INXY Payments

Co-Founder

At INXY Payments, we pioneered the bridge between Web2 and crypto payments. We lead an authorized EU fintech that processes $60M+ in monthly volume, helping established businesses integrate cryptocurrency payments, handle mass payouts, and manage crypto-fiat conversions seamlessly.

I build and scale innovative financial products that solve real business challenges. At INXY Payments, we've rapidly grown to $60M and serve major clients like SolarStaff, 4dev, Trafficstars, Propellerads, MediaCube, and SkyCoach while securing seed funding and EU licensing.

CPO / Co-founder

ATMEEX (Microclimatica LLC) 

Tasks:
•	Create and develop a new line of business from scratch: HVAC smart system: from idea to mass production: full R&D cycle of a series of smart devices for apartment buildings
•	Achieve key performance indicators and provide operations in finance, HR, purchasing, sales and marketing

Achievements:
1.	In 14 months, developed from scratch and launched a unique set of products for developers:  intelligent HVAC system for apartment buildings 
2.	Organized the entire cycle of product development and provided timely development cycle including processes of prototyping, industrial design, UI/UX, hardware/software development; Metrics: COGS, Gross Profit 
3.	Successfully completed the entire R&D cycle from the hypothesis testing to reverse engineering, final prototype and mass production
4.	Participated in the largest Russian air conditioner plant’s production organization 
5.	Developed and implemented operational business processes:
•	Finance management: P&L, Unit-economics; 
•	Personnel development: recruitment, adaptation, assessment, training, motivation 
•	Product team management: team interaction and productivity through the introduction of KPIs / Metrics
•	Procurement and logistics management: selection of equipment components, logistics supply chain deployment
•	Development management: hardware, software (iOS/Android applications), UX/UI
•	Sales management: negotiating with key partners of the company: PIK Group, Samolet, A101
•	Marketing development

All of the above resulted in:  
1.	Attracting investments and signing a $7.5Mln in 2021
2.	Presenting the project to the customer, demonstrating a working prototype, successfully selling a share of the business to PIK company, the largest developer company 
3.	Achieving operating profit within the first year; 43% COGS reduction from the first batch to mass production
4.	Keeping Fix Costs for the first 8 months of the project within <10% of the budget

Managing Director /  CPO - 35+ direct reports

Arteza

100+ direct reports, 7 departments: development department together with CTO: front/backend, UX/UI, project managers; product managers and marketing department: marketers, designers, photographers, videographers, screenwriters
Tasks:
●	Increase the profitability of departments, optimize the efficiency of departments and teams
●	Improve all key product metrics; find new points of growth and develop business strategy 

Achievements:
1.	Carried out detailed user cohort analysis, identified 7 points of growth in the cohort of new and old users
2.	Optimized conversion metrics C1, C2, AMPU, CAC, AMPPU, AvPayment Count, AvPrice
3.	Developed Strategy 2020: Business unit, KPI, Metrics for HR dept., KPI/ Metrics/ Targets for marketing dept.
4.	Launched a cycle of testing from 5 to 20 product hypotheses per week
5.	In 2 months developed solutions for process optimization, marketing management; introduced KPI for all departments, set year and quarter goals 
6.	During the first quarter optimized the process of returning old users’ cohorts through e-mail marketing, loyalty programs
7.	Optimized A/B seamless testing across the entire Customer Journey Map funnel
8.	Implemented Sales flow by launching sales campaigns controlling product profitability and balance turnover

All of the above resulted in: 
1.	Reducing by 30% user losses at the final step of the funnel 
2.	Increasing Average Price by +100%; improving Average Payment Count by +30-35%
3.	Increasing ARPPU by +15% on average for the whole period, and by 80% during sales periods
4.	Increasing by +20-40% the effectiveness of advertising campaigns (in terms of CTR / AOV efficiency), by 3-12% the profitability, by 15% the balance turnover; increasing by +180% YoY turnover; 100%+ achieving key indicators of turnover and profitability for the business

Managing Director - Product Marketing / E-commerce

Rusklimat Company, one of the biggest producers of the Heating, Conditioning, Air treatment in RUS

Tasks:
•	Reanimate the falling business category: dropped on the market from the 1st to the 3rd place, 2.5+ times’ drop in turnover  
•	Increase shelf presence and share in all key retailers and online platforms
•	Reduce the company stock balances, increase the partners’ turnover of stocks 

Achievements:
1.	Developed a market capture strategy; completely updated the line of 13 Air Treatment products for brands: Electrolux, Zanussi, Ballu
2.	Launched the unique Ballu Kids Disney product on the market which was awarded by Disney as the best licensed product 2015 
3.	Held 2 season launches in 15 Russian cities: 15 conferences for key partners in the regions, new product presentations, listings
4.	Held successful negotiations with 10+ key retailers; developed and implemented 30+ promotions and events 

All of the above resulted in:
1.	In 12 months, becoming No. 1 on the market according to GFK, increasing the market share from 16% to 24% with three brands – Electrolux, Zanussi, Ballu
2.	Increasing by 50-60% the shelf share in key retail chains: by 50% in MVideo, by 60% Eldorado.
3.	Increasing turnover by 43% and reducing stock balances to the KPI level

Deputy Commercial Director, Product Director, 3 product managers direct reports

Polymedia, (one of the top system integrators on the market. Over 400 ppl, 12 regional offices) 

Tasks: 
- Launch new brands and products on the market; optimize marginality, profitability and turnover in key areas, reduce costs in non-core activities

Achievements: 20+ thousand items in product portfolio 
1.	Created marketing department with clear transparent KPIs; Launched 20+ promotions for sales of balances from partners
2.	Successfully negotiated with the Canadian manufacturer PROMETHEAN, the USA manufacturer of sensors PASCO SCIENTIFIC on the exclusive products distribution on the whole market
3.	Launched a new website and a teacher community site with gamification elements

All of the above resulted in:
1.	Increasing the average margin for all brands by 10-15%; increasing the company turnover by 154% over the working period 
2.	Successfully bringing to market Promethean brands: market share - 15%; #2 on the market; > 25% of the company's turnover; the PASCO Scientific brand introduction

CMO, 15 direct reports (product managers, analysts, methodologists, marketers)

LG Electronics

Tasks (in total):
•	Close the gap on the top competitor; increase market and shelf share; bring new products to the market
•	Increase profitability of the category in general, cost effectiveness and EBITDA
Achievements: 
LG Electronics: 1+ billion budget under management at ATL / BTL / In-store / Events / Digital
1.	In one year successfully brought 5 new product lines to the market – more than 25 SKU, which helped to close the gap on the top competitor by 7% (to 2% gap) and increase turnover by 34% YoY. 
2.	Organized and held 5 national road shows and major events in the largest Russian cinemas to generate consumer interest in a new line of goods: 12 cities concurrently / 10 shopping malls in Moscow (a unique project in the electronics segment).
3.	6+ successful project launches with 4 key retailers, which helped increase the premium product shelf share in key retailers by 20%

Product Marketing Manager, 3 direct reports (product managers)

De'Longhi Group

Tasks (in total):
•	Close the gap on the top competitor; increase market and shelf share; bring new products to the market
•	Increase profitability of the category in general, cost-effectiveness and EBITDA

De’Longhi Russia: 
1.	Named the best market share (in money terms and in pieces) in the coffee makers, coffee machines and radiators according to GFK. Successful market launches of new compact coffee machines, Icona premium breakfast sets, ironing systems
2.	Achieved 200+% increase in YoY, increased shelf share in all federal channels by 15-25%
3.	Launched new products with NESPRESSO and distributed Nespresso coffee machines to federal channels; increased profitability by 15%

Brand Manager of De'Longhi brand

🚀 Empowering Entrepreneurs with AI | Co-founder @INXY.io , $10Mln/month and scaling to 🦄 | Tech & Leadership Advocate | 53+ Products Launched | $7.5M Raised | Business Growth & Innovation

At INXY Payments, we pioneered the bridge between Web2 and crypto payments. We lead an authorized EU fintech that processes $50M+ in monthly volume, helping established businesses integrate cryptocurrency payments, handle mass payouts, and manage crypto-fiat conversions seamlessly.

I build and scale innovative financial products that solve real business challenges. At INXY Payments, we've rapidly grown to $50M and serve major clients like SolarStaff, 4dev, Trafficstars, Propellerads, MediaCube, and SkyCoach while securing seed funding and EU licensing.

Previously:
✧ Led the creation of revolutionary HVAC systems as Managing Director, building a $7.5M business acquired by PIK Group
✧ Managed a 200-person creative team at Arteza.com through its $120M acquisition, overseeing marketing, design, product, and multimedia operations

My expertise lies in:
✧ Taking products from concept to scale
✧ Navigating complex regulatory environments
✧ Building and leading high-performance teams
✧ Identifying and executing strategic growth opportunities

Serge K.

KACHURA GAMES

My company specializes in developing casual and hybrid projects for both mobile and PC games. We focus on creating innovative and engaging gaming experiences tailored for diverse platforms. With a team of skilled professionals, we work tirelessly to blend creativity and technology, bringing unique concepts to life. Our dedication lies in crafting games that captivate audiences, offering seamless gameplay and immersive graphics. Whether it's the simplicity of mobile games or the complexity of PC gaming, we strive to deliver entertainment that resonates with players worldwide.

CEO at KACHURA GAMES

Beresnev Games

3D Modeling: Creating high-quality 3D models of characters, objects, and environments for games, as well as optimizing models for optimal game engine performance.

Texturing: Developing textures and materials for 3D models to achieve a realistic look and atmosphere in game worlds.

Concept Art: Designing conceptual ideas and artistic concepts for characters, architecture, and the game world. These concepts help visualize and define the game's artistic style.

User Interface (UI) Design: Creating intuitive and visually appealing user interfaces for the game, including menu elements, buttons, icons, and other visual components.

Close Collaboration with Developers: Interacting and exchanging information with developers to ensure graphics solutions meet the game's technical requirements. Collaborating with programmers and other artists to achieve common project goals.

Optimization and Performance Enhancement: Optimizing graphics resources and textures to ensure optimal game performance on various platforms.

Research and Implementation of New Technologies: Keeping track of new trends and technological solutions in graphics and the gaming industry, researching them, and implementing them in the game development process to enhance the product's quality.

Feedback and Iterative Process: Receiving feedback from testers and players, actively participating in the iterative development process, and making corrections and improvements to graphic design based on received data.

3D Generalist

CM Games

My work involves creating 3D models, developing unique character concepts, providing technical assistance, and closely collaborating with game developers. I specialize in crafting high-quality 3D models, giving each object and character a distinctive style and personality.

I am also engaged in character concept development, meticulously detailing their appearance, traits, and backstories. I aim to create characters that not only look intriguing but also have deep emotional and moral dimensions, making them memorable for players.

Furthermore, I actively liaise with game developers, ensuring close collaboration and effective information exchange. My goal is to achieve a harmonious balance between graphical solutions and the technical capabilities of the game. I pay special attention to optimizing graphical elements to ensure smooth and efficient gameplay.

My work is not just about creating visuals; it's about contributing to the creation of captivating worlds and characters that capture players' attention and provide an unforgettable gaming experience.

3D Artist

Stone Falcon

STONE FALCON is a game design and development company created in 2009. We specialize in games for iOS, Android and Windows platforms. 
 
Our team is made of highly experienced artists and programmers who have been in the industry for more then 10 years. Our in-house proprietary pipeline technology allows us to reduce costs and development time.
 
StoneFalcon has you covered both technically and artistically. We dedicate our full attention, skills and experience to you so we can satisfy your needs whether you want to outsource just a small part of your project or hire us for the full development of your game.

Art Director, Game Designer

“Yes-studio”

I am responsible for high and low-poly modeling of characters and nature, as well as writing MEL scripts and working with expressions. In the first three months, I led the character development department, managing a team of five people and collaborating with freelancers, project directors, and artists. 

After the initial three months, I was promoted to a project supervisor role. In this capacity, I oversaw all aspects of creating an animated film, collaborated with heads of production departments, managed and developed the project, and worked closely with the project director and producer. Additionally, I was involved in staff recruitment for the project.

Character Artist

i-Free

Responsible for high\low poly level, character modeling, texture painting, environment, concept art, staff training, MEL scripting and expressions.

Nival

Responsible for high\low poly level modeling, objects and characters

Computer Animation studio “Petersburg”

Responsible for high\low poly level modeling, rigging of objects and characters, MEL scripting and expressions.

3D Artist, Rigger

IT Territory Nord

Responsible for high\low poly character modeling,

Saber Interactive

3D Modeler, Game Designer: responsible for high\low poly level modeling, developing of game level possess.

Characters modeling for games, both human and animal (HighRes and LowRes). Making digital doubles of real persons. Texturing for games and for rendering.
Rigging characters.

Software: 
- Maya 
- 3ds Max 
- Zbrush 
- Mudbox 
- Adobe Photoshop 
- Deep Paint3D 
- TopoGun 
- UV Layout
- Xnormal 
- BodyPaint
- Substance painter
- Unity 3D

Technical: 
- Hi and law Poly 3D Modeling
- Texture painting
- MEL scripting and expressions
- Rigging characters
- Concept art
- VFX Unity

taplio

The Battle

Serge K.

Ilya Kachura

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