Grow and Convert

Content Strategist

Writer

Key Level Marketing

Consulting in search-led content marketing for B2B brands, to increase their organic search visibility and brand authority.

Exit Five

Member

TextLogic

Consulting in technical and marketing communication, with emphasis on content marketing, customer engagement, social business, information design, and content management.

Consultant

Augmented Reality for Enterprise Alliance

The Augmented Reality for Enterprise Alliance (AREA) is a global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Content Manager

Business Analyst

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐫𝐢𝐯𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐛𝐮𝐭 𝐥𝐢𝐭𝐭𝐥𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞?

Most companies that actively pursue an SEO strategy eventually become successful getting traffic, but the quality of their pipeline remains low.

They write top-of-funnel content that educates visitors, and that hopefully will generate demand for their products or services.

This strategy attracts visitors who may or may not be pain aware. But few, if any, will be actively seeking a solution.

➤ 𝐖𝐞 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐛𝐲 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐨𝐧 𝐁𝐎𝐅𝐔 𝐭𝐨𝐩𝐢𝐜𝐬.

Your website is your owned media, so why not use it to capture demand from prospects who are ready to buy?

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐃𝐨:

• We research your ICP to understand their pain points and needs.
• Based on this research, we devise a content strategy tailor-made to your industry, business, and product.
• We write long-form content in your voice and that of your prospects', in the language of your industry.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐜𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨  𝐛𝐮𝐲:

• A successful blog post can rank on the first page of search for years, without further need to update it. Contrast this with social media posts, which may bring short-term referral spikes, but disappear over time.
• A regular publishing schedule makes your blog a true business asset, bringing compounding growth in high-quality leads.
• Attracting those prospects who are currently deciding which solution to buy provides higher content ROI and generally shorter sales cycles than TOFU content.

𝐆𝐫𝐞𝐠 𝐁𝐚𝐛𝐛
Content marketing and SEO expert with over two decades of experience creating content for B2B companies. Worked in software startups and in enterprise-level organizations in industries such as finance, air navigation, telecommunication, and sports.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐚𝐥𝐤?
Book a meeting with me at the top of this page.

Greg Babb

A first-generation Latina looking to make a positive change in the world. One voice at-a-time. One story at-a-time. One connection at-at-time.  Based in Houston, Raquel has dedicated herself to healthcare advocacy and healthcare education for the last 12 years. 

Having a multi-lingual background, she has been able to expand her reach by educating different neighborhood groups around the Houston area. Through her efforts, many members of the communities who otherwise would go without proper health care have benefitted from her advocacy and received health services.  Her efforts have decreased the high percentage of members who go without basic health needs. 

She works directly with state, city, county, and other local officials to educate communities on important health topics. Raquel is also involved in active research in partnership with various entities such as her world-renowned alma mater Texas A&M University, BakerRipley, and the City of Houston.  This active research aims to identify the external environmental factors which may cause physical stressors on the elderly when participating in physical activities within their communities. Based on the results of the research, enhancements will be made to improve the neighborhood surroundings to be more age-friendly. 

Raquel possesses excellent leadership skills and is looking forward to building a coachable team that will increase the reach potential thus expanding the efforts of her "Mission with a vision". She looks forward to empowering women and contribute globally to spread her message of love and kindness to the world.

Raquel has called Houston her home for the last 30 years. She is a sports enthusiast and labels herself "gung-ho" about all things "Aggies".  Avid salsa dancer. Foodie. Lives with her furbabies and children. Enjoys the beach and quality time exploring the city and seeking adventures. Raquel is currently working on publishing her book and looks forward to sharing her life journey through speaking engagements.

Raquel "Raqi" Flores

Brilliant Beam Media

Strategic Social Media Consultant for effective and engaging B2B and B2C messaging. I help businesses take social media messaging into business results.

Social Media Director

Lena's Foundation

Ambassador

The Influencers' Connection Corner

Influencer Marketing. Livestreaming. Consulting. Brand Ambassador.

Business Influencer For Impact

Texas A&M University

A project that will study how the built environment affects older people in terms of their ability to be more physically active. These insights will be used to develop and evaluate intervention strategies (e.g. design, policy, and technology) to create age-friendly communities). Partners: Texas A&M University, University of Michigan, City of Houston, and BakerRipley.

Research Collaborator

Tech Fest Live

Walking Tall Movement

Walking Tall Movement Ambassador for the Latino community worldwide.

The Outlier Project

Raquel Ideal Care

Healthcare consultant and healthcare advocate. Raquel Ideal Care LLC specializes in guiding clients through the health system in order to get access to quality healthcare for them or their loved ones. We pay special focus to members in underserved populations such as the elderly/disabled.

FOUNDER/CEO

FCC OF TEXAS

Home Health Care Manager

MEDICAL INSIGHTS & CARE UNLIMITED INC

Assistant Manager. Home Health Care Agency.

Healthcare Professional

Turning Authenticity into Influence | Houston Sports Gal | Fierce Mental Health Advocate| | "LIVE, LOVE, LEAD" | OWN Your Essence | | Encouraging humanity to "Educate, Empower, and Uplift".

As a Social Media Director at Brilliant Beam Media, my days are fueled by crafting strategies that not only captivate but also drive results for both B2B and B2C ventures. Fluent in Spanish-speaking and Spanish to English translation, I've had the privilege of bridging cultural gaps and amplifying brand voices across diverse audiences.

Beyond the boardroom, I wear the badges of a Walking Tall Movement Ambassador and a proud member of The Outlier Project with immense pride. These roles aren't just titles; they're opportunities to pay it forward. My heart beats for empowering fellow Latino entrepreneurs, especially the resilient women who navigate through cultural and personal barriers with grace and grit.

Through the intimate avenues of my podcast, coaching sessions, and the pages of my soon-to-be-released book, "Culture Clash," I don't just share stories—I share journeys. My own journey from the tumultuous streets of El Salvador to the corridors of opportunity in the United States serves as a beacon of hope. But more importantly, it's a roadmap for those who dare to dream, guiding them from the realm of possibility to the realm of action.

My mission is simple yet profound: to give voice to the voiceless, to provide platforms for the overlooked, and to equip aspiring entrepreneurs with the tools they need to thrive. And as we continue on this transformative journey together, let's not forget the power of community. On LinkedIn, I've cultivated not just connections but a family—a tribe of diverse souls united by shared dreams and mutual support.

Join me, not just as a spectator, but as a fellow architect of change. Together, let's shatter barriers, rewrite narratives, and pave the way for a future where every dream is not just realized but celebrated.

taplio

The Battle

Greg Babb

Raquel "Raqi" Flores

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