Helping your customers to care & convert | Senior Creative Copywriter | Get a free 20-min copy audit👇

I used to forget the best ideas the moment a call ended.

As a Copywriter, I need to remember stuff. Who knew? I work on 20 things a day from brand voice to campaign ideas to making sure our emails don’t sound like they were written by a bot.

But honestly, like most creative creatures, I spend a lot of time in calls and I've got an awful memory (not a great combo). I’d leave a meeting full of ideas… and forget half of them by lunch.

Now, Fyxer is the one to:

1. Record my meetings
2. Note everything down
3. Draft a follow-up email afterwards (and draft all my other emails too tbf)

So I can actually concentrate on meetings without having to think about noting anything down.

It's ridiculously helpful for customer interviews and briefing calls. Especially because you can ask the transcript questions to find the bits you need.

If you’re a copywriter or creative juggling multiple projects and a to-do list longer than your forearm, I'd recommend using Fyxer. 

(And if you ever want to chat ideas, creativity, or why I think most AI copy still sounds like wet cardboard, drop me a message.)

Guy Thornbury-Phillips

The best tube ad I've seen.

I literally thought it was a typo.

I was rushing to catch my train home from Euston when I noticed the weird spelling.

In true copywriter fashion, I stared at it for longer than most...

Until I looked down and literally said out loud "holy shit".

That's the first time I've seen a brand takeover the actual tube signs.

Let alone in January when most of my mates are "taking a break" from drinking.

Props to the creative team who came up with that idea.

Anyone seen this done before?

Copywriters & creatives will get mentally flabby if we don't put some brakes on asap.

Hear me out.

ChatGeepety, Claude, and many other AI tools are great for getting stuff done, faster - especially life admin (my categorised weekly shop would blow the Romans' minds).

But if we outsource thinking to AI every day, here's what I believe is happening:

- Your expertise erodes
- Creative brain gets flabby
- Average becomes acceptable
- Acceptable becomes the norm

I noticed it in my own brain last year. Thinking without AI feels slower after I've over-used AI.

And that's terrifying.
Anyone else feeling that?

(If you're like "Nah mate, my brain's all cushty" you can stop reading because it's obviously a me problem).

Your brain's a muscle after all. Imagine using a forklift to lift every weight at the gym.

Sure, you’d record some mad results on MyFitnessPal, but you’d be weak as shit.

So I'm proposing 2 rules on AI to protect my precious gooey brain:

Rule 1.) Only use AI for closed questions > That includes facts, summaries, and checking stuff.

Example: 
When's the deadline for Self Assessment?

Rule 2.) Open questions are a no-no for AI. That includes fresh-out-the-box strategy, original ideas, and opinions.

Example:
What would make this campaign genuinely unforgettable?

Because if you let AI do the reps that make you great, don’t be surprised when you wake up average.

Let's protect our precious gooey brains from going flabby 🧠 

Hope it helps x

Copywriter confession: Orange rhymes with door hinge in the right Northern accent. Oh, and Fyxer's rebranded.

I remember having "what if" lunchtime chats with Lucy last April, throwing around half-formed thoughts about what Fyxer could become.

Today, that thinking finally has a home.

Huge credit to Red Antler for helping turn a lot of thinking, debating, obsessing, and Slack threads into the best Fyxer yet.

The email assistant that turns your inbox into your competitive advantage.

Also, finally meeting Rohan in the flesh confirmed what I suspected... some people are just unfairly good at this stuff.

Fyxer is here to help you get ahead of your emails. Not just through them.

(FYI we'll be banging that drum for years to come)

This is the best Fyxer yet.

Sharper drafts that sound like you. Smarter labels for your inbox. Team scheduling for meetings, removing the back-and-forth. Oh, and a new look inspired by the simple ways people bring order to chaos in their everyday lives.

No one calls for help anymore.

Calling your Mum because your boiler says 'low pressure' and you desperately need a warm shower.
Calling your Uncle because he's weirdly obsessed with Ford Fiesta engines.
Calling your mate because they're more dab-handed at DIY than you.

Instead, you can just Google it. 
Or AI it... is that a verb? Sounds weird.

It would be a real shame to lose those moments of support from our friends and family.

I bet they would love it if you called them for help more often.

This is mainly a reminder to myself but if you resonate with this, let's call for help more often.

I'll start.

I'm going to call my Mum at lunch because our boiler literally did say 'low pressure' this morning and there was no hot water and I panicked and left the house in a stink and showered at work.

I hope she knows what to do 🤞

Otherwise I will have to Google it. Soz Mum x

Chuffed

At Chuffed Digital, I’ve had the incredible opportunity to manage the digital marketing for one of Europe’s largest independent ski and music festivals, Rise Festival. Whilst working at Chuffed, I’ve used my expertise to manage a variety of campaigns and strategies across a range of digital marketing platforms. 

Key responsibilities include:
- Content Management & Social Strategy: Overseeing the creation and execution of detailed content calendars, from concept to copywriting and scheduling, ensuring a cohesive tone of voice across all platforms and clients.
- Community Engagement: Building and maintaining strong connections with Rise’s online audience, working closely with the festival’s community to foster engagement and boost interaction rates.
- Collaborative Creation: Working directly with freelancers, designers, and content creators to develop a wide range of assets, including videos and graphics, that embody the brands adventurous, high-energy spirit.
- Email Campaigns: Planning and launching targeted email marketing campaigns, while managing automated sequences to keep festival-goers informed and excited.
- On-Site Content: Covering festivals from a UGC point of view, capturing the unique combination of skiing and music to provide immersive social content, while managing media teams on the ground.
- Data & Reporting: Tracking performance metrics and preparing weekly reports, using insights to drive improvements and ensure targets are consistently met. 

Through this role, I’ve been able to across some incredible festivals, such as Love Saves the Day, NRG Weekender, Dialled In, and Rise Festival. From generating engagement across social media platforms to delivering captivating live content on-site, all while working in a fast-paced, dynamic environment.

Marketing Executive

Duckland Events Ltd.

An ever-growing independent events series and record label in Bristol. 

"DUCKLAND: Bristol-based event series and record label, with an emphasis on forward-thinking dance music from underground artists across the city and beyond."

Our record label consists of over 70+ releases of free downloads and paid EP’s. Duckland’s streams have surpassed 1,000,000+ streams, with a combined total of 22,000+ Downloads.

Our events specialse in combining local and nationwide up-and-coming, talent into intimate and safe environments we’ve held events at venues such as The Crofters Rights, The Island, Lost Horizon, Basement 45, Clock Factory and the Lanes.

Owner

Duck-Garnham

Freelance videographer, animator and photographer - Skills include videography, motion graphics, campaign editing, drone operation, animation, retouching, and event management.

Clients include: Emplifi, Fusion Lifestyle, Junction 9 Design Ltd., Autonomy Music Group, Paint Studios, Depot Marketing Ltd.

Videographer / Photographer / Designer

Clock Factory Bristol

During my time at Clock Factory, I used my skills in marketing to promote over 170 shows over multiple venues. Some of my responsibilities included:

- Managing ads across Facebook, Instagram, Snapchat, TikTok, and Google, analysing results across demographics and audiences to ensure the best cost efficiency and CPC.
- Organising and liaising with agents, artists and promoters for shows, advancing accommodation, travel, and rider requests to ensure a smooth running show.
- Designing a wide range of assets for all our brands to create unique branding and aesthetics for each brand.
- Managing and maintaining marketing duties for various brands across Bristol and beyond.
- Compiling and updating CSV databases from various platforms, ensuring efficient and direct targeted marketing via email and SMS.
- Filming/Editing and launching content across multiple platforms simultaneously.

Advance tickets sold in first year of the job: 44,500+
Mailer click rate seeing a 976% increase from Nov 2022 - Nov 2023

Marketing

BirdBox Bristol

A solo project aiming to bring a new experience to clubs within Bristol. "A fusion of old and new, bringing Bristol a whole new experience in nights Fuelled by UK Jazz, Soul, Funk, and Northern Soul. Ensured to be up to date with regulations and COVID safe."

Involved in every stage of the process, from bookings to graphic design. Running the Door, to Djing Nu Jazz. I am working closer than ever with Basement 45 to make these happen.

Event Manager

Cinema Rediscovered

During the Cinema Rediscovered festival in Bristol, I volunteered as a way to immerse myself with like minded individuals as well as expand my network within the Bristol film industry. The festival was extremely interesting to me due to its physical film speciality.

Volunteer

Costa Coffee

Sales Assistant

Capital Gardens

Part-time Sales Assistant

A multi-discipline creative - Skills include digital marketing, event management, videography, motion graphics, campaign editing, drone operation, animation and retouching.

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Guy Thornbury-Phillips

Dom Duck-Garnham

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The Battle

Guy Thornbury-Phillips

Dom Duck-Garnham

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Guy Thornbury-Phillips's LinkedIn Performance

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