Peaceful Media

Marketing Strategist | SEO Director | Co-Host of Marketing for What Matters

Bo-Peter Laanen | BLaanen.com

I help online course creators increase their web traffic and sales by creating a tailored marketing strategy and tactics. I'll dive into your story, products, tech stack, and analytics to find the best approach for your business. I'll also help you implement proven systems and find cost-effective resources to accomplish your goals. 

If you're ready to take your online courses to the next level, please schedule a call with me today to discuss how I can help you achieve your business goals.

Online Course Marketing Strategist | Founder

MarketerHire

I help MarketerHire clients develop and execute their marketing strategies. Hundreds of marketers are vetted by MarketerHire each month. They accept less than 5% into their expert network. 

Reach out to discuss growth marketing.

Growth Marketer

Conversation Design Institute

Growth Marketing Consultant

► Proposed and led Account-Based Marketing & Sales process, including account targeting based on customer market research efforts.
► Executed B2C & B2B go-to-market strategies

Marketing Manager

► Successfully proved consumer acquisition strategy with an 80% decrease in blended CPA and 50% decrease in ad CPL at a consistent weekly budget of $35k+ as agency manager, strategy and KPI owner for Paid Social, SEM & SEO.

► Managed PR & partnership agency during company’s brand growth strategy resulting in multiple earned media placements.

► Built marketing strategy, project managed and collaborated with internal stakeholders across Marketing, Engineering, and Customer Success teams to restructure and integrate the entire tech infrastructure in pivot towards Schools Sales.

Digital Marketing Specialist

► Led project to identify, implement, design, and transition to cost-saving lead generation & marketing automation vendors. Developed processes from scratch and continue to iterate based on evolving needs of the marketing and sales teams.
► Marketing strategy and KPI owner for Organic and Email channels, including SEO. Championed shift from multi-lingual website to all English online approach that saved work hours across five teams.
► Translated data into actionable insights that resulted in a 20% decrease in Bounce Rate, a 17% increase in CR, and a 7% increase of goal completions over three months.

🏦 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢:
I empower Fortune 500 companies to maximize digital customer acquisition. 

🚀 𝗛𝗢𝗪 𝗜 𝗗𝗢 𝗜𝗧:
Most companies only look at what customers think about their website or of the competition. They should know the sales performance of their website relative to the competition. We developed a way to measure this and help you implement an optimized experience.

🤝 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛:
I work with Financial Services, Telecom, Automotive & eCommerce companies based in the U.S. and Canada that sell in competitive online spaces 

📈 𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗨𝗦 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧: 
• Prioritize UX & CRO Backlog: No more gut feeling decisions. Our methodology has an 80% predictive value ensuring our recommendations have big impact for your site.
• Know the ‘Why’ behind analytics: Study participants tell us what parts of a website turns them away or gets them excited and why.
• Global Benchmark: Best practices from 26k+ websites and apps tailored to optimize your website.
• Strategic Market Research Partner: WUA bridges the gap from research to implementation and take as much work out of your hands as possible. 

✅ 𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦: 
STEP 1 - It's easy! Contact us for a free consultation. 
We discuss how our service benefits conversion and retention for a product or service sold on your website.

STEP 2 - Kick-Off Meeting
Within an hour, we will: select your target demographic, build the case, recommend market questions, and set project timeline.

STEP 3 - Research & Report 
WUA conducts and analyzes the research to identify market best practices and tailor 20+ prioritized recommendations written into a custom-report for your website.

STEP 4 - Action Workshop & Implementation
The report is summarized in an executive presentation & Action Workshop. The workshop provides energy to your teams on which next steps to take immediately.

👍 𝗡EED MORE INFO?
www.wuaglobal.com

Business Manager - USA & Canada

Laanen - the Brand

🏦 𝗪𝗛𝗔𝗧 I DID AT LAANEN THE BRAND:
I helped Dutch startups get connected in Silicon Valley without suffering from cultural business barriers.

🚀 MAJOR ACCOMPLISHMENTS: 📈
* Developed StyleScript marketing materials that landed invitations to participate at CES and other conferences.
* Established three proof of concept projects for PEX Life.
* Fundraised $40k from European Economic Ministries for the Global Venture Forum.

🤝 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛:
I had the opportunity to work with clients such as StyleScript, PEX Life, CX Company, & the Global Venture Forum. I worked with the C-Level and Management from those companies.  

👨‍🎓 𝗪𝗛𝗔𝗧 I LEARNED:
I had many amazing learnings while working at Laanen the Brand, but some highlights were:
• Building strong to-the-point communication skills with executives at up and coming startups. 
• Maintaining positive cash flow with timely billing.
• Perspectives on different industries ranging from eHealth and eCommerce to digital customer experience to artificial intelligence

✈️ WHY I LEFT:
Telling my most recent client I wanted focus full time on WUA wasn’t easy because I love learning across disciplines so much.  However, decided it was important to focus on building the WUA business in the United States.

🏦 WHAT WE DO & WHO DO WE WORK WITH 🤝:
We help tech startups, diplomatic envoys, and other business missions get connected with Big Tech, Investors, Immigration and Business Lawyers, and much more.

✅ HOW IT WORKS:

STEP 1 - It's easy! Contact us for a free phone consultation.

STEP 2 - If we can get you connected, we will.  You pay us a finder’s fee when we succeed and can choose for add-on business development services if you need. We act as an adviser when and where you need it.

STEP 3 - You will get that much closer to succeeding in Silicon Valley, no matter what your ambitions are!

👍 NEED MORE INFO:
www.laanen-thebrand.com
bp@laanen-thebrand.com

Sales Marketing Consultant

Johns Hopkins University SAIS in Europe

► Harmonized the efforts of 10 research assistants; independently managed schedule; 
► Reinvented and executed creative strategy for online promotion of BIPR scholars;
► Produced 45 seminars into professional podcasts as part of new program; resulted in 20% increase of social media following over 10-month period.

Social Media Coordinator

Ministry of Foreign Affairs, Netherlands

► Worked in both the Economic and the Public Diplomacy departments of the Consulate General to adapt policy strategy to different market segments.
► Provided logistics and administrative support for multi-company business trips from the Netherlands to Silicon Valley; organized and hosted 20+ investor pitch events across various tech sectors.
► Maintained Salesforce and proprietary CRM database with diligence to prepare team members for client meetings;
► Created a successful relationship between the San Francisco Museum of Craft and Design with the Royal Dutch Airlines, KLM to sponsor a museum curation of solely Dutch designers.

Public Diplomacy Officer at the Consulate General of the Netherlands, San Francisco

Bhoruka Charitable Trust

► Self-taught WordPress to redesigned and rewrite website communicate the Trust's goals and engage with donors.
► Taught pro-bono as an English Teacher to seventy 8th and 10th grade students when the Trust’s public school unexpectedly lost their teacher.
► Volunteered in cultural and sports programs for the public school's in-residence students.
► Partook as a chaperone in cross-country trip with 50 students to West Bengal.

Marketing Internship

I help online course creators implement marketing strategies that grow revenue | Always driven by purpose

My career journey has been a remarkable non-linear adventure. In 2017, as I was completing my Master’s in International Relations, I faced an unforeseen challenge that redirected my professional path. While this derailed my desired career, I didn't reduce my ambitions; this moment became a catalyst for growth and transformation.

Determined to adapt and thrive, I transitioned into sales and then marketing with WUA, a dynamic Dutch company. This move ignited my passion for marketing, and my skills flourished even further when I joined a forward-thinking startup in San Francisco. During my time there, I gained invaluable experience and insights into the ever-evolving marketing landscape.

By May 2021, I was ready to embrace a new challenge and ventured into a coaching career. When this endeavor took an unexpected turn, I pivoted to freelance marketing in October 2021. Initially, building a client base was challenging, but my perseverance paid off when I joined MarketerHire. This platform enabled me to establish a solid foundation of clients who aligned with my values and vision, including life and career coaches and professionals in the spirituality space.

A pivotal moment in my journey was realizing the importance of aligning my work with my core values. This led to a fulfilling collaboration with Peaceful Media, a marketing agency dedicated to supporting sustainability-focused businesses. 

Together, we launched the "Marketing for What Matters" podcast in 2024, a platform that interviews entrepreneurs and service providers in sustainability, ESG, and agricultural regeneration. Our mission is to foster a community of like-minded professionals committed to making a positive impact.

→ LISTEN HERE: peacefulmedia.com/mfwm

In line with our commitment to sustainability, we plant trees for every podcast guest in collaboration with One Tree Planted. This initiative underscores our dedication to creating a more sustainable future.

I am passionate about connecting with professionals and entrepreneurs in the sustainability space. If you're interested in being a podcast guest or seeking marketing support, let's collaborate to help your business thrive while making a positive impact.

Feel free to send me a direct message or connect with me on LinkedIn to explore collaboration opportunities.

Bo-Peter L.

SuperMarketers

If you are a High Growth B2B SaaS, SuperMarketers Is Your Done-For-You Demand Gen That You've Been Needing. 

Our primary goal is to boost your SaaS revenue effortlessly with our expert, done-for-you demand generation services—saving you stress and costs compared to running an in-house marketing team.

Book Your Free 45 Minute Strategy Session To Learn How To Use AI To Scale Your SaaS More Profitably and Efficiently: 

👉 https://tidycal.com/genfurukawa1/45-min-marketing-strategy-session-with-gen-furukawa

Founder

Course Creator and Lead for MarketerHire's first AI course. 

The course is a 30 Day Intensive on Content & SEO, teaching marketing experts and freelancers in the MarketerHire community.

Marketer in Residence

Content at Scale

Joined Content at Scale as VP of Marketing to build brand awareness in the AI writing space. 

In my short time there: 
- Built Content at Scale's Prompt Library -- created 10k prompts to help entrepreneurs, marketers, business leaders learn how to use AI to accomplish their goals. 
- Helped launch a community for Content at Scale. Educated members on AI use cases for marketing with weekly workshops, webinars, and tutorials. 
- Recorded 14 podcast episodes on AI and Marketing with industry leaders like Brian Dean (Backlinko, Mike King (iPullRank), Travis Jamison (Investing.io).

VP Marketing

Prehook

I co-founded and sold Prehook, a quiz platform for Shopify merchants. 

Our goal was to build a software to help Shopify merchants learn more about their customers with quizzes. 

In just a few minutes, merchants could publish a quiz to ask a few questions, capture an email/SMS, and recommend a product. No coding required. 

Brands like Spikeball, Smile Direct Club, Evolve Skateboards, JOI, Teelixir, Camille Beckman and hundreds grew their audience, captured zero party data, and drove incremental revenue with Prehook's quizzes. 

Created thought leadership around ecommerce quizzes and zero party data in:
- our blog
- weekly newsletter
- podcast (CartOverflow.com)
- industry events (2x eCommerce, AdWorld, ProductLed Growth Summit)
- Guest on industry podcasts (eCommerce Fastlane, $100 MBA, eCommerce Badassery etc)

Co-Founder

CartOverflow.com (podcast)

Learning and sharing ecommerce marketing with smart people doing cool things. Weekly episodes with interesting guests (operators, agencies, service providers, SaaS folks) alongside co-host Jeremy Biron. episodes at www.cartoverflow.com

Co Host

Retainable

Retainable helps B2B companies reduce churn.

Boost your monthly recurring revenue, instantly. Retainable helps B2B software companies create a flywheel — increased retention; higher lifetime value; higher MRR. Email me if you have questions: gen@retainable.com

Jungle Scout

On the founding team and first marketing hire, helped lead growth of the company to over 100k customers. 

Working alongside CEO and executive team, I am responsible for the marketing strategy, recruiting/hiring, and execution of all Jungle Scout products. This includes Jungle Scout, Jump Send, Splitly, and Fetcher. These marketing efforts have helped establish Jungle Scout as the market leader for all Amazon seller software and educational resources. 

Particular focus on customer acquisition and retention. The primary marketing responsibilities include growth from SEO, content, paid, social, email, copywriting, conversion rate optimization, YouTube and more.

Helped lead Jungle Scout's international marketing strategy, particularly the growth in the Chinese market. This includes recruiting and hiring the first marketer focused solely on the Chinese market, and establishing the Go To Market strategy, junglescout.cn site, and helping to manage the growth of the team in China. These efforts have contributed significantly to Jungle Scout's Annual Recurring Revenue.

Vice President of Marketing

Amazon Product Research, Made Easy. 

Leading the digital marketing efforts for the industry-leader in Amazon product research, I focus on strategy and execution of: content, email, SEO, paid acquisition, analytics, split testing, conversion rate optimization, copywriting, and more.

Head Of Marketing

Fetcher.com

Growth

Splitly

Splitly is the only tool to help Amazon sellers maximize profits by running automated split tests.

Jump Send

Building a marketplace for the top Amazon Email Automation and Coupon Distribution Tool. I focus on helping sellers leverage email follow up campaigns to gather product reviews and improve conversion rates.

Done-For-You B2B SaaS Marketing | Founder @ SuperMarketers: Generate More Leads Effortlessly | Let Proven Experts Handle It All | Book A Call To Learn How 👇

Are you a SaaS leader looking to improve your marketing -- more high-quality, inbound leads at scale?  

SuperMarketers is a Done-For-You marketing agency that handles everything: Strategy, Execution, Marketing Ops, and Growth. 

We can do this more efficiently, and with greater impact, with our proprietary AI-driven marketing system. 

At a fraction of the cost of growing your in-house team or working with traditional agencies. 

I can do this because I've been in your shoes. 

I was a bootstrapped co-founder of an eCommerce SaaS, called Prehook. 

We sold in April 2023. 

It was a six figure sale. 

I know that it would have been a bigger outcome if I had the SuperMarketers growth system. 

I am deep in the AI and marketing space: 

I teach AI and marketing (for MarketerHire, a global network of top tier digital marketers). 

I podcast about AI and marketing (podcast is called SuperMarketers of course).

Helping write a book on AI and marketing (with Jon Nordmark, CEO of Iterate.ai).

And of course I help B2B SaaS brands grow profitably leveraging AI and automation--market leaders like Octane AI, Iterate.ai, Pipio.ai, and more.  

Previously I was part of the founding team and VP of Marketing at Jungle Scout, leading a team of 25 marketers through the $110M fund raise lead by Summit Partners. 

Book a 1 on 1 Strategy Call With Me To Learn Exactly How You Can Use Ai To Scale Your Marketing More Profitably and Efficiently, Without Spending Any Money. 

➡️ Book It Now: https://tidycal.com/genfurukawa1/45-min-marketing-strategy-session-with-gen-furukawa

🌷 Gen Furukawa

Ross Hudgens analyzed 200 websites to see what's working in search.

1️⃣ ChatGPT traffic is flattening. 

2️⃣ Google traffic is growing.

But the type of content that ranks has completely changed.

For most B2B companies, pipeline is steady or growing even if topline traffic is soft.

The shift is in what kind of content actually drives results, specifically: 

✅ Guides and playbooks still get the most traffic.
✅ Comparison pages are holding strong.
✅ Pricing and cost pages are performing well.
✅ Case studies saw a lift in engagement.
✅ Trend content is getting attention.

What's dying:
🟥 "How to" posts are losing visibility.
🟥 "What is" definitions are getting buried.
🟥 Anything that can be answered in a single snippet isn't getting clicks anymore.

If an LLM can summarize it in one sentence, users never hit your site.

Some suggestions that Ross suggests: 
1. Move resources toward bottom funnel. 
2. Build out pricing pages. 
3. Create detailed comparisons. 
4. Add interactive tools like calculators or templates. 
5. Refresh your case studies.

And if you're going top funnel, make it complex, like use visuals, embed video, add proprietary data. 

Just make it multimodal enough that it can't be compressed into a snippet.

The main takeaway is that search is definitely going away, simply the bar for content is just getting higher.

Done-For-You B2B SaaS Marketing | Founder @ SuperMarketers: Generate More Leads Effortlessly | 1x SaaS Founder & Exit | Book A Call To Learn How 👇

A lot of AI content still seems AI and robotic because people give the model way too much freedom.

AI writes by choosing the most predictable next phrase. 

This pattern creates the same rhythm, the structures, and the same “AI cadence” everyone can spot instantly.... (ie "it's not X, it's Y").

But if you tell the LLM to “sound human”, it is ineffective because the model simply picks more predictable language that fits that request.

So if you want the writing to feel human, you have to break the model’s probability loop.

You can start by forcing a specific voice instead of adjectives, ideally your own! 

Specifically named styles collapse the generic phrase pool and push the model out of autopilot.

Also, add oddly specific details that only a real person would mention.

Humans anchor to moments and specifics, while models default to generalities unless you pin them down.

Another tip is to create a running list of common phrases and structures that models lean on.

The goal is to eliminate the smooth, symmetrical phrasing that gives away AI-generated work.

In short, don’t ask the model to “be human.”

You give it constraints that make predictability impossible.

I’ve been rebuilding my content workflow inside Claude Code, and it’s already changing how I work.

I'm not technical, and kinda regret the initial apprehension about using a "coding" tool....ChatGPT and Claude are definitely sufficient to bridge that gap. 

The screenshot shows part of the system I’m building to turn raw transcripts into structured insight...it can be for a podcast, sales transcript, internal call, etc. 

The folders on the left are not code projects, but just steps in a system that turns raw thinking into structured content.

This is probably how we will all work in the near future, creating small agents to handle a specific part of the process. 

Using this repeatable logic saves time and creates consistency.

For example, one agent takes a podcast transcript and turns it into the things I actually need, like Title, description, time stamps, etc. 

Another agent applies the AEO lens. It looks at what parts of that transcript are extractable, highlights ideas that match the patterns LLMs tend to surface and the pieces that help a concept travel into AI search.

Another agent turns those insights into outlines and content plans. This is near automated and instantaneous, with better quality because the inputs are structured.

In short, Claude Code forces any repeatable task intoa workflow that runs the same way every time.

Still early, but this approach already produces clearer insights and cleaner AEO structure. It also gives me more confidence in the content I deliver for clients.

Google just dropped Gemini 3 and it finally understands the world the way we do.

It reads video, audio, images, movement, and text together as one coherent input.

It goes beyond pattern matching and actually reasons through what is happening in a clip.

You can upload any video and get a true breakdown of what is happening frame by frame.

I tested it by uploading a video of my basketball shot to see if it could analyze motion, timing, pace, and mechanics.

It gave me strengths, weaknesses, corrections, and a plan based only on a few short clips.

But if you want more helpful applications as a marketer: 

👉 You can upload your top ads and ask Gemini why they land, why others flop, and where creative fatigue is creeping in.

👉  You can upload competitor ads to get a precise breakdown of hooks, pacing, messaging gaps, and unique angles they are winning with.

👉  You can record your landing page and ask Gemini to identify friction points, confusing copy, layout issues, and missed opportunities.

👉  You can pair video with analytics and ask which frames or moments likely cause drop-off or bounce.

👉  You can upload sales call recordings and transcripts to surface objections, tone shifts, emotional cues, and coaching moments.

👉  You can upload a product demo from a competitor and get a structured comparison of positioning, missing claims, and angles you should counter.

This is the first time marketers can turn raw video into structured insights without manual review.

This is also a preview of how search and discovery will evolve as multimodal understanding becomes the default.

And yes, I have a long way to go to improve my basketball shot...when asked who my shot resembles, one name was Kevin Martin, historically one of the funkiest shots in league history 😂

I built a small AI agent this week that does something I used to do manually.

It watches what’s being posted on LinkedIn in a niche. 

It captures what gets engagement. 

Then it analyzes the post the way an LLM would. 

Topics, hooks, angle, and how the idea is structured.

The output lives in Airtable, so it’s not just “inspiration”, but actually queryable intelligence.

How it works: 
	•	Pulls posts from specific thought leaders in a topic area, for me that was AEO and AI marketing.
	•	Stores the original post link and basic context.
	•	Adds structured metadata so you can filter and learn patterns fast:
	•	topic cluster
	•	hook type
	•	content format
	•	angle
	•	engagement proxy

This "intelligence hub" is actually a way to build leverage too. 

I’m not a developer. The build is mostly just clarity on inputs and outputs.

The setup for this: 
	•	Apify collects the posts.
	•	Claude Code is the control layer. I describe what I want in natural language, and it generates the logic plus the structure.
	•	Airtable is memory. The hub gets smarter every time new posts land.

One underrated move: 

I asked Claude Code to design the Airtable schema first. It gave me the fields and field types. I pasted it into Airtable and the table was basically done in under a minute.

AI doesn't generate more net new content, but is used to replace: 
	•	manual research
	•	random ideation
	•	low-signal posting

With:
	•	a living dataset of what the market is rewarding
	•	repeatable patterns you can actually see and filter
	•	direction that compounds over time

Oh and also inside the agent, there is a sub-agent for things like:
	•	hook optimization
	•	voice consistency checks
	•	banned phrases and banned structures

That’s how you keep outputs on-brand instead of generic.

WHat other agents would be helpful to build out for marketers?

LLMs do not read your article in its entirety.

It slices it into small chunks and only keep the chunks that express a single idea with absolute clarity.

If a chunk is scattered, the model drops it. and conversely, if a chunk is clear, it becomes part of an answer.

Here are five simple ways to create content chunks that are valued by LLMs: 

- A definition.
- A set of steps.
- A comparison.
- A direct question and answer.
- A real example.

These formats survive chunking, get reused in answers, and scale your ideas without extra effort.

Long rambling paragraphs that feel smart but break into unusable pieces....this was my (cringey) writing style in college, seemed to make sense but is not valuable then, or now. 

Write in a way that makes your ideas easily extractable, for LLMs and your readers. 

One idea per chunk.
One chunk per format.
Five formats that consistently show up in AI answers.

That is the blueprint.

Google just made a quiet but important change to AI search.

When you search something in AI Mode, Google now includes WHY certain sources are relevant.... before it shows the links.

This is important and relevant because AI search is no longer just about ranking, or being mentioned or cited, but being explainable is now important. 

Google’s AI is literally telling users “Here’s why I trust these sources.”

Content that wins now is:
 • clearly scoped
 • structurally organized
 • explicit about the problem it solves
 • easy for an AI to summarize and justify

And generic content is harder to explain. Death to AI slop 😅 

So when creating content: 
- Write content AI can summarize in one sentence.
- Use definitions, steps, examples, and FAQs.
- Build content systems, not one-off posts.

Structure matters a lot for visibility in AI search, and this is one more step in that direction.

Dr. Dre's advice to Eazy-E, also applies to marketers today  😎 

"Say it like you believe it, like it’s your words, feel it. Loosen the f up!"
 
This is the exact advice your content team needs right now.

AI search won't cite the safest take.

If it can be found elsewhere, by someone else, it's not getting surfaced. 

Only the stuff that you can say, with the unique perspectives, realy voice and ideas/data, will get surfaced. 

What's the one thing your team knows that nobody else is saying out loud?

That's your content strategy.

(btw, this scene is when Eazy-E taps into his own voice, experiences, and records his hit Boyz n the hood)

taplio

The Battle

Bo-Peter L.

🌷 Gen Furukawa

Followers

Posts

Engagements

Likes

Performance Score🌷 Gen Furukawa's LinkedIn Performance

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taplio

The Battle

Bo-Peter L.

🌷 Gen Furukawa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🌷 Gen Furukawa's LinkedIn Performance

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Performance Score🌷 Gen Furukawa's LinkedIn Performance