INXY Payments

Co-Founder

At INXY Payments, we pioneered the bridge between Web2 and crypto payments. We lead an authorized EU fintech that processes $60M+ in monthly volume, helping established businesses integrate cryptocurrency payments, handle mass payouts, and manage crypto-fiat conversions seamlessly.

I build and scale innovative financial products that solve real business challenges. At INXY Payments, we've rapidly grown to $60M and serve major clients like SolarStaff, 4dev, Trafficstars, Propellerads, MediaCube, and SkyCoach while securing seed funding and EU licensing.

CPO / Co-founder

ATMEEX (Microclimatica LLC) 

Tasks:
•	Create and develop a new line of business from scratch: HVAC smart system: from idea to mass production: full R&D cycle of a series of smart devices for apartment buildings
•	Achieve key performance indicators and provide operations in finance, HR, purchasing, sales and marketing

Achievements:
1.	In 14 months, developed from scratch and launched a unique set of products for developers:  intelligent HVAC system for apartment buildings 
2.	Organized the entire cycle of product development and provided timely development cycle including processes of prototyping, industrial design, UI/UX, hardware/software development; Metrics: COGS, Gross Profit 
3.	Successfully completed the entire R&D cycle from the hypothesis testing to reverse engineering, final prototype and mass production
4.	Participated in the largest Russian air conditioner plant’s production organization 
5.	Developed and implemented operational business processes:
•	Finance management: P&L, Unit-economics; 
•	Personnel development: recruitment, adaptation, assessment, training, motivation 
•	Product team management: team interaction and productivity through the introduction of KPIs / Metrics
•	Procurement and logistics management: selection of equipment components, logistics supply chain deployment
•	Development management: hardware, software (iOS/Android applications), UX/UI
•	Sales management: negotiating with key partners of the company: PIK Group, Samolet, A101
•	Marketing development

All of the above resulted in:  
1.	Attracting investments and signing a $7.5Mln in 2021
2.	Presenting the project to the customer, demonstrating a working prototype, successfully selling a share of the business to PIK company, the largest developer company 
3.	Achieving operating profit within the first year; 43% COGS reduction from the first batch to mass production
4.	Keeping Fix Costs for the first 8 months of the project within <10% of the budget

Managing Director /  CPO - 35+ direct reports

Arteza

100+ direct reports, 7 departments: development department together with CTO: front/backend, UX/UI, project managers; product managers and marketing department: marketers, designers, photographers, videographers, screenwriters
Tasks:
●	Increase the profitability of departments, optimize the efficiency of departments and teams
●	Improve all key product metrics; find new points of growth and develop business strategy 

Achievements:
1.	Carried out detailed user cohort analysis, identified 7 points of growth in the cohort of new and old users
2.	Optimized conversion metrics C1, C2, AMPU, CAC, AMPPU, AvPayment Count, AvPrice
3.	Developed Strategy 2020: Business unit, KPI, Metrics for HR dept., KPI/ Metrics/ Targets for marketing dept.
4.	Launched a cycle of testing from 5 to 20 product hypotheses per week
5.	In 2 months developed solutions for process optimization, marketing management; introduced KPI for all departments, set year and quarter goals 
6.	During the first quarter optimized the process of returning old users’ cohorts through e-mail marketing, loyalty programs
7.	Optimized A/B seamless testing across the entire Customer Journey Map funnel
8.	Implemented Sales flow by launching sales campaigns controlling product profitability and balance turnover

All of the above resulted in: 
1.	Reducing by 30% user losses at the final step of the funnel 
2.	Increasing Average Price by +100%; improving Average Payment Count by +30-35%
3.	Increasing ARPPU by +15% on average for the whole period, and by 80% during sales periods
4.	Increasing by +20-40% the effectiveness of advertising campaigns (in terms of CTR / AOV efficiency), by 3-12% the profitability, by 15% the balance turnover; increasing by +180% YoY turnover; 100%+ achieving key indicators of turnover and profitability for the business

Managing Director - Product Marketing / E-commerce

Rusklimat Company, one of the biggest producers of the Heating, Conditioning, Air treatment in RUS

Tasks:
•	Reanimate the falling business category: dropped on the market from the 1st to the 3rd place, 2.5+ times’ drop in turnover  
•	Increase shelf presence and share in all key retailers and online platforms
•	Reduce the company stock balances, increase the partners’ turnover of stocks 

Achievements:
1.	Developed a market capture strategy; completely updated the line of 13 Air Treatment products for brands: Electrolux, Zanussi, Ballu
2.	Launched the unique Ballu Kids Disney product on the market which was awarded by Disney as the best licensed product 2015 
3.	Held 2 season launches in 15 Russian cities: 15 conferences for key partners in the regions, new product presentations, listings
4.	Held successful negotiations with 10+ key retailers; developed and implemented 30+ promotions and events 

All of the above resulted in:
1.	In 12 months, becoming No. 1 on the market according to GFK, increasing the market share from 16% to 24% with three brands – Electrolux, Zanussi, Ballu
2.	Increasing by 50-60% the shelf share in key retail chains: by 50% in MVideo, by 60% Eldorado.
3.	Increasing turnover by 43% and reducing stock balances to the KPI level

Deputy Commercial Director, Product Director, 3 product managers direct reports

Polymedia, (one of the top system integrators on the market. Over 400 ppl, 12 regional offices) 

Tasks: 
- Launch new brands and products on the market; optimize marginality, profitability and turnover in key areas, reduce costs in non-core activities

Achievements: 20+ thousand items in product portfolio 
1.	Created marketing department with clear transparent KPIs; Launched 20+ promotions for sales of balances from partners
2.	Successfully negotiated with the Canadian manufacturer PROMETHEAN, the USA manufacturer of sensors PASCO SCIENTIFIC on the exclusive products distribution on the whole market
3.	Launched a new website and a teacher community site with gamification elements

All of the above resulted in:
1.	Increasing the average margin for all brands by 10-15%; increasing the company turnover by 154% over the working period 
2.	Successfully bringing to market Promethean brands: market share - 15%; #2 on the market; > 25% of the company's turnover; the PASCO Scientific brand introduction

CMO, 15 direct reports (product managers, analysts, methodologists, marketers)

LG Electronics

Tasks (in total):
•	Close the gap on the top competitor; increase market and shelf share; bring new products to the market
•	Increase profitability of the category in general, cost effectiveness and EBITDA
Achievements: 
LG Electronics: 1+ billion budget under management at ATL / BTL / In-store / Events / Digital
1.	In one year successfully brought 5 new product lines to the market – more than 25 SKU, which helped to close the gap on the top competitor by 7% (to 2% gap) and increase turnover by 34% YoY. 
2.	Organized and held 5 national road shows and major events in the largest Russian cinemas to generate consumer interest in a new line of goods: 12 cities concurrently / 10 shopping malls in Moscow (a unique project in the electronics segment).
3.	6+ successful project launches with 4 key retailers, which helped increase the premium product shelf share in key retailers by 20%

Product Marketing Manager, 3 direct reports (product managers)

De'Longhi Group

Tasks (in total):
•	Close the gap on the top competitor; increase market and shelf share; bring new products to the market
•	Increase profitability of the category in general, cost-effectiveness and EBITDA

De’Longhi Russia: 
1.	Named the best market share (in money terms and in pieces) in the coffee makers, coffee machines and radiators according to GFK. Successful market launches of new compact coffee machines, Icona premium breakfast sets, ironing systems
2.	Achieved 200+% increase in YoY, increased shelf share in all federal channels by 15-25%
3.	Launched new products with NESPRESSO and distributed Nespresso coffee machines to federal channels; increased profitability by 15%

Brand Manager of De'Longhi brand

🚀 Empowering Entrepreneurs with AI | Co-founder @INXY.io , $10Mln/month and scaling to 🦄 | Tech & Leadership Advocate | 53+ Products Launched | $7.5M Raised | Business Growth & Innovation

At INXY Payments, we pioneered the bridge between Web2 and crypto payments. We lead an authorized EU fintech that processes $50M+ in monthly volume, helping established businesses integrate cryptocurrency payments, handle mass payouts, and manage crypto-fiat conversions seamlessly.

I build and scale innovative financial products that solve real business challenges. At INXY Payments, we've rapidly grown to $50M and serve major clients like SolarStaff, 4dev, Trafficstars, Propellerads, MediaCube, and SkyCoach while securing seed funding and EU licensing.

Previously:
✧ Led the creation of revolutionary HVAC systems as Managing Director, building a $7.5M business acquired by PIK Group
✧ Managed a 200-person creative team at Arteza.com through its $120M acquisition, overseeing marketing, design, product, and multimedia operations

My expertise lies in:
✧ Taking products from concept to scale
✧ Navigating complex regulatory environments
✧ Building and leading high-performance teams
✧ Identifying and executing strategic growth opportunities

Serge K.

Hands-on advice to help you start and scale your online brand and internet business.

Alex Colhoun

Here are 5 unofficial LinkedIn rules that should be real LinkedIn rules 👇🏻

1. Stop relying on copying other people.

Copying people is no different than cheating on your tests back in school.

Stop copying people. You can't preach "build your personal brand" and then copy someone else's.

I see this too often now, so I'm posting about it.

2. Why are you still using hashtags?

Hashtags have already been debunked and don't do anything helpful for your content.

They honestly just look bad.

Have you ever searched for a topic using hashtags? Probably not. Don't use them.

3. Stop ignoring your audience...

This one is bad. And it happens way too often.

Jasmin Alić talks about this all the time.

Your content is used to nurture. To build an audience. To build your personal brand.

When people comment on your posts, reply to them. Have a convo. Don't leave them hanging!

4. Enough with the AI comments.

Look, I'm all for a commenting strategy.

But 50-100 comments a day using AI is so bad. This is next-level destroying your trust.

Pretty soon, you'll see a major negative impact.

Don't do it.

5. Don't generate AI garbage for your audience.

Posting consistently on LinkedIn will be a massive part of your growth journey.

But posting just to post isn't worth it, especially if you're using AI to create slop.

Take 5 minutes to actually write from your brain.

Enough with the AI slop.

P.S. Okay unrelated to LinkedIn, but I toured the Google headquarters in Michigan for a YouTube event. Met some epic people there.

YouTube x LinkedIn is the best organic combo out there. More coming on this topic soon!

We build your LinkedIn content engine → You get clients & authority. Proven systems used by 19K+ founders.

My 3,500+ posts that I've written this year all have one thing in common every single time: 👇🏻

Super duper eye catching visuals. 

The visuals you use on your posts is literally the main reason why people stop to look at them. 

This is what you're probably doing WRONG:

• Using images that don't fit the post at all.
• Posting blurry or super low quality images.
• Using generic stock photos (lol.)

This is probably why your engagement is so bad.

I will say when I first posted back in 2023, my visuals were REALLY bad. Like terrible bad. 

• 10-15 likes on a good day. 
• Random visuals every couple of days. 
• Really no vision in anything I pressed "send" on.

But now, I have a simple 3-step checklist:

Step 1.) Before/after images when I have client results and transformation to share. 

Step 2.) Personal images of myself working, traveling, etc. that show genuine emotion. 

Step 3.) Use Lightroom or Photoshop to brighten/enhance photos for the feed.

Same content, better visuals = 
3x more engagement.

People judge your post in 0.3 seconds.
That's how long you have to grab their attention.

Your visual either stops the scroll...
Or it doesn't...

Be INTENTIONAL with your posts. 

Authentic Emotion >>> 

P.S. I'd love to see your best most recent personal image photos in the comments! I'll share mine too.

No alternative text description for this image

Here's my storytelling formula that actually gets people to read your LinkedIn posts👇🏻

Storytelling ≠ sharing random life updates.

If you want to actually get people to read your posts, this 3-part structure hooks your audience:

Part 1) Before 

Show who you were or what you struggled with.

Don't make this perfect. 
Don't sound too polished.

Nobody will relate to it. 

Don't try to sound like you have everything "figured out". I promise you that won't help. 

Part 2) Journey: 

This is the obstacle that changed everything. 

What moment changed your perspective?
What did you figure out that most haven't yet?

I do this in all of my content. 

It's a non-negotiable. 

Part 3) After

This is the result, lesson, and/or outcome. 

The goal here is pretty simple:

Get people to think:

"If they figured it out, maybe I can too."

Storytelling with zero structure is a no-go.

Random stories = no results. 
Transformation = the easiest way to sell. 

This isn't Instagram where posting about your morning coffee will go viral. 

I mean maybe if you're lucky...

Using storytelling to solve problems >>> 

Don't sleep on this formula.

P.S. I'm testing a new content system that uses this exact formula. If you want early access to see how it works, drop a comment and save this post.

In the past 365 days, I've posted over 1,000 times on LinkedIn (and it was worth it). 

Over this time, I've found four types of content that perform the best on the platform:

1. Follower Growth | Trust + Authority
2. Engagement Inticing | Trust + Authority
3. Email List Growth | Business Growth
4. Direct Product Promo | Business Growth

The first two types are to grow your brand.
The second two are to grow your business. 

70% of my content lies in building trust and authority, while 30% promotes paid offers. 

The goal is to:

1. Sell without actually "selling."
2. Be the #1 creator in your niche. 
3. Be real and actually do YOU, not copy others.

If you're posting just for the sake of posting, there's no point in writing content. 

Align with your long-term goals. 

That's how you'll stand out over time. 

P.S. I'm in Canada right now. Writing this from the mountains. I LOVE IT. New York City tomorrow!!

Anyone in NY? Let's get some content going.

JSESSIONID

li_at

Talks about #branding, #business, #marketing, #audiencebuilding, and #entrepreneurship

This is probably one of the best LinkedIn features: 

LinkedIn Live (and let me show you why).

This feature alone generates a lot of new business. 

(save this post for later)

Here's what my strategy looks like: 

1. LinkedIn Live every Friday @ 12:00 PM CST
2. First 5-6 minutes are intro + welcoming. 
3. 5-15 minutes in, we go into the "why" factor.
4. After 15 minutes, the system breakdown begins.
5. The final 10 minutes are left for Q&A. 

I'm also answering questions as they come in throughout the Q&A. It's live for a reason. 

Now here's the tech stack I'm using:

Camera: Canon R6
Lighting: Amazon Box Light
Audio: DJI Mic Mini (Wireless)
Data Transfer: Elgato Cam Link
Hardware: MacBook Pro (or Desktop)
Software: OBS (Open Broadcaster Software)

If you're planning to host a LinkedIn Live, you also need a general idea to follow.

I take the top questions asked in my Skool community and break down my solutions. 

Then we'll make a list of Q&A questions for the end so we can jump into them all. 

This is just the simple behind-the-scenes.

We run LinkedIn Live sessions for clients who want more reach on the platform. 

If you want to work 1:1 with me to build your content engine → go to my profile and book a call.

P.S. this is more of my travel setup (not my actual studio). I’ll do another when I’m at the studio!

"I'm no expert in my niche, so I have zero clue what to post on LinkedIn."

This is by far one of the most common DMs I get.

And this is from people all over:

1. Early on in their careers.
2. Mid-career or making massive changes.
3. Or comfortable in career but don't have clarity.

I'll be honest → when I first started, I really didn't know what to do either (some days were hard).

But you do not need 30+ years of experience or a college degree to create valuable content.

I've done many niches over the years:

Web Development, Coding, Gaming, NFTs, Crypto, Dropshipping, Personal Branding, etc.

I started with zero industry knowledge.
And not much of a personal brand at all.

Instead of worrying about if you're "knowledgeable" enough, use this 5-step system:

1️⃣ Share your behind-the-scenes.

People want to see your systems. 

What you're doing. 
What you're building.

They can't find that anywhere else.

2️⃣ Share your opinions / controversial ideas.

The easiest way to go "viral" on social media is to take hot topics and share your crazy input.

People get triggered easily.

3️⃣ Get inspo from top viral content.

Track content for the past 30 days in your niche. 
Sort by top-performing.

Then recreate it with your own spin.

4️⃣ Build a system to track what's working.

Create a simple Google Sheets to track what content is getting traction / what isn't.

Content that Works = Re-Purpose
Content that Doesn't Work = Remove or Fix

5️⃣ Attract an audience of fans, not nothingness.

This is what 99% of people on LinkedIn don't seem to understand.

You can't just create valuable content every day with no real "purpose" behind it.
Your brand needs an audience that follows you.

Like, actually follows your stuff. 
Interested in what you're doing. 
Has notifications on.

That sort of audience.

Especially with the new LinkedIn changes underway by the end of 2025, early 2026:

Storytelling content is crucial.

You don't need to be an "expert."

"I'm no expert in my niche, so I have zero clue what to post on LinkedIn."



This is by far one of the most common DMs I get.



And this is from people all over:



1. Early on in their careers.

2. Mid-career or making massive changes.

3. Or comfortable in career but don't have clarity.



I'll be honest → when I first started, I really didn't know what to do either (some days were hard).



But you do not need 30+ years of experience or a college degree to create valuable content.



I've done many niches over the years:



Web Development, Coding, Gaming, NFTs, Crypto, Dropshipping, Personal Branding, etc.



I started with zero industry knowledge.

And not much of a personal brand at all.



Instead of worrying about if you're "knowledgeable" enough, use this 5-step system:



1️⃣ Share your behind-the-scenes.



People want to see your systems. 



What you're doing. 

What you're building.



They can't find that anywhere else.



2️⃣ Share your opinions / controversial ideas.

Here's how I write LinkedIn hooks that actually get people to read your posts: 👇🏻

But first, why should you listen to me?

I've helped over 300 founders build their LinkedIn content engines and get clients from their posts.

All by using: 

The Hook Framework: "How I + Achieved X"

If your hook doesn't get people to stop scrolling, your story really doesn't matter. 

You have about ~1-2 seconds to grab eyes. 

Start your posts with these three phrases:

1. "Here's how I..."
2. Or "How I..."
3. Or "My system to..."

Make it known that these are YOUR words. 

YOUR strategies. 
YOUR systems. 
YOUR story. 

This immediately tells your audience, "This post is about me (a real person) who didn't something that I want to achieve in x amount of time."

I got you with a few examples:

• How I landed my first 5 clients from one post
• How I built a $10K/mo business without cold DMs
• How I 2x engagement w/o changing my strategy

Achievement → Tension → Curiosity.

That is literally the perfect formula. 

And BONUS, you can even make your posts more clickable with the "without" statement:

"How I [achieved result] without [pain point]."

It's your mini cliffhanger. 

If your hooks suck, your posts will be ignored. 

Cheers to building something really cool.

I've never enjoyed saying things have "changed my life" until it actually did. 

So, this is that post. 

LinkedIn is the reason for it all. 

This platform has been able to 10x my business, influence, network, and even my vibes!

It's the reason why I'm coaching LinkedIn. 
It's the reason why I'm selling my systems. 
It's the reason why I love doing what I do. 

Because it works, it gets results, and it changes your life (more than you'd think). 

This is what I do:

1. First off, I write daily content. I get on camera and do group coaching. I get paid for this. 

2. In all honestly, I don't always know what I'm doing and that's okay. Learning as I go is no.1. 

3. My one-person business has allowed me to travel the world and pursue what I love doing. 

LinkedIn is legendary. 

My advice to you is simple:

Start something you love doing and turn it into a revenue stream. 

Go all-in on it. 

Don't settle for less. 
And don't let people tell you otherwise. 

God bless!

P.S. Finishing filming a new YouTube series in the mountains today. WHOOP WHOOP.

If you’re not making money from your content, you don’t have a content strategy. You have a hobby.

Now, I want you to understand this too:

Not all content on LinkedIn is intended to "make you more money."

But if you're building a business and cash flow is necessary, your content should help you sell. 

90%+ of posts on LinkedIn don't do that. 

• Content has no ROI. 
• Random likes but zero leads.
• Posts are filled with AI comments. 
• And you're confused about what to post next. 

I'd focus on content → conversation → conversion.

You need an audience to sell. 
You need trust to sell. 
You need leverage.

So if you're creating content and actually want it to help your business grow, do what we're doing: 

1. Quality content first. 4-7x/week.
2. If you can't post daily, don't. Repost old posts. 
3. Every post = 1 purpose. 1 CTA. 1 topic. 
4. Don't overuse CTAs. Not every post needs one.
5. Create convos in your replies. Ask ?s.
6. Build an audience by showing up more. 
7. Take convos to DMs. Nurture quicker. 
8. Build a "personal" brand. Show your real self.

We've been testing LinkedIn content for 2.5 years. 

Most people here have never used social media. 

They're trying to build a brand/business, 
and LinkedIn is their first social media platform. 

I'm telling you this as someone who's doing:

LinkedIn, YouTube, IG, TT, X, & Twitch.

Master one format, one offer, and one audience.

Scale after you've done that. 

Do you feel like the content you're posting right now is actually helping you sell more?

P.S. In Breckenridge, Colorado, today. Had to spend some time in the mountains to refuel.

The one thing that I HAD to stop overthinking:

"How do I create content and what do I create?"

1. There isn't a one-size-fits-all approach. 
2. "Viral" templates don't work that well. 
3. Relying on other people for advice isn't 100%.

So instead of trying to fit in. 

Instead of relying on others. 
Instead of depending on "viral" templates. 
Instead of hoping things "get better."

I began to rely on two simple things: 

Personal experiences and life. 

Your journey alone is worth sharing online. 

After 3 years on LinkedIn, over 3,500 posts, and traveling around the world to 43 countries:

Simply sharing my experiences, learnings, lessons, and journey has found me the most success. 

I'll teach you all of my best copywriting and LinkedIn business frameworks here: https://lnkd.in/gKnb2JPr

I've seen some of the weirdest trends on LinkedIn in the past 6 months. 

1. 99% of the comments we see are fully AI. Zero time or effort spent on them. You don't know if you're talking to a person or not. 

2. Organic reach has dropped by over 40-50% for many. Same content, same strategies, but reach is down significantly. 

3. Engagement hacks that work on Instagram are on LinkedIn now. Comment for "X". I'll give you "Y". The feeling has changed too. 

4. Gurus now everywhere. The ones who sell "growth" but been active for less than 3 months... Teaching but haven't been taught themselves. 

I could go on and on about things that changed. 

My DMs and feed are FILLED with creators and brands complaining about these things. 

But the reality is, this is LinkedIn now. 

So there are two options we can make:

1. Cry about the changes and low engagement. 
2. Learn to adapt and make changes accordingly. 

I like option two a LOT more. 

Make changes to your business or fall behind. 

Very simple. 

p.s. we're in Hawaii today filming some content. if you're in our Skool community, you know what's coming!

YouTube is officially our no.1 profitable client funnel to LinkedIn. Here's how we do it 👇🏻

Note: LinkedIn is the MAIN social channel.

We use it for everything:

1. LinkedIn content nurtures.
2. LinkedIn content sells.
3. LinkedIn content is discoverable.
4. LinkedIn content drives email sign-ups.

It essentially helps in every aspect of the brand and business that we're building.

Then YouTube comes in.

Here's what that looks like:

1. Every Sunday at 7:00 AM CST = 1x YouTube
2. Each video ranges from 10-30 minutes
3. Long-form content = highest possible value
4. We add lead magnets to each video
5. We drive traffic to Skool + LinkedIn

We repeat this for every video.

BUT, it only works if the video is set up properly.

Next, we use LinkedIn for cross-traffic:

1. LinkedIn promo post to boost YouTube video
2. LinkedIn newsletter to boost as well
3. Then lastly the Skool post to boost

At this point, you can get creative in what you're selling, where to drive traffic to, and how to position yourself.

LinkedIn is the central hub.
YouTube is additional nurturing.
Skool is community.

With these three together, there's zero reason why you should have an issue selling.

We're helping nearly ~550 business owners and creators build this into their own brand strategy.

Feel free to Comment/Like or DM to implement the LinkedIn x YouTube strategy into your business.

P.S. Thanks Detroit for the amazing YouTube event!

Writing scroll-stopping hooks is how I've reached over 24M people using my organic content. 

If you don't have a "good hook" at the start:

• People will scroll right past your fresh content. 
• You'll keep complaining you're not getting leads.
• Money and clients are walking right past you.

There's an easy fix: write good hooks. 

A "good hook" means: 

1. It's super clear and very specific.
2. It shows a strong benefit for your reader.
3. It sparks curiosity or becomes relatable.
4. It's short, punchy, and straight to the point.
5. It shows your authority and expertise. 

Go through the carousel on this post to see the difference between a "good" and "bad" hook. 

You can grab my templates/scripts on slide seven.

👉🏻 P.S. If you want more frameworks to build your personal brand on LinkedIn, drop me a follow.

100 Views vs. 100K Views Carousels

LinkedIn is still the best platform going into 2026.

Yet most people still use it like we're in 2021.

You can post every day.
You can keep chasing viral trends. 
You can keep sticking to generic topics.

But if you're not getting any new business, none of the work you're doing actually matters.

So, of course, I had to build something new.

Here is what works now if you want clients:

1. Solve the "Monday morning problems."
2. An optimized profile worth trusting.
3. Story-driven assets in your REAL life.
4. ZERO super needy first messages.
5. Simple content for fast social proof.
6. Commenting as your central nurturing system.

99% of my posts do NOT go viral.

And I don't need them to.

I care about hitting targeted impressions that hit the exact people who want what I offer.

The ones that pay.

Each of these seven steps goes a lot deeper.

Watch it below while it's still up 👇🏻

Happy Sunday! If I had to start from zero on LinkedIn and make money fast, I know exactly what I’d do. The exact seven-day restart plan that you'll ne

Open article: You Need This LinkedIn Lead Generation Strategy by Alex Colhoun • 1 min read

You Need This LinkedIn Lead Generation Strategy

How to stand out on LinkedIn: do something really cool and talk about the process (here's how):

Why listen to me? 

This is the first step if you want people to actually read through your posts on a daily basis. 

• Why should they trust me? 
• What makes me stand out? 
• Why not just listen to someone else? 

Show what you've done that other people should know about BEFORE they listen to you.

Your LinkedIn timeline is filled with garbage. 

People teaching you stuff they haven't even done themselves (crazyyy).

Go through the carousel on this post. 

I hope you find something valuable in it (and take action on the last slide; I promise it's worth it). 

Cheers to building something really cool.

The Writing Hack that Got Me to $100K

"I don't know how to get my content to 'sell'." 

I got you. Here's how I do it:

1. Your ICP pain points (main struggles)

• Call out the frustrations your target audience has
• Show the cost of staying stuck (lost leads, etc)
• Frame the fix based on your systems

2. The desires / preferred outcomes

• Show the future state your systems create
• Posting with purpse > posting consistent
• Target the exact outcome your sell

3. Break down your offer in simple terms

• Say exactly what your offer does
• Tell people who it's for and who it's not
• Explain the predictable outcomes (real numbers).

4. Show the transformations of clients

• Show the state before your target is stuck in
• Explain the change once they used your systems
• Show the measurable result they hit

6. Use your audience's comments/questions

• Pull a common DM or comment you receive
• Break it down into a simple before/after post
• Using your systems, build it into the post

7. Speak to the right people

• Speak directly to your ideal customers
• Make sure you keep it narrow to the right people

8. Build out problem → solution posts

• Problem → fix → outcome
• Write very punchy and straightforward
• Single images or carousels do super well

9. End posts with super solid CTAs

• One CTA only per post
• Push to newsletter, lead magnet, or YouTube
• Match the CTA to the purpose of the post

If you understand how each of these steps works, you'll have a much easier time selling your content. 

Remember this:

If you don't promote yourself, no one else will. 

P.S. I'm really curious if any of you are using external platforms to promote your offers, content etc. YouTube? Newsletter? Lead Magnets? Or just strictly using LinkedIn?

Sharing tips/frameworks on LinkedIn is destroying your strategy (I know, I've been there):

And I don't mean completely stop teaching or never share valuable info on the platform. 

(You should definitely keep helping people.)

My engagement tanked in the last 2-3 months. 

And here's why:

1. People don't buy the information you have. They buy the transformations that you provide.

2. Personal stories are by far the easiest way to connect with your audience. 

3. Your journey, what you do, and how you do it matter way more than your "knowledge."

4. Know the difference between educating people vs. driving emotion. Emotion sells. 

My goal is to never be the smartest in the room. 

I like to share the messy middle of my business.

• My horrible failures in the last few years. 
• The wins that I honestly didn't expect. 
• Aspects that have totally changed my business.

People will actually engage with this. 

I want you to see yourself in my story. 

Here's my advice for your content on LinkedIn:

1. Add one transformation/post. 
2. Show the wins AND the struggles
3. Include emotions in your decisions. 
4. Show people how it changed your life. 
5. Let people see the real YOU, not perfect you.
6. Introduce your before and after moments. 
7. Explain your learnings (not just what you know).

The goal is to build a following of people who actually trust you. Not just a follower count. 

When someone sees their OWN struggles in your posts, they believe you can help them transform.

Save this post if you need the reminder ✌🏻

Here's how to optimize your LinkedIn profile to turn visitors into followers into customers ↓

♻️ Follow me for more content on building your brand/business on LinkedIn. (repost this to your network)

So, LinkedIn is currently beta-testing the "Boost Post" feature. 

You guys have been asking me if it's worth it, a waste of time and money, or actually profitable. 

Here's what I've seen in a few boosted posts:

1. Boost no.1 → $50 total ad spend

Total Ad Engagement: 199
Cost Per Engagement: $0.21

2. Boost no.2 → $60 total ad spend

Total Ad Engagement: 1163
Cost Per Engagement: $0.05

3. Boost no.3 → $50 total ad spend

Total Ad Impressions: 5289
Cost Per 1,000 Impressions: $9.45

Here's a side-by-side of average Meta/YouTube ads compared to my LinkedIn boosts:

YouTube: CPM: 3.50 to 10
Meta: CPM: 6 to 12.5
LinkedIn (mine): CPM: 9.45

(This is the cost per 1,000 views.)

Actually quite solid. 

If you test boosted posts, don't use the "suggested audience." Build out your target.

P.S. Have you boosted any posts and what are your thoughts? I'll keep testing since LinkedIn said they are heavily prioritizing paid ads, so we shall see over time if worth or not.

Creating content shouldn't feel "forced."

Content also shouldn't be used ONLY to sell.

Building a personal brand online doesn't mean you're strictly creating content to sell something.

Why do you think people quit after three months?

Because they don't have a passion for content.

They don't enjoy creating what they create.

They are simply creating "content" because they were told that's how you sell stuff online.

Look, I get it. Organic content is powerful.

But if you don't enjoy writing posts, filming videos, or have a passion for this type of work.

It's super easy to spot.

I can look at your posts and see:

You don't enjoy making content.

My advice to you is this → Have fun with social media. Live through it. Be yourself.

You can see this in my content all the time.

Or look at Matt Barker. Jon Brosio. Gary Vaynerchuk. I could keep listing tons of creators I see on my feed daily.

You can see they love what they do.

It's epic. I love it.

No Passion = No Brand

Keep that in mind when you're creating online.

taplio

The Battle

Serge K.

Alex Colhoun

Followers

Posts

Engagements

Likes

Performance ScoreAlex Colhoun's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Serge K.

Alex Colhoun

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Colhoun's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlex Colhoun's LinkedIn Performance