Faiā

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Responsibilities (B2C/B2B):
- Managing Director
- Fractional Consultant
- Sales management
- Community engagement & community development
- Marketing communications
- Leadership development
- Social networking 
- Account Management

Impact:
- Secured first phase of the National Digital Ledger project with the Government of Tuvalu, utilizing blockchain technology to create a digital nation
- Featured on Discover Magazine, Rest of World, Entrepreneur.com, Yahoo! Finance, and Business Insider
- Helped a client successfully migrate their global community over to Slack during the pandemic
- Coined the term "meta-community" for future Web3 and metaverse communities
- Created the world's first Meta-Community Micro-Accelerator

Awards:
- Excellence in Finance Leadership by FiNext Dubai

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Faiā is a culture-tech agency. One of the first in Asia-Pacific to offer community-focused blockchain services. Faiā helps brands integrate new technologies and grow adoption through the use of branded communities. Our mission is to bridge digital divides using culture and technology.

Managing Director

Bitcoin Association

Bitcoin Ambassador

[Fractional] Head of Culture & Community

GSD Global

Founder. Side-hustle. Helping solopreneurs, digital nomads, and remote workers get sh*t done.

Founder

Blockchain Governance Initiative Network

Contributing to global Decentralized Treasuries Working Group (DTWG)

Advisory Board Member

Gumroad

Angel Investor

The Pack

A productivity mastermind + community for "lone wolf" entrepreneurs & professionals

TalentGenius

[Fractional] Chief Community Officer

Government of Tuvalu

Assisting the Minister of Justice, Communications & Foreign Affairs in blockchain-related prospects, in association with Tuvalu's newly formed ICT Task Force.

National ICT Task Force 

Honā

A web3 accountability platform. Helping founders become more consistent.

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Responsibilities:
· Vision and direction (as Founder)
· UX/UI/mobile app design
· Fundraising
· Product management 

Impact: 
· Raised pre-seed round from billionaire Tim Draper
· Secured partnerships with Playform.ai, Terra.do, BitPost and Coingeek
· Recruited senior CTO who was an ex C-suite exec for a billion-dollar German company

Awards:
· Won first place in Draper U pitch fest, out of 80 global startups

Founder / Product Manager

Draper Startup House

[Fractional] Head of Community 

Fractional CCO | Blockchain AI Community | Scaling Emerging Tech Communities | 3x Founder | Public Speaker | Business Mentor

I help tech leaders, executives, and organizations unlock their next level of impact by aligning emerging technology, culture, and community-driven innovation into scalable systems that thrive long-term.

With 10+ years of experience in emerging technologies, community-building, and cultural strategy, I’ve had the privilege of advising and collaborating with global innovators, from venture-backed startups to nation-building initiatives, including helping Tuvalu lay the groundwork for becoming the world’s first digital nation.

Specializations:
— Tech-Culture Integration: Aligning tools, technologies, and systems with organizational values, cultural integrity, and human-centered design.
— Community-Driven Innovation: Building sustainable ecosystems where technology empowers connection, collaboration, and growth.
— Scalable Solutions for Emerging Tech: Designing systems that retain their purpose and impact as they scale, with expertise in blockchain, AI, and Web3.

As the Managing Director of Faiā and a Fractional Chief Community Officer (CCO), I’ve partnered with startups, corporations, and governments to develop transformational solutions that bridge technology, culture, and community.

Additional Roles:
— Speaker & Writer: Sharing insights on the intersection of technology, culture, and ancient wisdom to inspire leaders to create meaningful impact and lasting legacies.
— Micropreneur Advocate: Championing small, agile teams and lean business models—especially in this AI-driven era—to help businesses thrive efficiently.

Whether you’re navigating growth challenges, integrating emerging technologies, or scaling community-driven initiatives, I bring practical strategies, cultural depth, and a systems-focused approach to every project.

Let’s connect if you’re a visionary leader ready to align technology with purpose, culture, and long-term scalability.

George Siosi Samuels

Origin

Building community and better money habits.

Community Lead

Tightknit

Advising the best platform for businesses that run their communities on Slack.

Community Advisor

Community Strategy Academy

Learn how to create compelling programs to acknowledge and celebrate your members' contributions and achievements with my Member Recognition Programs course: https://communitystrategyacademy.com/p/member-recognition-programs

Guest Instructor

The Community Club

Helping make the community industry better for all.

Board Member

Square

RIF 2/21/25

I built and scaled engagement programs in the Square Community, which consisted of our new member onboarding program, gamification, and member recognition. Beyond my program work, I directly contributed to saving 8+ businesses with an average of $2 million in GPV from churning due to collaboration and relationship-building with Account Managers.

Highlights:
- Partnered with account managers to implement an early-warning customer engagement system, resulting in $2M saved in prevented business churn through timely intervention and support strategies.
- Developed and executed engagement strategies leading to 40% growth in overall engagement.
Implemented a revamped new member onboarding program, resulting in a 30% increase in retention rate among new members within the first six months.
- Spearheaded the creation of a community recognition series aimed at acknowledging member contributions and efforts, resulting in a 25% increase in active participation within the first three months.
- Established a comprehensive analytics dashboard tracking 15+ key performance indicators, enabling leadership to make strategic decisions that drove a 35% improvement in community health metrics and informed $50K in resource allocation.

Community Engagement Program Manager

Talkbase

Advisor

adplist.org

I mentor and learn from other community professionals.

Community Mentor

CreativeMornings/ San Diego

Creative Mornings is a breakfast and a short talk series that happens on the last Friday morning of every month.

Highlights:
- Achieved an 80% increase in secured funding for breakfast and event expenses through successful collaboration with sponsors, which directly contributed to an increase in event quality and attendance.
- Streamlined volunteer communication strategies, resulting in a 25% rise in volunteer engagement.
- Managed a team of 10 volunteers, ensuring a seamless execution of every Creative Mornings monthly event. This led to a 20% reduction in event planning and execution time.

Community Team Lead

SuperHi

RIF 8/16/23

Highlights:
- Boosted the community response rate by 20% year over year through effective communication and engagement strategies, ultimately leading to a significant improvement in customer satisfaction.
- Effectively managed and implemented community-driven programs, resulting in a 40% increase in community memberships, which directly drove overall growth in customer acquisition.
- Orchestrated a seamless Slack-to-Discord community migration, optimizing operational processes and ensuring a smooth transition.
- Implemented new processes resulting in a 25% increase in our CSAT score, indicating higher customer satisfaction levels, and a notable reduction in churn rate.
- Developed and executed a successful bi-weekly events strategy, achieving a 30% increase in attendance rates YoY. 
- Spearheaded the development and implementation of cross-functional communication initiatives, including community documentation and training programs, which led to an increase in team collaboration and an improvement in workflow efficiency.
- Successfully managed over 30 channels within the SuperHi community ecosystem, which resulted in a 25% decrease in ticket deflection, saving valuable customer support resources and improving the overall customer experience.

Senior Community + Customer Success Lead

Community + Customer Success Lead

Design With Us

Born Just Right’s mission is to build creative solutions that help kids with differences live a more enjoyable life. BJR believes giving kids design and STEM knowledge empowers them to create their own solutions.

Community at Square | Maximizing ROI through strategic community building. | Writer, speaker, husband, brother, dog dad, and sometimes a DJ

Hi, I'm Max and it's great to connect!

My career journey hasn’t been linear (is anyone’s?), but I’m grateful it’s led me to what I care about most: helping people feel seen, supported, and like they belong.

I started out in marketing and advertising, working across music labels, agencies, and my own freelance practice. But during the early days of the pandemic, burnout and a deep craving for more meaningful work led me to community building, and I haven’t looked back since.

Since then, I’ve had the opportunity to build and support communities ranging from 300 to over 300,000 members, speak at 20+ events (including Creative Mornings and Talkbase in Prague), and collaborate with brands such as Square, SuperHi, and Origin.

Some people call me a “community cheerleader,” a nickname I wear proudly. My work is rooted in care, clarity, and connection. Whether I’m leading strategy, hosting an event, coaching a founder, or writing a newsletter, I’m always thinking about how to make people feel a little more human and a little less alone.

Outside of work, I’m an amateur DJ and playlist curator (music has been a lifelong passion), a writer, and a proud advocate for individuals with limb differences. I serve on the board of Design With Us and volunteer as a coach with Nubability.

Let’s connect if you:

- Want to jam on community ideas or swap career stories
- Are looking for a speaker or podcast guest
- Need help building a community or clarifying your messaging
- Just want to say hi (that’s cool too)

And if you want to follow along more regularly, I write about community, career, and self-worth in my newsletter: https://maxpete.substack.com

Max Pete

The internet makes it feel like everyone’s moving faster than you. But if you actually talk to people, most of us are tired, uncertain, and doing our best to hold it together.

Community @ Origin | Writer, speaker, real-life hype man | Exploring community, career growth & the courage to be yourself

Every time I think I’m chill, someone slacks “hey, quick question” and my nervous system goes: nope.

When I reply back with "no worries" I am in fact very full of worries.

HI HEY HAPPY ALL CAPS TUESDAY!

YOU DON’T HAVE TO BE IN CONTROL OF EVERYTHING. SOME OF THE BEST THINGS GROW IN THE SPACE YOU CAN’T MANAGE.

LET GO A LITTLE AND LET IT WORK OUT HOW IT’S SUPPOSED TO.

Hey everyone,

I was out in San Diego this week with Celeste, celebrating the marriage of some close friends. Believe it or not, I also officiated the wedding, and it was a lot of fun!

Had a great time getting to revisit some old stomping grounds and being able to see some of our pals too.

Let’s get into it:

1. A lot of folks feel stuck in their career and lives right now. If you’re one of them, just know that you’re not alone.

2. Aha moments result from the little actions you take daily. I’m slowly realizing this the more I work through my feelings and notice them.

3. Yearning for a calmer career, the sense of urgency no longer serves me.

Pictured here is a beautiful sunny San Diego day.

Read the rest of my Sunday Thoughts: https://lnkd.in/gQHQdYrn

taplio

The Battle

George Siosi Samuels

Max Pete

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Max Pete

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