Faiā

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Responsibilities (B2C/B2B):
- Managing Director
- Fractional Consultant
- Sales management
- Community engagement & community development
- Marketing communications
- Leadership development
- Social networking 
- Account Management

Impact:
- Secured first phase of the National Digital Ledger project with the Government of Tuvalu, utilizing blockchain technology to create a digital nation
- Featured on Discover Magazine, Rest of World, Entrepreneur.com, Yahoo! Finance, and Business Insider
- Helped a client successfully migrate their global community over to Slack during the pandemic
- Coined the term "meta-community" for future Web3 and metaverse communities
- Created the world's first Meta-Community Micro-Accelerator

Awards:
- Excellence in Finance Leadership by FiNext Dubai

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Faiā is a culture-tech agency. One of the first in Asia-Pacific to offer community-focused blockchain services. Faiā helps brands integrate new technologies and grow adoption through the use of branded communities. Our mission is to bridge digital divides using culture and technology.

Managing Director

Bitcoin Association

Bitcoin Ambassador

[Fractional] Head of Culture & Community

GSD Global

Founder. Side-hustle. Helping solopreneurs, digital nomads, and remote workers get sh*t done.

Founder

Blockchain Governance Initiative Network

Contributing to global Decentralized Treasuries Working Group (DTWG)

Advisory Board Member

Gumroad

Angel Investor

The Pack

A productivity mastermind + community for "lone wolf" entrepreneurs & professionals

TalentGenius

[Fractional] Chief Community Officer

Government of Tuvalu

Assisting the Minister of Justice, Communications & Foreign Affairs in blockchain-related prospects, in association with Tuvalu's newly formed ICT Task Force.

National ICT Task Force 

Honā

A web3 accountability platform. Helping founders become more consistent.

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Responsibilities:
· Vision and direction (as Founder)
· UX/UI/mobile app design
· Fundraising
· Product management 

Impact: 
· Raised pre-seed round from billionaire Tim Draper
· Secured partnerships with Playform.ai, Terra.do, BitPost and Coingeek
· Recruited senior CTO who was an ex C-suite exec for a billion-dollar German company

Awards:
· Won first place in Draper U pitch fest, out of 80 global startups

Founder / Product Manager

Draper Startup House

[Fractional] Head of Community 

Fractional CCO | Blockchain AI Community | Scaling Emerging Tech Communities | 3x Founder | Public Speaker | Business Mentor

I help tech leaders, executives, and organizations unlock their next level of impact by aligning emerging technology, culture, and community-driven innovation into scalable systems that thrive long-term.

With 10+ years of experience in emerging technologies, community-building, and cultural strategy, I’ve had the privilege of advising and collaborating with global innovators, from venture-backed startups to nation-building initiatives, including helping Tuvalu lay the groundwork for becoming the world’s first digital nation.

Specializations:
— Tech-Culture Integration: Aligning tools, technologies, and systems with organizational values, cultural integrity, and human-centered design.
— Community-Driven Innovation: Building sustainable ecosystems where technology empowers connection, collaboration, and growth.
— Scalable Solutions for Emerging Tech: Designing systems that retain their purpose and impact as they scale, with expertise in blockchain, AI, and Web3.

As the Managing Director of Faiā and a Fractional Chief Community Officer (CCO), I’ve partnered with startups, corporations, and governments to develop transformational solutions that bridge technology, culture, and community.

Additional Roles:
— Speaker & Writer: Sharing insights on the intersection of technology, culture, and ancient wisdom to inspire leaders to create meaningful impact and lasting legacies.
— Micropreneur Advocate: Championing small, agile teams and lean business models—especially in this AI-driven era—to help businesses thrive efficiently.

Whether you’re navigating growth challenges, integrating emerging technologies, or scaling community-driven initiatives, I bring practical strategies, cultural depth, and a systems-focused approach to every project.

Let’s connect if you’re a visionary leader ready to align technology with purpose, culture, and long-term scalability.

George Siosi Samuels

Head Evangelist @ Lifesight | Growing B2B companies with owned media marketing strategies and Lead Generation

My relationship with bringing people together started in childhood. Growing up surrounded by events and human connection, I became conditioned to see the magic that happens when the right people meet at the right moment.

"When you connect people, they become part of you and you become part of them. That bond creates trust and opens the floor to conversations." - is what i believe in.

Since 2017, I've been helping B2B companies transform their events from cost centers into pipeline engines—connecting entrepreneurs, crafting event-led growth strategies, and proving that authentic connection drives revenue.

When I'm not designing event strategies, you'll find me hiking trails, on the dance floor, or chasing adventures. I'm drawn to the intersection of technology and creativity, surrounding myself with people who push boundaries in both worlds.

If you believe events should generate business, not just buzz let's connect.

Aashish R.

Your ideal customer has a problem. They might not even know that you exist, or worse, they may view you as just another vendor in a crowded market.

So, what should you do?

Stop selling. 

Start sharing your point of view, knowledge, and insights, and initiate dialogues.

Consider hosting events such as:

- Thought leadership webinars with industry experts (not just your sales team)
- Panel discussions on trends that truly matter to your audience
- Live sessions that address real problems in your industry

Why does this approach work?

Because you are providing value without asking for anything in return.

When someone learns something genuinely useful from you, they remember you—not for what you sell, but for how you helped them think differently.

Think about this: 

What could you teach your prospects that would lead them to see you as a trusted voice rather than just another vendor?

Now, let’s talk about the branding challenge.

Your awareness events need a consistent visual identity. 

If prospects cannot immediately recognize your events, you are not building brand equity. 

Every interaction should feel like it comes from the same company with shared values.

Next, consider the content challenge.

Generic industry discussions won't suffice. 

You need insights that challenge conventional thinking. 

Utilize social listening to understand what your Ideal Customer Profile (ICP) is actually discussing.

Then, engage with those conversations.

#eventmarketing #eventprofs #b2bmarketing #eventtech

Aashish Ramamurthy

Delivering B2B events that build trust, connections, authenticity and measurable pipeline | Love to Hike and Dance | One major goal is to Climb to the top of Everest

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The Battle

George Siosi Samuels

Aashish R.

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The Battle

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Aashish R.

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