Helping your customers to care & convert | Senior Creative Copywriter | Get a free 20-min copy audit👇

I used to forget the best ideas the moment a call ended.

As a Copywriter, I need to remember stuff. Who knew? I work on 20 things a day from brand voice to campaign ideas to making sure our emails don’t sound like they were written by a bot.

But honestly, like most creative creatures, I spend a lot of time in calls and I've got an awful memory (not a great combo). I’d leave a meeting full of ideas… and forget half of them by lunch.

Now, Fyxer is the one to:

1. Record my meetings
2. Note everything down
3. Draft a follow-up email afterwards (and draft all my other emails too tbf)

So I can actually concentrate on meetings without having to think about noting anything down.

It's ridiculously helpful for customer interviews and briefing calls. Especially because you can ask the transcript questions to find the bits you need.

If you’re a copywriter or creative juggling multiple projects and a to-do list longer than your forearm, I'd recommend using Fyxer. 

(And if you ever want to chat ideas, creativity, or why I think most AI copy still sounds like wet cardboard, drop me a message.)

Guy Thornbury-Phillips

The best tube ad I've seen.

I literally thought it was a typo.

I was rushing to catch my train home from Euston when I noticed the weird spelling.

In true copywriter fashion, I stared at it for longer than most...

Until I looked down and literally said out loud "holy shit".

That's the first time I've seen a brand takeover the actual tube signs.

Let alone in January when most of my mates are "taking a break" from drinking.

Props to the creative team who came up with that idea.

Anyone seen this done before?

Copywriters & creatives will get mentally flabby if we don't put some brakes on asap.

Hear me out.

ChatGeepety, Claude, and many other AI tools are great for getting stuff done, faster - especially life admin (my categorised weekly shop would blow the Romans' minds).

But if we outsource thinking to AI every day, here's what I believe is happening:

- Your expertise erodes
- Creative brain gets flabby
- Average becomes acceptable
- Acceptable becomes the norm

I noticed it in my own brain last year. Thinking without AI feels slower after I've over-used AI.

And that's terrifying.
Anyone else feeling that?

(If you're like "Nah mate, my brain's all cushty" you can stop reading because it's obviously a me problem).

Your brain's a muscle after all. Imagine using a forklift to lift every weight at the gym.

Sure, you’d record some mad results on MyFitnessPal, but you’d be weak as shit.

So I'm proposing 2 rules on AI to protect my precious gooey brain:

Rule 1.) Only use AI for closed questions > That includes facts, summaries, and checking stuff.

Example: 
When's the deadline for Self Assessment?

Rule 2.) Open questions are a no-no for AI. That includes fresh-out-the-box strategy, original ideas, and opinions.

Example:
What would make this campaign genuinely unforgettable?

Because if you let AI do the reps that make you great, don’t be surprised when you wake up average.

Let's protect our precious gooey brains from going flabby 🧠 

Hope it helps x

Copywriter confession: Orange rhymes with door hinge in the right Northern accent. Oh, and Fyxer's rebranded.

I remember having "what if" lunchtime chats with Lucy last April, throwing around half-formed thoughts about what Fyxer could become.

Today, that thinking finally has a home.

Huge credit to Red Antler for helping turn a lot of thinking, debating, obsessing, and Slack threads into the best Fyxer yet.

The email assistant that turns your inbox into your competitive advantage.

Also, finally meeting Rohan in the flesh confirmed what I suspected... some people are just unfairly good at this stuff.

Fyxer is here to help you get ahead of your emails. Not just through them.

(FYI we'll be banging that drum for years to come)

This is the best Fyxer yet.

Sharper drafts that sound like you. Smarter labels for your inbox. Team scheduling for meetings, removing the back-and-forth. Oh, and a new look inspired by the simple ways people bring order to chaos in their everyday lives.

No one calls for help anymore.

Calling your Mum because your boiler says 'low pressure' and you desperately need a warm shower.
Calling your Uncle because he's weirdly obsessed with Ford Fiesta engines.
Calling your mate because they're more dab-handed at DIY than you.

Instead, you can just Google it. 
Or AI it... is that a verb? Sounds weird.

It would be a real shame to lose those moments of support from our friends and family.

I bet they would love it if you called them for help more often.

This is mainly a reminder to myself but if you resonate with this, let's call for help more often.

I'll start.

I'm going to call my Mum at lunch because our boiler literally did say 'low pressure' this morning and there was no hot water and I panicked and left the house in a stink and showered at work.

I hope she knows what to do 🤞

Otherwise I will have to Google it. Soz Mum x

OneStudio

In addition to copywriting and content creation, my role now covers planning, strategy and analytics. I manage a number of clients and run social media accounts; create tone of voice and brand guidelines; work on pitch decks and proposals for new business; and liaise with third-party business networks.

Content Manager

I wrote content for web, social, print and campaign, often liaising with clients. I also worked on the company’s own web and social media copy.

Senior Copywriter

Post Office Ltd

I currently work on the new branch IT project. I write postmaster help articles; update content on the postmaster web portal; and create UX copy for our new branch IT system. I also collate internal process guides (for our CMS) and style guides (for content) and liaise with key stakeholders across the project and wider business – from in-house product owners to third-party contractors and the business support centre.

Content Writer

Yarn

I wrote web copy, video scripts, internal documents, print brochures and more for sectors like finance, childcare and retail. I also wrote for the company's own projects. 

Clients: Busy Bees Nurseries, CovertSwarm, The National Forest Trek, Boccia England, Beehive Money, OVO, Nottinghamshire County Council, ICMP, Forestry England, TTS and British Canoeing.

Cosmetic Digital

I wrote blogs, ads and web content for clinics across the dental, aesthetics and healthcare sectors, as well as the agency itself. I also wrote printed materials, such as flyers and brochures.

True Story

I wrote, edited and proofread print material such as POS, magazines and packaging. I also wrote blogs and trend reports for the agency, supported the QC team and compiled style/TOV guides.

Clients: Wilko, DFS, Fenty, Topps Tiles and Boots, plus own-brands such as Soltan, Soap & Glory and No.7.

Copywriter

Austin Reed Group

I wireframed, wrote and briefed copy for emails, articles, web and more across three luxury brands. I also ran regular site audits, conducted competitor reports and merchandised web pages.

The Austin Reed Group owns three brands: Austin Reed, CC (formerly Country Casuals) and Viyella.

Web Copywriter

Self Employed

I wrote everything from product descriptions and social posts to emails, blogs and press releases. Sectors included photography, gifting and interiors.

Clients: prezzybox.com, victorianbathrooms4u, Success Factory and Fancie cupcakes.

Freelance Copywriter (ad hoc)

Hi! 👋 I’m Liz. 

And I want to write good words that do good. ❤️

💊 Sometimes, I work on health and wellness projects that get people on top of their health, or break the stigma around topics like ED or breastfeeding. 

💸 Sometimes, I educate people about important, grown-up stuff like managing their money, protecting their online data or buying into their local council’s strategy. 

📈 And sometimes, I find the right words for coaches and mentors to guide people towards enacting change in their lives.

Of course, I’ve written plenty of fun stuff, too – social posts for a party planner, silly slogans for an emo clothing brand and product descriptions for a novelty gift company – but it seems when you write good, you do good – and that feels pretty good, too. 🥰

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The Battle

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