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Client Acquisition Systems | LinkedIn

Need B2B leads using LinkedIn? Fully customised and managed lead generation system for business founders, using profile optimisation, content, connections and webinars. Ideal for you if a client is worth over $20k+

Done For You | LinkedIn Services

Course Creators Academy

In this role I helped coaches and experts create and launch hybrid high ticket (over $1k) online programs. We worked together to create and launch and make their first $10k. I use the Transformation Method and a 5 step process. The support was either through group coaching with the Course Creators Academy, 1:1 or Done For You.

Online Course Specialist

Central Church

My wife and I took on a church when we were living in Auckland which we then pastored for a number of years. I had been looking to get more involved in Digital Business and hadn't planned on pastoring a church. The existing leaders at the time stepped down and we found ourselves with a group of over 100 people who wanted to see the church continue. The focus of the church was to help people Encounter God, Find Community, Discover Purpose and Make a Difference. 

There's a bit of a story involved but in short, we took things on and journeyed together. You never know where life will take you and this has been another chapter to our story that we are very grateful for. 

Part of stepping back into business was that we felt we were to care for people for a season and then transition to new leaders. 

For me the desire to work with people in business remained. Working out that transition of an organisation and moving into this new season has been one of the most challenging and rewarding in my life. 

I've learned a lot about big seasons, identity, courage and purpose. Many more lessons to be learned & if you're in a season of change....keep going, and have good people around you. :)

Pastor

SWARM Strategy

In this role I worked with clients to determine their current state, desired state and how branding could help them achieve their overall vision. I was responsible for finding new businesses looking to improve their positioning in the market through effective branding. 

SWARM is a brand strategy and marketing firm. The vision is "Strategies that have not been considered, for outcomes that have not been seen."

Brand Strategist

ClearPoint Ltd

ClearPoint brings together world-class talent and leading edge technology to help businesses achieve great outcomes. They design, build and run game-changing software for established enterprises and rising start-ups in the Asia Pacific region. With a unique high-performance culture ClearPoint has been a finalist of Kenexa Best Workplaces in 2013, 2014 & 2015. Growing quickly, they’re always looking for enthusiastic & experienced people to join the team.

Digital Marketing Manager

Commercial/Contract Management Consulting

Peritia Ltd

Business Technology Consultant

Rintoul Group Ltd

Responsible for the contract management of Civil Construction contracts. Included legal obligations, documentation, communication with key stakeholders and project management.

Contract Manager

Helping experts amplify their voice through LinkedIn & Online Courses.

Want to get ideal clients from LinkedIn? 

In 2020, I launched my first business and focused solely on LinkedIn to get clients. I dedicated hundreds of hours to optimising my profile, content, connections, DMs, and webinars to grow the business.

I landed clients within weeks BUT....I was trying a bit of everything. 

- Connections when I thought about it 
- Posts when I felt inspired 
- Lots of DMs without a strategy 
- Relying on inspiration and effort 

I needed to turn it into a repeatable system.

So I started refining my systems and processes to focus on the 20% that gets 80% of the results. 

And it worked. Others started asking how I was doing it. 

They shared their struggles: 

→ Meaning to be more intentional on LinkedIn
→ Relying on referrals but not know how to 'get' clients
→ Not sure how to show up online in a way that's authentic to them
→ Not sure what or how to post to make it engaging
→ Unclear how to grow your audience while still running your biz

In short - they also needed a system that worked. 

So I started teaching what I had learned. Founders I taught loved the strategy but found the main problem wasn't knowing what to do - it was actually doing it. 

So I transitioned to Done For You services. 

LINKEDIN DONE FOR YOU SERVICES

I now help founders attract 3-10 sales qualified leads on LinkedIn every month using a Done-For-You Client Acquisition System. 

If your target audience is on here, we can reach them. 

Interested to find out more and what it could do for your business? 

DM me or schedule an obligation free discovery call here. https://calendly.com/gregjburgoyne/linkedin-15-min-call

To your success and impact 

Greg

Greg Burgoyne

Transformation Leadership Academy

At the Transformation Leadership Academy, we partner with senior executives and transformation leaders to drive large-scale, high-impact change that delivers measurable results.

With 18+ years of experience leading enterprise-wide transformations across digital, customer, operational, and organizational change, we specialise in:
✔ Executive Stakeholder Alignment – Securing buy-in and sustaining momentum for complex initiatives.
✔ Enterprise Transformation Strategy – Designing and executing large-scale change programs that drive measurable business impact.
✔ Leadership & Change Execution – Equipping senior leaders with the tools, frameworks, and decision-making confidence to lead transformation successfully.
✔ AI & Future-Focused Leadership – Helping organizations navigate disruption and integrate emerging technologies into their transformation strategies.

We’ve advised ASX Top 100s, high-growth mid-market companies, and global organizations on navigating transformation—not just as a process, but as a leadership discipline.

Leading transformation comes with challenges—but you don’t have to navigate them alone. Join the Transformation Leadership Academy (TLA) Mastermind to gain the strategies, executive influence, and peer network you need to drive real impact.

Spots are limited—get on the waitlist now: https://tlamastermind.com/

Chief Executive Officer

East Malvern Community Financial Services Limited

EMFS exists to provide local banking services in Melbourne's southeast and support our local communities to connect and thrive. 

EMFS operates Bendigo Bank Community Bank branches in: 
- Malvern East
- Wantirna
- Murrumbeena

Since inception in May 2000, the business has provided: 
- Local employment and growth opportunities to our talented and experienced banking team
- Sponsorships of nearly $10 million dollars to community groups and sporting clubs in our local communities
- Ongoing returns to shareholders, who receive quarterly dividend payments.

Company Secretary, Non Executive Director

Grant Thornton Australia

At Grant Thornton I lead management consulting engagements for corporate clients with a core focus on strategy and transformation. My core client offerings are leadership, growth and transformation across a range of industries, from retail and wholesale, to supply chain, and property. 

I love to: 
- Help people grow their business
- Help people fix their business
- Help people reimagine the future of their business.

Senior Director - Management Consulting

As Operations Director, Melissa leads ways of working across Customer Labs to support the business  achieving its strategic and operational goals. This includes responsibility for strategy, operations, financial management, risk and culture and capability across Customer Labs, which encompasses Innovation, Venturing, Customer, Marketing, Data, Analytics, AI & Digital.

Executive Manager / Director, Operations, Customer Labs

Melissa plays an integral role in shaping IAG’s Global Digital Strategy across Australia, NZ, Thailand, Singapore & Indonesia. She ensures IAG’s focus on opportunities, trends and threats that will create growth and opportunity for the future. Melissa takes into account the technological, digital, geographic, behavioural, customer, mindset, engagement and expectation shifts that are changing what our world looks like, and the opportunities we have to shape it. She then considers what we should do with this information. What should we start with? Which market should lead with which initiatives? Which should follow? And Why? 

To do this Melissa draws on her extensive experience in Leadership, Digital, Strategy, Corporate Development, Relationship Management, Product and Marketing. 

•	Holistic Digital Strategy and Digital Transformation Projects 
•	Customer Experience Strategies, journey maps, personas 
•	Digital marketing personalisation strategies and frameworks 
•	C-Level and Executive stakeholder engagement 
•	Financial management

Global Head of Digital Strategy

Responsibility across IAG Commercial Insurance for development and co-design of value proposition & marketing strategies to provide a sustainable source of competitive advantage. This people leadership role sees Melissa being responsible for the development, oversight and prioritisation of Customer, Partner, Distribution, Marketing and Joint Venture propositions.

Senior Manager, Proposition Development

Save Live Music

The live music industry has been devastated by Covid. Many bands and venues have disappeared or are barely staying afloat. There’s something about live music that gets into your body and stirs the soul. That first kick of the drum. Feeling the bass pulsating through your body. Hearing the first few notes of your favourite song. The crowd who sings along with the chorus. We miss it all. 

We want to help bands and live music venues come out the other side of this Pandemic. We need live music in our lives. And they need our help. 

Save Live Music is a Social Enterprise created to help bands and venues. Each Save Live Music T-shirt features a band and celebrates their favourite venues to play. Money raised from the sales of the tees is split between the band and the venues. We’re trying to help Save Live Music so we can all enjoy live music again soon.

Co-Founder

Future Directors Institute

Future Directors is a community of like-minded professionals looking to shape the future from the boardroom. We are dedicated to accelerating the board careers of aspiring or existing directors and our award-winning programs and Alumni experience will help you on your journey of impact, regardless of your starting position.

My role as chair of the Alumni Advisory Board is to co-design and co-create the Alumni experience for this growing community. Our purpose is to foster an inclusive and supportive community approach to accelerating the Alumni leadership journey so they may influence the future and drive practical, positive change through the boardroom and beyond.

Alumni Advisory Board Chair

CGU Insurance

Melissa played an integral role in rebranding CGU, leading the creation and development of CGU's digital marketing strategy and partner engagement approach. She was responsible for the development of the online customer experience, ecommerce online sales and digital marketing activities including website experience and optimisation, search engine marketing (SEO & SEM) and digital campaign management.

Senior Manager, Digital Marketing

In this role Melissa was responsible for the development, implementation and integration of new relationships, channels and products

This includes: 
- Development of CGU’s Digital Strategy 
- Project Management and business ownership of strategic new Business Development projects
- Governance of and responsibility for business and strategic planning
- Developed and rolled-out CGU's first Human Centered Design Thinking training

Strategy and Planning Manager

Melissa had end to end ownership of and responsibility for Mobile Phone Insurance, from the formulation of the strategy and customer experience to the oversight of the sales and claims functions. 

Melissa increased the sales of this product 1100% in 15 months, significantly exceeding both sales and profit targets. She also reduced the claims handling time by 60% in this time. She did this by redesigning the sales, customer service, and claims processes to improve the customer experience, remove value destroying activities and speed up the entire process. 

She also: 
- Developed CGU's first digital renewal process in sending renewals by text message
- Launched a new product in Tablet Insurance
- Coached and mentored her colleague so that she could take over management of the Telstra relationship when Melissa went to the US to Business School.

Corporate Relationship Manager

Melissa managed and wrote CGU's large Request For Tender responses, which delivered over $150m in additional revenue to CGU in 2010/11. She also managed contract development and negotiation for the establishment of new relationships including M&A and Partnership Agreements

Melissa was the key business decision maker on a major Business and Operations integration project following an acquisition. This included: 
- development of the customer service experience, 
- oversight of the technical integration, 
- development of the change scope including stakeholder analysis, comms and training requirements, 
- HR negotiations, and,
- On boarding of new staff. 

This project was completed 37% under budget, with the project team awarded ‘Team Achievement of the Year 2010/11’

In this role Melissa also: 
- Developed the International Private Medical Insurance proposition for a major health insurer 
- Was the business unit Intranet owner including development of communications for the General Manager
	
Melissa's work across these initiatives saw her awarded the National ‘Efficient and Effective’ award in 2009/10

Business Development Analyst - Growth and Development

This role saw Melissa deliver a broad variety of Business Development and Strategic initiatives including: 
- The coordination of CGU's successful tender for People’s Choice Credit Union, including the financial modelling, which solidified CGU’s presence in South Australia.
- The development & implementation of the Growth & Development strategy, including the development of a business opportunity assessment tool
- Analysing and recommending which business partners should be prioritised, targeted or exited based on their strategic fit, significance and profitability. Following this review, several accounts were exited and new strategic accounts targeted.  
- The preparation of market intelligence reports, including insights into the competitive environment and economic drivers. Communicated these to the management team to allow them to make considered business decisions.
- Analysis of pricing sensitivity to predict the likely impact of price changes on retention levels. 
- Benchmarking the performance of the business leading to knowledge sharing and improvements in performance and sales growth.

Business Development Analyst - Strategy and Finance

Swann Insurance

Melissa prepared competitor, trend and market intelligence to deliver insights and recommendations to management. She developed feasibility studies and business cases, including extensive financial modelling, for proposed new products and distribution channels.

Here Melissa developed advanced financial modelling, analysis & project planning skills. A key achievement was the development and launch of a product Melissa analysed, developed the financial modelling for and subsequently recommended, Your Bill Protect.

Business Analyst

Melissa provided Services Performance Management and the provision of analysis and reporting for all suppliers of material business services into the Insurance Manufacturers of Australia (IMA). 

She assisted in the development, testing and implementation of an Online KPI Reporting System for SLA’s that resulted in a significant reduction in the time taken to report on performance. 

She performed review and analysis of the financial management of IMA and assisted in the management of Outsourcing arrangements between IMA and IAG. 

A key achievement was the development of a step by step ‘Outsourcing Workbook’ to assist the business to comply with APRA’s new GPS 231 requirements.

Service Management Analyst

NRMA Insurance

Customer facing role in the contact centre for brands Australia wide including NRMA, SGIO and SGIC. 

Achieved a sales conversion rate of 67.7% compared to a target KPI of 20%. 
Awarded Most Valuable Team Member in November & December 2006

Insurance Solutions Consultant

Most Transformation Efforts Fail—But Yours Doesn’t Have To.

Despite bold visions, top consultants, and millions in investment, 88% of corporate transformations fail. Not because of strategy—but because execution falls apart.

- Stakeholders hesitate when change gets uncomfortable.
- Silos and competing priorities block momentum.
- Leaders are left navigating resistance without the right support.

I’ve spent 18+ years leading digital, operational, customer, and organizational transformations across industries. And after studying every success—and every failure—I uncovered four critical elements that determine whether a transformation succeeds or stalls.

💡 Transformation isn’t about process, systems, or technology. It’s about leadership.

Mastering these principles enables leaders to:

✔ Navigate complex transformations with clarity and confidence.
✔ Secure executive buy-in and sustain momentum.
✔ Build high-performing teams that deliver real, measurable results.

That’s why I founded the Transformation Leadership Academy (TLA)—a high-caliber, invite-only mastermind for transformation leaders serious about delivering impact at the highest level.

This isn’t just another leadership program. It’s a room full of people who get it.

✔ Exclusive, high-caliber network—Curated for top transformation leaders.
✔ Proven frameworks & execution playbooks—No theory, just strategies that work.
✔ Private access to elite peer coaching—Solve high-stakes challenges in real time.
✔ AI & transformation strategy—Navigating disruption & leading in an AI-driven world.

If you’re serious about elevating your leadership and accelerating transformation, apply now.

📩 Message me to explore the mastermind. Spots are limited.

Melissa Hartmann

You don’t have to show up polished here...

In the Mastermind, we don’t do performative.

We do real leadership. The kind that asks better questions, dreams bigger, and builds the infrastructure to actually deliver.

This is a cheeky behind the scenes vid from our PAUSE Retreat, one of two private retreats we hold each year inside the TLA Mastermind.

The October Retreat is about stepping back, recalibrating, and asking:
 → What really matters right now?
 → What’s mine to carry, and what’s not?

In this short video, I share the full arc of the Mastermind:
 🧠 What we cover (CEO Operating Systems, Boundaries that Amplify, Leading AI Transformation)
 🤝 How our Brains Trust sessions work
 🔥 Why this isn’t a coaching program but a strategic, high-calibre room for senior leaders of transformation
 🌙 And how our April Amplify retreat takes it all to the next level

We’re opening doors soon for the 2026 cohort.

If you’re not already on the waitlist, this is your sign to get in the room where it happens.

Join the waitlist now at the link in my profile, or DM me to find out more.

Transformation Specialist for Senior Leaders in Large Companies | Specialising in Corporate Strategy, AI Transformation & Growth through M&A + Partnerships

While everyone else is sprinting to the finish line… we paused.

Last week, I gathered with an exceptional group of transformation leaders for our PAUSE Mastermind Retreat in the Mornington Peninsula.

No slides. No KPIs. No corporate noise. Just space to put it all down, reflect on the season we’re in, and ask:

 → What do I want to carry forward?
 → What am I ready to leave behind?

We walked. We talked. We restored. And we got fiercely clear on what actually matters heading into the final stretch of the year.

This is the kind of recalibration transformation leaders don’t usually get, but absolutely need.

The Mastermind isn’t just about execution and strategy. It’s about leading sustainability, clarity, and momentum that lasts.

If that’s what you’re craving too, join the waitlist now. Link in the comments.

You can’t lead a transformation while running on fumes.

But that’s what too many senior leaders are trying to do right now.
Last month, we did something different.

We gathered on the Mornington Peninsula for PAUSE, our private Mastermind retreat for transformation leaders. No noise. No panels. Just space.

To exhale.

To think clearly.

To decide what gets carried forward, and what gets left behind.

Because if you don’t pause to reset, the year will decide for you.

This is just one of the two premium retreats included when you join the Mastermind.

We do things differently here, because transformation asks something different from you (it’s not BAU).

📩 Want 2026 to be the year you’re supported to lead, not just survive?

DM me or join the waitlist via the link in comments.

#transformationleadership #executivecoaching #mastermind #retreat #futureofwork #pause #reset #momentum

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The Battle

Greg Burgoyne

Melissa Hartmann

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The Battle

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Melissa Hartmann

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melissa Hartmann's LinkedIn Performance

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