Founder Freedom Newsletter

You don't just want to just "build a business". You also want freedom. In time, relationships, health, personal growth, adventure. Join Founder Freedom and get 1 actionable tip every Monday. Click the link below.

Client Acquisition Systems | LinkedIn

Need B2B leads using LinkedIn? Fully customised and managed lead generation system for business founders, using profile optimisation, content, connections and webinars. Ideal for you if a client is worth over $20k+

Done For You | LinkedIn Services

Course Creators Academy

In this role I helped coaches and experts create and launch hybrid high ticket (over $1k) online programs. We worked together to create and launch and make their first $10k. I use the Transformation Method and a 5 step process. The support was either through group coaching with the Course Creators Academy, 1:1 or Done For You.

Online Course Specialist

Central Church

My wife and I took on a church when we were living in Auckland which we then pastored for a number of years. I had been looking to get more involved in Digital Business and hadn't planned on pastoring a church. The existing leaders at the time stepped down and we found ourselves with a group of over 100 people who wanted to see the church continue. The focus of the church was to help people Encounter God, Find Community, Discover Purpose and Make a Difference. 

There's a bit of a story involved but in short, we took things on and journeyed together. You never know where life will take you and this has been another chapter to our story that we are very grateful for. 

Part of stepping back into business was that we felt we were to care for people for a season and then transition to new leaders. 

For me the desire to work with people in business remained. Working out that transition of an organisation and moving into this new season has been one of the most challenging and rewarding in my life. 

I've learned a lot about big seasons, identity, courage and purpose. Many more lessons to be learned & if you're in a season of change....keep going, and have good people around you. :)

Pastor

SWARM Strategy

In this role I worked with clients to determine their current state, desired state and how branding could help them achieve their overall vision. I was responsible for finding new businesses looking to improve their positioning in the market through effective branding. 

SWARM is a brand strategy and marketing firm. The vision is "Strategies that have not been considered, for outcomes that have not been seen."

Brand Strategist

ClearPoint Ltd

ClearPoint brings together world-class talent and leading edge technology to help businesses achieve great outcomes. They design, build and run game-changing software for established enterprises and rising start-ups in the Asia Pacific region. With a unique high-performance culture ClearPoint has been a finalist of Kenexa Best Workplaces in 2013, 2014 & 2015. Growing quickly, they’re always looking for enthusiastic & experienced people to join the team.

Digital Marketing Manager

Commercial/Contract Management Consulting

Peritia Ltd

Business Technology Consultant

Rintoul Group Ltd

Responsible for the contract management of Civil Construction contracts. Included legal obligations, documentation, communication with key stakeholders and project management.

Contract Manager

Helping experts amplify their voice through LinkedIn & Online Courses.

Want to get ideal clients from LinkedIn? 

In 2020, I launched my first business and focused solely on LinkedIn to get clients. I dedicated hundreds of hours to optimising my profile, content, connections, DMs, and webinars to grow the business.

I landed clients within weeks BUT....I was trying a bit of everything. 

- Connections when I thought about it 
- Posts when I felt inspired 
- Lots of DMs without a strategy 
- Relying on inspiration and effort 

I needed to turn it into a repeatable system.

So I started refining my systems and processes to focus on the 20% that gets 80% of the results. 

And it worked. Others started asking how I was doing it. 

They shared their struggles: 

→ Meaning to be more intentional on LinkedIn
→ Relying on referrals but not know how to 'get' clients
→ Not sure how to show up online in a way that's authentic to them
→ Not sure what or how to post to make it engaging
→ Unclear how to grow your audience while still running your biz

In short - they also needed a system that worked. 

So I started teaching what I had learned. Founders I taught loved the strategy but found the main problem wasn't knowing what to do - it was actually doing it. 

So I transitioned to Done For You services. 

LINKEDIN DONE FOR YOU SERVICES

I now help founders attract 3-10 sales qualified leads on LinkedIn every month using a Done-For-You Client Acquisition System. 

If your target audience is on here, we can reach them. 

Interested to find out more and what it could do for your business? 

DM me or schedule an obligation free discovery call here. https://calendly.com/gregjburgoyne/linkedin-15-min-call

To your success and impact 

Greg

Greg Burgoyne

Generate Listings

Leading real estate marketing agency specialising in lead generation.

Head of Sales

Danny Mallinder

Strategist & content creator sharing insights to help founders w/ growth.

Content Creator

Mallinder Consulting

Business development consultancy, helping startup founders w/ growth.

Founder

beetu.be

Helping B2B businesses to build inbound client acquisition machines.

Contract Eagle

Implements best-practice setup for contract management processes

IIFYM.com

World leading membership website & SaaS platform for macro dieting.

Head of Business Growth

Salesprocess.io

Helping SaaS, online high-ticket service businesses & consulting firms.

Senior Growth Consultant

Brands Nova

Brand management, e-commerce and integrated marketing campaigns.

Founder, Director

Whanganui & Partners

Economic development unit for the business sector of Wanganui.

Member Of The Board Of Advisors

Whanganui Chamber of Commerce and Industry

Business support organisation for business owners in Wanganui.

Member Of The Management Board

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

Most founders obsess over more calls booked.

But almost no one optimises what happens after the call is booked.

And that’s the most expensive gap in the entire sales process.

Last quarter:
87% show-up rate.
40%+ close rate.
$500,000 closed.

Not because of more ads.
Not because of better scripts.
Not because of more automation.

But because we rebuilt the 10 minutes between booking and the call.

Here is the truth:
Your close rate isn’t determined on the call.
It’s determined before the call.

So here’s what we used:
• a short “pre-call film”
• founder thesis
• case studies
• expectations
• decision-maker rules
• trackable engagement
• AI-assisted Q&A
• SDR → closer handoff script

Buyers show up informed, warmed up, aligned, and ready.

It’s the easiest win in founder-led sales.

And yet…
almost no one is doing it.

What part of your sales process has the most friction right now?

 (Asking because this one change fixed most of ours.)

.
.
.
#founderled
#salesstrategy
#strategy

R.I.P R.I.P posts

We have had enough

As soon as I read a "R.I.P" headline I know its going to be bs to get leads. 

The tactic’s losing credibility.

Agree? Comment yes below to get my amazing report on how to avoid R.I.P posts today.

#rippostsarelame

Off-market doesn’t mean offline.

It means intelligently online.

The most sophisticated deals today aren’t found through networks alone.

They’re engineered through data, insight, and digital origination systems.

Capital now connects through intelligence, bringing off-market demand to light with speed and discretion.

- data-driven origination
- Institutional-grade alignment
- digital transparency at scale

The future of private markets is digital.
 
The edge belongs to those who know where capital wants to go next.

#capitalorigination #infrastructure #privatemarkets

Most founders think they need capital.

Most really need clarity first.

After many origination conversations, one pattern appears.

Founders jump straight to the number.

But investors do not invest in numbers. 
They invest in logic.

Good opportunities fall apart not because of economics,
but because the narrative is incomplete.

Here is what serious capital looks for before anything else:

- what the capital will achieve
- why the opportunity exists
- what evidence supports it
- how execution will unfold
- how the founder thinks
- why the timing matters

Capital moves toward clarity.
Clarity builds confidence.

If you are preparing a significant project in infrastructure, energy, or AI, make your story as strong as the opportunity itself.

.
.
.
#infrastructure #energytransition #capitalorigination

Most pivots burn capital.

But it’s not the product.

Most founders treat a pivot like an engineering problem.

New features. New funnels. New hires.

None of that solves the real issue.

The real failure point is narrative clarity.
 
If your market hypothesis is wrong, everything built on it collapses.
 
I just wrote a full thesis showing how founders can validate a new market in 30 days and avoid $150k in wasted engineering time.

Here’s the core:
 → Pivots fail from unclear coordinates
 → Sales letters set engineering constraints
 → VSLs validate demand faster than code
 → Alignment beats iteration every time

A founder who applied this jumped from 23% to 47% close rate and added $500k from one narrative shift.

If you want the full Founder Thesis doc, comment “Thesis” and I’ll send it.

#founders #gtmstrategy #startups

Just closed $500k using this.

87% show up, 40% + close rate

Do you use a pre-call video?

You should.

A simple pre-sale video that introduces you or your sales rep, covers the thesis, shows case studies. 

And it needs to be fully trackable so you know if they engaged and are ready.

Prospects watch it, they interact with AI, ask questions, and arrive to the sales call pre-sold ready to buy.

It is the easiest way to lift trust, qualify intent, and increase conversions.

So be honest.

Do you have a pre-call video in your sales process?

Let me know in the comments.

#founders
#salesstrategy
#gtm

$100B+ in Transactions | VP Origination Lesiuk Capital

The private markets are changing fast.

Alignment is the new advantage.

Institutional investors want speed and transparency.

Founders and operators want capital and credibility.

Between those two worlds lies the new frontier, where strategy and execution move in sync.

That’s where we operate.

Elite capital advisory today isn’t about access.

It’s about alignment, at speed and scale.

#privateequity #capitalmarkets #infrastructure #energytransition

taplio

The Battle

Greg Burgoyne

Danny Mallinder

Followers

Posts

Engagements

Likes

Performance ScoreDanny Mallinder's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Greg Burgoyne

Danny Mallinder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDanny Mallinder's LinkedIn Performance