Hey!👋

Bienvenue to my network. 
Thank you for your interest in my profile. 🧡 I'm Rémy, a Marketing & Growth consultant based in Helsinki.

Currently working as an entrepreneur and consultant in a B2B Marketing Agency. Previously worked at Recright, Leadoo, Management Events, Evermade, Made in Mediteranée, and more. 

I'm on a mission to help brands grow sustainably and make a positive impact. A few of the brands that trusted me already: Growth Tribe, Workday, Sanofi, Cognizant, YIT, Slush, Amrop, and MySpeaker.

I am all about nurturing a growth mindset, user-centric thinking, leveling all arguments with data, getting shit done, and continuously executing with a scientific approach to rapid experimentation while staying true to myself.

If you are interested in:
🟠 Personal & professional growth
🟠 Growth Mindset & Growth process
🟠 Practical marketing tips
🟠 Personal branding
🟠 Sustainability (People & Planet first. Profit second)

👉 Then follow me, and feel free to reach out for a virtual tea/coffee.
I am always happy to connect with new people and exchange.😊

Check my profile link and learn more at www.gwr.ac

PS: Connection tip - ask me about the Pizza 🍕

Rémy Bertoli

One Click LCA

* Lead and develop the newly established Growth Marketing team to be a high performance team
* Plan, develop, implement and optimise the digital growth marketing strategy including website, conversion rate optimisation, organic and paid channels, and lifecycle marketing - with the aim of developing a predictable revenue engine that scales
* Ensure the customer acquisition funnel is well optimised for both new and existing businesses 
* Own marketing operations, further develop analytics capabilities, while identify development opportunities to enhance the marketing efforts
* Build dashboards to regularly monitor the overall lead-to-revenue performance by channel and CAC 
* Own the company website and ensure it is continuously updated and optimised to provide a great user experience that also drives revenue

Growth Marketing Team Leader

Aiven

• Leading integrated marketing campaigns to increase brand awareness and demand, using both digital and offline activities, such as paid ads on Google, LinkedIn, Twitter, YouTube, Reddit; organic content on blogs, landing pages, LinkedIn; events & webinars; email marketing and nurturing program; sales enablement material etc.
• Building up the Business Marketing Program function within the Global Marketing Team to educate the B2B buyers globally, generate MQL & SQL, and to support SDR and regional Field Marketing with their local campaigns
• Working with marketing analytics to create reports and analyse campaign performances
• Building up the Brand Marketing Program to promote the Aiven brand awareness and our position as thought leader in our field
• Launching new products to the markets by leading the marketing effort and working closely with different teams such as Product, Product Marketing, PR & Comms, Event, DevRel, Content marketing etc.

Key achievements:
• Led the team to create the 1st microsite to promote a new product Aiven for M3, resulted in 60+ product trials in the 1st 3 months, 5 won customers, USD202,000 in revenue 
• Launched 3 products: Aiven for M3, Flink Beta, ClickHouse Beta
• Set up processes and templates for campaign planning, assets production, and campaign reporting
• Built processes to work better with different teams: SDR, GTM, regional marketing teams in APAC, EMEA & NA
• Launched the Aiven Cluster Startup Program, resulted in 22 applications, 14 accepted startups

Senior Marketing Manager

• Create demand for different products using paid ads, organic content, referral or PR

• Develop, execute, and measure product launches based on roadmap

• Conceptualize, develop, execute, and measure marketing campaigns

• Identify opportunities for both sales and trial pipeline lead generation

• Coordinate with product and marketing functions to run effective marketing campaigns

• Analyze and report on key results to inform future campaigns

• Create and maintain campaign calendar

Marketing Campaign Manager

Mash - We say yes

•	Supporting the CMO to run marketing in four countries: Finland, Sweden, Poland & Spain, and developing Group marketing strategy together with the Country Marketing Managers, Product Managers, Sales Managers and the creative agencies
•	Leading the in-house marketing team to produce content for websites, social media, email, SMS and other printed materials. The team consists of Content manager, Graphic designer, Copywriter, UX/UI designer & analytics consultants.
•	Managing and improving the group marketing tools & processes. Executing group marketing projects.
•	Setting up and working closely with marketing agencies, development agencies, print house and other suppliers. Monitoring the partners’ performance, ROI and budgets.

KEY ACHIEVEMENTS 
•	Transferred CMS & CRM platforms from Sitecore to Hubspot, saving 50% of the time spent for website editing, cutting cost by more than 30%, providing more features for building campaigns
•	Led the team to successfully launch five websites for Finland, Sweden, Poland, Spain and Group by refreshing the brand visual and changing the site structure to a better UX/UI
•	Organised two international trade shows (MPE Berlin 2019; Paris Fintech Forum 2019); two local promotional events
•	Contributed in making Marketing team the most engaged team in the company

Marketing Operations Manager

•	Leading the in-house marketing team of motivated members who are clear of their priorities and developing their skills to the next level. The team’s competences include Content Manager, Graphic Designer, Copywriter, UX/UI designer to analytics consultants
•	Translating marketing strategy into actionable items and deliverables for the in-house marketing team. Managing the team’s workload and priority with tools like Daily huddle, Slack chat, Jira ticketing, Wiki/Confluence documentation
•	Creating and following up KPIs for the in-house marketing team as well as website and campaign performances

Marketing Project Manager, Team Lead

Luxus Worldwide

•	Managing multiple projects at a time for different clients. Projects included creating POS materials, digital banners, website design & development, mobile app design and development
•	Working closely with designers, copywriters, developers and account managers to provide the best marketing services to the clients
•	Providing the team clear priorities, freedom to be creative and calmness to focus on their tasks
•	Managing projects’ budget and timeline to deliver the best quality work within the timeline and budget agreed with the clients
•	Organizing post-mortem meetings and review with the team and the client to improve future work  
•	Creating project scope of work, budget and timeline responding to RFP from different clients
•	Working for these clients: HMD Global (Nokia phones), Nissan Nordic Europe, Bayer, Fiskars, Swisscom, Myllyn Paras, Boston’s Restaurant & Sports Bar and Retail Product Group. 


KEY ACHIEVEMENTS 
•	Part of the global digital operations team for HMD Global launching the Nokia 3310 and other Nokia Android smartphones in  2017. Supported 30+ countries in website operation tasks.
•	Created and won a RFP to build a website for Myllyn Paras for Chinese market
•	Managed content, feature development and training for Nissan Nordics marketing material portal, used by Nordics marketing teams and all the car dealers in the Nordics 
•	Key team member to run a 5-day Design Sprint for Bayer in Berlin

Digital Project Manager

Toastmaster International

Promoting Toastmasters clubs in Finland and gaining new members for the clubs.

Vice President of Public Relations/ Helsinki Toastmasters

Tramigo

•	Planning, organizing & producing marketing materials with copywriter and graphics designers: sales package, POS materials, brochures, pull up, newsletter etc.
•	Organizing and preparing materials for tradeshow
•	Conducting mass email campaigns and monitor the results
•	Managing global CRM system
•	Sales support for wholesale and retail clients. Supporting country sales managers to close deals
•	Sourcing material and shipping product to customers worldwide

KEY ACHIEVEMENTS
- Reduced 50% marketing cost by finding new suppliers for Singapore & Dubai stock
- Produced two new sales packages: Tramigo Pocket & Tramigo T23 Track
- Prepared for three successful tradeshows: Manila International Auto Show 2015, AfricaCom2014, CommunicAsia 2014
- Managed the online marketing material portal: www.tramigomojo.com

Marketing & Logistics Global Coordinator

Marimekko

Developed a communication plan for Marimekko’s 1st concept store in Graz, Austria,
aiming at raising Marimekko brand awareness in Austria.

KEY ACHIEVEMENTS
- Conducted research & drew shopping habits & preferences of new target customer group
- Suggested enhancing visibility using Google Adwords, Facebook, new design for the website
- Selected themes & activities for promotional events

Project Leader: Marketing Communication Plan for Marimekko Concept Store

As someone who is deeply passionate about marketing and branding, I believe in the power of these tools to not only create something truly remarkable but also to help people discover products and services that can enhance their lives. 

Over the past 10+ years, I've worked in various areas of marketing for four international B2B tech companies, including a global digital marketing agency, and a SaaS Unicorn. My expertise lies in digital marketing and brand building, and I have honed my leadership skills by successfully leading a team of six marketers to become the most engaged team in the company.

My previous managers and colleagues refer to me as the "one-woman power house" marketer because of my positive attitude, infectious energy, and ability to get things done even when the tasks may seem impossible.

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Rémy Bertoli

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