Helping your customers to care & convert | Senior Creative Copywriter | Get a free 20-min copy audit👇

I used to forget the best ideas the moment a call ended.

As a Copywriter, I need to remember stuff. Who knew? I work on 20 things a day from brand voice to campaign ideas to making sure our emails don’t sound like they were written by a bot.

But honestly, like most creative creatures, I spend a lot of time in calls and I've got an awful memory (not a great combo). I’d leave a meeting full of ideas… and forget half of them by lunch.

Now, Fyxer is the one to:

1. Record my meetings
2. Note everything down
3. Draft a follow-up email afterwards (and draft all my other emails too tbf)

So I can actually concentrate on meetings without having to think about noting anything down.

It's ridiculously helpful for customer interviews and briefing calls. Especially because you can ask the transcript questions to find the bits you need.

If you’re a copywriter or creative juggling multiple projects and a to-do list longer than your forearm, I'd recommend using Fyxer. 

(And if you ever want to chat ideas, creativity, or why I think most AI copy still sounds like wet cardboard, drop me a message.)

Guy Thornbury-Phillips

The best tube ad I've seen.

I literally thought it was a typo.

I was rushing to catch my train home from Euston when I noticed the weird spelling.

In true copywriter fashion, I stared at it for longer than most...

Until I looked down and literally said out loud "holy shit".

That's the first time I've seen a brand takeover the actual tube signs.

Let alone in January when most of my mates are "taking a break" from drinking.

Props to the creative team who came up with that idea.

Anyone seen this done before?

Copywriters & creatives will get mentally flabby if we don't put some brakes on asap.

Hear me out.

ChatGeepety, Claude, and many other AI tools are great for getting stuff done, faster - especially life admin (my categorised weekly shop would blow the Romans' minds).

But if we outsource thinking to AI every day, here's what I believe is happening:

- Your expertise erodes
- Creative brain gets flabby
- Average becomes acceptable
- Acceptable becomes the norm

I noticed it in my own brain last year. Thinking without AI feels slower after I've over-used AI.

And that's terrifying.
Anyone else feeling that?

(If you're like "Nah mate, my brain's all cushty" you can stop reading because it's obviously a me problem).

Your brain's a muscle after all. Imagine using a forklift to lift every weight at the gym.

Sure, you’d record some mad results on MyFitnessPal, but you’d be weak as shit.

So I'm proposing 2 rules on AI to protect my precious gooey brain:

Rule 1.) Only use AI for closed questions > That includes facts, summaries, and checking stuff.

Example: 
When's the deadline for Self Assessment?

Rule 2.) Open questions are a no-no for AI. That includes fresh-out-the-box strategy, original ideas, and opinions.

Example:
What would make this campaign genuinely unforgettable?

Because if you let AI do the reps that make you great, don’t be surprised when you wake up average.

Let's protect our precious gooey brains from going flabby 🧠 

Hope it helps x

Copywriter confession: Orange rhymes with door hinge in the right Northern accent. Oh, and Fyxer's rebranded.

I remember having "what if" lunchtime chats with Lucy last April, throwing around half-formed thoughts about what Fyxer could become.

Today, that thinking finally has a home.

Huge credit to Red Antler for helping turn a lot of thinking, debating, obsessing, and Slack threads into the best Fyxer yet.

The email assistant that turns your inbox into your competitive advantage.

Also, finally meeting Rohan in the flesh confirmed what I suspected... some people are just unfairly good at this stuff.

Fyxer is here to help you get ahead of your emails. Not just through them.

(FYI we'll be banging that drum for years to come)

This is the best Fyxer yet.

Sharper drafts that sound like you. Smarter labels for your inbox. Team scheduling for meetings, removing the back-and-forth. Oh, and a new look inspired by the simple ways people bring order to chaos in their everyday lives.

No one calls for help anymore.

Calling your Mum because your boiler says 'low pressure' and you desperately need a warm shower.
Calling your Uncle because he's weirdly obsessed with Ford Fiesta engines.
Calling your mate because they're more dab-handed at DIY than you.

Instead, you can just Google it. 
Or AI it... is that a verb? Sounds weird.

It would be a real shame to lose those moments of support from our friends and family.

I bet they would love it if you called them for help more often.

This is mainly a reminder to myself but if you resonate with this, let's call for help more often.

I'll start.

I'm going to call my Mum at lunch because our boiler literally did say 'low pressure' this morning and there was no hot water and I panicked and left the house in a stink and showered at work.

I hope she knows what to do 🤞

Otherwise I will have to Google it. Soz Mum x

Mike Adams

🌈 Zoom Pride Founder & Global Leader

Hello! I'm Mike, a serial networker (1,000+ events!) & introducer with 30 years experience in sales & marketing at HP, Apple, Zoom, and many other tech companies 👔

👫 I love connecting people!

💎 To help you track those high-value intros, I created introstars, the first platform where introducers get rewarded for success!

🤩 By joining introstars.com today, you can:
	- 💰 Earn substantial referral intro fees each time you make an intro which turns into a deal
	- 😲 Receive a steady stream of high-value intros to prospects, customers & buyers
	- 📈 Track every intro you make and receive
	- 👌🏿 Ensure you'll get paid for every successful intro

👉🏼 Sign up for free on introstars.com 🎉

Founder & CEO

Revolutionary business referral platform to monetise every intro you make and receive! 
This is going to change the way people do business around the world, and allow millions of people to monetise their LinkedIn network!

To start the new year with a bang, here's my top prediction for 2026:

Degrees won’t matter.
Job titles won’t matter.
Even “personal brands” won’t matter as much as people think.

👉 Introductions will.

We’re entering an era where who introduces you matters more than your CV, your pitch deck, or your follower count.

The smartest young people already get this.

They understand that:
- Opportunities don’t come from job applications
- Deals don’t come from cold emails
- Life-changing moments come from one person opening one door

So instead of asking
“Who can hire me?”
They’re asking
“Who can I connect?”

That’s why I believe "introducer" will become one of the most powerful side hustles of the next decade.

Not dropshipping.
Not AI prompt engineering.

Introductions.

And yes, people will get paid for them.
A lot.

💥 Introducers already create insane value
💥 That value has been ignored for decades
💥 And the people doing the work have been told to “just be nice”

That era is over.

In 2026, we’ll stop pretending introductions are “free favours” and start treating them like what they are:

➡️ Economic activity
➡️ Deal infrastructure
➡️ A real skill
➡️ A real income stream

We're ushering into the Intro Economy.

And yes, introstars sits right at the epicentre of this shift.

Not as another networking app.
Not as a cringe referral scheme.

But as:

- An intro recommendation engine
- A trust + tracking layer for introductions
- A rewards system for people who unlock outcomes
- A place where being a connector is finally… respected

If this post annoys you, good.
It means you’re still stuck in the old model.

If it excites you:
You already know the future is about connecting people better than anyone else.

2026 won’t reward the loudest voices.
It will reward the quiet connectors who know how to move value between humans.

And that changes everything.

🔥Thoughts?👇

★ Founder @ introstars ★ building the intro economy ★ energetic networker & super connector ★ investor in 20+ startups ★ ex Apple, HP, Zoom ★ Host of The Super Connectors podcast ★ Travel Hacker ★ 🏳️‍🌈

What a cool way to blast off into 2026 with our introstars dreamteam kickoff across 3 continents!

🌴 Matej in Bali
🗽 Ben in NYC
🇬🇧 Seven and me in London

We're brewing some massive plans for this year, and I can't wait to share them very soon with all of you!

The best is yet to come!

Just released S2 E11 of The Super Connectors podcast in NYC 🎙️

With Pam Kavalam, a natural connector who basically treats humans like Pokémon… “gotta meet ’em all.” 😄

A few gems I’m still thinking about:

✅ Her “networking hack” is hilariously simple:
At ClassPass she sent an intro email… 30 people replied… so she just kept going.

Every Tuesday at 10am: she’d Slack two people and grab coffee.

Result? 300 coffees. (Yes, three hundred.)

✅ Her CRM is… LinkedIn.
“Connect to everyone I meet” + send a message immediately with context so future-you remembers.

✅ The monetisation angle (that most people avoid):
Pam nailed it: you’re not “paying for friends”…
“You’re paying for the container.”
(The framework, the staff, the space, the experience.)

✅ My favourite line of the episode:
“You just have to bring positive energy into a space and people want to talk to you.”
No followers required. No fancy title. Just… don’t be weird, and ask good questions 😂

And then she casually drops this:
“Everyone millennial+ should have a Gen Z mentor.” 🔥

If you’ve ever thought “networking feels cringe”… this episode will reset your brain.

👇🏼Check out the full episode here 👇🏼

Just dropped Season 2 Episode 12 of The Super Connectors podcast 🎙️

Recorded in NYC with Andrea Garau (Rocket Mixer®) aka the guy who curates events like it’s an art form.

A few golden nuggets you’ll want to steal immediately:

🔥 “Networking is a form of art.”
Not a party. Not a vibe. A skill.

🧠 The bit nobody wants to hear (but everyone needs):
“The real event begins when the physical event ends.”
Translation: if you don’t follow up, you didn’t network… you just stood near humans with a drink.

💘 Best analogy of the episode:
“A relationship is like dating. You need to feed the relationship.”
No one owes you anything after a single handshake.

✅ His “young founder” advice is painfully simple:

Provide value first (even if it’s just a useful idea, a book, or one small intro)

Be likeable (yes, it matters)

Stop playing the short game - “It’s not a sprint, it’s a marathon.”

He tells a story where one rainy January night turned into a major event 11 months later. That’s how this works.

Also… Rocket Mixer® events are free for attendees (sponsor-supported), but they’re getting more curated as they grow. Aka: the rooms are getting better and better.

If you’ve ever left a networking event thinking “well that was pointless”… this episode is for you.

🔥 Watch the whole episode here 🔥

To celebrate the new year, I'm dropping a special bonus episode of The Super Connectors podcast, which was recorded LIVE at SaaStock in Dublin with the one and only Nathan Latka 🎤🇮🇪

And yep… it got spicy in the best way.

Nathan basically said:
“In the age of AI… showing up in person and being real is a real advantage.”
(Translation: your “Nice post!” comment is fooling nobody 🤖)

A few gold nuggets that hit hard:

- Super connectors aren’t “networking.” They’re just obsessively asking: “How can I help?” and doing it for years.

- Nathan admitted a painful founder lesson: he bootstrapped to $1M revenue… then raised VC… and still made “very little money” when he sold.
Because… terms. Preferences. All that fun stuff you ignore at 20 😅

- He built Founderpath as an alternative to VC because of that exact scar.

And then the bit I LOVED: he finally embraced paid referrals.
$10k to the introducer + $10k savings for the founder (double-sided rewards).

Literally: the intro economy in the wild.

Also… Nathan tracks relationships like a machine (hot/cold) and when one goes cold he asks: “How do I add value to warm it again?”

Savage. Practical. No fluff.

If you’re a founder, investor, operator, or just a chaotic connector like me… you’re gonna want this one 🔥

Quick reminder for London & NYC leaders 👋

If you’re tired of networking that goes nowhere, this one’s for you.

This Wednesday, I’m teaming up with Stefan Avivson (Mister Raw) to host a free, human-first speed networking session for Founders, CXOs & Leaders.

What to expect:
• Meet 4 quality humans
• 8 minutes each
• ❌ No pitching
• ✅ Real conversations about goals, values & how we can genuinely help each other

It’s built around the Intro Economy where value comes from who you know and how you help, not what you sell.

⏱ 45 minutes.
🌍 London & NYC.
💸 Free to attend.

🗓 Wed 21 Jan — 3pm UK / 10am NYC

⚠️ Pitch-slapping still not allowed. Mister Raw is watching.

👇 Link in comments to grab your spot

Had a blast as a guest on the YES BRAND podcast with Hersh Rephun, sharing my story on becoming a super connector and introstars founder, and spilling the beans on all my networking & travel hacking tricks!

Feel free to check it out:
📺 YouTube: https://lnkd.in/epppNGVP
🎧 Apple Podcasts: https://lnkd.in/eJiN7j7e

Authority Advisor | Where Voice Aligns, Momentum Follows

So glad I was introduced to Mike Adams... check out this week's episode of YES, BRAND to find out why!

Stop pitch-slapping people. It’s gross. 🛑

Most networking events are a minefield of sales pitches and people trying to walk you through "Slide 3 of their SaaS deck."

Aren't we all tired of superficial chats? We want deep connections, fast!

I’m teaming up with the one and only Stefan Avivson (Mister Raw) to flip the script on networking.

We’re bringing together Founders, CXOs, and Leaders for a speed networking session based on Human Values, not sales targets.

The Vibe: You’ll meet 4 other leaders for 8 minutes each. No pitching. Just real talk about goals, missions, and how we can genuinely help each other.

I believe the future belongs to the Intro Economy, where value comes from who you know and how you help them, not what you sell them.

Come meet 4 brilliant humans in 45 minutes.

Warning: If you try to pitch-slap someone, Mister Raw might actually eat you. (Kidding. Mostly.)

🗓 Join us. Wed 21st Jan @ 3pm UK / 10am NYC.

"It’s fast. It’s real. It’s too stupid not to do." (Mister Raw)

👇 Link in comments to grab your spot.

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