Your PLG buddy 💊 | Growth + Content + Ops Marketer @ lemlist | Follow for the best tips from top PLG SaaS doers

We've a lot to learn by analyzing what works at a company. For me it's PLG, because I realize I've got some cool things to say on that.

Hey there! I'm all about Product-Led Growth and love geeking out about it. Currently working at a product-led company where I get to put these strategies into action every day.

I believe great products should sell themselves, and I'm fascinated by how the right features, user experience, and "aha moments" can drive growth better than traditional marketing alone.

Always up for coffee chats about user activation, reducing friction, or that magical product moment that turns casual users into champions. Been there, tested that, and happy to share what actually works!

Drop me a message if you're interested in swapping PLG war stories or brainstorming growth ideas that don't require massive ad budgets. 

Let's talk :)

#ProductLedGrowth #virality

Pierre Bruneau

I write content design for Fintech Founders that breathes fire like my dragon 🐲

Fintech/SaaS founders are great at building companies.
But building authority on LinkedIn?

That's where most struggle (and waste months trying to figure it out).

You’re busy growing your business.

You don’t have time to:

→ Post 3–5x a week
→ Create premium graphics
→ Network with dream clients
→ Build a content plan that actually drives leads

And if you don't fix this, you stay invisible while your competitors scoop up:

→ Bigger clients
→ Better partnerships
→ More influence in your industry

It's harsh, but it's the truth.

Here's how I make it simple for you with The Founder's Storyline™:

✅ Storytelling strategy that builds authority + trust
✅ Ghostwritten posts (3, 4, or 5 per week) in your voice
✅ Scroll-stopping carousels + infographics for every post
✅ LinkedIn profile optimisation (optional add-on)

These aren’t just content pieces.
They’re premium storytelling assets designed to make you unforgettable.

The result:

→ 20+ hours saved monthly
→ More leads without chasing
→ A brand that speaks before you do
→ The positioning of a fintech/saas leader that people trust

Because if you’re not controlling your narrative, someone else is.

DM me "Founder’s Storyline™", and I’ll send the details.

Nur Habibah Saidi

Most people share advice on LinkedIn.
Very few get remembered for it.

If you’re posting often and it feels like your words disappear the moment someone scrolls, this is usually why.

Your content explains ideas, but it doesn’t land.

You know you have something useful to say.

So you write posts like:

→ How to face fear
→ Why creativity matters
→ The value of persistence
→ Why perspective is important

They’re true.
They’re also easy to forget.

Because they sound like lessons, not life.

Advice without a story feels distant.
Clean, polished, and empty.

People skim because:

→ They can’t see themselves in it
→ There’s no moment to hold onto
→ Nothing stays with them after

So you write more.
You explain better.
You add detail.

But nothing changes.

Time spent posting without a connection.
Effort without trust.

Stop starting with the lesson.
Start with the moment.

Moments create meaning.
Meaning creates memory.

If you skip this, your content stays informative but invisible.

And invisible content never builds trust.

People don’t remember advice.
They remember stories.

Next time you post, write the moment first and let the lesson reveal itself.

I co-write with $20M+ fintech & SaaS founders into trusted LinkedIn voices that attract capital, partners & inbound | Trusted by 37+ founders

Storytelling content (Before&After)-Part 32

Posting less doesn’t mean losing your brand.

But most founders think it does.

If you’re a fintech founder posting 2–3 times a week instead of daily, you’ve probably felt this fear before. 

You’re building a serious company, juggling growth and fundraising, and every missed post feels like momentum slipping away.

You slow down.
The feed keeps moving.
And you start thinking your brand is fading.

So you push yourself to post more.

Even when you’re tired.
Even when there’s nothing meaningful to say.

That’s where things break.

Because when frequency becomes the goal, integrity disappears.

→ Your ideas get thinner
→ You post just to stay visible
→ Your voice starts sounding like everyone else

You’re active.
But forgettable.

And over time, people stop trusting the signal you’re sending.

Here’s the part most people miss.

Brand integrity is not built by how often you post.
It’s built by how clearly people remember you.

I’ve worked with founders who posted daily and still had no authority.
I’ve also worked with founders who posted twice a week and owned their niche.

The difference wasn’t effort.
It was an intention.

Stop asking how often should I post.
Start asking what do I want to be known for.

When you post less, each post needs to do more.

→ One clear point of view
→ One real insight from the work
→ One message your audience can repeat without you

Consistency is not frequency.
Consistency is meaning.

If someone reads one post today and another three weeks later, they should still feel the same voice, values, and depth.

That’s brand integrity.

Because the real cost of posting just to keep up is this.

You train your audience to ignore you.
You dilute your authority.

And you turn a powerful brand into background noise.

Post less.
Say more.

And make every post earn its place.

P.S. What do you want your name to be remembered for when you post less?

Most SaaS founders don’t lose trust because of bad products.
They lose it because their message keeps changing as they grow.

I’ve seen this after working with 37+ founders from Seed to Series A.

Same traction. 
Same product. 
Different message every month.

You post consistently.

You talk about your product.
You share wins.

But nothing sticks.

→ One week, you talk like a builder
→ Next week, you sound like a marketer
→ Then you copy what’s trending

So your audience never knows who you are or why you matter.

Your brand feels noisy, not clear.
People like your posts but don’t remember you.

Investors skim. Partners scroll. Leads stay cold.

And over time, this happens quietly.

↳ Your authority stalls
↳ Your content feels heavier to write
↳ Your growth depends on luck, not trust

The real issue isn’t effort.
It’s an inconsistency.

When your message becomes consistent, your brand settles.

Not rigid.
Not repetitive.

Clear.

→ Same core story
→ Same point of view
→ Same problem you solved

Week after week.

Now people know what you stand for.
They recognise your posts before your name.

And trust builds without you forcing it.

Consistency doesn’t make you boring.
It makes you believable.

If you’re not fixing this:

You keep posting.
You keep explaining yourself.

And you keep losing people who would have trusted you if you were clearer.

Your brand doesn’t need more content.
It needs one message said well, again and again.

P.S. If your message stayed consistent for the next 90 days, what would people finally remember you for?

Most SaaS founders I work with post every week and still blend in.

Same product. Same promise. Same tone. Different logo.

Your content isn’t bad.
It’s just flat.

You talk about what you do now.
But you skip the part that makes people care.

The contrast.

So the post sounds like this:

→ Here’s our feature
→ Here’s our product
→ Here’s why it matters

Clear, but forgettable.

Without contrast, there’s no tension.
Without tension, there’s no reason to keep reading.

Your audience can’t feel the shift.

They can’t see progress.
They can’t place themselves in the story.

So they scroll.

And when every post looks like the present moment, nothing stands out.

No stakes.
No journey.
No memory.

That’s why founders get likes but no leads.

Contrast is your strongest storytelling tool.

Then vs now.
Before vs after.
Stuck vs moving.

It’s how you turn facts into feelings.

Try this:

Then: what was broken
Now: what changed
Because of that: what it unlocked

Example:

Then: We were losing deals because prospects didn’t trust a young SaaS brand.
Now: We shared the real story behind why we built the product
Because of that: Warm intros replaced cold pitches

Same company.
Same product.

Different impact.

Contrast gives your story weight.
It shows growth without bragging.

And it helps your reader see their own next step.

Skip this, and your content stays polite but powerless.
People forget you.

And opportunities go to louder founders with clearer stories.

If your posts feel invisible, it’s the contrast that’s missing.

Most FinTech founders with traction still don’t have a magnetic brand.

After working with 37+ founders, I’ve seen why strong products still struggle to attract the right people.

You post.
You show up.
You talk about what you’re building.

And yet:

→ Leads feel cold, not curious
→ People like, but don’t reach out
→ VCs skim, but don’t remember you

It starts to mess with your head.

You think maybe you need:

→ Better hooks
→ More content
→ Louder opinions

So you try harder.

Post more.
Explain more.

And the gap stays.

Because a magnetic brand isn’t about being louder, but being clearer.

Here’s what “magnetic” actually means.

A magnetic brand:

→ Makes the right people feel seen
→ Puts words to problems they already feel
→ Shows how you think, not just what you sell

It’s not polish.
It’s pull.

The shift happens when you stop asking:
How do I sound impressive

And start asking:
What moment made this matter to me

That’s where stories work.

Not big stories.
Small ones.

→ The decision you wrestled with
→ The mistake that changed your thinking
→ The line you stopped crossing as a founder

Those moments signal trust.

They make people lean in.
They make you memorable.

The cost of not fixing this is quiet but real.

You keep posting.
You keep growing.
But the right doors stay closed.

Not because you’re not good.
Because your story never gave people a reason to care.

If you want a magnetic brand, stop trying to attract everyone.
Start resonating with the right few.

That’s where inbound comes from.

P.S. What do you think makes a brand magnetic right now?

If you’re a founder trying to grow on LinkedIn, this probably feels familiar:

→ Someone DMs you about a “community”
→ They ask you to like and comment daily
→ They say it helps the algorithm
→ They call it support

It sounds harmless.
Even generous.

But pod engagement is NOT LinkedIn growth.

Here’s what actually happens inside these pods:

→ You boost posts you don’t believe in
→ You attract people who aren’t your ICP
→ Your comments look forced and obvious
→ The algorithm learns the wrong signals

You get likes, but no trust.
You get reach, but no conversations.
You look active, but decision-makers don’t take you seriously.

LinkedIn already knows what pod activity looks like.
And it quietly downranks it.

So while you’re busy “supporting the community,” your real audience never sees your posts.

Time goes in, but nothing meaningful comes out.

Real growth doesn’t come from trading comments.
It comes from earning attention.

Here’s what actually works:

→ Opinions that filter, not please
→ Stories that sound human, not manufactured
→ Content that sparks real replies, not emoji chains
→ Clear positioning so the right people stop scrolling

One strong post that starts conversations beats 20 likes from people who will never buy.

If you’re building a founder brand, ask yourself this:
Are you optimising for vanity signals or for trust that turns into leads?

Strong brands are built in the open.
Not in pods.

P.S. If you’ve been invited to one of these “communities,” I’d love to know how you felt about it.

Most founders lose trust in the first 7 seconds on LinkedIn, before they ever speak.

Not because their product is weak, but because their brand says nothing about why they matter.

I see this all the time.

Real traction.
Smart founders.
Strong products.

But their brand walks into the room before they do…

And it says:

→ Safe
→ Generic
→ Hard to place
→ Easy to forget

So when investors, partners, or buyers look you up, they feel nothing.

No pull.
No clarity.
No reason to lean in.

That silence is expensive.

Because when your brand doesn’t speak for you:

→ You explain yourself on every call
→ You repeat your story in every DM
→ You lose deals to louder founders with weaker products

People don’t wait to understand you.
They move on.

And the worst part is you never know what you lost.

A strong brand does one job before you enter the room.

It answers 3 things fast:

→ Who do you help
→ What problem do you solve
→ Why do you see it differently

Not with buzzwords.
Not with long bios.

With stories.

The kind that shows:

→ What you’ve seen up close
→ What you’ve learned the hard way
→ What you believe others still miss

When your brand carries your thinking, you don’t chase trust.
It meets you halfway.

Your brand is already speaking.
The only question is whether it’s helping or hurting you.

Because if your story isn’t clear, someone else will tell it for you.
And they won’t tell it kindly.

P.S. What do you want your brand to say when you are not in the room?

Founders who work 60+ hours a week don’t usually notice burnout when it starts.

I didn’t either. Mine showed up while I was cleaning my house and folding laundry after a long workday.

That surprised me.

My head was loud.
Ideas everywhere.

Deadlines.
Client work.
Content to ship.

Even when I tried to rest, my mind kept running.

And that constant noise does something sneaky.

→ You lose clarity
→ You rush decisions
→ You start doubting work you’re actually good at

I kept telling myself to push through.
Be productive.
Do more.

It only made things worse.

Then something unexpected happened.

While folding laundry, my mind slowed down.

No phone.
No thinking.
Just a simple movement.

And for the first time that day, my thoughts lined up.

Not a new tool.
Not a better system.
Not another productivity trick.

Just quiet.

That moment reminded me of something I see all the time in personal branding.

Founders overcomplicate it.
They overthink every post.
Overexplain every idea.

When clarity usually comes from stripping things back.

If you never give your mind space, you pay for it later.

→ Messy content
→ Weak positioning
→ Burnout you didn’t see coming

If your head feels noisy, your brand will too.

Calm creates clarity.
Clarity builds trust.

P.S. What’s one simple thing that quietly resets your mind?

taplio

The Battle

Pierre Bruneau

Nur Habibah Saidi

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The Battle

Pierre Bruneau

Nur Habibah Saidi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nur Habibah Saidi's LinkedIn Performance

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Performance ScoreNur Habibah Saidi's LinkedIn Performance