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Client Acquisition Systems | LinkedIn

Need B2B leads using LinkedIn? Fully customised and managed lead generation system for business founders, using profile optimisation, content, connections and webinars. Ideal for you if a client is worth over $20k+

Done For You | LinkedIn Services

Course Creators Academy

In this role I helped coaches and experts create and launch hybrid high ticket (over $1k) online programs. We worked together to create and launch and make their first $10k. I use the Transformation Method and a 5 step process. The support was either through group coaching with the Course Creators Academy, 1:1 or Done For You.

Online Course Specialist

Central Church

My wife and I took on a church when we were living in Auckland which we then pastored for a number of years. I had been looking to get more involved in Digital Business and hadn't planned on pastoring a church. The existing leaders at the time stepped down and we found ourselves with a group of over 100 people who wanted to see the church continue. The focus of the church was to help people Encounter God, Find Community, Discover Purpose and Make a Difference. 

There's a bit of a story involved but in short, we took things on and journeyed together. You never know where life will take you and this has been another chapter to our story that we are very grateful for. 

Part of stepping back into business was that we felt we were to care for people for a season and then transition to new leaders. 

For me the desire to work with people in business remained. Working out that transition of an organisation and moving into this new season has been one of the most challenging and rewarding in my life. 

I've learned a lot about big seasons, identity, courage and purpose. Many more lessons to be learned & if you're in a season of change....keep going, and have good people around you. :)

Pastor

SWARM Strategy

In this role I worked with clients to determine their current state, desired state and how branding could help them achieve their overall vision. I was responsible for finding new businesses looking to improve their positioning in the market through effective branding. 

SWARM is a brand strategy and marketing firm. The vision is "Strategies that have not been considered, for outcomes that have not been seen."

Brand Strategist

ClearPoint Ltd

ClearPoint brings together world-class talent and leading edge technology to help businesses achieve great outcomes. They design, build and run game-changing software for established enterprises and rising start-ups in the Asia Pacific region. With a unique high-performance culture ClearPoint has been a finalist of Kenexa Best Workplaces in 2013, 2014 & 2015. Growing quickly, they’re always looking for enthusiastic & experienced people to join the team.

Digital Marketing Manager

Commercial/Contract Management Consulting

Peritia Ltd

Business Technology Consultant

Rintoul Group Ltd

Responsible for the contract management of Civil Construction contracts. Included legal obligations, documentation, communication with key stakeholders and project management.

Contract Manager

Helping experts amplify their voice through LinkedIn & Online Courses.

Want to get ideal clients from LinkedIn? 

In 2020, I launched my first business and focused solely on LinkedIn to get clients. I dedicated hundreds of hours to optimising my profile, content, connections, DMs, and webinars to grow the business.

I landed clients within weeks BUT....I was trying a bit of everything. 

- Connections when I thought about it 
- Posts when I felt inspired 
- Lots of DMs without a strategy 
- Relying on inspiration and effort 

I needed to turn it into a repeatable system.

So I started refining my systems and processes to focus on the 20% that gets 80% of the results. 

And it worked. Others started asking how I was doing it. 

They shared their struggles: 

→ Meaning to be more intentional on LinkedIn
→ Relying on referrals but not know how to 'get' clients
→ Not sure how to show up online in a way that's authentic to them
→ Not sure what or how to post to make it engaging
→ Unclear how to grow your audience while still running your biz

In short - they also needed a system that worked. 

So I started teaching what I had learned. Founders I taught loved the strategy but found the main problem wasn't knowing what to do - it was actually doing it. 

So I transitioned to Done For You services. 

LINKEDIN DONE FOR YOU SERVICES

I now help founders attract 3-10 sales qualified leads on LinkedIn every month using a Done-For-You Client Acquisition System. 

If your target audience is on here, we can reach them. 

Interested to find out more and what it could do for your business? 

DM me or schedule an obligation free discovery call here. https://calendly.com/gregjburgoyne/linkedin-15-min-call

To your success and impact 

Greg

Greg Burgoyne

Coalition, Inc.

1st hire on the Growth Team responsible for demand/lead generation and b2b marketing 

Building a B2B demand generation engine by leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline

Coalition is a cybersecurity insurance company (Forbes' 2024 FinTech Top 50). Our mission is to solve cyber risk. We do this by combining free cybersecurity tools and services to help businesses prevent and mitigate risk.

B2B Demand Generation / Growth Manager

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

FoundersHK

FoundersHK 港創人 is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world.

Mentor (Growth Marketing)

Race Capital (We are Hiring Engineers)

One of the mentors for their Enterprise Accelerator Program (Summer 2024 batch)

Topline is an intensive 8-week accelerator program designed to elevate your revenue growth.  Get unparalleled access to Race Capital’s network of accomplished sales leaders, revenue operators, marketing and growth experts, enterprise founders and more important software buyers.

Mentor (Demand Gen & RevOps)

Business Integrity Research Operations Lead

ipsy

Largest beauty subscription in the world with 3m+ paying subscribers 

Co-founded by Michelle Phan, one of the biggest YouTube beauty influencers as of to date
Ranked #6 beauty website in the world in terms of traffic (Source: SimilarWeb)
Top #20 app in the Lifestyle category (free app) in App Store 

First hire growth marketer to head up the paid acquisition team (both in-house and agency, 100% last-click direct-response campaign)
Managed a team of 4 media buyers (2 FTEs, 1 intern and 1 contractor) and multiple media vendors 
Specialized in large-scale media buying across paid social (Snapchat, Facebook, Instagram, and Pinterest), SEM, Display, Mobile DSPs and App Install 
Adopted latest ad formats (e.g, Snap Stories, IG Stories and Canvas, FB Collection, etc...) 

Worked with data infra engineers, product engineers, and solutions engineers (partner) on real-time reporting and optimization automation via Adwords API, Facebook Marketing/Ads/Insights API. Collaborated with LA video production team and beauty creators/ influencers to produce direct-response videos

Implemented custom built, back-end tracking with API integrations (e.g Facebook, Appsflyer/adjust/Kochava, Tableau) 

Active participation in Grow.Co and speaker at Mobile Growth Bay Area Meet up Event

Growth Marketing Manager

Reforge

8 week education program for growth professionals (PM, marketing, UX, engineering)

The Reforge Growth Series is a selective 8-week part time program to help you accelerate your career and company by developing a systematic approach to thinking about, acting on, and solving growth problems. 

The series is led by actual practitioners Brian Balfour (formerly VP Growth @ HubSpot) and co-hosted by Andrew Chen (Growth @ Uber). The program features top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others.

The Growth Series is our flagship program designed for experienced product and marketing professionals who want to a comprehensive and foundational course on growth. The program includes topics such as Growth Models, User Psychology, Growth Process + Roadmaps, Retention, Acquisition Strategy, Virality, and more.

Alumni (Fall 2017, Spring and Fall 2020 Cohort)

Optimal, Inc (Acquired by Brand Networks)

Growth optimizer on Facebook open graph 
Specializes in paid customer acquisition 

My Profile - http://www.facebook-studio.com/directory/person/77001645

Managed Fortune 1000 clients (e.g., AllState, Liberty Mutual) and startups (Nest, Zynga) marketing campaigns across Facebook/Twitter/LinkedIn
Single-handedly executed a real-time campaign for Bud Light during 2014 SuperBowl (Promoted Tweets, Promoted Trends, TV Targeting) 
Provided strategic advices to self-serve clients (e.g., JustFab, Xoom) who used the Optimal media buying platform

Senior Analyst

TBG Digital (Acquired by Sprinklr)

Building social graph!

- Acquired by Sprinklr before I left the company
- Promoted to Senior Social Media Analyst

Social Media Analyst

B2B Marketer, Demand Gen, Ex-Meta

Jonny Chan is a B2B growth marketing leader with 15+ years of experience building and scaling go-to-market systems across cybersecurity SaaS, insurance, and e-commerce subscription businesses. At Coalition (backed by Ribbit Capital, Index Ventures, T. Rowe Price, and General Atlantic), a $5B cybersecurity insurance startup, he leads customer acquisition by building AI-powered outbound workflows and full-funnel demand programs that drive pipelines across the U.S., Canada, the U.K., Australia, and Germany.

At Meta, Jonny worked as an adversarial researcher (white-hat growth marketer) on the Investigative Operations Team, where he reverse-engineered how bad actors exploited growth systems before products launched. He now applies those insights to design unconventional growth loops and uncover acquisition strategies that traditional marketing teams often overlook. This gives his go-to-market execution a creative edge that drives results where standard playbooks fall short.

At ipsy (backed by TPG Growth), he led the paid acquisition team and helped scale subscribers from 700,000 to 2.5 million, contributing to over $400 million in ARR. Jonny excels at building outbound engines and GTM systems from scratch, making him a strong operator for early-stage companies going from 0 to 1.

Work Experience: 
15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

taplio

The Battle

Greg Burgoyne

Jonny Chan

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