Helping your customers to care & convert | Senior Creative Copywriter | Get a free 20-min copy audit👇

I used to forget the best ideas the moment a call ended.

As a Copywriter, I need to remember stuff. Who knew? I work on 20 things a day from brand voice to campaign ideas to making sure our emails don’t sound like they were written by a bot.

But honestly, like most creative creatures, I spend a lot of time in calls and I've got an awful memory (not a great combo). I’d leave a meeting full of ideas… and forget half of them by lunch.

Now, Fyxer is the one to:

1. Record my meetings
2. Note everything down
3. Draft a follow-up email afterwards (and draft all my other emails too tbf)

So I can actually concentrate on meetings without having to think about noting anything down.

It's ridiculously helpful for customer interviews and briefing calls. Especially because you can ask the transcript questions to find the bits you need.

If you’re a copywriter or creative juggling multiple projects and a to-do list longer than your forearm, I'd recommend using Fyxer. 

(And if you ever want to chat ideas, creativity, or why I think most AI copy still sounds like wet cardboard, drop me a message.)

Guy Thornbury-Phillips

The best tube ad I've seen.

I literally thought it was a typo.

I was rushing to catch my train home from Euston when I noticed the weird spelling.

In true copywriter fashion, I stared at it for longer than most...

Until I looked down and literally said out loud "holy shit".

That's the first time I've seen a brand takeover the actual tube signs.

Let alone in January when most of my mates are "taking a break" from drinking.

Props to the creative team who came up with that idea.

Anyone seen this done before?

Copywriters & creatives will get mentally flabby if we don't put some brakes on asap.

Hear me out.

ChatGeepety, Claude, and many other AI tools are great for getting stuff done, faster - especially life admin (my categorised weekly shop would blow the Romans' minds).

But if we outsource thinking to AI every day, here's what I believe is happening:

- Your expertise erodes
- Creative brain gets flabby
- Average becomes acceptable
- Acceptable becomes the norm

I noticed it in my own brain last year. Thinking without AI feels slower after I've over-used AI.

And that's terrifying.
Anyone else feeling that?

(If you're like "Nah mate, my brain's all cushty" you can stop reading because it's obviously a me problem).

Your brain's a muscle after all. Imagine using a forklift to lift every weight at the gym.

Sure, you’d record some mad results on MyFitnessPal, but you’d be weak as shit.

So I'm proposing 2 rules on AI to protect my precious gooey brain:

Rule 1.) Only use AI for closed questions > That includes facts, summaries, and checking stuff.

Example: 
When's the deadline for Self Assessment?

Rule 2.) Open questions are a no-no for AI. That includes fresh-out-the-box strategy, original ideas, and opinions.

Example:
What would make this campaign genuinely unforgettable?

Because if you let AI do the reps that make you great, don’t be surprised when you wake up average.

Let's protect our precious gooey brains from going flabby 🧠 

Hope it helps x

Copywriter confession: Orange rhymes with door hinge in the right Northern accent. Oh, and Fyxer's rebranded.

I remember having "what if" lunchtime chats with Lucy last April, throwing around half-formed thoughts about what Fyxer could become.

Today, that thinking finally has a home.

Huge credit to Red Antler for helping turn a lot of thinking, debating, obsessing, and Slack threads into the best Fyxer yet.

The email assistant that turns your inbox into your competitive advantage.

Also, finally meeting Rohan in the flesh confirmed what I suspected... some people are just unfairly good at this stuff.

Fyxer is here to help you get ahead of your emails. Not just through them.

(FYI we'll be banging that drum for years to come)

This is the best Fyxer yet.

Sharper drafts that sound like you. Smarter labels for your inbox. Team scheduling for meetings, removing the back-and-forth. Oh, and a new look inspired by the simple ways people bring order to chaos in their everyday lives.

No one calls for help anymore.

Calling your Mum because your boiler says 'low pressure' and you desperately need a warm shower.
Calling your Uncle because he's weirdly obsessed with Ford Fiesta engines.
Calling your mate because they're more dab-handed at DIY than you.

Instead, you can just Google it. 
Or AI it... is that a verb? Sounds weird.

It would be a real shame to lose those moments of support from our friends and family.

I bet they would love it if you called them for help more often.

This is mainly a reminder to myself but if you resonate with this, let's call for help more often.

I'll start.

I'm going to call my Mum at lunch because our boiler literally did say 'low pressure' this morning and there was no hot water and I panicked and left the house in a stink and showered at work.

I hope she knows what to do 🤞

Otherwise I will have to Google it. Soz Mum x

Oxygen Finance

Main responsibilities: 
✅ Managed the day-to-day service delivery of four early payment programmes with UK Local Authorities.
✅ Developed effective relationships with senior and professional groups with different working cultures in the public sector.
✅ Collaborated with senior management to develop and implement yearly strategic account plans for each client.
✅ Managed the compilation of monthly Service Reviews, Sourcing Reviews, and delivered quarterly Steering Group reports and presentations.
✅ Dealt with 20+ client queries via JIRA each month and worked collaboratively with our customer service team to hit monthly SLA targets.

Key achievements: 
⭐ Increased total programme earnings by 95% for one client over a 7-month period by implementing sourcing process improvements with their accounts payable and procurement teams.
⭐ Managed a portfolio of clients that were collectively exceeding budget targets by 10-15% in Q1-2 for 2023.

Client Success Manager

Main responsibilities: 
✅ Managed five medium projects within the Client Services team, each with a project cycle of 1-3 months. 
✅ Monitored project progress, proactively raised issues, and provided regular updates to stakeholders to ensure project objectives were met.
✅ Created and maintained a risk management plan that identified, assessed, and mitigated project risks to reduce potential costs and delays.

Key achievements: 
⭐ Increased our sourcing pipeline visibility by 20% by improving our data quality processes. 
⭐ Undertook the integration of two departments within the Client Services team.  
⭐ Implemented two back-end system updates to our CRM system (Microsoft 365). 
⭐ Nominated for the Rising Star Award in recognition of my contributions to the Client Services team.

Projects Co-ordinator (Client Services) 

Main responsibilities: 
✅ Researched 20-30 UK Local Authorities and NHS organisations weekly to identify upcoming procurement opportunities published in Cabinet and committee reports. 
✅ Published 20+ reports each week based on research completed.
✅ Created monthly blog posts and published them via LinkedIn. 

Key achievements: 
⭐ Nominated for the Rising Star Award in recognition of my contributions to the Insights team.
⭐ Reduced the number of articles with 0-1 reads by 30% by the end of 2021 after analysing our viewership analytics.

Research & Information Officer 

GECKO CRICKET SPORTS LTD

Main responsibilities: 
✅ Organised and led a variety of cricket camps, primarily across Gloucestershire, which were aimed at students aged 7-15 years old. 
✅ Developed weekly coaching programmes that focused on maximising inclusion and enjoyment.
✅ Provided 1-2-1 coaching for students that covered specific skills-based practice/match awareness.

Sport Coach & Coordinator

University of Gloucestershire

Main responsibilities: 
✅ Supported the delivery of 25+ outreach events such as Open Day’s, HE Fayres, School visits at the university.
✅ Raised awareness about Higher Education by delivering public talks, tours and discussions to prospective students at various events.

Key achievements: 
⭐ Delivered five public talks to over 100 people at Oxstalls campus about my personal university experience.

Outreach Ambassador

Main responsibilities: 
✅ Assisted four qualitative and quantitative research projects conducted within the School of Exercise & Science. 
✅ Collated data and processed it into IT platforms such as Microsoft Excel. 
✅ Supported the writing of literature reviews and coding of qualitative data by utilising techniques such as theming.

Research Assistant (Placement)

Main responsibilities: 
✅ Developed a cricket coaching initiative for a new girls cricket team at Woodmancote Cricket Club. 

Key achievements: 
⭐ Grew the girls academy from 0 to 15+ active members who went on to compete in the Gloucestershire women’s cricket soft ball tournaments. 
⭐ Went on Radio Live Gloucestershire to promote the new cricket initiative and encourage young girls to participate in Cricket.

Sport Development Officer (Placement)

Rendcomb College

Main responsibilities: 
✅ Head Coach for the U9 and U14 boys cricket teams, and assistant coach for the U18 1st team. 
✅ Coached and mentored students, building their confidence and helping them become better team players. 
✅ Assistant Coach for boys rugby and hockey for the U8, U13 and U14 squads.

PE Sport Coach

An accomplished project leader and coordinator with extensive experience in delivering on-target results and working with diverse groups in various settings. I have coached young people to develop their skills and self-confidence, built good working relationships to facilitate problem-solving and project success, and delivered first-class customer service to a portfolio of clients. 

Some of my key achievements to date include: 

⭐️ Increased total early payment programme earnings by 95% for one UK Local Council over a 7-month period. 
⭐️ Increased the supplier onboarding pipeline by 20% through improving data quality processes. 
⭐️ Built up a female cricket academy at Woodmancote Cricket Club from scratch to a competitive squad of 15+ in 2017 
⭐️ Delivered sports coaching programmes in over 20 club and school settings across Gloucestershire

Professional Skills 

Customer Relationship Management | Coaching | Communication | Active Listening | Decision Making | Feedback | Leadership | Empathy | Project Coordination | 

Technical Knowledge 

FinTech | SaaS | Public Sector | Sport Development & Coaching | Secondary & Higher Education |

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Matt Collins, BSc, fCMgr

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Matt Collins, BSc, fCMgr

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