careem

Sr. Director Digital & Technology - Commercial Head

Clube Bora Fazer

Embaixador do Clube Bora Fazer em Dubai. Uma plataforma dedicada ao compartilhamento de conhecimento, de brasileiros para brasileiros, sem fins lucrativos, encabeçada pelo fantástico Fernando Seabra. Saiba mais em www.clubeborafazer.com.br

Embaixador / Ambassador Clube Bora Fazer

AIR (Advanced Inhalation Rituals) / Al Fakher

• Created an ecommerce channel from zero, worth 2MM USD+ within 9 months
• Launched social media account for OOKA and acquired 35,000 followers in 6 weeks, 60,000 in 4 months organically on Instagram, making it the main source of traffic and conversion for OOKA.com
• Defined Digital Marketing and Ecommerce strategy including organic and paid Social Media, Influencer and Affiliate Marketing programs and CRM Email Marketing automated journeys for Al Fakher and other 2 brands to enable B2C and B2B businesses worth 150MMUSD+ / year
• Created team from scratch: Social Media, Ecommerce, Customer Service and more.
• Outlined SEO and Consumer Journey optimization strategy and operating model
to launch OOKA D2C website in Mar’23

Head of Digital Marketing & Ecommerce AMEA

Worked directly for the General Manager Ecommerce, on a 50MMUSD business.
• Established a new operating model across warehousing, picking and packing, customer service, sales, digital marketing and more areas.
• Implemented and operationalized a completely new technology stack (Magento, Plytix, Hubspot, Klaviyo, Yotpo and more).
• Delivered a smooth transition, with ZERO losses in sales due to the program, SEO rankings back to top 10 within 2 weeks and 40% of conversion going through automated CRM email program.

Head of Ecommerce Digital Transformation USA

Reckitt

• Led Global Digital Transformation program for Media, Marketing and Ecommerce, controlling a budget of 7+ MMGBP / year
• Led the creation, operationalization and governance of the program’s 4 pillars: Category Levers, Hygiene Levers, Organization Enablers, Digital & Data Enablers with Global CMO Hygiene, Chief Digital Officer Hygiene and CIO Hygiene, as well as 24+ Country General Managers, Marketing and IT Directors
• Insourced / Created 56 FTE positions across 8 digital media hubs we created in USA, UK, Brazil, Mexico, India, Poland, Malaysia and UAE
• Partnered with the Boston Consulting Group (BCG), Google, Mighty Hive, Publicis, Omnicom and Artefact and other top firms to deliver the program
• Executed 100+ digital media tests, which positive results were scaled up geographically, driving media ROI up by 30%
• Leveraged machine learning to create scalable audience segmentation (Auto-ML such as H2O / DataRobot). Custom audiences are pushed to Facebook, DV360 and Amazon, delivering up to 200% incremental sales.
• Used machine learning to deliver a fit-for-purpose solution to measure media performance, with less dependancy on external measurement (e.g. Nielsen MMX / MMM, BCG Marketing Catalyst).

Global Head Digital Transformation

• Accountable for E2E IT services in the Hygiene business unit, including offices, plants and distribution center sites
• Started a partnership that launched a pioneer data & analytics program in the region, sponsored by myself, Marketing and Sales directors.
Achievements Summary:
- Positioned Mexico as a global innovator with data & analytics: Used Machine Learning to increase Vanish’s and Lysol’s gross margin by 2%+ and analyzed supply chain, trade spend and net sales data to propose an indirect channel transformation that reduced logistic costs by 5%+;
- Re-designed the IT and business organizations and strategy to stabilize operations with a newly implemented SAP ERP (ECC);
- Strengthened IT participation and equity across business areas (Business relevance of IT grew from 3.2 to 4.5, out of 5.0 as per other areas' directors);
- Created a talent pipeline and exported 2 key IT talents to Brazil – biggest LATAM market at Reckitt, and eventually Europe.

IT Head / CIO Mexico and Central America (CAMEX) - Hygiene and Home

Created Data & Analytics team’s capability and operating model from scratch, managing 5 people in the team
• Drove team’s priorities to be in line with Sales Directors and LATAM CEO
• Delivered 50MMGBP in actionable insights to Hygiene and Health business units using Knime, Power BI, POS data and down the trade sell-through data
• Received “Gamechangers” Award in the category “Partnership”

Head of Data & Analytics LATAM

Procter & Gamble

• Defined and executed service strategy with Data Availability of 99%+ and Data Quality of 98%+
• Strengthened sales reporting services by creating service automations on Knime and training different functions to do the same, saving 3+ FTE worth of time across IT, supply chain and sales

LATAM POS Data Service Delivery Manager

• Promoted from Intern to Coordinator and then manager within 2.5 years
• Chosen to lead a 1MMUSD outsourcing project in Cincinnati for 6 months at P&G Headquarters and then manage its service delivery delivering 450K+ USD savings.
• Awarded “Power of You” Gold Award for top performance 
• Acquired P&G certifications: Project Manager, Vendor Manager and others

North & Latin America EDI Service Delivery Manager

Windsor Idiomas

English teacher for advanced level students.

English Teacher

Foursys

First experience working with IT, programming COBOL for bank institutions.

Programmer

WIZARD IDIOMAS

English teacher for students of all levels.

I enable CEOs and General Managers to deliver their objectives while modernizing their teams and operations via Digital Transformation, with a positive and relationship-oriented approach.

I am a Digital Transformation, Digital Marketing and Ecommerce professional with technology and engineering background, a born leader and communicator, lover of people development and enthusiast of customer-centered attitude.

I have worked as project, program and service manager for IT, digital media, supply, sales, marketing and other area-related deliverables. I loved my time working as a CIO and how we transformed the IT team's perception in Mexico and Central America with delightful service experience to employees leveraging basic IT services so we could drive an innovation agenda focused on data analytics and how insights can transform decision making.

I bring experience leading grand scale global digital transformation programs and I can make technology teams speak "business" for I have been in sales and digital marketing jobs myself.

Guilherme Altieri do Amaral

AIR (Advanced Inhalation Rituals)

Digital Project Manager

1) Conceptualizing, nurturing, developing, and proving new ideas and developing them into new solutions.
2) Supports complex software development projects working with teams across multiple disciplines in a geographically dispersed organization, including working with vendors. Concurrently manage multiple, medium to large technology and digital projects across web and mobile applications.
3) Contribute to the product strategy, vision and roadmap
4) Review and prioritise the team backlog as part of Iteration Planning, including coordinating dependencies with other Product Owners. 
5) Responsible for accepting the final Iteration Plan
6) Responsible for the acceptance of features and user stories, this includes validating that the stories meet the acceptance criteria, persistent acceptance tests, and that they comply with the Definition of Done (DoD)
Consider quality attributes (e.g., usability, security, safety), incl. Regulatory and Legal aspects.

Senior Digital Technology Specialist

Iterating with UX designers to transform use cases into UX/UI prototypes
Breaking down release milestones into high-level execution plans
Defining the granular tasks needed by engineering to implement releases
Reviewing and accepting engineering work, ensuring it meets all of your requirements
Managing developers to get their work and tasks delivered on time
Managing people or completing HR & some administrative tasks
Performing quality assurance work
Ensure the engineering deliverables snap together well and fully implement the milestone
Imagine how users will interact with a product and develop robust use cases

CRM - Hubspot, 
Payment Gateways - Spreedly,
Fraud detection - Signifyd,
Tax Services - Avalara,
PIM - Plytix
Loyalty - Yotpo
Product Lifecycle Management, Order Management Lifecycle, Search, Web Content Management,

Ecommerce Technologist

Zonat S.A.

Analyse and Design Database warehouse for Business Inteligence.
Code a php script to import into the DWH.
Learn ETL, Microsoft data management.

Data Warehouse Architect - Remote, Freelance

Belong Interactive

Belong Interactive provides the most advanced technological capabilities when it comes to building, activating and managing fully integrated interactive experiences inclusive of complex websites, social media and multi-platform mobile applications.

Projects - https://www.skydivedubai.ae, https://www.inflightdubai.com/en

-Organize and facilitate key Scrum events, including Sprint Planning, Daily Stand-ups, Sprint Reviews, and Sprint Retrospectives.
-Ensure that these events are conducted efficiently, remain focused, and achieve their intended goals.
Removing Impediments:
-Shield the development team from external distractions and disruptions during the Sprint, allowing them to focus on delivering value.
-Advocate for the team's needs and ensure that they have the resources and support necessary to succeed.
-Foster collaboration and communication within the team and between stakeholders.
-Facilitate transparency by ensuring that information flows freely and that everyone understands the status of work and project progress.
-Encourage adherence to Scrum principles such as empiricism, inspection, and adaptation.
-Track and monitor progress towards Sprint goals and overall project objectives.
-Facilitate Sprint Retrospectives to reflect on past performance, identify lessons learned, and implement actionable improvements. Supporting Product Owner
-Collaborate with the Product Owner to prioritize the product backlog and ensure that it reflects customer priorities and business goals.
-Assist the Product Owner in refining user stories and defining acceptance criteria.

Scrum Master, Development lead

MOJEH

MOJEH Magazine is a luxury and fashion media house in the UAE. MOJEH Magazine is the go-to fashion resource for luxury at its finest.
Websites - www.mojeh.com ,  www.mojehmen.com

- Development/ enhancement of Drupal website to add new features including bug fixes
- Content publishing system for internal users.
- Building templates.
- Assist with content publishing.
- Ad-hoc integration of modifications to Ecommerce platform
- Implementing Digital Marketing campaigns using AdTech interface and Mailchimp, Ad reports
- On-page SEO
- Email marketing using Mailchimp

Web Development lead, Digital Marketing, SEO

ZIWIRA

ZIWIRA is an online ecommerce portal for green industry topics, products, and services, driven by a web-based platform that acts as a "green" portal, where users can exchange ideas and information, and can also buy and sell environmentally friendly services and products.
Website - https://ziwira.com/

- Responsible for the development of Wordpress CMS  for content writers
- Perform test driven development
- Develop RSS import script

Software Engineer

Cactus Communications

Cactus Communications create science communication and provide solutions to share its impact on the world. Their aim is to make science accessible to a global audience and create new opportunities in academic publishing. It specializes in author services, research impact acceleration, medical communication support, and technology products for business solutions.

Scrum Coordinator (Master)
-	Sprint planning, sprint review with product owners, updating product backlog as well as sprint retrospective  using a project management tool  JIRA on Scrum-based projects
-	Support other developers in delivering sprint goals, participating in daily stand-up, etc.
-	Coordinating with various work-stream owners for delivery updates
-	Providing inputs for status update document, including project scope or time creeps justifications

Software Development
-	Developing new features on Whiteboard (website)
-	Developing TODO list feature for the client managers on Whiteboard (Product)
-	Generating dynamic reports for end users, and developing migration scripts
-	Performing test driven development

Senior Software Developer

PHP Developer

Venuslabs Web Solutions

Venuslabs Web Solutions provides web enabled solutions in the form of design, development and deployment of feature rich, interactive and high traffic demanding websites.

Development and planning of several websites, bug fixes, support and new feature implementation.
Clients: Westaf and other individual clients; Team size: 2-3
Websites worked on - www.publicartarchive.org; www.medicinadurgenza.org; www.greencoriander.com; www.thechaicart.com;

- Deploy various Drupal modules as well as custom modules for website customization
- Loaded the entire application (Codebase and Database) on the UBUNTU
- Supported implementation of new functionality, creation of upcoming events/changes on website as per the client’s requirement, fixing of bugs, uploading the content, etc.

Drupal developer

Skilled professional with 9+ years of experience managing  Digital Technology teams.  Ecommerce technologist, Agile Project Management, Digital Product owner, Adobe, Magento, Klaviyo, Yotpo, Certified Scrum Master, Data warehousing, Project Co-ordinator, Digital Marketing, Digital campaign management (AdTech), Email marketing, Ecommerce, SEO, SQL, Web security, Hubspot CRM, PIM

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Guilherme Altieri do Amaral

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