The F Company

Using experiments and data to turn marketing into a revenue driver in your company.

As an extension of your marketing team, we help you get more relevant leads and more revenue, and turn your in-house team into a measurable growth engine.

Senior Marketing Consultant

Grow with Rémy

I’m a digital & growth consultant based in Helsinki. Currently working at Recright. Previously worked with Leadoo, Management Events, Evermade, Slush, Made in Mediteranée , and more. I help brands to grow the sustainable way.

👋 Say Hi and learn more at remybertoli.com

Digital & Growth Consultant | Marketing Strategy | Social Media | Website Design | Automation

Growth.Pizza

Welcome to Growth Pizza, your go-to podcast for bite-sized, yet impactful strategies in business growth and personal development. 

In each episode, we’ll serve you a fresh ‘slice’ of wisdom, blending expert insights with practical tips, all served up in an easily digestible and tasty format. 

Ready to take a bite? Let’s dig in!

Creator & Host

The NextGen Project

Additionally to being a member of The NextGen Project community, I am advising them and leading their marketing operations. I am overseeing the brand building, online presence, social media management, advertising, supporting the sales and our expansion strategy.

Growth Marketing Advisor

"You are never too young to Lead or too old to Learn."
We are The NextGen 👊, a growing international community of young leaders working in start-ups, corporations, and non-profit organisations who help senior executives to discover how to stay relevant and attractive to their future customers, employees, and investors.🚀

The NextGen Project advises in strategy, leadership, and technology by connecting senior executives with insightful young leaders.

We have already inspired 100+ CEO’s, boards, and executive teams to think differently, challenge outdated practices, and lead their organisations into a more sustainable future.
 
You already have the talent and the ability to thrive in an ever-changing world. Let us help expand your current mindset, shape new initiatives, and promote thought leadership.

I am happy to open the discussion with you if you would like to know more.😊 💬
For more info check: thenextgenproject.io

NextGen Change-maker

Recright

I sit at the intersection of marketing and product development, developing the experimentation and growth mindset across the entire company. It's all about finding the balance between developing and implementing new growth strategies while staying very hands on during our sprints focusing on user acquisition, activation, retention, and upsell. 

→ Lead the dedicated growth team that I built from within the company 
→ Accountable for the no-touch sales channel 
→ Managing 2 weeks long experimentation sprints 
→ Overseeing the entire customer lifecycle of our no-touch segment 
→ Stakeholder Management 
→ Identifying new trends and recommending changes

Growth Lead

→ First growth hire at Recright 
→ Developed, implemented and documented Recright's growth methodology & process 
→ Transformed our marketing team structure into growth marketing before shaping a dedicated growth team 
→ Launched new website and key stakeholder in our 2021 rebranding 
→ Responsible for marketing automation and performance marketing 

I achieved amongst other: 
→ 94 experimentations outlined 
→ 33 tests launched and analysed 
→ 12 sprints ran entirely from kickoff to retrospective 
→ 27% success rate in our experimentation 
→ 2.75 test launched and analysed per sprint / 4.13 test launched and analysed each month 
→ 8 new ideas generated every sprint / 11.7 new ideas generate every month

Growth Manager

Leadoo Marketing Technologies

Leadoo MT is the fastest growing MarTech company in the Nordics. During my time as their Growth Marketing Manager, we achieved among others:
- 500k€ sales from inbound leads
- 528 new Clients
- 31% increase in MRR
- 2 new market entries
- 4 awards
- 2 full website redesign
- 1 rebranding
- 4 new features launched

My main responsibilities included:
- Managing all our online operations
- Overseeing our lead generation process
- Designing and building lead automation process
- Experimenting with our product and subscription models
- Supporting our new market entry in the UK 
- Supporting sales teams in the UK, FI, SE
- Paid campaigns design & optimisation
- Management of all our paid advertising campaigns
- Coordinating team efforts
- Hosting company-wide social selling training
- Onboarding new team members

Growth Marketing Manager

Millennial Board

I held a key role in the development of Millennial Board. Being the Marketing & Sales team Leader implied that I constantly looked out for new insightful team members, coordinated the team efforts in developing and strengthening Millennial Board's brand and offerings while supporting our sales and growth efforts to allow us to establish ourselves as The accelerator for future Leaders.

Millennial Board was initiated by Heikki Leskinen as a movement to rethink our future – one company at a time. We offered a unique reverse mentoring concept combined with accelerator programs for young individuals. By doing so, we bridged the gap between bright millennials and C-level executives that seek transformational growth globally.

We had a growing community of 440+ members present internationally in: Helsinki, London, Oslo, Copenhagen and Stockholm. Also, I initiated our launch in Paris.

Millennial Board became now The NextGen Project, for more info check: thenextgenproject.io

Head of Sales and Marketing

Member of Millennial Board, a global community for insightful young professionals. We challenge leaders to question the unquestionable and helps them to find new paths and build discovery skills for growth.
Our values: Brutally honest - Naked, just like in a Sauna - Challenge everything, even yourself.

Millennial Board became The NextGen Project, for more info check: thenextgenproject.io

Millennial Board Member

Evermade

My main responsibilities included:
  Project Management:
- Communicating, leading, empowering, and facilitating teamwork
- Managing and delivering digital projects
- Building and safeguarding relationships
- Scrum/Agile management process
- Meeting clients and creating project brief
- Accounts portfolio management
- Accounts development and sales

  Marketing:
- Establishing the Marketing strategy 
- Lead generation (conversational and inbound methodology)
- Events management (NBF, Slush, Markkinoinnin viikko, Hacker X, WordCamp Nordic, Creative afterwork, workshops...)
- Paid media management
- Marketing campaign concept, design, and execution
- Planning and budgeting of all the yearly Marketing actions 
- Product owner of Evermade's website, analytics, optimization and A/B testing

More info:
  Following my role as a Junior Digital Project Manager and my MSc graduation, I got promoted as full-time Digital Project Manager. Leading a team of 12 designers and developers, my role was to bring my team together to make things happen and solve problems based on research and data. It’s all about leading, empowering, facilitating & communicating. I also put my heart into making sure my clients will be proud of our partnership by constantly proposing them with cutting edges ideas in order for their digital products to stay relevant and on point.

List of projects I have been handling among others:
- Landing page for one of the biggest Finnish video game publisher
- Landing page for one of the biggest French video game publisher
- Slush.org
- Nextgames.com
- Sofigate.com
- Avaus.com 
- Lehto.fi intranet
- Nomo3d.com
- Nitrogames.com

Marketing / Digital Project Manager

My main responsibilities included:
  Project management:
- Communicating, leading, empowering, and facilitating teamwork
- Managing and delivering digital projects 
- Building and safeguarding relationships
- Scrum/Agile management process
- Meeting clients and creating project brief

  Marketing:
- Managing Social Media pages 
- Creating and implementing B2B marketing and communication plans

  More info:
I had the opportunity to learn and develop all the keys competencies required to master project management. Hence I made sure my clients were happy and delivered all my projects on time with an outstanding quality.
I strengthen my ability to execute under pressure while being responsible of time and budget management within my team. I quickly took over projects with full autonomy and ran those so well that clients have requested to work directly with me in the future.

List of projects I have been handling among others:
- Landing page for one of the biggest Finnish video game publisher
- Landing page for one of the biggest French video game publisher
- Slush.org
- Nextgames.com
- Sofigate.com
- Avaus.com 
- Lehto.fi intranet
- Nomo3d.com
- Nitrogames.com

Junior Marketing / Digital Project Manager

Made In Méditerranée

I've started to work in this start up as a cashier, but really quickly I showed my Director that I had the necessary skills to enhance the marketing strategy and boost the sales of his store, so we started collaborating on the company website, I totally redesign and modernise the website and install an operational online selling platform. Moreover i start developing the notoriety of the start up on social media at the same time.

Here are my current missions :
- Creating, managing and growing the company’s presence through social media
- Creating content for the customers' loyalty program through newsletters and e-mailing 
- Designing a brand new evolutive and responsive website with an online selling platform (use of : Prestashop and Wix)
- Optimising the User Interface and experience of the landing page
- Curating content channels
- Internal communications execution
- Publishing on a web CMS and basic image editing

What i'm learning thanks to this experience : 
- understanding about the product and finding out how to market products for different segments
- enlarging my knowledge about digital marketing, web designing, and building a ecommerce platform (Prestashop/WiX) 
- broadening my analytical mindset and acquiring strong analytical skills

E-Commerce / Digital Marketing Manager

I was in charge of an entire concept store, from opening to closing the store, of mediterranean products, the core of the concept was to sell a unique experience to each customer through high quality products and souvenirs made by local craft-mans accros the region.

My main missions were : 
- ensure the display of each products was in such a way to stimulate interest and entices customers to make a purchase
- advise and support customers in their shopping needs
- do not let the customers without having experienced something from their venue in the shops (tasting a local product, sharing a story from the region, giving advices to tourists,...)
- cashiering customers 
- ensure a good turnover of the inventory

Sales and Merchandising Assistant

Management Events

My main responsibilities included:
- Building the client portfolio in French market
- Meeting potential customers 
- B2B sales prospecting & Inbound Sales
- Database management & Account management
- Social selling & Lead Generation
- Responsible for the whole sales process
- Responsible of registration of top Leaders from Retail Industry across France for the Pan European StrategyForum Retail 2017 (3rd edition)

As a result I brought:
- 49.4% growth in the French's prospect Database
- Multiple registration from C-level executives to the Pan-European event in Copenaghen
- New marketing perspectives and tools to my colleagues
- ME Academy active participant

International Sales Manager France

Hey!👋

Bienvenue to my network. 
Thank you for your interest in my profile. 🧡 I'm Rémy, a Marketing & Growth consultant based in Helsinki.

Currently working as an entrepreneur and consultant in a B2B Marketing Agency. Previously worked at Recright, Leadoo, Management Events, Evermade, Made in Mediteranée, and more. 

I'm on a mission to help brands grow sustainably and make a positive impact. A few of the brands that trusted me already: Growth Tribe, Workday, Sanofi, Cognizant, YIT, Slush, Amrop, and MySpeaker.

I am all about nurturing a growth mindset, user-centric thinking, leveling all arguments with data, getting shit done, and continuously executing with a scientific approach to rapid experimentation while staying true to myself.

If you are interested in:
🟠 Personal & professional growth
🟠 Growth Mindset & Growth process
🟠 Practical marketing tips
🟠 Personal branding
🟠 Sustainability (People & Planet first. Profit second)

👉 Then follow me & #growwithremy, and feel free to reach out for a virtual tea/coffee.
I am always happy to connect with new people and exchange.😊

Check my profile link or go to https://linktr.ee/RemyBertoli

BBA in International Business & MSc in Management and Marketing graduate. I am a certified Scrum Master, Coach, Inbound marketer, Google Analytics professional, and Growth Hacker. If you wish to know more about my certifications, expertise, and work history, have a look at my digital CV & portfolio at remybertoli.com

PS: Connection tip - ask me about the Zebra 🦓

Rémy Bertoli 🍕

I’m the guy with 𝒕𝒉𝒂𝒕 backpack at Slush.

And yes, it’s probably doing more growth than some teams’ entire marketing engine...

If you’re at Slush today, come say hi.
I’m here for good conversations and bold ideas.

If you want a fast, honest take on your growth strategy, I’m right here.

Don’t be shy,
I promise I’m nicer than my backpack. 🧡

Talk soon
 🚀🔥

#Slush #Slush25 Slush #Marketing #Growth

Growing businesses using Marketing, Branding & Web design • Spreading kindness & empathy • People & Planet first • No bullshit policy • Reforge 2022

Slush 2025 is officially over. So I 𝒉𝒂𝒗𝒆 𝒕𝒐 share with you my TOP 3 biggest takeaway.

1. The AI Reality Check 

Everyone talks about AI, AI, AI, AI... and its potential... but very few get it right.

First, the strategy: Don't build tools that wait for users to prompt them. (90% of tools out there) You have so much data on your customers already, show them how they can leverage it! Top companies are using AI to prompt the user with high-value content. 

Second, the ethics: I was relieved to connect with the CEO & founder of Lake Coloring, Goran Ivašić, and share a core belief: AI is for enhancing, not replacing. Let the artists create; use AI to automate the boring, repetitive tasks. Wish we talked more about this topic at Slush this year. 

2. Positive Framing: ŌURA case study

Regardless of your role (Sales, Marketing, CS, UX, ...) you are a content creator. 
The secret to growth and retention? Make your content positively inspiring.
Oura didn't win by focusing on "Recovery" (reminding users they slept like sh*t). They focused on "Readiness." They changed the narrative to reinforce the positive. Users want to know how to win the day, not be scolded for the night before.

3. Spontaneity > Schedules 

Despite the heavy lineup of brilliant keynotes, the highest ROI for me came from the white space in my calendar. Bumping into old friends, talking to exsisting customers, meeting with strangers in the lunch line, and casual chat at the afterparty. I urge you to give it a try, they are so many brilliant minds at Slush to meet with!

PS: Thanks to Kim Oguilve for being my official Slush pal for all the last Slushes. You're da best 🧡 

PPS: Thank you to Elena Savina for the interview, it was really fun!

#Slush #Slush2025 #AI #Positive

Rémy Bertoli and Kim Oguilve at Slush 2025 meeting marketers, and PR and and communication experts.

Roman Pikalenko 🇺🇦🦩

Kaizen

On March 7th, 2023, I decided to quit my safe & comfortable job…

…all to start my own business 🔥

You see, I was freelancing in one way or form for almost a year then:

→ Ran 3 group coaching programs for young marketers to build their personal brands
→ Got booked for eight 1:1 consultations about LinkedIn Growth 
→ Started doing external engagement for my friend’s client 

By the time the calendar hit 2023, I was earning 75% of my full-time job income

Feeling like I’d outgrown the company I was in, it was a matter of time I took the leap 

I had to figure out 2 major things for myself:

→ How to position myself and where to find my ideal clients
→ What services to offer and at what price

Now, I help 6-figure founders build, grow, and scale their personal brands on LinkedIn

All through a Done-For-You Premium Ghostwriting 

- You don’t need to write your content
- You look at the inbox full of leads
- You run your biz smoothly

If you’re someone who’s tried creating content on LinkedIn or hired a cheap writer with no strategic background, you’re in the right place

Book a 30-min consultation with me

And let’s explore how it would look like if we worked together

✌🏼

Full-Stack Ghostwriter

Limelight

I worked in a B2B SaaS company for almost 2 years in the past. 

It made me realize just how plagued the industry is with features nobody cares about, branding nobody remembers, and products nobody uses.

I've also been creating content on LinkedIn for 3 years now. And in all that time, I've been pitched (very poorly) by a lot of brands that undervalued my work and made the collaboration problematic. There was no easy way to partner up. 

When David reached out to me asking to join as an Advisor, it felt like a perfect match.

Not only I had a chance to contribute to building a great SaaS product, but also helped shape it in a way that would benefit end users like me.

As an Advisor to Limelight, I help build the first-ever B2B creator ad platform. I've been beta-testing the product from the start and it’s impressed me so far. The team is extremely fun to work with and is receptive to every bit of feedback. 

If you're a brand or creator looking to partner up with either, I'd recommend checking them out. 

If you are a brand or creator looking to collaborate with me, get in touch via my
Limelight storefront: https://app.limelighthq.com/p/roman-pikalenko.

Advisor

Slush

I never thought I’d be an entrepreneur.

But I was training to become one without realizing it. 

It’s 2019, I’m in my last year of uni. 

I hear about this event called Slush that’s founded by students that’s now the biggest gathering of Venture Capital in the world

(Let that sink in) 

And it was right in my “backyard”, in Helsinki. 

I applied to volunteer there. Sustainability team.

During the event:

— I met cool new people & made new friends

— Learned that volunteering is hella fun

— Fell in love with Slush Magic (iykyk) ✨

and all without spending thousands of €€€ 

(I was a broke student 🤷🏻‍♂️)

I left wanting more. 

2021: I went to Slush again. Became a Group Lead. 

2022: I volunteered at Slush again.

And this year, I rose up to be a Team Lead.

(yay me)

A Text Production Team Lead in charge of written social media content and then some. 

Perfectly aligned with my ghostwriting ambitions. 

I now have a team of 4 legends. 

All are hungry ambitious young people like me that want to make a difference. 

If you’re an impact brand coming to Slush 2023, let’s connect and meet up during the event. 

If you’re a volunteer and resonate with my journey, let’s do the exact same thing ✌🏼

See you at the event 🔥

Text Production Team Lead

Shield

Just 1 week before I quit my job, Andreas, CEO of Shield, said 3 sweetest words a young guy like me could only wish for:

“Check your inbox :)”

There was a contract to sign.

You see, I’ve been following SHIELD and using their tool for 2 years then. 

They had a vibe and functionality. Their team was top-class. 

I wanted in. 

3 months of negotiations. I finally quit my job. They were open for business.   

When I finally got the role of Content Writer, I was tasked with one thing — keep the community engaged and build the brand’s authority further through their Company Page and part of the newsletter. 

Results?

I was able to:

- Cut down 1 hour of newsletter research
- Cut down 1 hour of newsletter writing (1,5 sections)

This freed up 2 hours for my teammate, Jaziel, to:

- Strategically place a fitting theme every week
- Focus on making sure the newsletter was headed where SHIELD wanted it to go. (time to reflect, and make more normative decisions moving forward)

We were able to keep a consistent opening rate between (50-57%) with a click rate of around 5-8%.

More than that, we were getting weekly newsletter love mentions.

Often from creators and profiles that would normally get unnoticed. 

Now, I apply the same mentality with my clients. 

I put them in the spotlight through the right stories and content. 

So they too can receive love mentions from their community (and make that $$$).

Content Writer

In 2021, I FINALLY landed a marketing role after being laid off 3 times from my bar job

Learned how to build systems, distribute & connect multiple channels.

Only about 200+ job applications in, I was referred to a Growth Manager, Rémy, that worked there.

From the start, I was thrown into the deep end. I had to conduct 5-10 growth experiments simultaneously for multiple marketing channels.

Our goal? Understanding where our resources were best spent.

My biggest problem was streamlining the entire process:

- Multiple social media channels
- New website & email automations
- Analyzing data & reporting it back to the team

I felt lost…

“What do I focus on?”

This was the wrong question to ask. The right one was:

“What experiment will bring the most result for our main objectives?”

See, I was afraid I lacked expertise. And I didn’t know yet how to use every system that was already in place.

Here’s what I did in the next 5 days:

- Analyzed what has and hasn’t worked before
- Checked which of the current experiments would bring the best results
- Laid out the step-by-step execution plan & time blocked it in my calendar

What’s the worst that could happen?

(Spoiler: As I was still an intern, I wouldn’t be promoted to my full-time role)

But as a result, I was praised for my proactiveness and we managed to gather valuable data on what channels to abandon entirely.

My biggest achievement was learning how to build systems, distribute & connect multiple channels.

Because of that I now always take a data-driven structured approach to solving complex problems. 

Juggling multiple elements at the same time felt challenging & chaotic but weirdly satisfying. 

Even though I had to constantly check in with the team.

About 1,5 years later, I felt that I reached my maximum potential in that role:

And eventually, I quit to start my current Ghostwriting business.

✌🏼

Growth Marketer

Growth Marketing Intern

Laurea Entrepreneurship Society

Before I found my 1st paid marketing role in 2021, I decided to volunteer. 

Instead of volunteering anywhere, I picked a local university’s Entrepreneurship Society.

(which explains my current entrepreneurial ambitions so well btw)

One of my biggest responsibilities as the Head of Marketing for me was running our events.

That meant:

- Finding speakers & partners for the events
- Creating content to promote the events
- Hosting the events

There was a week before the summer break, when we accelerated all the event production.

I ended up hosting 3 back-to-back webinars & workshops in a single week.

Main challenges?

→ Cross-promoting 3 events for 4-5 weeks prior across FB, IG, LinkedIn, and email

→ Dealing with last-minute delays, changes, and people not responding

The promotion was done in the priority approach, accelerating the volume of content the closer the events got.

The last-minute events required me to juggle both team, speaker, and partner communication pretty much 24/7.

I thought I was gonna lose it. Thankfully, our Community Manager was there to remind me that “We got it”.

….

How did I get through the week?

Simple. I just f*ckin did. 

Sometimes there are no fancy hero endings.

I did learn that event marketing is tough if you have no idea what you’re doing.

And I learned a whole lotta stress management techniques when things get hot.

When my 1-year term was done, I knew that the team was in the right hands.

(I may have hired specific people for the next HoM to avoid the headaches I had)

✌🏼

Head Of Marketing

The Old Irish Pub

In 2020, I hit rock bottom:

→ No job
→ Ran out of savings
→ Stuck in a small town (Vaasa)

Then I accidentally saw a job ad:

“Looking for a bartender. The Old Irish Pub.”

I thought it was the pub in Vaasa as it just opened.

Sent my application & resume

Got the response back:

“We’d love to interview you!”

Only the email address was from The Old Irish Pub Helsinki

“Helsinki?! It’s 4,5h away from us”

3 days later, I went to Helsinki, aced the interview, and moved there completely within 2 weeks.

And oh boy, what a job it was:

→ Constant night shifts
→ Lifestyle that drained my health
→ Dealing with less desirable customers we had to call ‘guests’

There were of course good moments too: met some of my best friends there & the love of my life. 

But in the 2nd month, sh*t really hit the fan. 

We called it the ‘Copenhagen Night’ as everything you could imagine happening at a bar, happened that night:

- Broken glass & me getting cut
- Rude guests & me getting screamed at
- More drink orders we could handle & me chugging Red Bulls

And I had to train 2 new runners

Looking back, I always ask myself “How the hell did I manage to get through the night?”

My honest answer?

The adrenaline I had + the caffeine I drank made me feel like a machine.

In a single night I:

- Got glass cuts 6 times
- Drank 3 Red Bull cans
- Served 100+ drinks & cocktails
- Served at least twice no. of shots
- Managed at least 5 very drunk guests
- Taught the runners how to thrive on busy nights
- Ruled the kitchen with my teammate constantly supplying the bar with glasses

It was chaos. I hated the cuts. But I loved the adrenaline rush.

Now, whenever things get intense, I look back at my bar job.

And I always remind myself:

“You could’ve been doing it at night, exhausted, and getting multiple cuts all over your hands. Keep going.”

…

As I completed my 6-month internship at Recright and switched to a full-time role, there was no space or energy left in me to work at the pub.

✌🏼

Bartender

Upbeater

***✍️ Story writing in progress...***

Growth Hacking Marketer

Digital Marketing Manager

Hitachi ABB Power Grids

Sales Intern

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

I help climate deep tech founders build founder visibility that compounds.

Because when people look you up…

You don’t want them to find a quiet profile, a repost from last year, or a pitch deck disguised as a post.

You want them to see credibility. Clarity. Momentum.

Most of my clients are:

- Series A founders with scientific or technical backgrounds
- Deep in climate, water, food, or materials innovation
- Short on time but serious about becoming the go-to in their category

I ghostwrite their:

- LinkedIn thought leadership (to build traffic engine)
- Educational email courses (to convert attention into demand)
- And sometimes, their articles, newsletters, or even books

💬 I’ve worked with 10+ founders across 8 countries, helped generate $300k+ in LinkedIn-attributed revenue, and ghostwritten 1,000+ posts that have reached millions — while helping my clients build audiences filled with investors, partners, and talent.

You’ll never hear me say “you need to post more.”

Because most founders aren’t struggling with volume.
They’re struggling with clarity.

Clarity of what to say.
Clarity of how to show up.
Clarity of what content makes them look like a leader — not just another expert.

That’s what I do.

If you want to build long-term authority, not just chase likes, we should talk.

💌 DM me “Pinky” and I’ll show you how I help founders build founder gravity — without sounding like a LinkedIn bro.

(And yes, I’ll tell you why it’s Pinky.)

Or just stick around and follow — I post regularly on founder visibility, deep tech storytelling, and LinkedIn strategy for serious operators.

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

2 billion people lack access to clean water.

And climate change is making it worse every year.

This Nigerian-born engineer is building a solution that cleans water, captures carbon, and creates fertilizer → all at once.

Meet David Gory Jr, M.S., MBA., Co-Founder and CEO of Airbuild Inc.

David was born and raised in Nigeria, where access to clean water and electricity wasn't a given. It was a daily struggle.

Growing up, he drank water from wells because the natural water sources were too polluted to use.
"
I experienced firsthand what it meant to live without access to clean water or electricity," David recalls.

At 16, David came to the United States for college, determined to build a future where communities wouldn't have to choose between dirty water and no water at all.

His vision crystallized when he met Richard Mariita, MSc., Ph.D., MBA Candidate, who had lost family members in Kenya to waterborne diseases.

Their shared mission? Use nature's own solutions to tackle the global water crisis.

In 2023, David co-founded Airbuild with Richard and John William Bucur, building on years of research into algae-powered water treatment systems.

Their breakthrough?

🌊 Using algae to treat polluted water
🌱 Capturing carbon from the atmosphere in the process
♻️ Creating biofertilizer as a valuable byproduct

Triple impact from one biological system.

But scaling a biotech solution for water treatment wasn't exactly smooth sailing.

The team spent years perfecting their algae cultivation process and convincing skeptics that a nature-based solution could work at an industrial scale.

The persistence paid off.

Today, Airbuild has:

→ Secured land in Green River, UT for their first commercial deployment
→ Designed a system that will treat 50% of the river's flow at full scale
→ Connected their solution to the Colorado River—the water source for California, Arizona, and Nevada
→ Proven their technology can scale profitably by selling carbon credits and biofertilizer

Their algae-powered system:

💧 Treats water pollution without harsh chemicals
🌍 Captures atmospheric carbon dioxide
🌾 Produces biofertilizer for agriculture
📈 Generates revenue from byproducts

At full deployment, Airbuild will process millions of gallons of water that feed into one of America's most critical river systems.

For communities: clean water without waiting decades for infrastructure.

For the climate: proof that solving multiple crises at once isn't just possible—it's profitable.

—

From drinking well water in Nigeria to treating rivers that supply three U.S. states.

That's the kind of lived experience that builds world-changing climate solutions.

—

Do you believe nature-based solutions can solve our water crisis at scale?

—

I plan to share more stories of exceptional climate leaders like David every Monday for #ClimateFounderMondays

Follow me by clicking the bell icon on my profile to be the first notified about it next week 🔔

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

For the past 2 months, I've been prepping for today.

Tonight, I'm flying to Tokyo for 16 nights, and I plan to work no more than 1h/day.

Here's how:

This is a milestone for me.

In 2.5+ years of running my ghostwriting business, this will be the first trip where I'm almost 100% hands-off.

6 clients. 22 LinkedIn posts per week. And the entire month of November covered.

I prepared 88 posts in advance.

Here's the exact process I used:

Step 1: Prioritize what's happening right now before I look ahead.

I didn't jump straight into November content. I made sure current and next-two-weeks content was locked in first.

If I let present work slip while planning ahead, I'd be stuck putting out fires right now.

Step 2: Map everything out and categorize by difficulty.

I looked at the entire month I'd be gone (Nov 9 to 26) and went client by client.

I categorized them by:

→ Who was easiest to write for based on how long I've worked with them
→ How fast their review process is
→ How proven their topics are
→ How hands-off they are.

One client gives me the green light on almost everything and has 5 specific daily topics.

Another was still ramping up, so I waited until early October to write for them once I had enough context.

Step 3: Schedule strategic work sprints with recovery time built in.

→ I picked two weekends, two weeks apart, to work extra hours.
→ I left one weekend in between to rest and recharge.
→ During those sprint weeks, I worked evenings and weekends writing for all 6 clients.
→ This kept me from burning out while still hitting my deadline.

Step 4: Microbatch by topic and structure for maximum efficiency.

For each client, I created a topic-per-day structure similar to my client who already had 5 specific topics mapped to each weekday.

This let me batch write in focused sessions instead of jumping around randomly.

I grouped similar topics together and knocked them out one by one.

Step 5: Split my writing into two distinct phases.

Phase 1: V1 drafts.
Raw thoughts, structure, and ideas dumped onto the page.

Phase 2: Final drafts.
Editing, adding visuals, stress-testing hooks, and leaving annotations for the client explaining my choices.

This two-phase system kept me from getting stuck in perfectionism during the creation phase.

Result: 88 extra LinkedIn posts prepared in 2 months.

I submitted everything a week before my trip. That gave me the final week to handle client edits, review feedback, and analyze all the work we've done so far to keep improving.

And now I get to spend 16 nights in Japan working no more than 1 hour a day.

PS. I’m going to Tokyo, Kyoto, Osaka, and Nagano. Any recommendations? 🇯🇵

I once fired a client who called me a know-it-all.

They hired me to help the CEO build his visibility on LinkedIn.

I shared some honest feedback on their content idea.

They didn't like what I said.

Called me a know-it-all.

I ended the engagement that week.

—

Look, I get it.

Nobody likes being told their idea won't work.

But if you hire a premium ghostwriter and then get defensive when they give you expert advice... what exactly are you paying for?

—

You're not just hiring me to type up your thoughts.

You're hiring me to build you a content system.

→ To build content that actually gets results.
→ To push back when something's off-brand.
→ To tell you when a post won't land with your readers.

That requires trust.

And if you can't handle strategic pushback, we're not going to create anything great together.

—

The best client relationships I have?

They're the ones where founders are curious WHY I’m saying what I do.

That's what premium ghostwriting looks like.

Not a yes-man.

A thought partner.

—

Founders, honest question:

Would you rather hire a ghostwriter who challenges you or one who agrees with everything?

Drop your take in the comments.

Many founders on LinkedIn are trying too hard to be “authentic.” They think it means:

- Sharing vulnerable stories
- Talking about their traumas
- Posting their dog/cat/parrot every other day

But here’s what they forget:

They’re leading a business.

And when the signal gets drowned out by lifestyle content:

- Investors don’t take them seriously
- Quality hires roll their eyes and move on
- Customers go with the competitor who speaks to their pain

Authenticity ≠ oversharing.

Especially in climate tech.

If you want to build a personal brand that drives leads, PR, and funding… focus on:

→ Talking about real customer problems 
→ Sharing the story behind why you started 
→ Asking if your content is helpful, not just “relatable” 
→ Showing both wins and roadblocks 
→ Proving you’re up to the task — whether you’re a PhD founder or building your first company

That’s how you earn attention that compounds.

—

Are you struggling to differentiate your tone from your company’s?

PS. If you watched The Last of Us Season 2, I'd love to hear what you think of it. I have some....thoughts.

"If I go on vacation, I don't want to think about LinkedIn."

That's a fair and common concern.

But you don't have to drop your LinkedIn entirely to stay present.

If you go away for 3 weeks in Japan (like I just did), you can stay visible with almost zero creative effort in 3 simple ways:

1/ Recycle your best-performing posts instead of creating anything new.

Your top posts earned engagement for a reason. Reposting them does three things:

• Keeps your posting cadence alive
• Reinforces ideas your audience already loved
• Saves you from burning creative energy while you're supposed to relax

Most people won't even notice you've posted it before.

2/ Share raw travel observations.

A photo with a one-paragraph caption. A quick reflection tied to your niche. An observation about how stepping away resets your thinking. 

Travel naturally creates content, and people engage out of empathy and curiosity. 

3/ Set an away message that redirects attention.

Your inbox will still fill up while you're gone. Instead of a generic "OOO," link to something valuable:

• Your latest newsletter
• Your best lead magnet
• Your sales page
• Your calendar for post-vacation calls

This keeps conversations warm and moves people through your ecosystem while you're offline.

—

Staying present on vacation isn't about grinding from hotel lobbies.

It's about keeping the lights on with smart, low-effort signals.

What's your vacation LinkedIn strategy? Do you post? Go silent? Something else?

Day 3 in Tokyo: I sumo wrestled Waka and won.

My client has 4 business verticals and posts 5x/week on LinkedIn.

Most founders think this is a recipe for disaster.

"Won't I confuse my audience?"

"Should I just pick one vertical and stick to it?"

Here's what we do instead (and why it works):

—

Her company operates in 4 distinct verticals:

1/ Wool insulation for pharma cold chain in Australia
2/ Wool insulation for pharma cold chain in India
3/ Denim insulation for builders
4/ Contract manufacturing

Each vertical has a different audience. Different pain points. Different buyers.

When we started working together, the obvious question was:

"Do we focus on one vertical, or talk about all four?"

My answer: all four. But with structure.

—

Here's the exact framework we use:

Step 1: Ask which vertical is the priority right now.

Not all verticals are equal at all times. Sometimes she's launching a new product. Sometimes she's scaling one division.

They just launched a new denim insulation line 2 weeks ago, for example.

We align the content calendar with business priorities.

Step 2: Organize content by days of the week.

Monday and Tuesday? Denim insulation for builders.
Wednesday? Contract manufacturing.
Thursday and Friday? Wool insulation for pharma.

Her audience knows what to expect. And she doesn't feel scattered.

Step 3: Monitor each vertical as a separate improvement opportunity.

Here's where most people mess up.

They look at overall engagement and say "content isn't working."

We track performance by vertical. Separately.

Different verticals attract different audiences with different activity levels on LinkedIn.

—

The surprising results?

Contract manufacturing and denim content perform the best overall.

Consistent engagement. Steady growth. Predictable metrics.

Buuuuuut…….

Wool insulation topics get insane engagement when we share company wins.

Why?

Because the denim audience is highly active on LinkedIn. They engage heavily when they see proof of impact.

The pharma audience? Less active overall. But they're there. And they convert.

—

What we learned:

Don't avoid multiple verticals. Structure them.

Different audiences behave differently on LinkedIn. And that's fine.

Track each vertical separately. Treat them as independent experiments.

Some verticals will outperform on engagement. Others will outperform on leads.

Both matter.

—

If you're running a business with multiple verticals and think LinkedIn won't work for you, give this strategy a try.

—

What's your biggest challenge with posting about multiple products or services?

taplio

The Battle

Rémy Bertoli 🍕

Roman Pikalenko 🇺🇦🦩

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taplio

The Battle

Rémy Bertoli 🍕

Roman Pikalenko 🇺🇦🦩

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rémy Bertoli 🍕's LinkedIn Performance

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