Peaceful Media

Marketing Strategist | SEO Director | Co-Host of Marketing for What Matters

Bo-Peter Laanen | BLaanen.com

I help online course creators increase their web traffic and sales by creating a tailored marketing strategy and tactics. I'll dive into your story, products, tech stack, and analytics to find the best approach for your business. I'll also help you implement proven systems and find cost-effective resources to accomplish your goals. 

If you're ready to take your online courses to the next level, please schedule a call with me today to discuss how I can help you achieve your business goals.

Online Course Marketing Strategist | Founder

MarketerHire

I help MarketerHire clients develop and execute their marketing strategies. Hundreds of marketers are vetted by MarketerHire each month. They accept less than 5% into their expert network. 

Reach out to discuss growth marketing.

Growth Marketer

Conversation Design Institute

Growth Marketing Consultant

► Proposed and led Account-Based Marketing & Sales process, including account targeting based on customer market research efforts.
► Executed B2C & B2B go-to-market strategies

Marketing Manager

► Successfully proved consumer acquisition strategy with an 80% decrease in blended CPA and 50% decrease in ad CPL at a consistent weekly budget of $35k+ as agency manager, strategy and KPI owner for Paid Social, SEM & SEO.

► Managed PR & partnership agency during company’s brand growth strategy resulting in multiple earned media placements.

► Built marketing strategy, project managed and collaborated with internal stakeholders across Marketing, Engineering, and Customer Success teams to restructure and integrate the entire tech infrastructure in pivot towards Schools Sales.

Digital Marketing Specialist

► Led project to identify, implement, design, and transition to cost-saving lead generation & marketing automation vendors. Developed processes from scratch and continue to iterate based on evolving needs of the marketing and sales teams.
► Marketing strategy and KPI owner for Organic and Email channels, including SEO. Championed shift from multi-lingual website to all English online approach that saved work hours across five teams.
► Translated data into actionable insights that resulted in a 20% decrease in Bounce Rate, a 17% increase in CR, and a 7% increase of goal completions over three months.

🏦 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢:
I empower Fortune 500 companies to maximize digital customer acquisition. 

🚀 𝗛𝗢𝗪 𝗜 𝗗𝗢 𝗜𝗧:
Most companies only look at what customers think about their website or of the competition. They should know the sales performance of their website relative to the competition. We developed a way to measure this and help you implement an optimized experience.

🤝 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛:
I work with Financial Services, Telecom, Automotive & eCommerce companies based in the U.S. and Canada that sell in competitive online spaces 

📈 𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗨𝗦 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧: 
• Prioritize UX & CRO Backlog: No more gut feeling decisions. Our methodology has an 80% predictive value ensuring our recommendations have big impact for your site.
• Know the ‘Why’ behind analytics: Study participants tell us what parts of a website turns them away or gets them excited and why.
• Global Benchmark: Best practices from 26k+ websites and apps tailored to optimize your website.
• Strategic Market Research Partner: WUA bridges the gap from research to implementation and take as much work out of your hands as possible. 

✅ 𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦: 
STEP 1 - It's easy! Contact us for a free consultation. 
We discuss how our service benefits conversion and retention for a product or service sold on your website.

STEP 2 - Kick-Off Meeting
Within an hour, we will: select your target demographic, build the case, recommend market questions, and set project timeline.

STEP 3 - Research & Report 
WUA conducts and analyzes the research to identify market best practices and tailor 20+ prioritized recommendations written into a custom-report for your website.

STEP 4 - Action Workshop & Implementation
The report is summarized in an executive presentation & Action Workshop. The workshop provides energy to your teams on which next steps to take immediately.

👍 𝗡EED MORE INFO?
www.wuaglobal.com

Business Manager - USA & Canada

Laanen - the Brand

🏦 𝗪𝗛𝗔𝗧 I DID AT LAANEN THE BRAND:
I helped Dutch startups get connected in Silicon Valley without suffering from cultural business barriers.

🚀 MAJOR ACCOMPLISHMENTS: 📈
* Developed StyleScript marketing materials that landed invitations to participate at CES and other conferences.
* Established three proof of concept projects for PEX Life.
* Fundraised $40k from European Economic Ministries for the Global Venture Forum.

🤝 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛:
I had the opportunity to work with clients such as StyleScript, PEX Life, CX Company, & the Global Venture Forum. I worked with the C-Level and Management from those companies.  

👨‍🎓 𝗪𝗛𝗔𝗧 I LEARNED:
I had many amazing learnings while working at Laanen the Brand, but some highlights were:
• Building strong to-the-point communication skills with executives at up and coming startups. 
• Maintaining positive cash flow with timely billing.
• Perspectives on different industries ranging from eHealth and eCommerce to digital customer experience to artificial intelligence

✈️ WHY I LEFT:
Telling my most recent client I wanted focus full time on WUA wasn’t easy because I love learning across disciplines so much.  However, decided it was important to focus on building the WUA business in the United States.

🏦 WHAT WE DO & WHO DO WE WORK WITH 🤝:
We help tech startups, diplomatic envoys, and other business missions get connected with Big Tech, Investors, Immigration and Business Lawyers, and much more.

✅ HOW IT WORKS:

STEP 1 - It's easy! Contact us for a free phone consultation.

STEP 2 - If we can get you connected, we will.  You pay us a finder’s fee when we succeed and can choose for add-on business development services if you need. We act as an adviser when and where you need it.

STEP 3 - You will get that much closer to succeeding in Silicon Valley, no matter what your ambitions are!

👍 NEED MORE INFO:
www.laanen-thebrand.com
bp@laanen-thebrand.com

Sales Marketing Consultant

Johns Hopkins University SAIS in Europe

► Harmonized the efforts of 10 research assistants; independently managed schedule; 
► Reinvented and executed creative strategy for online promotion of BIPR scholars;
► Produced 45 seminars into professional podcasts as part of new program; resulted in 20% increase of social media following over 10-month period.

Social Media Coordinator

Ministry of Foreign Affairs, Netherlands

► Worked in both the Economic and the Public Diplomacy departments of the Consulate General to adapt policy strategy to different market segments.
► Provided logistics and administrative support for multi-company business trips from the Netherlands to Silicon Valley; organized and hosted 20+ investor pitch events across various tech sectors.
► Maintained Salesforce and proprietary CRM database with diligence to prepare team members for client meetings;
► Created a successful relationship between the San Francisco Museum of Craft and Design with the Royal Dutch Airlines, KLM to sponsor a museum curation of solely Dutch designers.

Public Diplomacy Officer at the Consulate General of the Netherlands, San Francisco

Bhoruka Charitable Trust

► Self-taught WordPress to redesigned and rewrite website communicate the Trust's goals and engage with donors.
► Taught pro-bono as an English Teacher to seventy 8th and 10th grade students when the Trust’s public school unexpectedly lost their teacher.
► Volunteered in cultural and sports programs for the public school's in-residence students.
► Partook as a chaperone in cross-country trip with 50 students to West Bengal.

Marketing Internship

I help online course creators implement marketing strategies that grow revenue | Always driven by purpose

My career journey has been a remarkable non-linear adventure. In 2017, as I was completing my Master’s in International Relations, I faced an unforeseen challenge that redirected my professional path. While this derailed my desired career, I didn't reduce my ambitions; this moment became a catalyst for growth and transformation.

Determined to adapt and thrive, I transitioned into sales and then marketing with WUA, a dynamic Dutch company. This move ignited my passion for marketing, and my skills flourished even further when I joined a forward-thinking startup in San Francisco. During my time there, I gained invaluable experience and insights into the ever-evolving marketing landscape.

By May 2021, I was ready to embrace a new challenge and ventured into a coaching career. When this endeavor took an unexpected turn, I pivoted to freelance marketing in October 2021. Initially, building a client base was challenging, but my perseverance paid off when I joined MarketerHire. This platform enabled me to establish a solid foundation of clients who aligned with my values and vision, including life and career coaches and professionals in the spirituality space.

A pivotal moment in my journey was realizing the importance of aligning my work with my core values. This led to a fulfilling collaboration with Peaceful Media, a marketing agency dedicated to supporting sustainability-focused businesses. 

Together, we launched the "Marketing for What Matters" podcast in 2024, a platform that interviews entrepreneurs and service providers in sustainability, ESG, and agricultural regeneration. Our mission is to foster a community of like-minded professionals committed to making a positive impact.

→ LISTEN HERE: peacefulmedia.com/mfwm

In line with our commitment to sustainability, we plant trees for every podcast guest in collaboration with One Tree Planted. This initiative underscores our dedication to creating a more sustainable future.

I am passionate about connecting with professionals and entrepreneurs in the sustainability space. If you're interested in being a podcast guest or seeking marketing support, let's collaborate to help your business thrive while making a positive impact.

Feel free to send me a direct message or connect with me on LinkedIn to explore collaboration opportunities.

taplio

The Battle

Bo-Peter L.

Daniel Lazarus

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