Greg Hickman

AltAgency

We help agency owners, freelancers and service providers grow and scale without working nights and weekends. 

Less Done-For-You. More Leverage. Better Results. It's a Win-Win.

Owner and Founder AltAgency

System.ly

We help online entrepreneurs create RELIABLE marketing systems that maximize profits for their products and services. 

GET IDEAS THAT IMPROVE YOUR FUNNEL, NOT JUST BRAINLESS EXECUTION:

We’re marketers first, funnel and automation experts second. While we implement whatever you dream up, we make strategic recommendations to improve your systems and grow your business.


FOCUS MORE ON YOUR BUSINESS INSTEAD OF THE HEADACHES OF WORKING IN IT:

Time is money. You shouldn’t be spending yours learning how to build funnels or automate workflows. You time is better spent working ON your business not IN it. While we handle the nitty gritty behind the scenes, use your extra time creating content, engaging your audience or creating new products and service.


INCREASE CONVERSATIONS WITH PROVEN SALES FUNNELS AND MARKETING AUTOMATION:

We’ve developed funnels that generate millions of dollars a year and save our customers time. Why re-invent the wheel? Let us show you how you can be making more money by implementing systems that convert and save you time.

Founder & CEO

Mobile Marketing Engine

We help small businesses unlock new revenue by empowering them with technology, guidance and services to succeed with mobile marketing & automation. 

As both an Infusionsoft Certified Partner and Mobit Certified Partner, we can help you develop and implement your mobile marketing automation strategy. 

Mobile Messaging Campaigns
Mobile Marketing Automation
Mobile Wallet Campaigns

Mobile Mixed

Mobile Mixed is a mobile marketing talk show, blog and resource. It's an entertaining and informative show that features interesting conversations with top mobile marketers and resources to make your next mobile marketing initiative successful.

You can get Mobile Mixed shows directly to your email daily or weekly absolutely free by becoming a subscriber (you can also subscribe via RSS).

Read more: http://www.mobilemixed.com
The Mobile Marketing Training Group You Wish You Had: http://mobilemarketingtribe.com/

Founder & CEO of MobileMixed.com - A Mobile Marketing Training & Consulting Company

Cabela's

Led the mobile strategy, mobile product development and mobile customer experience for the Cabela's brand and all of its retail locations.

I am proud of have launched the new Cabela's mobile website which you can visit at www.cabelas.com from your phone. To date, the site is performing off the charts. Triple digit percentage growth in visits, orders and sales. Our new user experience has dramatically increased conversion while giving the customer the best possible mobile experience. 

Was responsible for launching the SMS pilot program and planning the national launch for 2014 with my amazing team. The redemption rates to date are impressive and this will be a powerful component of the mobile strategy at scale. 

Developed the strategy for the new smartphone app approach for the brand and helped develop the feature and functionality requirements to begin development on this project.

Mobile Marketing Manager

PlaceWise Media

I've defined and built Placewise Media's mobile strategy and suite of mobile products and services for the retail industry. 

I manage the development and execution of mobile marketing campaigns for a network of 300 shopping centers across the United States. 

I've managed the mobile product development for SMS (text) solutions, mobile web, mobile applications, QR codes, Location Based Services (LBS) and other emerging mobile technologies

Mobile Marketing Strategy | Mobile Product Development | Mobile Marketing Education

ThumbFound, a Mobile Marketing Agency

A Mobile Marketing Consulting Company. We help business integrate Mobile Marketing initiatives into their marketing mix. 

This includes: 

- Mobile Marketing Strategy Development
- Mobile Marketing Training 
- Mobile Marketing Education
- Mobile Marketing Coaching
- Campaign Development & Execution
- Mobile Product Development
- SMS Messaging
- Mobile Web & App Devleopment

Thumbfound's service offering is now available through Mobile Mixed, a High Road Labs Inc company.

CEO and Mobile Marketing Consultant

Ifficient Interactive - The Education Project

Generated over $1 million in new business executing customer acquisition / lead generation initiatives for top-tier advertisers including American Express, SC Johnson, Huggies, The
North Face, Argosy University and Ashford University
(CPL, CPC, CPM to CPA)

Director Of Sales & Strategy

The Concept Studio

• Create and managed mobile marketing programs  (AT&T, Cingular, NY Jets, NCAA, EA and Sony Mobile Games).
• Manage mobile and Internet sweepstakes programs from concept creation through program reporting and analysis.
• Launched Cingular Music and MySpace Mobile services to both employees and consumers.
• Coordinate and program mobile marketing initiatives utilizing numerous platforms (VeriSign, SinglePoint and Air2Web).
• Knowledge with all carriers in SMS, MMS, WAP, LBS.

TracyLocke

Managed clients and internal teams for Lipton and Pepsi Customer marketing to execute integrated programs involving TV, Radio, Grassroots tours, Mobile, In-Store, Online and Print. 

Worked with major retailers such as Walmart, Sams Club, Kroger and 7-11 to launch new products for both Pepsi and Unilever brands.

Account Executive

Helping agencies, consultants and freelancers take back control of their business , create wild profits, and grow with certainty without sacrificing time with family.

🕬 ATTN: Agency Owners, Freelancers & Service Providers

Do You Know the Reason You Cannot lift the ceiling on your client capacity while removing yourself from day-to-day fulfillment ...?

You have not yet had a true SYSTEM to take the best of what you have to offer and transform it into your unique solution, rather than being viewed as a commoditized service provider.

Here's a few things we do that nobody else does:

✅ Create (or makeover your existing service menu into) your productized service suite

✅ Create and build a systematic sales experience so you only sell to the right people while optimizing your time

✅ Structure and deploy a new client on-boarding experience and client fulfillment process that sets clients up for success without your 1:1 involvement

✅ Identify and build the right team of people and processes to free your time as the owner and escape the day-to-day

✅ Scale your team and your systems around each of the critical areas of your business: Sales, Marketing, Fulfillment and Operations

✅ Deliver an operating and communication cadence for you to continually meet the goals of your strategic plan.

If you meet the following criteria we need to talk:

-You're sick and tired of not knowing how to scale your client capacity without getting buried in fulfillment.

-Perhaps you know that you need mentoring to take it to the next level.

-Or maybe you've 'already bought a Guru’s course on scaling’...and it didn't work.

Time and time again, we speak with burnt-out agency owners who know they need to change things in order to scale...

They just need a proven system to do it.

----------------------------------

Now imagine if you had that system...

A systematized process that helped you to design your 100% unique service offering (so that your clients get great results and delivering it is easy and fun for you and your team) 

Imagine discovering how to deliver your service (and what format to deliver it in, so that you maximize profits and time without sacrificing client results)

What if you KNEW that you had a dream team that helps roll out the systems and process to run the business without you involved in the day-to-day.

And...

🎯 How would you like to scale the business up with the latest strategies and systems to build a business that runs without you? 🎯

You can.

That's what we help you do: ► https://altagency.com/mw-watch-li

✉ Email me directly with your questions ☛ hello@altagency.com


Kensho Craft

At Kensho Craft, I design internal systems, rhythms, and strategic infrastructure to help founder-led companies scale with clarity, calm, and operational integrity.

This is not agency work — it’s embedded business architecture built from the inside out.

I created Kensho Craft to serve as a vehicle for deploying trusted operators and execution partners into moments that matter: scaling, restructuring, launching, or stabilizing. The work flexes based on the company’s stage — but the outcome is always the same: a stronger business with fewer blind spots and more room to breathe.

Across SaaS, e-commerce, e-learning, service-based businesses, agencies, and wellness ventures, engagements often include:

- Strategic planning and execution frameworks
- Designing and implementing GTM systems and OKRs
- Structuring org charts and role clarity to support growth
- Leading cross-functional alignment across product, sales, marketing, finance, and CS
- Rebuilding operational cadence, decision-making processes, and team accountability

Kensho Craft supports a range of partnerships — fractional, project-based, or full-time embedded — depending on the needs and season of the business.

This is business clarity in motion.

It’s what I built for others, and what I built for myself.

📍 kenshocam.com
📬 cam@kenshocraft.com

Founder & Principal Operator

I step into high-trust roles as a strategic partner to CEOs, founders, and executive teams — providing structure, clarity, and operational leverage when it matters most.

This work is often behind the scenes, but at the heart of the business. I help leadership teams:

- Translate ambiguity into aligned, actionable priorities
- Uncover hidden friction points between departments or execs
- Navigate restructures, pivots, and go-to-market shifts
- Prepare key decisions with clarity and follow-through
- Act as a steady sounding board in high-pressure moments

I’m often brought in when:

- The founder needs a strategic mirror who isn’t just another coach
- The CEO needs a second brain to carry cross-functional execution
- The executive team needs cohesion, rhythm, and reporting that sticks

This isn’t about facilitation. It’s about leadership in the middle — where insight becomes movement, and decisions turn into measurable momentum.

When the leadership team gets clear, the entire business moves differently.

That’s the work I stand for.

Strategic Advisor | Embedded Operator for Founders

Alderaan Operations Solutions

Alderaan partners with agencies who need embedded operational support — without the overhead of hiring in-house.

As a Fractional Senior Director of Operations, I’m placed directly into client businesses to act as their operational right hand — bringing clarity, structure, and sustainable systems to growing teams.

My focus: turn visionary ambition into grounded execution.

This work draws on over 8 years of experience supporting founders and executive teams across SaaS, eCommerce, e-learning, wellness, and agencies.

I specialize in bringing calm to chaos — designing operational systems, aligning cross-functional teams, and helping businesses scale without burning out their people.

What I love about this model is the mutual alignment: founders get dedicated strategic support, I get to focus on doing my best work, and Alderaan handles the matchmaking, contracts, and coordination behind the scenes.

In this role, I operate as an embedded leader — not just advising, but building. I’m currently supporting client companies with:

- Day-to-day operations oversight
- Internal systems design and optimization
- Team accountability, rhythm, and reporting
- Project management and operational leadership
- Cross-functional alignment across sales, marketing, and delivery

This model allows me to stay hands-on, mission-aligned, and deeply invested in the success of the businesses I serve — while also remaining flexible enough to contribute to other creative and strategic projects across my ecosystem.

Fractional Senior Director of Operations

Revenue Operations Alliance

Member

Fractionals United

NoCodeOps by Zapier

Spyglass Ops

Spyglass Ops was an opportunity to build something from the ground up — creating a sales and marketing system from scratch in an environment that required adaptability, strategic thinking, and a willingness to experiment.

The challenge wasn’t just about setting up systems; it was about aligning execution with vision. I designed and implemented frameworks to drive revenue growth, optimize lead generation, and establish clear pathways for customer acquisition.

Specifically, launching a GTM strategy with two core service offerings — a recruiting offer, and a systems audit. But execution is only as strong as the foundation it’s built on, and despite best efforts, the company struggled to bridge the gap between ambition and operational consistency.

Not every project ends in the success you envision, but every experience offers something valuable. At Spyglass Ops, I saw firsthand how critical alignment is — not just between systems and strategy, but between leadership, execution, and long-term viability. 

Even in an uphill battle, the frameworks I created had the potential to drive results with the right consistency behind them. That lesson sharpened my ability to spot what makes growth sustainable — and what makes it fragile.

spyglassops.com

Systems and tools used: ClickUp, GoHighLevel, Indeed, Slack, Stripe, GSuite

Fractional COO | Strategic Advisor to CEO

Clearly Trained

When I stepped into Clearly Trained, the company was at a turning point. They had the expertise and the demand, but the internal structure wasn’t built to support sustainable growth. My focus was to change that — bringing clarity to the chaos, implementing systems that worked, and helping the company scale with confidence.

In my first 30 days, I helped add $200,000 to the company’s revenue by optimizing internal operations and refining the way projects were managed. One of the most impactful moves was hiring a Director of Operations, ensuring the company had a leader who could drive execution and keep things running smoothly.

To support long-term success, I built the foundation of their project management system using Notion, transforming scattered workflows into a structured, efficient system that empowered the team to stay on top of priorities. Beyond the systems, my role extended into ongoing consultation and coaching — helping leadership refine processes, improve decision-making, and create a stronger foundation for growth.

This work wasn’t just about putting out fires — it was about building something that lasts. Though Clearly Trained ultimately closed its doors after 25 years in business, because the CEO wanted to retire, the systems, leadership, and structure we put in place helped the company operate with greater clarity and stability in its final chapter.

Core contributions:

- $200,000 revenue increase in first 30 days
- Hired and transitioned leadership to a Director of Operations
- Built an end-to-end project management system in Notion
- Partnered directly with the founder on executive leadership and decision-making

Systems used: Notion, Slack, GSuite, Stripe, Zoom

Key themes: Transformation, stabilization, leverage, leadership coaching, operational infrastructure

Strategic Consultant & Growth Advisor

SCG Agency (Prime IV Hydration & Wellness)

Joining SCG Agency was an opportunity to step into a fast-paced environment where high standards were the norm, and excellence wasn’t negotiable.

My role wasn’t just to manage operations — it was to create the systems, frameworks, and team alignment that would drive sustainable growth and position the agency for long-term success.

One of the highlights of my time at SCG was hiring and mentoring key team members, including one team member, who joined despite living halfway across the world.

Their dedication — waking up at 3 a.m. in Guam to attend meetings — was a testament to the culture we built: one where people felt valued, trusted, and committed to a shared vision.

To support this level of engagement, I designed operational frameworks using GoHighLevel, Notion, and an internal documentation strategy that streamlined communication, clarified priorities, and made accountability effortless.

From refining workflows to improving project management systems, every decision was about enabling the team to work smarter and with more focus. This approach not only improved productivity but also created an environment where creativity and collaboration could thrive.

When PrimeIV merged with SCG, I was invited to play a key role in the agency’s next chapter — a reflection of the trust and value placed in my leadership.

While I ultimately chose to pursue my own path, the systems I implemented and the team I built became key components of the agency’s success during and after the acquisition process.

This experience reinforced what I know to be true: that great outcomes are the result of great systems, clear communication, and a culture where people feel empowered to do their best work.

https://primeivhydration.com/
https://www.scgagency.com/prime

Systems used: GoHighLevel, Notion, Slack, GSuite, Facebook Ads Manager, Twilio, Yext, Stripe, Looker Studio, ClickUp, Freshdesk, Loom, Zoom, Hubstaff

Partner & Chief Operations Officer

Dogslanding

Dogslanding was an exercise in precision — every detail mattered, and the margin for error was razor-thin. The founder had exceptionally high standards, which pushed me to refine and elevate every aspect of the business, from product positioning to ad performance and conversion optimization.

My role wasn’t just about keeping up — it was about bringing a level of execution that met and exceeded those standards. I took ownership of improving a content distribution system, including ad creative, refining website CRO, and designing an influencer UGC strategy that turned customer enthusiasm into a scalable acquisition engine.

The work wasn’t always easy, but that was the appeal: to take something already excellent and make it even sharper, more effective, and more compelling.

I also recruited, onboarded, trained, and managed a Product Manager, Senior Media Buyer, CRO Specialist, Copywriters, Video Editors, and a Brand Manager. Each new hire was a strategic addition, infusing fresh talent and energy into the company.

When I started, Dogslanding had two main products. By the end of my contract, we were poised to launch the fourth product, marking a significant expansion in the company's market presence.

The most valuable lesson from this experience was that great marketing isn’t about making noise — it’s about clarity, alignment, and ensuring every touchpoint reflects the essence of the brand.

That’s what we built at Dogslanding, and it’s a philosophy I carry into every project I take on.

Systems used: Notion, GSuite, Facebook Ads Manager, Shopify, Slack, Indeed, Zoom

Strategic Operator & Advisor

High Performance Founder

When I joined HPF as its first team member, the business had immense potential but lacked the systems and team structure to scale sustainably.

Over two years, I laid the operational foundation that transformed it into a consistent seven-figure business with profit margins exceeding 50%.

It started with people. I hired and onboarded seven key team members across sales, marketing, customer success, and operations—focusing on those who aligned with the founder’s vision and were capable of delivering at a high level.

Then, I built the operational backbone to support their success: implementing cross-functional communication systems, establishing clear responsibilities and workflows, and leading weekly sprint meetings that kept the team focused, accountable, and engaged.

We created a digital HQ in Notion that became the centralized source of truth—housing SOPs, meeting agendas, team directories, project trackers, and performance dashboards. I implemented automation systems using Zapier, Pipedrive, Calendly, and Slack to streamline the buyer journey from application to onboarding.

We developed onboarding protocols, fulfillment workflows, a performance management process, and a repeatable rhythm that supported scale without burning out the team.

Our efforts extended beyond internal infrastructure. As we moved from a one-to-one coaching model into a scalable membership offer, I helped design the client journey and created a custom care package workflow in partnership with our fulfillment vendor. I also implemented new communication systems between support and fulfillment to improve client delivery.

Over time, I transitioned ownership of operations to a team member I hired and mentored. She went on to lead all project management, team communications, and day-to-day operations—a reflection of the strength and sustainability of the systems we built.

To this day, the company continues to use many of the tools, systems, and team practices we implemented during my tenure.

Strategic Operator (Fractional)

Hi, I’m Cam.

I’m the Integrator to Visionary Leaders — a steady strategic operator who helps founders and executives scale their companies with structure, clarity, and care.

I’m currently exploring full-time, fractional, and advisory opportunities — whether that’s stepping in as COO, GM, Chief of Staff or right-hand operator to help take something meaningful to its next level of growth.

Over the past 8 years, I’ve served across SaaS, e-learning, wellness, agencies, and e-commerce — helping organizations move from complexity to coherence.

------

My focus is simple:

- Build high-functioning systems.
- Align cross-functional teams.
- Create sustainable, human-centered growth.

I’ve held leadership roles like COO, GM, Director of Operations, Operations Manager, and Chief of Staff — taking responsibility for strategy, operations, and organizational transformation from the inside.

I don’t just advise — I embed, I build, and I stay accountable to outcomes.

------

This work often includes:

1. Turning strategy into operating systems that translate vision into real-world movement.

2. Supporting leadership through critical inflection points — launches, restructures, growth pivots.

3. Designing go-to-market systems that connect sales, marketing, and delivery.

4. Building operating cadences, dashboards, and reporting rhythms that drive clarity without creating chaos.

5. Helping leadership teams rebuild trust, reconnect departments, and move as one.

6. Creating cross-functional alignment between sales, marketing, customer success, product, operations, GTM, and finance — making scale smoother and more human.

------

The common thread: I help organizations grow — with clarity, structure, and a commitment to honoring both the mission and the people building it.

I believe the best companies are not just designed to perform under pressure — they are designed to take care of their people under pressure, too.

Outside of work, you’ll usually find me writing, capturing landscapes, or spending time with my wife and our dogs.

If you’re building something serious and need a steady hand to help translate vision into traction — let’s connect.

📬 cam@kenshocraft.com
🌐 www.kenshocam.com

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Greg Hickman

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