INXY Payments

Co-Founder

At INXY Payments, we pioneered the bridge between Web2 and crypto payments. We lead an authorized EU fintech that processes $60M+ in monthly volume, helping established businesses integrate cryptocurrency payments, handle mass payouts, and manage crypto-fiat conversions seamlessly.

I build and scale innovative financial products that solve real business challenges. At INXY Payments, we've rapidly grown to $60M and serve major clients like SolarStaff, 4dev, Trafficstars, Propellerads, MediaCube, and SkyCoach while securing seed funding and EU licensing.

CPO / Co-founder

ATMEEX (Microclimatica LLC) 

Tasks:
•	Create and develop a new line of business from scratch: HVAC smart system: from idea to mass production: full R&D cycle of a series of smart devices for apartment buildings
•	Achieve key performance indicators and provide operations in finance, HR, purchasing, sales and marketing

Achievements:
1.	In 14 months, developed from scratch and launched a unique set of products for developers:  intelligent HVAC system for apartment buildings 
2.	Organized the entire cycle of product development and provided timely development cycle including processes of prototyping, industrial design, UI/UX, hardware/software development; Metrics: COGS, Gross Profit 
3.	Successfully completed the entire R&D cycle from the hypothesis testing to reverse engineering, final prototype and mass production
4.	Participated in the largest Russian air conditioner plant’s production organization 
5.	Developed and implemented operational business processes:
•	Finance management: P&L, Unit-economics; 
•	Personnel development: recruitment, adaptation, assessment, training, motivation 
•	Product team management: team interaction and productivity through the introduction of KPIs / Metrics
•	Procurement and logistics management: selection of equipment components, logistics supply chain deployment
•	Development management: hardware, software (iOS/Android applications), UX/UI
•	Sales management: negotiating with key partners of the company: PIK Group, Samolet, A101
•	Marketing development

All of the above resulted in:  
1.	Attracting investments and signing a $7.5Mln in 2021
2.	Presenting the project to the customer, demonstrating a working prototype, successfully selling a share of the business to PIK company, the largest developer company 
3.	Achieving operating profit within the first year; 43% COGS reduction from the first batch to mass production
4.	Keeping Fix Costs for the first 8 months of the project within <10% of the budget

Managing Director /  CPO - 35+ direct reports

Arteza

100+ direct reports, 7 departments: development department together with CTO: front/backend, UX/UI, project managers; product managers and marketing department: marketers, designers, photographers, videographers, screenwriters
Tasks:
●	Increase the profitability of departments, optimize the efficiency of departments and teams
●	Improve all key product metrics; find new points of growth and develop business strategy 

Achievements:
1.	Carried out detailed user cohort analysis, identified 7 points of growth in the cohort of new and old users
2.	Optimized conversion metrics C1, C2, AMPU, CAC, AMPPU, AvPayment Count, AvPrice
3.	Developed Strategy 2020: Business unit, KPI, Metrics for HR dept., KPI/ Metrics/ Targets for marketing dept.
4.	Launched a cycle of testing from 5 to 20 product hypotheses per week
5.	In 2 months developed solutions for process optimization, marketing management; introduced KPI for all departments, set year and quarter goals 
6.	During the first quarter optimized the process of returning old users’ cohorts through e-mail marketing, loyalty programs
7.	Optimized A/B seamless testing across the entire Customer Journey Map funnel
8.	Implemented Sales flow by launching sales campaigns controlling product profitability and balance turnover

All of the above resulted in: 
1.	Reducing by 30% user losses at the final step of the funnel 
2.	Increasing Average Price by +100%; improving Average Payment Count by +30-35%
3.	Increasing ARPPU by +15% on average for the whole period, and by 80% during sales periods
4.	Increasing by +20-40% the effectiveness of advertising campaigns (in terms of CTR / AOV efficiency), by 3-12% the profitability, by 15% the balance turnover; increasing by +180% YoY turnover; 100%+ achieving key indicators of turnover and profitability for the business

Managing Director - Product Marketing / E-commerce

Rusklimat Company, one of the biggest producers of the Heating, Conditioning, Air treatment in RUS

Tasks:
•	Reanimate the falling business category: dropped on the market from the 1st to the 3rd place, 2.5+ times’ drop in turnover  
•	Increase shelf presence and share in all key retailers and online platforms
•	Reduce the company stock balances, increase the partners’ turnover of stocks 

Achievements:
1.	Developed a market capture strategy; completely updated the line of 13 Air Treatment products for brands: Electrolux, Zanussi, Ballu
2.	Launched the unique Ballu Kids Disney product on the market which was awarded by Disney as the best licensed product 2015 
3.	Held 2 season launches in 15 Russian cities: 15 conferences for key partners in the regions, new product presentations, listings
4.	Held successful negotiations with 10+ key retailers; developed and implemented 30+ promotions and events 

All of the above resulted in:
1.	In 12 months, becoming No. 1 on the market according to GFK, increasing the market share from 16% to 24% with three brands – Electrolux, Zanussi, Ballu
2.	Increasing by 50-60% the shelf share in key retail chains: by 50% in MVideo, by 60% Eldorado.
3.	Increasing turnover by 43% and reducing stock balances to the KPI level

Deputy Commercial Director, Product Director, 3 product managers direct reports

Polymedia, (one of the top system integrators on the market. Over 400 ppl, 12 regional offices) 

Tasks: 
- Launch new brands and products on the market; optimize marginality, profitability and turnover in key areas, reduce costs in non-core activities

Achievements: 20+ thousand items in product portfolio 
1.	Created marketing department with clear transparent KPIs; Launched 20+ promotions for sales of balances from partners
2.	Successfully negotiated with the Canadian manufacturer PROMETHEAN, the USA manufacturer of sensors PASCO SCIENTIFIC on the exclusive products distribution on the whole market
3.	Launched a new website and a teacher community site with gamification elements

All of the above resulted in:
1.	Increasing the average margin for all brands by 10-15%; increasing the company turnover by 154% over the working period 
2.	Successfully bringing to market Promethean brands: market share - 15%; #2 on the market; > 25% of the company's turnover; the PASCO Scientific brand introduction

CMO, 15 direct reports (product managers, analysts, methodologists, marketers)

LG Electronics

Tasks (in total):
•	Close the gap on the top competitor; increase market and shelf share; bring new products to the market
•	Increase profitability of the category in general, cost effectiveness and EBITDA
Achievements: 
LG Electronics: 1+ billion budget under management at ATL / BTL / In-store / Events / Digital
1.	In one year successfully brought 5 new product lines to the market – more than 25 SKU, which helped to close the gap on the top competitor by 7% (to 2% gap) and increase turnover by 34% YoY. 
2.	Organized and held 5 national road shows and major events in the largest Russian cinemas to generate consumer interest in a new line of goods: 12 cities concurrently / 10 shopping malls in Moscow (a unique project in the electronics segment).
3.	6+ successful project launches with 4 key retailers, which helped increase the premium product shelf share in key retailers by 20%

Product Marketing Manager, 3 direct reports (product managers)

De'Longhi Group

Tasks (in total):
•	Close the gap on the top competitor; increase market and shelf share; bring new products to the market
•	Increase profitability of the category in general, cost-effectiveness and EBITDA

De’Longhi Russia: 
1.	Named the best market share (in money terms and in pieces) in the coffee makers, coffee machines and radiators according to GFK. Successful market launches of new compact coffee machines, Icona premium breakfast sets, ironing systems
2.	Achieved 200+% increase in YoY, increased shelf share in all federal channels by 15-25%
3.	Launched new products with NESPRESSO and distributed Nespresso coffee machines to federal channels; increased profitability by 15%

Brand Manager of De'Longhi brand

🚀 Empowering Entrepreneurs with AI | Co-founder @INXY.io , $10Mln/month and scaling to 🦄 | Tech & Leadership Advocate | 53+ Products Launched | $7.5M Raised | Business Growth & Innovation

At INXY Payments, we pioneered the bridge between Web2 and crypto payments. We lead an authorized EU fintech that processes $50M+ in monthly volume, helping established businesses integrate cryptocurrency payments, handle mass payouts, and manage crypto-fiat conversions seamlessly.

I build and scale innovative financial products that solve real business challenges. At INXY Payments, we've rapidly grown to $50M and serve major clients like SolarStaff, 4dev, Trafficstars, Propellerads, MediaCube, and SkyCoach while securing seed funding and EU licensing.

Previously:
✧ Led the creation of revolutionary HVAC systems as Managing Director, building a $7.5M business acquired by PIK Group
✧ Managed a 200-person creative team at Arteza.com through its $120M acquisition, overseeing marketing, design, product, and multimedia operations

My expertise lies in:
✧ Taking products from concept to scale
✧ Navigating complex regulatory environments
✧ Building and leading high-performance teams
✧ Identifying and executing strategic growth opportunities

Serge K.

Conscious Creators School

The creator economy's home for positive-sum wealth creation and consciousness elevation.

Founder

Transcendence

The private school of Conscious Creators designed to unlock human potential.

Jack Moses Consulting LLC

Kortex

Head of Social Media & Education Consultant

Industry Leading Results

Intern

Northwestern University

Residential Assistant

•	Committed 40+ hours per week year-round to athletics while balancing a rigorous academic course load
•	Furthered time management skills by earning All-Academic Big Ten Honors during the 2021 football season
•	Enhanced competitive mindset and built teamwork skills through daily 6am practices and workouts with team

Student Athlete (Football)

Monroe Capital LLC

•	Conducted market research for the Capital Markets Team to assist with the firmwide weekly market update
•	Led company overview presentation in front of 20 investment professionals as well as the CEO of the firm
•	Used Microsoft Excel and PowerPoint to update 15+ fund specific presentations and brochures used in front of investors
•	Answered over 750 fund specific questions in the form of investor portals and qualitative and quantitative RFPs

Investor Relations Intern

Vibequest

•	Negotiated exclusive deals with over 25 Evanston businesses for the VibeQuest app to encourage use of app
•	Managed Instagram account with over 1200 followers to promote and market the app to Northwestern students
•	Planned launch event, resulting in over 1000 attendees as well as over 1800 downloads on the first day on the app store

Writing about creative work and human potential

D1 Football ➟ Writer, Podcaster & Creator Consultant

Jack Moses

In 2023, his book inspired me to drop out of college, travel the world, and become a full-time writer.

2 years later - we recorded a podcast in Thailand - and he came to speak at my men’s retreat.

Paul Millerd is the author of The Pathless Path.

His book sold 50,000+ copies and generated over $200,000 in revenue.

But more importantly, it inspired thousands of people to choose a new path and create a life on their terms.

The book blew up out of nowhere, without any fancy marketing strategy or well-known publisher.

In fact, Paul self-published the book.

It spread because it spoke to people’s hearts and souls.

~

When I read The Pathless Path, I was looking for answers.

⦿ I was at a top 10 university in the US.

⦿ I had a 3.5 GPA and was studying economics and psychology.

⦿ I was on my way to a high-paid finance job.

But my heart was pulling me in another direction.

✮ I loved writing

✮ I craved travel

✮ I wanted to be free

I didn’t buy the idea that I had to wait until 65 to retire and live the life I wanted.

Who came up with that idea anyways?

The Pathless Path clarified everything I was already feeling internally.

💡 Maybe there was another way to live than the way society told me I had to!?

💡 Maybe I could escape the 9-5 world before I ever entered!?

💡 Maybe I never had to work a corporate job!?

The book gave me the conviction to go all in on my dreams.

It reassured me that there were other people out there like me.

And made me feel like I wasn’t crazy for wanting something different.

A quote from the book that I still think about to this day:

⮑ “On the pathless path, retirement is neither a destination nor a financial calculation, but a continuation of a life well-lived.”

Three years later, I’ve become a full-time writer, traveled the world, hosted retreats, and now get paid to help others create their own path.

And if you had told me I’d be doing a podcast with Paul in Thailand just a few years after his book changed my life…

I would have said you were crazy.

But that’s the power of the internet.

That's the power of the creator economy.

And that’s the power of walking The Pathless Path.

Thank you, Paul.

~

If you’re looking for permission to go your own way…
or simply want to imagine another way to live…

Read The Pathless Path.
(Link in comments. No affiliate, just appreciation.)

Frequency Coach & Creator Consultant | Helping founders & creators unlock clarity, vitality & revenue through inner alignment and strategic execution | DM me “ENERGY” for a free consult.

Transurfing your highest timeline happens through the energy of the heart - not the mind.

The mind thinks in terms of fear, limitation, and practicality - whereas the heart KNOWS through love, feeling, and intuition.

The mind is not to be dismissed, but instead to be used as a tool for the soul to navigate reality.

But it is the frequency of the HEART that's the compass to your highest path in the quantum field.

Tune into the heart through breathwork, guided meditations, and play, and once you find it, live from your chest before your mind.

This is the way to your highest timeline.

You metaphysically become your environment.

You don't just absorb the energy of the people you surround yourself with or the content you consume.

You also absorb the energy of the environment you live in.

All physical locations contain unique "auras" or "energy fields." The longer you stay in a physical location, the deeper the energy imprints into your own biology, psychology, and spirit.

This is why when someone moves to a masculine city like New York or Dubai, they become more masculine.

But when they move to a beach town in Costa Rica or Thailand, they naturally become more feminine.

From a nondual perspective, there is no separation between you and your environment.

It is all "one."

Where do “you” end and your environment begin?

This is why it’s a death sentence for your own personal expansion to stay locked away in your room for months on end.

You will literally become the room. Your energy field will morph with the rooms. The room's characteristics become your own:

- The rigid walls will make your thinking rigid
- The stale air will make you lazy and apathetic
- The lack of novelty will stunt your personal evolution

Look at any location you’ve lived in over the course of your life, and you’ll notice the energy or the aura of the environment became your own.

The Kyabllion states:

“Everything moves, everything vibrates.”

The environment you live in is not a stagnant entity.

It moves, vibrates, imprints, and programs as much as you do.

This is why there are very few fat people in Bali or Costa Rica. The environment has the energy of movement, flow, and heat, so people adapt to it.

There are also very few unambitious people in New York or Dubai. The fast-paced environment pulls everyone into forward motion.

Knowing this subtle truth, you can work with it intentionally.

Identify who you want to be.

Look on the level of ENERGY.

Note the key traits you want to adopt:

- Creative
- High energy
- Masculine
- Feminine
- Focused
- Light
- Lean
- Healthy

Then, move to a location that already carries your intended energy, and your energy field will naturally rewire itself to match its energy.

And if you can’t move, then go to more places in your current environment that match your intended energy.

Just being in the gym, going to yoga classes, or spending more time outside will naturally make you more fit.

Or spending more time at cafes, art studios, and in nature will make you more creative.

Even going out to the bar or club scene will do wonders for elevating your energy if you’ve been stuck inside your room for months on end.

The fastest way to step into your next identity is to put your body in the rooms and places that reflect who you’re becoming.

Your entire bio-energetic system will literally rewire itself to reflect the environment you put yourself in.

Challenge for today:

Only allow yourself to think thoughts of abundance.

When a thought of lack or scarcity arises, notice the thought, and replace it with a thought of abundance:

- "I am a magnet for abundance."
- "Abundance flows to and through me."
- "I am infinitely creative, intelligent, and intuitive."
- "I spot money-making opportunities others can't see."
- "There are infinite amounts of abundance around me."

The key here is maintaining constant awareness of your thoughts.

Through awareness and intention, you can change the frequency of your thoughts from lack-energy to abundant-energy, and you begin to reprogram your mind to a default state of abundance.

Once this becomes habit (through practice), it's only a matter of time before your external reality reflects the frequency of abundance happening within your mind.

Energy, Frequency, Vibration ∞ Helping high-performers optimize their energy and unlock peak performance ∞ DM me “ENERGY” for a free consult.

10 ways to enhance your creativity as a creator (and stand out in the age of AI slop):

Open article: 10 ways to enhance your creativity as a creator (and stand out in the age of AI slop) by livinginternet.substack.com

10 ways to enhance your creativity as a creator (and stand out in the age of AI slop)

Success is a game of frequency.

The person with the most energy always wins.

I’m not just talking about "success" as numbers in a bank account or followers on your social media account.

I’m talking about success that cannot be measured.

• Joy
• Peace
• Energy
• Vitality 
• Alignment
• Clarity 
• Passion 
• Meaning
• Aura 

Frequency cannot be quantified.

But it is felt by everyone.

• Potential clients feel it
• Business partners sense it
• Romantic interests are magnetized to it

Your AURA is your most powerful asset.

When you realize everything in life is downstream of your frequency, it becomes obvious that you should optimize for staying in a high-frequency state.

The most powerful thing you can do for your life, business, and relationships is raise your consciousness.

~

If you’re a high-performing founder, creative, or executive ready to elevate your energy, clarity, and focus — DM me “ENERGY” for a free consult.

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Serge K.

Jack Moses

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