INXY Payments

Co-Founder

At INXY Payments, we pioneered the bridge between Web2 and crypto payments. We lead an authorized EU fintech that processes $60M+ in monthly volume, helping established businesses integrate cryptocurrency payments, handle mass payouts, and manage crypto-fiat conversions seamlessly.

I build and scale innovative financial products that solve real business challenges. At INXY Payments, we've rapidly grown to $60M and serve major clients like SolarStaff, 4dev, Trafficstars, Propellerads, MediaCube, and SkyCoach while securing seed funding and EU licensing.

CPO / Co-founder

ATMEEX (Microclimatica LLC) 

Tasks:
•	Create and develop a new line of business from scratch: HVAC smart system: from idea to mass production: full R&D cycle of a series of smart devices for apartment buildings
•	Achieve key performance indicators and provide operations in finance, HR, purchasing, sales and marketing

Achievements:
1.	In 14 months, developed from scratch and launched a unique set of products for developers:  intelligent HVAC system for apartment buildings 
2.	Organized the entire cycle of product development and provided timely development cycle including processes of prototyping, industrial design, UI/UX, hardware/software development; Metrics: COGS, Gross Profit 
3.	Successfully completed the entire R&D cycle from the hypothesis testing to reverse engineering, final prototype and mass production
4.	Participated in the largest Russian air conditioner plant’s production organization 
5.	Developed and implemented operational business processes:
•	Finance management: P&L, Unit-economics; 
•	Personnel development: recruitment, adaptation, assessment, training, motivation 
•	Product team management: team interaction and productivity through the introduction of KPIs / Metrics
•	Procurement and logistics management: selection of equipment components, logistics supply chain deployment
•	Development management: hardware, software (iOS/Android applications), UX/UI
•	Sales management: negotiating with key partners of the company: PIK Group, Samolet, A101
•	Marketing development

All of the above resulted in:  
1.	Attracting investments and signing a $7.5Mln in 2021
2.	Presenting the project to the customer, demonstrating a working prototype, successfully selling a share of the business to PIK company, the largest developer company 
3.	Achieving operating profit within the first year; 43% COGS reduction from the first batch to mass production
4.	Keeping Fix Costs for the first 8 months of the project within <10% of the budget

Managing Director /  CPO - 35+ direct reports

Arteza

100+ direct reports, 7 departments: development department together with CTO: front/backend, UX/UI, project managers; product managers and marketing department: marketers, designers, photographers, videographers, screenwriters
Tasks:
●	Increase the profitability of departments, optimize the efficiency of departments and teams
●	Improve all key product metrics; find new points of growth and develop business strategy 

Achievements:
1.	Carried out detailed user cohort analysis, identified 7 points of growth in the cohort of new and old users
2.	Optimized conversion metrics C1, C2, AMPU, CAC, AMPPU, AvPayment Count, AvPrice
3.	Developed Strategy 2020: Business unit, KPI, Metrics for HR dept., KPI/ Metrics/ Targets for marketing dept.
4.	Launched a cycle of testing from 5 to 20 product hypotheses per week
5.	In 2 months developed solutions for process optimization, marketing management; introduced KPI for all departments, set year and quarter goals 
6.	During the first quarter optimized the process of returning old users’ cohorts through e-mail marketing, loyalty programs
7.	Optimized A/B seamless testing across the entire Customer Journey Map funnel
8.	Implemented Sales flow by launching sales campaigns controlling product profitability and balance turnover

All of the above resulted in: 
1.	Reducing by 30% user losses at the final step of the funnel 
2.	Increasing Average Price by +100%; improving Average Payment Count by +30-35%
3.	Increasing ARPPU by +15% on average for the whole period, and by 80% during sales periods
4.	Increasing by +20-40% the effectiveness of advertising campaigns (in terms of CTR / AOV efficiency), by 3-12% the profitability, by 15% the balance turnover; increasing by +180% YoY turnover; 100%+ achieving key indicators of turnover and profitability for the business

Managing Director - Product Marketing / E-commerce

Rusklimat Company, one of the biggest producers of the Heating, Conditioning, Air treatment in RUS

Tasks:
•	Reanimate the falling business category: dropped on the market from the 1st to the 3rd place, 2.5+ times’ drop in turnover  
•	Increase shelf presence and share in all key retailers and online platforms
•	Reduce the company stock balances, increase the partners’ turnover of stocks 

Achievements:
1.	Developed a market capture strategy; completely updated the line of 13 Air Treatment products for brands: Electrolux, Zanussi, Ballu
2.	Launched the unique Ballu Kids Disney product on the market which was awarded by Disney as the best licensed product 2015 
3.	Held 2 season launches in 15 Russian cities: 15 conferences for key partners in the regions, new product presentations, listings
4.	Held successful negotiations with 10+ key retailers; developed and implemented 30+ promotions and events 

All of the above resulted in:
1.	In 12 months, becoming No. 1 on the market according to GFK, increasing the market share from 16% to 24% with three brands – Electrolux, Zanussi, Ballu
2.	Increasing by 50-60% the shelf share in key retail chains: by 50% in MVideo, by 60% Eldorado.
3.	Increasing turnover by 43% and reducing stock balances to the KPI level

Deputy Commercial Director, Product Director, 3 product managers direct reports

Polymedia, (one of the top system integrators on the market. Over 400 ppl, 12 regional offices) 

Tasks: 
- Launch new brands and products on the market; optimize marginality, profitability and turnover in key areas, reduce costs in non-core activities

Achievements: 20+ thousand items in product portfolio 
1.	Created marketing department with clear transparent KPIs; Launched 20+ promotions for sales of balances from partners
2.	Successfully negotiated with the Canadian manufacturer PROMETHEAN, the USA manufacturer of sensors PASCO SCIENTIFIC on the exclusive products distribution on the whole market
3.	Launched a new website and a teacher community site with gamification elements

All of the above resulted in:
1.	Increasing the average margin for all brands by 10-15%; increasing the company turnover by 154% over the working period 
2.	Successfully bringing to market Promethean brands: market share - 15%; #2 on the market; > 25% of the company's turnover; the PASCO Scientific brand introduction

CMO, 15 direct reports (product managers, analysts, methodologists, marketers)

LG Electronics

Tasks (in total):
•	Close the gap on the top competitor; increase market and shelf share; bring new products to the market
•	Increase profitability of the category in general, cost effectiveness and EBITDA
Achievements: 
LG Electronics: 1+ billion budget under management at ATL / BTL / In-store / Events / Digital
1.	In one year successfully brought 5 new product lines to the market – more than 25 SKU, which helped to close the gap on the top competitor by 7% (to 2% gap) and increase turnover by 34% YoY. 
2.	Organized and held 5 national road shows and major events in the largest Russian cinemas to generate consumer interest in a new line of goods: 12 cities concurrently / 10 shopping malls in Moscow (a unique project in the electronics segment).
3.	6+ successful project launches with 4 key retailers, which helped increase the premium product shelf share in key retailers by 20%

Product Marketing Manager, 3 direct reports (product managers)

De'Longhi Group

Tasks (in total):
•	Close the gap on the top competitor; increase market and shelf share; bring new products to the market
•	Increase profitability of the category in general, cost-effectiveness and EBITDA

De’Longhi Russia: 
1.	Named the best market share (in money terms and in pieces) in the coffee makers, coffee machines and radiators according to GFK. Successful market launches of new compact coffee machines, Icona premium breakfast sets, ironing systems
2.	Achieved 200+% increase in YoY, increased shelf share in all federal channels by 15-25%
3.	Launched new products with NESPRESSO and distributed Nespresso coffee machines to federal channels; increased profitability by 15%

Brand Manager of De'Longhi brand

🚀 Empowering Entrepreneurs with AI | Co-founder @INXY.io , $10Mln/month and scaling to 🦄 | Tech & Leadership Advocate | 53+ Products Launched | $7.5M Raised | Business Growth & Innovation

At INXY Payments, we pioneered the bridge between Web2 and crypto payments. We lead an authorized EU fintech that processes $50M+ in monthly volume, helping established businesses integrate cryptocurrency payments, handle mass payouts, and manage crypto-fiat conversions seamlessly.

I build and scale innovative financial products that solve real business challenges. At INXY Payments, we've rapidly grown to $50M and serve major clients like SolarStaff, 4dev, Trafficstars, Propellerads, MediaCube, and SkyCoach while securing seed funding and EU licensing.

Previously:
✧ Led the creation of revolutionary HVAC systems as Managing Director, building a $7.5M business acquired by PIK Group
✧ Managed a 200-person creative team at Arteza.com through its $120M acquisition, overseeing marketing, design, product, and multimedia operations

My expertise lies in:
✧ Taking products from concept to scale
✧ Navigating complex regulatory environments
✧ Building and leading high-performance teams
✧ Identifying and executing strategic growth opportunities

Serge K.

At A Better Jones, I help startups, small businesses, and solopreneurs accelerate their growth. 

A Better Jones

Things no one tells you about divorce (but should):

And I don't just mean marriage.

I mean, the moment you realize something in your life is no longer right. 

A partner. A job. A business. A whole damn identity.

When you decide: “This can’t be it.”

Here’s what I wish someone had told me:

🖤 1. It will feel like grief…even if you’re the one choosing it.

You’re not just walking away from something. You are BURYING it.

You’re burying the dream, the plan, the future you thought you’d live.

Let yourself mourn that. Fully.

🖤 2. You’ll be afraid of what people think—and it’ll feel like shame.

→ Even if you know it’s right.
→ Even if you know you’re better off.
→ Some part of you will feel like you failed.

You didn’t. You just had the courage to stop pretending.

🖤 3. You’ll crave a clean break. There won’t be one.

There is no clean ending. 
There’s only detangling.

One slow, painful knot at a time.

🖤 4. You’ll question who you are. And that’s the point.

You’re not just leaving something behind. You’re rediscovering yourself.

This moment will strip you bare. So you can rebuild without the performance, pretending, or fakery. 

🖤 5. What comes next will be harder—and more beautiful—than you can imagine.

Because freedom isn’t easy. But it's worth it.

EVERY.SINGLE.TIME. 

If you’re standing on the edge right now…

→ Leaving the job.
→ Ending the relationship.
→ Burning down the old version of your life.

I want you to hear this:

You’re not broken. 
You're not behind. 
You're BECOMING. And it's absolutely f*cking beautiful.

XOXO,
Kasey

Kasey Jones 🏔

From Referral-Dependent Income to Systematic, Predictable Revenue | I Help Consultants Scale Through Strategy & Leverage, Not People & Time | 31K+ Subscribers | Mix of Jocko Willink & Mr. Rogers

I spent YEARS asking myself "Am I qualified enough?" and "Will people take me seriously?”
 
Then one day I realized: Those weren't the real questions. Those were stalling tactics.
 
The REAL question was always: "Do I want this enough to figure it out?”
 
That's the freaking shift. From waiting to be chosen... to choosing yourself.
 
Being a businesswoman isn't about having it all figured out. It's about trusting you'll figure it out along the way.
 
XOXO,
Kasey

#EssentialistCEO #FemaleEntrepreneur #CEOMindset

Is this your life's work?

Here's how you know you found what you're meant to do.

Steve Jobs said the only way to do great work is to love what you do. But how do you know when you found it?

Jobs understood that "meant to do" isn't destiny handed to you. It's alignment discovered through action.

When what you do matches who you are, you don't have to force it. It flows.

Here are the unmistakable signs:

Time disappears when you're doing it

You sit down to work and suddenly four hours passed.

That's not distraction. That's flow. That's your soul saying "Yes, this is it."

If you're constantly watching the clock, you haven't found what you're meant to do yet. You found what pays the bills.

You do it even if no one was watching or paying you

Strip away the money, recognition, status. Would you still do it?

Do you do it in your spare time? In those cracks of your life?

People who found what they're meant to do can't NOT do it.

It's not about external reward. It's about internal compulsion.

I know people making millions who do the same work for free. That's when you know.

Other people seek you out specifically for this thing

When you found what you're meant to do, you don't have to convince people you're good at it.

They come to you because there's something about the way you do it that's different.

Your meant-to-do has your fingerprints all over it. It's unmistakably yours.

It challenges you without crushing you

What you're meant to do isn't easy. But it's not torture either.

It stretches you. Sometimes frustrates the hell out of you.

But it never depletes you. Not really.

You finish exhausted but satisfied. Not drained and resentful.

If your work drains your soul, it's not your purpose. It's a paycheck.

Follow what makes you lose track of time, what you can't not do, what people seek you out for, and what challenges you without crushing you.

That's your life's work.

How many of these signs describe what you're doing right now?

abetterjones

ourgalaxy

integral-healthcare-solutions-llc

wearefounderup

high-growth-founders

li_at

JSESSIONID

Talks about #founders, #entrepreneur, #revenuegrowth, #personalbranding, and #personaldevelopment

I finally know why I feel "invisible" in conversations—and research shows it has nothing to do with being boring.
 
Everyone thinks people don't like them because they're not...
 
• Funny enough 
• Impressive enough 
• Interesting enough
 
Right?
 
BUT psychology research shows the complete opposite.
 
People usually don't connect with you because you're too busy trying to be liked.
 
When you focus on being likable:
 
• You start performing. 
• You hide the real YOU. 
• You say what you think people want to hear instead of what you actually think.
 
You smooth out your edges. You become generic.
 
And people can sense that.
 
They don't dislike you—they just can't connect with someone who isn't actually there.
 
It's like trying to hug a hologram. There's nothing to grab onto.
 
The people who are most genuinely liked? They stopped caring about being liked.
 
They show up as themselves—rough edges and all—and the right people connect with THAT.
 
Think about your last few conversations.
 
How many times did you say what you actually thought versus what you thought they wanted to hear?
 
If you're...
 
➝ Always agreeable 
➝ Always accommodating 
➝ Always saying the "right" thing...
 
You're not unlikable. You're just "invisible".
 
And that might feel safer, but it's also lonelier.
 
Here's what to do:
 
Share one real opinion in your next conversation. Not controversial—just something true to you.
 
Stop filling every silence with small talk. Let conversations breathe.
 
Ask questions you're actually curious about.
 
"How are you?" gets polite answers.
 
"What's been on your mind lately?" gets real ones.
 
People don't dislike the real you. They just can't connect with the fake version.
 
Stop trying to be likable. Start trying to be real.
 
XOXO, 
Kasey

You're busy. But empty.

If you're constantly busy but feel unfulfilled, you're trapped in the busy-but-empty pattern.

Pay attention to how you feel when I describe this: Your calendar is packed. You're productive. You're accomplishing things. 

And yet... you feel hollow.

The busy-but-empty pattern looks like this:

You end every day exhausted but can't point to anything that actually mattered. You're busy, but not on purpose. You're productive, but not fulfilled.

You keep adding more to your plate, thinking the emptiness is just because you haven't accomplished enough yet. 

Spoiler: It's not.

Here's what's really happening:

You're using busyness as a distraction from the fact that you're not doing what actually matters to you.

Busy feels productive. Busy feels important. Busy gives you permission to avoid the scary question: "Am I building a life I actually want to live?"

I spent three years in this pattern. Worked 70-hour weeks. Accomplished everything. And felt absolutely nothing.

Because I was doing all the right things for someone else's life—not mine.

The busy-but-empty pattern is sophisticated avoidance.

You're avoiding the hard work of figuring out what actually fills you up by staying busy enough that you don't have to feel the emptiness.

It's like eating junk food all day so you don't have to face that you're not actually nourished.

The busyness isn't the problem. The emptiness is the message. Your soul is trying to tell you something.

Breaking this pattern isn't about doing less. It's about doing what matters.

Start tracking meaning, not just tasks. 

At the end of each day, ask: 

"Did I do something that mattered to ME today? Not to my boss, not to society—to me?"

If the answer is consistently no, your busyness is just expensive avoidance.

You can be busy AND fulfilled. But only when your busy serves your purpose instead of avoiding it.

Which feels more true: you're busy because you love what you're doing, or you're busy because you're afraid to stop?

From Referral-Dependent Income to Systematic, Predictable Revenue | I Help Entrepreneurs Scale Through Strategy & Leverage, Not Time & Effort | 23K+ Subscribers | Mix of Jocko Willink & Mr. Rogers

I used to spend 3 hours on LinkedIn content that took 30 minutes to write.

The problem wasn't creativity. It was FRICTION — ideas scattered everywhere, no system, no follow-through.

MagicPost's editorial calendar fixed that. Not by writing my posts for me. 

By removing the chaos that made me avoid posting in the first place.

Swipe to see how I use it →

I'm partnering with magicpost.in because it solved a problem I'd been white-knuckling for years.

If you've been inconsistent on LinkedIn — not because you don't have ideas, but because the process of getting from idea to published post feels like a slog — this might be worth checking out.

𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗼𝗻𝗹𝘆: 70% off yearly / 40% off monthly with code 𝗞𝗔𝗦𝗘𝗬𝗕𝗙𝟭𝟬 at magicpost.in

BLACK FRIDAY 2025 - Carousel

I wrote ONE LinkedIn post about a 9-figure CEO who didn't want the "polished consultant"
 
It brought in $15,000 in two weeks
 
(And one of those leads? Six figures over two years)
 
What changed wasn't my skills. It wasn't my content quality. It was my POSITIONING.
 
I stopped trying to be for everyone and started being undeniably, specifically ME.
 
For months before that, I'd been creating great LinkedIn content.
 
󠁯•󠁏󠁏 Great engagement. 󠁯
•󠁏󠁏 Thoughtful comments. 󠁯
•󠁏󠁏 People telling me they loved my posts.
 
BUT ZERO leads.
 
Then I wrote about a financial services CEO who reached out because everyone else's websites looked the same—super polished, perfectly branded, saying all the right "professional" things.
 
"I don't want that," he said. "I don't want to look like everybody else."
 
That post was me leaning into everything that made me different.
 
Everything that used to make me feel insecure.
 
󠁯•󠁏󠁏 My unconventional background. 󠁯
•󠁏󠁏 My opinionated approach. 󠁯
•󠁏󠁏 The fact that I wasn't the "super polished consultant."
 
Three qualified leads. $15,000 within two weeks. One of those leads? Six figures over the next two years.
 
Here's what most entrepreneurs resist understanding:
 
𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗹𝗶𝗺𝗶𝘁 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. 𝗜𝘁 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝘀 𝘁𝗵𝗲𝗺.
 
Your "broad market appeal" isn't strategic.
 
It's you diluting what makes you irreplaceable because you're scared that being authentically different will alienate people.
 
But premium clients don't want a "good generalist."
 
→ They want the perfect specialist for their exact situation. 
→ They want someone who GETS their specific pressure.
 
Your weird, specific experience becomes your unfair advantage.
 
The counterintuitive truth:
 
I got MORE clients by being MORE specific about who I'm for.
 
Stop hiding what makes you different. It's exactly what makes you valuable.
 
That 9-figure CEO wasn't looking for polished. He was looking for different.
 
So are your premium clients. They just can't find you yet.

XOXO,
Kasey

I spent years performing confidence in boardrooms with executives twice my age. 

Turns out, the louder my certainty, the deeper my spiral.
 
I thought real confidence meant never showing doubt. 

But the more I performed "I've got this," the more I panicked internally.
 
Then a 9-figure CEO told me something that broke the whole act.
 
"I didn't hire you because you had all the answers. I hired you because you asked better questions than anyone else."
 
That's when I got it.
 
Real confidence isn't certainty. 

It's being okay saying "I don't know" without apologizing.
 
The people who seem most put together? Watch if they ever admit they're struggling. If the answer is never, they're performing too.
 
Real confidence is quiet. Performed confidence is loud.

XOXO,
Kasey

Trying to sound professional is actually keeping you broke.

Let me explain.

Most people think sounding professional means using fancy words, corporate language, hiding your personality. Sound smart. Sound polished. Sound like everyone else.

But here's what actually happens:

When you sound like everyone else, you become forgettable. You blend in. You're just another person saying the same thing as 50 other people in your field.

People don't remember vanilla. They remember different.

I've watched this pattern for years. The people making real money aren't the most polished. They're the most memorable.

They talk like real humans. They share actual opinions. They're not afraid to say things some people will disagree with.

And that's what makes them money.

Because when you're memorable, people think of you first. When you're generic, people forget you exist.

Here's what to do:

Write the way you actually talk. If you're funny, be funny. If you're direct, be direct. I say "dude" in my business emails.

Share one opinion some people will disagree with. That's how you find your people.

Stop trying to appeal to everyone. When you try to be for everyone, you end up being for no one.

Professional doesn't pay like different does.

XOXO,
Kasey

For 7+ years, I built a business based on who I thought I was supposed to be.
 
I mimicked the routines, the strategies, the structures of people I admired.  

• Early mornings
• Big launches
• Constant content  

And yeah… it worked. Kinda.
 
But I was tired all the damn time.  Even when the revenue was flowing, I felt off.  

Like I was playing a role instead of building my business.
 
Then I finally asked the question that changed everything:  

👉 𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 “𝗯𝗲𝘁𝘁𝗲𝗿” 𝗮𝗻𝗱 𝗷𝘂𝘀𝘁 𝗯𝘂𝗶𝗹𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝘄𝗵𝗼 𝗜 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗮𝗺?
 
That was the unlock.  Not more effort. Not more strategy. Just more TRUTH.
 
Once I understood my own rhythms, my own decision-making, my own damn energy. 

Everything got easier. Clients came faster. Revenue tripled. Stress vanished.
 
Not because I worked harder.  Because I stopped fighting myself.
 
If your business feels like a fight right now...  

This might be the truth you’ve been avoiding:
 
Know yourself. Then build everything around that.

XOXO,
Kasey

My brain doesn’t work in straight lines. And for most of my life, I thought that made me broken.

I can’t tell you how many times I was called “too much” or “not enough” in the same breath.

Too intense. Too sensitive. Too scattered.

Not focused enough. Not structured enough. Not professional enough.

When you have ADHD, especially undiagnosed or masked for years, you learn how to contort yourself. 

→ You learn how to overcompensate.
→ You become hyper-independent and shame-fueled.
→ You spend your energy pretending your brain works “like it should”… instead of letting it shine the way it does.

For me, that shame carried into everything. Especially business.

I tried to build the way I was told:
→ Rigid routines
→ Hour-by-hour calendars
→ Offers that felt impressive, but drained me
→ Systems that looked good on paper but made me want to scream

Until one day I couldn’t fake it anymore.

The overwhelm hit too hard.
The pressure to “do it right” was killing my creativity.

I realized: I wasn’t building a business.
I was building a cage.

So I burned the old version down.
And I started over.

This time, I built for ME. 

For MY brain.
For MY energy.
For how ACTUALLY work.

• I stopped trying to look like a CEO and started feeling like one.
• I stopped chasing consistency and started building sustainability.
• I created flexible systems that support me, no matter how I'm feeling.
  
And I let go of the shame that told me I was behind.

Now, I teach other brilliant, big-hearted business owners how to do the same.

Because you’re not inconsistent. You’re unsupported.

You’re not flaky.
You’re not broken.
You just haven’t had a business that fits you yet.

If you’ve been spinning…
If your systems are suffocating you…
If your business looks “fine” but feels heavy as hell…

DM me ESSENTIAL

This is the work we do inside Essentialist CEO 

And we’re damn good at it.

You don’t have to change who you are to succeed.

You just have to stop building for someone else’s version of success.

Let’s f*cking go.

Essentialist CEO

It took me a LONG time to learn that the work that truly matters feels different from the stuff that just keeps me busy. 

Then I had to figure out how to run my business so I could amplify the essential and downgrade the busy. 

Which saved my sanity and grew my bank account. 

Your body knows the difference before your brain does.

Busy work leaves you drained, anxious, wondering if you're doing enough.

Essential work leaves you energized, clear, like you just did exactly what you're meant to be doing.

I noticed this pattern in my own week:

Content creation used to drain me. I'd spend hours on creating content – finding ideas, writing drafts, editing for impact – and feel exhausted.

Now? I batch draft in https://magicpost.in/, edit to add my voice, and I'm done in 30 minutes. Energized, not depleted.

The difference wasn't the task. It was what part of the task was actually essential for ME to do.

Structure? Not essential. (That's what tools are for.) The spiky opinion? Essential. Only I can say it that way.

Most entrepreneurs are exhausted because they're trying to be good at EVERYthing. 

Essentialists are energized because they're ruthless about what's actually theirs to do.

What task are you doing that leaves you drained instead of energized?

10 weeks ago, I restarted my business, ruthlessly committed to staying as LEAN as possible.

- Few tools
- No employees
- Limited sales calls

It's still early, but my current projections have me hitting $50k+ MRR by April 2026 — all through strategy, systems, and LOTS of leverage.

Curating the right tech stack is a critical part of this vision.

1. Canva- Quick visual content without design headaches
2. Calendly - Booking system that respects my boundaries
3. Zapier - Automation that connects my entire workflow
4. MagicPost - LinkedIn content creation and scheduling
5. Grain - Call recorder, transcriber, and summarizer
6. Notion - My second brain for everything business
7. beehiiv - Newsletter platform that actually converts
8. Circle - Community platform for my growing group program
9. Claude - AI brainstorm, strategy, and planning partner

Each tool serves one clear purpose. No overlap, no redundancy, no subscription bloat.

Simple systems scale better than complex ones.

The result? I save 15 hours per week on admin tasks and $1000s on payroll, tech, and time.

Choose tools that grow with you, not against you. Start with what you need today, not what you might need tomorrow.

Canva

Calendly

Zapier

MagicPost

Grain

Notion

beehiiv

Circle

Claude

I’m freaking out right now. I’ve spent the last 6 months researching tools to build an AI version of me. 

And I think I found it. 

I was looking for something that would use my expertise, my personality, my brand, my style and FEEL authentic to me. 

Here's the uncomfortable truth: most of us never productize because the barrier isn't our expertise—it's the infrastructure.

We know we should create scalable offers. We know our knowledge could work while we sleep. We know trading time for money has a ceiling.

But between Stripe integration, course platforms, customer onboarding, support systems, and marketing sites... we choose the devil we know.

I just found something that removes every excuse I've been hiding behind.

Appy.ai interviews you about your expertise, then builds an AI agent that knows your methodology.

From that conversation, they auto-generate: 

→ White-labeled marketing site 
→ Stripe payment setup 
→ Customer onboarding 
→ Support tools 
→ One shareable link

Interview to live product: 2-5 minutes.

No code. No tech paralysis. No "I'll do it next quarter."

I'm not saying this replaces your high-touch services.

But if you've been sitting on expertise that 𝘴𝘩𝘰𝘶𝘭𝘥 be generating revenue beyond your available hours?

This might be the lowest-friction path to actually doing it instead of planning it.

It’s still early for me, but I’ll build out mine over the coming weeks and I’m excited to share it. 

The entrepreneurs making real money aren't just working harder. They're working multiplied.

Check out Appy.AI if you're done letting infrastructure block your income potential.

Appy.AI

For my first 40ish years, I thought the hard part was making the decision to change. Boy, was I wrong. 

→ To start over.
→ To slow down.
→To  leave the job.
→ To set the boundary.
→ To end the relationship.
→ To choose something, ANYthing different.

But it’s not.

Making the decision is the easy part.

The hard part?

Is making that decision again.
And again.
And again.
And again.

Every time the old pattern tries to sneak back in.

I’m in it right now.

→ I’m a recovering workaholic.
→ A recovering DO TOO MUCH addict.
→ A former “I can handle it all” martyr.

I’ve simplified my business.
I’ve cut my hours.
I’ve created space.

But now that I’m here?

It’s SO FREAKING uncomfortable.

It’s slower.
It’s quieter.
It’s full of little voices in my head screaming:

“You’re falling behind.”
“You should do more.”
“You’re wasting time.”

And every day I have to choose:

→ Do I numb that panic by taking on more?
→ Or do I sit with it, feel it, understand it… and STAY THE COURSE?

This is the real work.

Not the first decision.
The hundredth.

The daily recommitment to becoming the version of you that you SAY you want to be.

What helps?

→ Weekly therapy
→ Daily meditation + journaling
→ Letting the inner chaos be witnessed without being obeyed
→ And texting my inner circle when the urge to “overdo” hits hard

Because sometimes, the bravest thing I do all day is NOT starting a new project.

Change isn’t one big, bold leap.

It’s a thousand tiny choices made in quiet moments.

And most of them won’t feel powerful.

They’ll feel boring, uncomfortable, terrifying, or wrong.

But they’re not. 

They’re holy. 
They're sacred.

They're what becoming Future You requires. 

The question is: will you do what it takes to make them when it counts?

No one taught me how to rebuild when my life fell apart (multiple times). So I taught myself.

And this is exactly why I was able to turn the shittiest experiences into fertalizer for my ideal life.

No one hands you a checklist for reinvention after:

→ A layoff 
→ A divorce 
→ A failed business 
→ A wake-up call you can’t un-hear 
→ A rock-bottom mental health spiral

But here’s what I’ve learned:

You don’t bounce back. You build FORWARD.

(or at least you CAN)

Here’s how you do it.

1. Let the version of you that’s dying… actually die.
   
Stop trying to hold her together.

She got you this far. She did her best. But she can’t take you where you’re going.

You can grieve her. But don’t drag her with you.

2. Stop asking, “What do I DO now?”
   
Start asking, “Who do I BECOME now?"

Reinvention isn’t a to-do list. It’s an identity shift.

And the biggest mistake we make is trying to fix a life that no longer fits us.

Instead of creating a new one that lets us feel as good as we deserve.

3. Make exploration your strategy.
   
Try the thing. Book the trip. Say yes to what pulls you.

Your next chapter won’t be found in a pros/cons list. It’ll be found while you're in motion, following your curiosity.

You don’t need a five-year plan. You need a SPARK.

4. Audit everything. Ruthlessly.
   
→ What do you tolerate? 
→ Who do you spend time with? 
→ What do you pretend to enjoy? 
→ Where do you keep betraying your gut?

Reinvention starts with subtraction. Cut what no longer fits.

5. Choose the kind of life you want first.
   
Then build everything else around that.

→ Not the other way around. 
→ Not what’s practical. 
→ Not what’s expected. 
→ Not what looks good on LinkedIn.

Start with your ideal day.

Reverse engineer from there.

Reinvention isn’t a comeback. It’s a DEPARTURE.

You’re not going back to who you were.

You’re stepping into who you’ve always been becoming.

And she’s just getting started.

XOXO, 
Kasey

Brumate—the insulated drinkware brand crushing it right now—specifically talks about how BILL gives them speed and efficiency.

Not just cost savings. 𝗦𝗽𝗲𝗲𝗱.

Learning about financial automation through my BILL partnership, this case study made something click:

How much of "being hands-on" is actually fear disguised as responsibility?

• Fear automation means losing control.
• Fear systems won't work without us.
• Fear delegation—even to technology—means we're not "in it."

But Brumate proves the opposite.

Automation didn't make them less involved. It made them 𝗺𝗼𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰.

If you're skilled enough to run a business, you're too valuable to manually approve invoices and chase vendor information like it's 2010.

Your competitive advantage: your unique perspective. Unconventional background. Spiky opinions.

Not your ability to reconcile expenses.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗵𝗲𝗿𝗲 → https://lnkd.in/e7AUpmA6

The principle holds whether you're processing thousands of transactions or dozens: 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘄𝗼𝗿𝗸 𝗳𝗲𝗲𝗹𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗯𝘂𝘀𝘆 𝘄𝗼𝗿𝗸.

Your time should amplify what makes you irreplaceable—not get lost in finance friction that could be automated.

What manual finance task are you still doing that should be automated? Call it out below.

#BILLpartner

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